Investing.com -- Amid renewed tariff concerns, one Wall Street firm is making the counterintuitive case that Apple (NASDAQ: AAPL) could benefit from the disruption.

In a new report, Loop Capital reiterated its $215 price target and Hold rating on Apple and suggested that tariff-driven shifts in production and pricing may support near-term iPhone performance.

Loop Capital’s Supply Chain Analyst found that Apple has increased average selling prices (ASPs) for the iPhone 17 Pro and iPhone 17 Pro Max by $100 to $200.

“Ironically, there is a world where AAPL’s ‘tariff actions’ of pulling phones forward into the Mar Q and Jun Q provide a much-needed bridge into the iPhone 17 launch,” the firm stated.

The analyst’s latest checks are said to also show Apple has raised its shipment forecast for the iPhone 17 in the September and December quarters to 100 million units, up from 92 million previously.

Notably, Loop says expected shipments of the new iPhone 17 Air model rose by 15 million units to 31 million.

While tariffs could pressure margins, Loop Capital believes that “if Tariffs aren’t shockingly onerous investors could look through them if there is legitimate iPhone 17 and iPhone 18 form factor excitement.”

The firm expects both models to feature the first meaningful hardware design changes in years.

In a separate development, Loop highlighted Apple’s quiet entry into generative AI.

“Our work suggests that AAPL’s latest Siri kerfuffle may be compelling a bit of a strategy shift internally and that AAPL is in the process of placing orders for ~$1.0B of GB300 NVL72s,” the note said, referring to large server clusters from Supermicro and Dell (NYSE: DELL).

They add that the shift may reflect Apple’s evolving AI strategy following recent issues with Siri.

Despite maintaining a Hold rating, Loop Capital sees reasons for optimism as Apple navigates the tariff landscape and prepares for major product cycles.