BofA Securities analyst Justin Post reiterated a Buy rating and $154.00 price target on Amazon.com (NASDAQ: AMZN) ahead of Prime Day on July 11-12th.

The analyst estimates Prime Day could generate $12 billion in GMV.

For an analyst ratings summary and ratings history on Amazon.com click here. For more ratings news on Amazon.com click here.

Shares of Amazon.com closed at $129.78 yesterday.