LAY'S KICKS OFF 2022 WITH A FIRST-OF-ITS-KIND SNACKING EXPERIENCE: LAY'S LAYERS
PLANO, Texas, Jan. 5, 2022 /PRNewswire/ -- For more than 75 years, Lay's® – one of the marquee brands from PepsiCo's Frito-Lay division – has consistently brought its fans unique innovations that explore different flavors and textures, delivering smiles and joy to generations of potato chip fans. Shoppers are always on the hunt for new snacks, and America's favorite potato chip brand is giving them something in 2022 that they've never seen before with the introduction of a brand-new product line: Lay's Layers.
Lay's Layers are not your ordinary chips. They are multi-dimensional, one-of-a-kind potato bites with layers of delicious crispiness. Bite-sized, flavorful and unlike anything Lay's has unveiled before, they deliver a truly new snacking experience.
"Lay's fans are known for finding joy in the everyday – no matter what life throws their way – and this multi-faceted approach to life helped inspire Lay's Layers," said Melissa Miranda, senior director of marketing, Frito-Lay North America. "Lay's Layers is a new offering in the Lay's portfolio that is just as multi-dimensional and flavorful as our fans' lifestyles."
The new Lay's Layers product line will feature two delicious flavors fans know and love:
- Three Cheese: A tangy and cheesy blend of cheddar, parmesan and gouda
- Sour Cream & Onion: A savory blend of onion and sour cream
The two new Lay's Layers offerings are available at retailers nationwide beginning mid-month for $4.09 (4.75 oz. bag), $1.99 (1.75 oz. bag) or 2/$1 (0.5 oz. bag). Learn more about Lay's Layers availability here.
About Lay'sLay's is one of the brands that makes up Frito-Lay North America, the $18 billion convenient foods division of PepsiCo, Inc. (Nasdaq: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/ and on Twitter http://www.twitter.com/fritolay. Learn more about Lay's by visiting www.facebook.com/lays or on Twitter at www.twitter.com/lays. You can also follow Lay's on Instagram by visiting http://instagram.com/lays.
About PepsiCoPepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of our business strategy and brands. For more information, visit www.pepsico.com.
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SOURCE Frito-Lay North America