Amazon (NASDAQ: AMZN) announced today that Amazon Fresh, which was previously $14.99/month, is now a free benefit for Prime members.

Amazon said now members get free and fast grocery delivery from Amazon Fresh and Whole Foods Market. Selection includes meat, seafood, produce, snacks and household essentials, with options for fast one- and two-hour delivery windows.

“Prime members love the convenience of free grocery delivery on Amazon, which is why we’ve made Amazon Fresh a free benefit of Prime, saving customers $14.99 per month,” said Stephenie Landry, VP of Grocery Delivery. “Grocery delivery is one of the fastest growing businesses at Amazon, and we think this will be one of the most-loved Prime benefits.”

Given the rapid growth of grocery delivery we expect this will be a popular benefit, so today Prime members currently shopping grocery delivery can continue enjoying these services. All other Prime members who live in one of the more than 2,000 cities and towns where grocery delivery is available can request an invitation to shop Amazon Fresh or Whole Foods Market delivery at www.amazon.com/grocery, and we’ll alert you when you are able to shop.

Customers are hungry for options that help them solve for both weekly meal planning and the moments when they need groceries in a pinch. Fast and free grocery delivery with Amazon Fresh and Whole Foods Market accomplishes both those needs. In addition to giving Prime members free access to unlimited grocery delivery in select areas, we’ve been busy making grocery shopping on Amazon even more convenient:

• Grocery delivery has expanded to more cities. In the last few months, we’ve continued to expand grocery delivery from Amazon Fresh and Whole Foods Market to more cities. Today, fresh grocery delivery from Amazon is now available in more than 2,000 cities and towns. We’ll continue to expand our grocery delivery and pickup services to even more cities.
• Amazon Fresh keeps getting better. In addition to eliminating the $14.99/month fee, we’ve also improved delivery speed with one and two-hour options in most Amazon Fresh cities, and we’ll continue expanding ultrafast speeds to all cities where the service is available.
• Whole Foods Market is on Amazon.com. Today, Prime members in thousands of cities and towns can shop their local Whole Foods Market store using Amazon.com or the Amazon App.