Netflix and Walmart have announced they are teaming up to launch a new retail hub to bring new innovative experiences and exclusive items to customers.

The new offering, called “The Netflix Hub”, will bring unique products that will turn the imagination of Netflix creators to reality and bring customers and provide customers of both companies with an exciting entertainment experience. The hub will bring some of the most-watched Netflix shows in its first digital storefront in collaboration with Walmart.

From now on, customers and superfans will be able to buy unique products across a number of categories such as music, apparel, games, toys, and more, for their favorite shows such as “Stranger Things,” “Nailed It!” and “CoComelon,” among others.

Furthermore, the hub will also offer exclusive experiences and bring customers closer to popular Netflix titles in innovative ways. For instance, the two companies will roll out a crowd-sourcing offering, Netflix Fan Select, and present customers with an opportunity to vote for merchandise they’d like to buy from their favorite Netflix shows.