ElectraMeccanica Vehicles Corp. (NASDAQ: SOLO) ("ElectraMeccanica" or the "Company"), a designer and manufacturer of electric vehicles including its flagship SOLO EV, is expanding its retail network to three new West Coast locations. Slated to open in March, the new direct-to-consumer retail locations will be located at The Village at Corte Madera, CA, Los Cerritos Center in Orange County, CA and La Encantada in Tucson, AZ, offering shoppers the ability to learn more, explore the vehicle and place reservations onsite. These additions bring ElectraMeccanica’s retail location count to a total of 13 in 10 major markets.

“As we gear up for the first SOLO EVs to hit the road, we will be accelerating our successful, direct-to-consumer ‘Drive SOLO’ retail plan to further engage and inform potential customers,” said ElectraMeccanica CEO Paul Rivera. “We are continuing to enter new markets strategically where interest in and demand for electric vehicles are greatest. Our new and existing retail locations will provide a unique opportunity for potential customers to learn more about driving SOLO.

“Our ‘SOLO Drive Tour' is currently planned for five cities including Scottsdale, AZ, Cerritos, Walnut Creek, and Corte Madera, CA as well as Portland, OR, in February and March. We look forward to bringing our vehicles to select early reservation holders in these exclusive, invitation-only test drive experiences providing one of the first opportunities to look, see and ‘Drive SOLO.’ We are mindfully planning our demonstrations in accordance with all local COVID-19 protocols to ensure a safe event for all who attend.”

ElectraMeccanica is ramping up its current “Drive SOLO” marketing campaign aimed at educating consumers on a new way to drive efficiently. The campaign, which involves an aggressive rollout in key eco-conscious cities where the SOLO EV has an existing retail presence, will feature almost 300 billboard and digital mall displays along with social content across the company’s Facebook, LinkedIn, Twitter and Instagram pages. The new creative design, conceptualized internally by ElectraMeccanica with the media buy handled by Accretive Ads, is being extended further into Q1 after demonstrably positive initial results. The campaign illustrates everyday scenarios for driving solo with playful but relevant tag-lines such as “Need HOV Access? Meet Your Plus One” or “Need a Getaway? Meet your #TravelBFF.”

“The ‘Drive SOLO’ campaign truly challenges consumers to rethink their daily driving habits,” added Rivera. “Most vehicle trips are done solo, whether it's to the grocery store, the gym or on a daily commute. A single-occupancy vehicle like the SOLO makes sense from a standpoint of energy efficiency and space-savings and is the ideal solution for today’s urban transportation challenges. We’re expecting even greater demand as we continue to grow awareness in additional markets.”

ElectraMeccanica currently operates 10 retail locations in the western U.S. region.

The SOLO is a purpose-built, three-wheeled, all-electric solution for the urban environment. Engineered for a single occupant, it offers a unique driving experience for the environmentally conscious consumer. The SOLO has a range of 100 miles and a top speed of 80 mph, making it safe for highways. The SOLO features front and rear crumple zones, side impact protection, roll bar, torque-limiting control, as well as power steering, power brakes, air conditioning and a Bluetooth entertainment system. It blends a modern look with safety features at an accessible price point of $18,500. The SOLO is currently available for pre-orders at https://electrameccanica.com/product/solo-reservation/.