Welcome Walmart+, new Amazon Prime rival

September 15, 2020 8:09 AM

Walmart (NYSE: WMT), which operates approximately 11,500 stores under 56 banners in 27 countries, has launched Walmart+ today. The new platform, similar to Amazon Prime (NASDAQ: AMZN), will enable subscribers to get unlimited, free, and fast delivery.

With this option, Walmart will allow subscribers to choose from 160,000 items with in-store prices. The membership will cost $98 a year or $12.95 a month, including a 15-day free trial period.

“We can’t wait for customers to use Walmart+ as a way to keep more time on their calendars and money in their pockets,” said Janey Whiteside, chief customer officer, Walmart.

“We designed Walmart+ to be the ultimate life hack for customers, pulling together benefits they told us would be most helpful to them today and in the future. Its usefulness will only grow from here.”

The new platform is based on unlimited free delivery, with in-store prices and the same-day delivery for certain items. The “Scan & Go” feature is a fast way to shop in-store with Walmart app. Moreover, subscribers will be able to fill up and save up to 5 cents a gallon at nearly 2,000 Walmart, Murphy USA and Murphy Express fuel stations.

Amazon Prime launched fifteen years ago to amass 150 million members who pay $119 a year, or $12.99 a month.

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