Warner Music Group (NASDAQ: WMG) appointed Lo Ting-Fai as President of Warner Music APAC, effective August 11. Based in Hong Kong, he will report to CEO Robert Kyncl and oversee all recorded music territory heads across the Asia-Pacific region.

Lo joins from telecommunications company PCCW, where he served as CEO of entertainment subsidiary MakerVille and COO of streaming platform Viu. MakerVille focuses on content creation, artist management and live events. He has also written songs under the pseudonym "Yu Ri."

His career began in radio before moving to advertising agencies including Wieden+Kennedy and CTWCM. He worked as Creative Director for Asia Pacific at Apple before joining PCCW in 2010. Lo studied at the Chinese University of Hong Kong, University of Oxford and Harvard Business School.

"I'm excited to be taking up this incredible role," Lo said in a statement. "WMG has been rewriting the rules when it comes to how a music company works in our changing industry, and it has massive ambitions for growth in the APAC region."

CEO Kyncl said Lo "will oversee many of our highest priority markets both today and in the future, with culturally diverse music scenes, filled with next generation talent and iconic copyrights."

Warner Music Group operates in more than 70 countries and includes record labels such as Atlantic, Elektra and Warner Records, along with music publishing arm Warner Chappell Music.