Apple (NASDAQ: AAPL) January weekly (31) call option implied volatility is at 66, February is at 35; compared to its 52-week range of 18 to 35 into the expected release of quarter results on January 27. Apple is priced like a consumer stock based on valuation. Apple’s P/E as of January 23 is 26.9, McDonalds (MCD) is 27, Coca-Cola (KO) 27.1, Proctor & Gamble (PG) 25.6.