Adobe Inc. (NASDAQ: ADBE) and Major League Baseball announced an expanded multi-year partnership that will make Adobe the official presenting sponsor of MLB Opening Day for 2026, 2027 and 2028.

The partnership will provide MLB's marketing, product and content departments with Adobe's digital experience and creative tools. MLB will use Adobe GenStudio for Performance Marketing to create personalized marketing campaigns and Adobe LLM Optimizer to enhance brand visibility in AI-driven search results.

The agreement includes Adobe Firefly Services and Custom Models to help MLB's marketing teams produce content faster using AI-powered creative tools. MLB will also offer fans access to Adobe Express, allowing them to create digital content featuring team colors and logos.

"MLB fans everywhere want to feel a part of the ballpark atmosphere from wherever they enjoy baseball," said Uzma Rawn, MLB's chief marketing officer. "Adobe is a global leader in digital experiences and creativity, and this relationship provides us with the technology to better understand and deliver what our fans want and need digitally."

Rachel Thornton, Adobe's chief marketing officer for enterprise, said the partnership "is setting a benchmark for what it means to engage with fans in the era of AI, where Adobe solutions will drive the personalization of digital content and real-time offers that enhance the gameday experience."

The expanded partnership builds on MLB's existing use of Adobe's enterprise offerings, which the league has used to integrate data and content across its organization.