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Deckers shares soar 15% as UGG and HOKA drive record Q3 earnings

January 29, 2026 4:24 PM

Investing.com -- Deckers Brands (NYSE: DECK) shares surged 15% after the footwear company reported third-quarter fiscal 2026 results that significantly exceeded analyst expectations, driven by strong demand for its UGG and HOKA brands.

The company posted record third-quarter revenue of $1.96 billion, up 7.1% YoY and beating the analyst consensus of $1.87 billion. Adjusted earnings per share reached a record $3.33, increasing 11% from the previous year and substantially surpassing the $2.76 analyst estimate.

HOKA brand sales jumped 18.5% to $628.9 million, while UGG brand revenue grew 4.9% to $1.31 billion. The company’s international business showed particularly strong momentum with sales increasing 15% to $756.7 million, compared to domestic growth of 2.7%.

"Deckers produced record revenue and earnings per share in the third quarter, driven by the significant global demand for UGG and HOKA," said Stefano Caroti, President and Chief Executive Officer. "Our strategic marketplace management fueled balanced growth in DTC and wholesale, inclusive of continued international momentum as well as healthy growth in the U.S. across both channels."

Based on the strong performance, Deckers raised its full-year fiscal 2026 guidance. The company now expects revenue between $5.4 billion and $5.425 billion, above the consensus estimate of $5.366 billion. Full-year EPS guidance was increased to $6.80-$6.85, exceeding analyst expectations of $6.41.

The company also announced plans to exceed $1 billion in share repurchases for fiscal 2026, having already bought back approximately 8 million shares worth $813.5 million in the first nine months of the fiscal year.

Gross margin for the quarter was 59.8%, slightly down from 60.3% in the same period last year, while operating income increased to $614.4 million from $567.3 million.

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