Toast (NYSE: TOST) and Uber Technologies (NYSE: UBER) announced a multi-year strategic global partnership focused on product innovation and go-to-market initiatives to help restaurants grow their businesses.

The partnership will begin in the United States and Canada, where the companies plan to deepen their integration to help restaurants manage digital ordering operations and grow sales. Toast will make Uber its preferred food delivery marketplace for Toast restaurants globally.

The companies will develop new tools enabling restaurants to attract and retain customers, including offers and advertising integrations. Toast merchants will be able to run and manage promotions and local advertising on Uber Eats directly from the Toast platform, with these tools rolling out in 2026.

As part of the global partnership, Toast and Uber will implement existing Uber Eats, Uber Direct, and Toast Delivery Services delivery integrations in Canada, and an Uber Eats integration in Ireland and the United Kingdom.

"Toast's partnership with Uber is focused on jointly creating a more seamless, integrated experience that gives restaurants more control and flexibility to increase revenue, streamline operations, and attract new diners," said Aman Narang, CEO of Toast.

Susan Anderson, Global Head of Delivery for Uber, said the partnership aims to help merchants "unlock new revenue with less complexity" by combining Toast's point-of-sale tools with Uber's delivery expertise and global scale.

Toast and Uber have partnered since 2021 to deliver orders made through the Uber Eats app. The companies expanded their partnership in 2024 by creating an integration between Toast Delivery Services and Uber Direct, allowing U.S. restaurants to reduce delivery fees and expand their delivery radius.

The information is based on a press release statement from the companies.