Groupon Inc. (NASDAQ: GRPN) announced the appointment of Amit Shah to its board of directors and the formation of a board-level Artificial Intelligence Committee, with Shah serving as chair. The appointments took effect March 10, 2026.

Shah is founder and CEO of InstaLILY AI, an enterprise artificial intelligence company. He previously served as president at 1-800-Flowers.com Inc. (NASDAQ: FLWS) and began his career at McKinsey & Company. Shah holds a master's degree from Harvard University and has served on the board of Blue Apron Holdings Inc. (NASDAQ: APRN).

The AI Committee will oversee four areas: strategic integration of AI investments with capital allocation, responsible AI practices including ethical guidelines and data management, technical resilience covering model risk and cybersecurity, and organizational readiness including AI talent acquisition.

"The rise of AI represents the most significant platform shift in a generation," said Ted Leonsis, chairman of Groupon's board. "Amit brings the combination of operating leadership at scale, entrepreneurial experience, and deep technical perspective that can help guide Groupon through this transition."

CEO Dusan Senkypl stated that artificial intelligence is moving from assistive tools to systems that can participate in discovery and commerce. "Agentic systems will increasingly help consumers identify services, evaluate options, and transact with merchants," he said.

The committee will operate under a formal charter and report to the full board. With Shah's addition, Groupon's board consists of six members. Shah will serve a term expiring at the company's 2026 annual stockholder meeting, when he will be nominated for election by stockholders.

The information is based on a company press release.