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Lucid Group (LCID) Appoints Marc Winterhoff as COO

November 7, 2023 5:10 PM

Lucid Group, Inc. (NASDAQ: LCID), setting new standards for luxury electric experience with the Lucid Air, winner of the 2023 World Luxury Car Award, is pleased to announce the appointment of Marc Winterhoff as Chief Operating Officer, effective December 4, 2023. Mr. Winterhoff will report directly to CEO and CTO Peter Rawlinson and will be focused on driving Lucid's operational efficiency, accelerating Lucid's international expansion, enhancing its go-to-market strategy, and maturing its world-class manufacturing operations.

Mr. Winterhoff joins Lucid from Roland Berger's automotive practice and brings a proven record of success to Lucid: operational leadership for large automotive manufacturers; managing manufacturing and cost efficiency; introduction of sales, service, and new mobility concepts; and long-term strategies for renowned automotive brands. He is well-equipped to lead the company's global sales and service, marketing, international markets, manufacturing operations, and supply chain organizations.

"We are delighted to welcome Marc to Lucid," said Peter Rawlinson, CEO and CTO, Lucid Group. "His keen insight into consumer and technology trends and operational expertise within the automotive industry in North America, Europe, and China make him the ideal leader to help propel us into the next phase of our growth."

"I couldn't be more excited to join Lucid and be part of such a stellar group," said Mr. Winterhoff. "The incredible products Lucid has created and brought to market inspire technologists and car-lovers everywhere, and I am honored to be part of the team."

Mr. Winterhoff graduated with a master's degree in electrical and electronics engineering and management from the Technische Universit├Ąt Darmstadt. He will be based at Lucid's Silicon Valley headquarters.

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