Jefferies analyst Andrew Uerkwitz reiterated a Buy rating and $655.00 price target on Netflix (NASDAQ: NFLX).

The analyst said: "We are positive on the NFL deal, which we believe will create a compelling value proposition for NFLX's emerging ad business. In our view, this 3yr deal comes with attractive terms (<$150M/game for two Christmas games in '24 + two games in '25/26 each), given the compelling viewership (29M viewers last Christmas). With NFLX presenting at the Upfronts tomorrow, we expect advertiser excitement to increase significantly compared to our prior expectations."

For an analyst ratings summary and ratings history on Netflix click here. For more ratings news on Netflix click here.

Shares of Netflix closed at $613.66 yesterday.