Facebook (NASDAQ: FB) announced:

"Today, we’re introducing Facebook Viewpoints, a new market research app that rewards people for participating in surveys, tasks and research. We believe the best way to make products better is to get insights directly from people who use them. We’ll use these insights to improve products like Facebook, Instagram, WhatsApp, Portal and Oculus, and to benefit the broader community.

Here’s How it Works:

Once you set up a Facebook Viewpoints account, you’ll be invited to join programs. Before each program, we’ll explain what information will be collected, how it will be used and how many points you’ll receive for completing the program. We’ll let you know how many points you need in order to receive a payment, and every time you reach that amount of points, you’ll receive a payment sent directly to your PayPal account.

The First Program: Well-Being Survey

We want to better understand how the use of social media like Facebook can impact people’s well-being, so we’re launching the Well-Being Survey. Information from this survey will help us build better products that aim to limit the negative impacts of social media and enhance the benefits.

Privacy Matters

When you join Facebook Viewpoints, we’ll ask for information like your name, email address, country of residence, date of birth and gender. We may ask you to share additional information, like your location, to qualify you for individual programs.

Before you begin any program, we’ll let you know how the information you provide through that program will be used.

We won’t sell your information from this app to third parties. We also won’t publicly share your Facebook Viewpoints activity on Facebook or on other accounts you’ve linked without your permission. And you can end your participation at any time.

The Facebook Viewpoints app is currently open to anyone 18 and older, and every program will have its own eligibility criteria. At this time, Facebook Viewpoints is only available to people in the US who have Facebook accounts, but we look forward to providing additional ways for people to register and expanding to more countries next year. To learn more about the app, visit viewpoints.facebook.com.