USANA (NYSE: USNA), a leader in cellular nutrition, today announced that it has entered into a strategic investment and collaboration with Built Brands, a leading manufacturer and distributor of protein bars. USANA has made a minority equity investment in Built Brands, enabling USANA to leverage Built Brands’ expertise to accelerate the development, enhancement and expansion of USANA’s offering of healthy nutrition bars that will be manufactured in USANA’s new foods plant.

“Built Brands is well known for their unique and great-tasting protein bars,” said Kevin Guest, Chief Executive Officer and Chairman of the Board. “We look forward to collaborating with Built Brands and leveraging its expertise in the development of new and exclusive USANA products, starting with our upcoming Active Nutrition product line in 2021.”

Nick Greer, Chief Executive Officer of Built Brands said, “We welcome the opportunity to partner with USANA, a leader in cellular nutrition, and appreciate their desire to partner with our company. Through this collaboration, we are confident that we can support the team at USANA to bring to market unique and innovative new products to their customers around the world.”