Delivers 26% revenue growth and strong operating leverage in fiscal 2025

Introduces first quarter and full year fiscal 2026 guidance

Furthers agentic AI innovation with agreement to acquire OfferFit, a modern AI decisioning company

NEW YORK--(BUSINESS WIRE)-- Braze (Nasdaq: BRZE) the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, today announced results for its fiscal year ended January 31, 2025.

"Fiscal 2025 was a milestone year for Braze that reinforced our position as the leading Customer Engagement platform through robust customer growth and continued advancements in our product, including meaningful new investments in AI and machine learning. We grew revenue 26% while continuing to drive strong operating leverage, ending the year with three straight quarters of non-GAAP net income profitability,” said Bill Magnuson, Cofounder and CEO of Braze. “And today, we are also pleased to announce our intent to acquire OfferFit, a sophisticated AI decisioning company focused on deploying reinforcement learning that recommends individualized cross-channel customer journeys at scale. We look forward to bringing our complementary products and teams together to drive the evolution of Customer Engagement.”

Fiscal Fourth Quarter 2025 Financial Highlights

• Revenue was $160.4 million compared to $131.0 million in the fourth quarter of the fiscal year ended January 31, 2024, up 22.5% year-over year, driven primarily by new customers, upsells, and renewals.

• Subscription revenue in the quarter was $153.9 million compared to $125.9 million in the fourth quarter of the fiscal year ended January 31, 2024, and professional services and other revenue was $6.5 million compared to $5.1 million in the fourth quarter of the fiscal year ended January 31, 2024.

• Remaining performance obligations as of January 31, 2025 was $793.1 million, of which $505.2 million is current, which the company defines as less than one year.

• GAAP gross margin was 69.3% compared to 67.2% in the fourth quarter of the fiscal year ended January 31, 2024.

• Non-GAAP gross margin was 69.9% compared to 67.9% in the fourth quarter of the fiscal year ended January 31, 2024.

• Dollar-based net retention for all customers for the trailing 12 months ended January 31, 2025 and January 31, 2024 was 111% and 117%, respectively; dollar-based net retention for customers with annual recurring revenue (ARR) of $500,000 or more was 114% compared to 120% in the fiscal year ended January 31, 2024.

• Total customers increased to 2,296 as of January 31, 2025 from 2,044 as of January 31, 2024; 247 of our customers had ARR of $500,000 or more as of January 31, 2025, compared to 202 customers as of January 31, 2024.

• GAAP operating loss was $21.6 million compared to an operating loss of $32.3 million in the fourth quarter of the fiscal year ended January 31, 2024. A primary contributor to the operating loss in the quarter included $27.8 million of stock-based compensation expense.

• Non-GAAP operating income was $7.9 million compared to a loss of $7.5 million in the fourth quarter of the fiscal year ended January 31, 2024.

• GAAP net loss per share attributable to Braze common stockholders, basic and diluted, of $0.17 based on 102.9 million weighted average shares outstanding in the fourth quarter of fiscal year ended January 31, 2025, compared to GAAP net loss per share attributable to Braze common stockholders, basic and diluted, of $0.29, based on 98.6 million weighted average shares outstanding in the fourth quarter of the fiscal year ended January 31, 2024.

• Non-GAAP net income per share attributable to Braze common stockholders, diluted, was $0.12 based on 107.0 million weighted average shares outstanding in the fourth quarter of fiscal year ended January 31, 2025, compared to non-GAAP net loss per share attributable to Braze common stockholders, basic and diluted, of $0.04 based on 98.6 million weighted average shares outstanding in the fourth quarter of the fiscal year ended January 31, 2024.

• Net cash provided by operating activities was $17.1 million compared to net cash provided by operating activities of $3.8 million in the fourth quarter of the fiscal year ended January 31, 2024.

• Free cash flow was $15.2 million compared to $(3.5) million in the fourth quarter of the fiscal year ended January 31, 2024.

• Total cash and cash equivalents, restricted cash, and marketable securities was $514.0 million as of January 31, 2025 compared to $480.0 million as the fiscal year ended January 31, 2024.

Fiscal Year 2025 Financial Highlights

• Revenue was $593.4 million compared to $471.8 million in the fiscal year ended January 31, 2024, up 25.8% year-over year, driven primarily by new customers, upsells, and renewals.

• Subscription revenue was $570.3 million compared to $451.1 million in the fiscal year ended January 31, 2024, and professional services and other revenue was $23.1 million compared to $20.7 million in the fiscal year ended January 31, 2024.

• GAAP gross margin was 69.1% compared to 68.7% in the fiscal year ended January 31, 2024.

• Non-GAAP gross margin was 69.8% compared to 69.5% in the fiscal year ended January 31, 2024.

• GAAP operating loss was $122.2 million compared to a loss of $144.7 million in the fiscal year ended January 31, 2024. A primary contributor to the operating loss in the fiscal year included $114.3 million of stock-based compensation expense.

• Non-GAAP operating loss was $0.0 million compared to a loss of $39.9 million in the fiscal year ended January 31, 2024.

• GAAP net loss per share attributable to Braze common stockholders, basic and diluted, of $1.02 based on 102.2 million weighted average shares outstanding in the fiscal year ended January 31, 2025, compared to GAAP net loss per share attributable to Braze common stockholders, basis and diluted, of $1.32, based on 98.1 million weighted average shares outstanding in the fiscal year ended January 31, 2024.

• Non-GAAP net income per share attributable to Braze common stockholders, diluted, was $0.17 based on 107.0 million weighted average shares outstanding in the fiscal year ended January 31, 2025, compared to non-GAAP net loss per share attributable to Braze common stockholders, basic and diluted, of $0.25 based on 98.1 million weighted average shares outstanding in the fiscal year ended January 31, 2024.

• Net cash provided by operating activities was $36.7 million compared to net cash provided by operating activities of $6.9 million in the fiscal year ended January 31, 2024.

• Free cash flow was $19.6 million compared to $(6.5) million in the fiscal year ended January 31, 2024.

Recent Business Highlights

• Furthers agentic AI innovation with a definitive agreement to acquire OfferFit, a modern AI decisioning company, for $325 million, in a combination of cash and Braze Class A common stock, subject to standard closing adjustments and conditions.

• Notable new business wins and upsells in the quarter included America’s Test Kitchen, Dis-Chem, Dunkin’ UAE, Kueski, Legal & General, Muvi Cinemas, QDOBA Mexican Eats, Springer Nature, and tonies®.

• Announced a new strategic partnership and integration with Shopify, enabling enterprise brands to create seamless, personalized customer journeys by combining Shopify’s eCommerce capabilities with Braze while driving higher conversions, retention, and lifetime value.

• Added new eCommerce features, including pre-defined events from Shopify, pre-built Canvas and Email templates specifically designed for eCommerce and WhatsApp enhancements to help marketers quickly launch high-impact campaigns, boosting conversions and revenue.

• Published fifth annual Customer Engagement Report, which combines data from over 2,300 marketing decision makers in 18 countries across CPG, Financial Services, Health & Wellness, Media & Entertainment, Retail & eCommerce, QSR and On-Demand Food/Beverage Industry.

Financial Outlook

Braze is initiating guidance for the fiscal first quarter ending April 30, 2025 and fiscal year ending January 31, 2026.

Braze has not reconciled its guidance as to non-GAAP operating income (loss), non-GAAP net income or non-GAAP net income per share to their most directly comparable GAAP measure as a result of uncertainty regarding, and the potential variability of, reconciling items such as stock-based compensation expense specific to equity compensation awards that are directly impacted by unpredictable fluctuations in Braze’s stock price. Accordingly, reconciliations are not available without unreasonable effort, although it is important to note that these factors could be material to Braze’s results calculated in accordance with GAAP.

Additionally, Braze guidance does not give effect to the company’s anticipated acquisition of OfferFit, as such transaction remains subject to achievement of standard closing conditions.

Conference Call Information:

What: Braze Fiscal Year and Fourth Quarter 2025 Financial Results Conference Call
When: Thursday, March 27th at 4:30 pm EDT / 1:30 pm PDT
Webcast & Supplemental Data: investors.braze.com
Replay: A webcast replay will be available on Braze’s investor site at investors.braze.com.

Supplemental and Other Financial Information

Supplemental information, including an accompanying financial presentation and other information can be accessed through Braze’s investor website at investors.braze.com.

Non-GAAP Financial Measures

This press release and the accompanying tables contain the following non-GAAP financial measures: non-GAAP gross profit and margin, non-GAAP sales and marketing expense, non-GAAP research and development expense, non-GAAP general and administrative expense, non-GAAP operating income (loss), non-GAAP operating margin, non-GAAP net income (loss), non-GAAP net income (loss) per share, basic and diluted, and non-GAAP free cash flow. Braze defines non-GAAP gross profit and margin, non-GAAP sales and marketing expense, non-GAAP research and development expense, non-GAAP general and administrative expense, non-GAAP operating income (loss), non-GAAP operating margin, and non-GAAP net income (loss) as the respective GAAP balances, adjusted for stock-based compensation expense, employer taxes related to stock-based compensation, charitable contribution expense, contingent consideration adjustments, acquisition related expense, amortization of intangible assets, and restructuring expense. Prior to the fourth quarter of the fiscal year ended January 31, 2024, Braze did not adjust non-GAAP gross profit and margin, non-GAAP sales and marketing expense, non-GAAP research and development expense, non-GAAP general and administrative expense, non-GAAP operating income (loss), non-GAAP operating margin or non-GAAP net income (loss) for contingent consideration adjustments, because there were no such adjustments in prior periods. Braze defines non-GAAP free cash flow as net cash provided by/(used in) operating activities, minus purchases of property and equipment and minus capitalized internal-use software costs. Investors are encouraged to review the reconciliation of these historical non-GAAP financial measures to their most directly comparable GAAP financial measures.

Braze uses this non-GAAP financial information internally in analyzing its financial results and believes that this non-GAAP financial information, when taken collectively with GAAP financial measures, may be helpful to investors because it provides consistency and comparability with past financial performance and assists in comparisons with other companies, some of which use similar non-GAAP financial information to supplement their GAAP results. The non-GAAP financial information is presented for supplemental informational purposes only, and should not be considered a substitute for financial information presented in accordance with generally accepted accounting principles in the United States (GAAP), and may be different from similarly-titled non-GAAP measures used by other companies.

The principal limitation of these non-GAAP financial measures is that they exclude significant expenses that are required by GAAP to be recorded in Braze’s financial statements. In addition, they are subject to inherent limitations as they reflect the exercise of judgment by Braze’s management about which expenses are excluded or included in determining these non-GAAP financial measures. A reconciliation is provided below in the financial statement tables included below in this press release for each non-GAAP financial measure to the most directly comparable financial measure stated in accordance with GAAP.

Braze encourages investors to review the related GAAP financial measures and the reconciliation of these non-GAAP financial measures to their most directly comparable GAAP financial measures, which it includes in press releases announcing quarterly and fiscal year financial results, including this press release, and not to rely on any single financial measure to evaluate Braze’s business.

Definition of Other Business Metrics

Customer: Braze defines a customer, as of period end, as the separate and distinct, ultimate parent-level entity that has an active subscription with Braze to use its products. A single organization could have multiple distinct contracting divisions or subsidiaries, all of which together would be considered a single customer.

Annual Recurring Revenue (ARR): Braze defines ARR as the annualized value of customer subscription contracts, including certain premium professional services that are subject to contractual subscription terms, as of the measurement date, assuming any contract that expires during the next 12 months is renewed on its existing terms (including contracts for which Braze is negotiating a renewal). Braze’s calculation of ARR is not adjusted for the impact of any known or projected future events (such as customer cancellations, expansion or contraction of existing customers relationships or price increases or decreases) that may cause any such contract not to be renewed on its existing terms. ARR may decline or fluctuate as a result of a number of factors, including customers’ satisfaction or dissatisfaction with Braze’s products and professional services, pricing, competitive offerings, economic conditions or overall changes in Braze’s customers’ spending levels. ARR should be viewed independently of revenue and does not represent Braze’s GAAP revenue on an annualized basis or a forecast of revenue, as it is an operating metric that can be impacted by contract start and end dates and renewal rates.

Dollar-Based Net Retention Rate: Braze calculates dollar-based net retention rate as of a period end by starting with the ARR from a cohort of customers as of 12 months prior to such period-end (the Prior Period ARR). Braze then calculates the ARR from the same cohort of customers as of the end of the current period (the Current Period ARR). Current Period ARR includes any expansion and is net of contraction or attrition over the last 12 months, but excludes ARR from new customers in the current period. Braze then divides the total Current Period ARR by the total Prior Period ARR to arrive at the point-in-time dollar-based net retention rate. Braze then calculates the weighted average point-in-time dollar-based net retention rates as of the last day of each month in the current trailing 12-month period to arrive at the dollar-based net retention rate.

Remaining Performance Obligations: The transaction price allocated to remaining performance obligations represents amounts under non-cancelable contracts expected to be recognized as revenue in future periods, and may be influenced by several factors, including seasonality, the timing of renewals, the timing of service delivery and contract terms. Unbilled portions of the remaining performance obligation are subject to future economic risks including bankruptcies, regulatory changes and other market factors.

Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding Braze’s financial outlook for the first quarter of and the full fiscal year ended January 31, 2026 and the anticipated benefits from the acquisition of OfferFit, Inc. by Braze. These forward-looking statements are based on current expectations, estimates, forecasts and projections. Words such as “anticipate,” “believe,” “could,” “estimate,” “expect,” “goal,” “hope,” “intend,” “may,” might,” “potential,” “predict,” “project,” “shall,” “should,” “target,” “will” and variations of these terms and similar expressions are intended to identify these forward-looking statements, although not all forward-looking statements contain these identifying words.

Forward-looking statements are based on Braze’s current assumptions, expectations and beliefs and are subject to substantial risks, uncertainties, assumptions and changes in circumstances that may cause Braze’s actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. These risks include, but are not limited to, risks and uncertainties related to: (1) any restrictions or limitations imposed by regulatory authorities on the acquisition of OfferFit; (2) the extent to which Braze achieves anticipated financial targets; (3) the impact of management and organizational changes on OfferFit’s business; (4) the impact on OfferFit employees and Braze’s ability to retain key personnel; (5) the effectiveness in integrating the OfferFit platform and operations with our business; (6) Braze’s ability to realize its broader strategic and operating objectives; (7) unstable market and economic conditions may have serious adverse consequences on Braze’s business, financial condition and share price; (8) Braze’s recent rapid revenue growth may not be indicative of its future revenue growth; (9) Braze’s history of operating losses; (10) Braze’s limited operating history at its current scale; (11) Braze’s ability to successfully manage its growth; (12) the accuracy of estimates of market opportunity and forecasts of market growth and the impact of global and domestic socioeconomic events on Braze’s business; (13) Braze’s ability and the ability of its platform to adapt and respond to changing customer or consumer needs, requirements or preferences; (14) Braze’s ability to attract new customers and renew existing customers; (15) the competitive markets in which Braze participates and the intense competition that it faces; (16) Braze’s ability to adapt and respond effectively to rapidly changing technology, evolving cybersecurity and data privacy risks, evolving industry standards or changing regulations; and (17) Braze’s reliance on third-party providers of cloud-based infrastructure; as well as other risks and uncertainties discussed in the “Risk Factors” section of Braze’s Quarterly Report on Form 10-Q filed with the Securities and Exchange Commission (SEC) on December 9, 2024, and other subsequent filings Braze makes with the SEC from time to time, including Braze’s Annual Report on Form 10-K for the fiscal year ended January 31, 2025, that will be filed with the SEC. The forward-looking statements included in this press release represent Braze’s views only as of the date of this press release and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.

About Braze

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News & World Report Best Companies to Work For, 2024 Best Small & Medium Workplaces in Europe by Great Place to Work®, 2024 Fortune Best Workplaces for Women™ by Great Place to Work® and was named a Leader by Gartner® in the 2024 Magic Quadrant™ for Multichannel Marketing Hubs and a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q3 2024. Braze is headquartered in New York with 15 offices across AMER, LATAM, EMEA, and APAC. Learn more at braze.com.

Braze uses its Investor website at investors.braze.com as a means of disclosing material non-public information, announcing upcoming investor conferences and for complying with its disclosure obligations under Regulation FD. Accordingly, you should monitor its investor relations website in addition to following its press releases, blog posts on its website (braze.com), SEC filings and public conference calls and webcasts.

Selected Financial Data

(1) Includes stock-based compensation as follows:

(2) Includes employer taxes related to stock-based compensation as follows:

(3) Includes 1% Pledge charitable donation expense as follows:

(4) Includes acquisition related expense as follows:

(5) Includes amortization of intangible assets acquired in the acquisition expense as follows:

(6) Includes restructuring related expense as follows:

(7) Includes adjustment to the fair value of the contingent consideration liability as follows:

(1) Assumes no non-GAAP tax expenses associated with the non-GAAP adjustment due to the Company’s historical non-GAAP net loss position and available deferred tax assets sufficient to offset such non-GAAP tax expense.

Source: Braze, Inc.

Braze is a registered trademark of Braze, Inc.

All product and company names herein may be trademarks of their registered owners.

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Contact Information



Investors:

Christopher Ferris

[email protected]

(609) 964-0585



Media:

Katelyn Bryant

[email protected]

Source: Braze