Stifel analyst Mark Kelly raised the price target on Amazon.com (NASDAQ: AMZN) to $269.00 (from $260.00) while maintaining a Buy rating.

The analyst comments: "We believe management's commentary in 2Q25 that ASPs had not risen materially remained the case in 3Q25, leaving our estimates unchanged based on perceived stability in consumer spend. The expansion of Same-Day grocery delivery for Prime members may leave some upside for 2026, although it has been common for Prime members to not fully utilize all the membership's benefits in the past. We slightly raise our estimates to account for the FBA rate card this holiday season (3P Seller Services), TP goes to $269."