Getting Connected: Digital infrastructure Overhaul Sparks 280,000 Jobs Nationwide, Finds GoDaddy and UCLA
New Data Shows the Link Between Digital Infrastructure and Nationwide Job Growth
- Improvement in digital infrastructure leads to increased microbusiness activity, engagement, and job creation.
- It's now a baseline to have strong connectivity and proper infrastructure in your community, which wasn't the case pre-COVID-19.
- Investment in infrastructure can level the playing field
However, not all regions are created equal. The South and Southeast regions of
These findings stem from GoDaddy's Venture Forward research initiative and UCLA Anderson Forecast. The organizations jointly publish the Microbusiness Activity Index (MAI) report every year to quantify, measure, and compare microbusiness activity across communities and nationwide over time. The Microbusiness Activity Index is comprised of three subindices: Digital infrastructure (how easy it is to access internet and computers and the availability of local human capital), Participation (how many microbusiness entrepreneurs and ventures there are), and Engagement (how active the websites are). The data also shows that a one-point increase in the infrastructure index, which encompasses human capital and digital elements like broadband and computer accessibility, corresponds to an increase of 89 jobs in a county.
"Reliable access to strong broadband connectivity is really the key to greater economic opportunity and prosperity, particularly when combined with the skills to use it for business ventures," said
"The correlation between increased digital infrastructure and microbusiness activity further points to the pivotal role good connectivity plays in economic growth," said
To learn more about the Microbusiness Activity Index and how microbusinesses influence local and national economies, visit https://www.godaddy.com/ventureforward/explore-the-data/?cfips=28049/
About GoDaddy Venture Forward
GoDaddy's Venture Forward research initiative analyzes more than 20 million online businesses with a digital presence (measured by a unique domain and an active website). Most of these businesses employ fewer than ten people, categorizing each as a microbusiness. To find out more about GoDaddy's Venture Forward research, visit: www.godaddy.com/ventureforward.
About GoDaddy
GoDaddy (NYSE: GDDY) helps millions of entrepreneurs globally start, grow, and scale their businesses. People come to GoDaddy to name their idea, build a professional website, attract customers, sell their products and services, and accept payments online and in person. GoDaddy's easy-to-use tools help microbusiness owners manage everything in one place, and its expert guides are available to provide assistance 24/7. To learn more about the company, visit www.GoDaddy.com.
About UCLA Anderson Forecast
UCLA Anderson Forecast is one of the most widely watched and often-cited economic outlooks for
www.uclaforecast.com
About UCLA Anderson School of Management
UCLA Anderson School of Management is among the leading business schools in the world, with faculty members globally renowned for their teaching excellence and research in advancing management thinking. Located in
www.anderson.ucla.edu
Source: GoDaddy Inc.
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SOURCE GoDaddy