The Time is Now for Toyota's All-New 2023 Prius and Prius Prime
Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9150351-toyota-all-new-2023-prius-and-prius-prime/
"The new campaign showcases the transformed Prius in an entirely new light," said
Toyota developed the integrated Prius/Prius Prime campaign with its Total Toyota (T2) model in mind. The T2 model integrates efforts to create a cohesive marketing approach inclusive of multicultural marketing and the mainstream market.
The "This is Prius Now" campaign showcases a unified creative style throughout the spots, highlighted below.
In the spot titled "Black Sheep," created by Saatchi & Saatchi, viewers see white sheep popping up throughout an urban landscape. In the next scene, a black Toyota Prius makes its way down a street past a herd of white sheep. The Prius stands out and takes off down the street displaying its sleek styling and performance. Saatchi & Saatchi also created "Shadow," a playful spot in which the Prius' shadow is chasing it around town, showcasing the Prius' advanced features and bold design along the way. The spots were directed by
In
Media Placements
The "This is Prius Now" Toyota Prius and Prius Prime campaign extends across linear TV, digital video, cinema, digital content, programmatic, out-of-home billboards, paid social, and search. High profile Network Prime cable, and sports programming includes NBA Playoffs and Finals, MLB Sunday Night games, NFL Draft, Gold Cup Tournament, WillowTV, and shows including "The Great North," "Grey's Anatomy," and more. Digital content/video includes partners such as the HBO Max Sequential Stories, Hulu's "Taste the Nation," Peacock, Univision, and more. Partnerships include the Official Vehicle of the 2023 Met Gala, the Latin American Music Awards, NYLON and NYLON House, Forbes, Amazon, YouTube, La Entrevista podcast on Pandora, among others. Paid Social runs across TikTok, Meta,
The broadcast spots are available for viewing here. For images and credits, please click here.
About the 2023 Toyota Prius and Prius Prime
The Toyota Prius enters the 2023 model year as a completely transformed model. With a sleek new exterior design, a reimagined interior and an amped up hybrid powertrain, this new Prius is built for style, performance and efficiency. It is the hybrid reborn – without compromise. The all-new 2023 Prius brings sporty style with a coupe-inspired shape. Its sleek silhouette, low roofline, smooth body panels and widened rear are proportionally balanced by available 19-inch wheels and the interior features a clean, modern design combined with high tech displays and ambient lighting.
Toyota Prius comes well-equipped at a starting Manufacturers Suggested Retail Price (MSRP) of
As part of
2023 Toyota Prius Key Features Include:
- Sporty new design with sleek silhouette, larger wheels and modern interior
- Most fuel-efficient Prius ever with up to 57 MPG combined manufacturer rating
- More powerful hybrid system delivers 60% more horsepower with up to 196hp
- Upgraded electronic
On-Demand All-Wheel Drive available - Toyota Audio Multimedia standard with available 12.3-inch touchscreen
- Toyota Safety Sense 3.0 System standard
2023 Toyota Prius Prime Key Features Include:
- Up to 44-Miles of manufacturer-estimated all electric range, 75% more than prior generation
- Fuel sipping manufacturer-estimated 52 combined MPG in hybrid mode
- Hybrid System with nearly 100-HP gain for improved 0-60 time
- New Traffic Jam Assist technology to aid drivers in stop-and-go traffic
- Toyota Audio Multimedia with 12.3-inch touchscreen and JBL Premium Audio available
About Toyota
Toyota directly employs more than 48,000 people in
Through the Start Your Impossible campaign, Toyota highlights the way it partners with community, civic, academic and governmental organizations to address our society's most pressing mobility challenges. We believe that when people are free to move, anything is possible. For more information about Toyota, visit www.ToyotaNewsroom.com
Media Contacts:
469-292-6791
paul.hogard@toyota.com
Saatchi for Toyota
469-357-2114
ava.weaver@saatchi.com
For customer inquiries, please call 800-331-4331.
View original content:https://www.prnewswire.com/news-releases/the-time-is-now-for-toyotas-all-new-2023-prius-and-prius-prime-301791321.html
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