(Updated - December 15, 2020 2:44 PM EST)

Facebook (NASDAQ: FB) is building a new video product that will let people pay content creators or celebrities for the chance to interact with them during a live broadcast. The tool, called Super, will let creators, entrepreneurs or celebrities host live, interactive video events.

Viewers can tip creators by buying them digital gifts, or pay to appear alongside a creator during the livestream, according to Bloomberg, citing person familiar with the new feature.