Marriott International Expands into Affordable Midscale Segment with Acquisition of the City Express Brand Portfolio
"We are thrilled to expand our portfolio into the fast-growing affordable midscale segment," said
Marriott has a strong track record of growing regional brands, and a successful history of leveraging the company's global development engine and revenue systems to expand into new markets. The award-winning
"With this brand acquisition, we have significantly grown our presence in the
The existing City Express hotel portfolio, consisting of approximately 150 properties, is now part of Marriott's franchise system. These properties include urban, suburban, and extended stay offerings in
The City Express brand portfolio consists of five sub-brands: City Express, City Express Plus, City Express Suites, City Express Junior, and City Centro. In the coming months, the City Premios loyalty program is expected to be retired as it is integrated into the
"The opportunity this transaction represents for our customers and City Premios and
Note on Forward-Looking Statements
This press release contains "forward-looking statements" within the meaning of federal securities laws, including statements related to growth expectations and opportunities; opportunities to reach new customers; the benefits of the transaction; opportunities for customers; loyalty program integration; and similar statements concerning possible future events or expectations that are not historical facts. We caution you that these statements are not guarantees of future performance and are subject to numerous evolving risks and uncertainties that we may not be able to accurately predict or assess, including the risk factors that we identify in our Securities and Exchange Commission filings, including our most recent Annual Report on Form 10-K or Quarterly Report on Form 10-Q. Any of these factors could cause actual results to differ materially from the expectations we express or imply in this press release. We make these statements as of the date of this press release, and we undertake no obligation to publicly update or revise these statements, whether as a result of new information, future events or otherwise.
About Marriott International
Marriott International, Inc. (NASDAQ: MAR) is based in
IRPR#1
View original content to download multimedia:https://www.prnewswire.com/news-releases/marriott-international-expands-into-affordable-midscale-segment-with-acquisition-of-the-city-express-brand-portfolio-301812301.html
SOURCE Marriott International, Inc.
