Stitch Fix, Inc. (NASDAQ: SFIX), the leading online personal styling service, announced that Elizabeth Spaulding will join the Stitch Fix leadership team as President, reporting to Katrina Lake, effective January 27, 2020.

Spaulding is Global Head and founder of Bain & Company’s Digital practice, a partner at the global consulting firm and serves on its board of directors. As part of Bain’s Digital practice, Spaulding also founded ADAPT (the software engineering group) as well as the Bain Innovation Exchange, which brings together innovators, entrepreneurs, VCs and business leaders to form mutually beneficial connections.

In her current role, which she has been in since 2014, she is focused on expanding Bain’s capabilities in software development and engineering, innovation services, as well as corporate development for new technology. Spaulding works with both Bain’s internal teams and consumer and technology companies looking to enable growth and innovation. She leads a team that operates across the world, in cities including Beijing, Bangalore, Singapore, London, Berlin, and San Francisco.

“I’m excited to welcome Elizabeth to our team,” said Stitch Fix founder and CEO Katrina Lake. “She is an extremely talented leader, with extensive experience on a global scale. We are entering an exciting new chapter for Stitch Fix, as we expand our personalization capabilities to serve more clients in new and engaging ways. Elizabeth will be instrumental in bringing this to life,” Lake added.

At Stitch Fix, Spaulding will lead initiatives and innovations that focus on driving the next phase of Stitch Fix’s growth, including direct-buy capabilities and the company’s international expansion efforts.

Spaulding said, “I am thrilled to be joining Stitch Fix at such a transformational time, and to have the opportunity to help lead the next chapter of the company’s growth with Katrina and the Stitch Fix leadership team. Stitch Fix is redefining retail, and I’m excited to bring my experience and global perspective to bear as we build out the company’s personalization platform in new and compelling ways. There’s so much opportunity ahead, and I can’t wait to get started.”