Manhattan Associates Inc. (NASDAQ: MANH) appointed Greg Betz as chief operating officer, the Atlanta-based supply chain technology company announced.

Betz previously led Microsoft FastTrack, an organization of more than 1,000 engineers across 35 countries that handles cloud conversions for Microsoft's largest cloud customers.

In his new role, Betz will focus on scaling operational frameworks for conversions and renewals, and developing the company's partner model across global system integrators, Manhattan specialists and technology partners, according to the company statement.

"Greg is an accomplished executive with a proven track record of delivering operational excellence to transform businesses and drive growth," said Eric Clark, president and CEO of Manhattan Associates. "His appointment is yet another proof point of our commitment to expanding the depth and experience of our team to drive faster cloud adoption."

Manhattan Associates provides supply chain and omnichannel commerce technology solutions. The company develops cloud-based software for retail, distribution and manufacturing operations.

The appointment reflects Manhattan Associates' focus on expanding its cloud conversion capabilities and partner ecosystem as the company seeks to accelerate customer adoption of its cloud-based solutions.