Defining Wellness Centers announced that Bill Morrison has joined the behavioral health company as Chief Financial Officer. Morrison brings more than 25 years of healthcare industry experience to the Jackson, Mississippi-based organization.

The appointment comes as Defining Wellness Centers continues its expansion backed by Atlanta-based growth equity firm Fulcrum Equity Partners. Morrison will oversee the company's financial strategy during this growth period.

Morrison most recently served as CFO at Brave Health, a virtual behavioral health provider focused on Medicaid populations. During his tenure there, he helped grow annual recurring revenue from approximately $17 million to $40 million, reduced cash burn by 50 percent, and led a $20 million Series C financing round.

Previously, Morrison held the position of Senior Vice President of Strategy and Corporate Development at Accolade (NASDAQ: ACCD), where he led strategic initiatives and executed more than $1 billion in mergers and acquisitions. He continues to serve as a board advisor for Sero Mental Health and Constellation Behavioral Health, where he was previously Founder and CEO.

"Bill has spent his career helping healthcare organizations grow with discipline and clarity," said Drew Rothermel, CEO of Defining Wellness Centers. "We're entering an important phase of growth, and his experience building financial infrastructure and supporting strategic expansion will be incredibly valuable."

Morrison earned his MBA in Finance and Marketing from the Kellogg School of Management at Northwestern University and a Bachelor of Arts from Colgate University. He is based in Ketchum, Idaho.

Defining Wellness Centers provides behavioral health services for individuals and families dealing with substance use and co-occurring mental health disorders through evidence-based treatment programs.