Apple Unveils Apple TV+, The New Home for the World’s Most Creative Storytellers

March 25, 2019 2:40 PM

Apple’s Original Video Subscription Service in the All-New Apple TV App will Give Users Access to Exclusive Original Shows, Movies and Documentaries

CUPERTINO, Calif.--(BUSINESS WIRE)-- Apple® today announced Apple TV+, the new home for the world’s most creative storytellers featuring exclusive original shows, movies and documentaries, coming this fall. Apple TV+, Apple’s original video subscription service, will feature a brand new slate of programming from the world’s most celebrated creative artists, including Oprah Winfrey, Steven Spielberg, Jennifer Aniston, Reese Witherspoon, Octavia Spencer, J.J. Abrams, Jason Momoa, M. Night Shyamalan, Jon M. Chu and more. On the Apple TV® app, subscribers will enjoy inspiring and authentic stories with emotional depth and compelling characters from all walks of life, ad-free and on demand.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190325005731/en/

Apple TV+, coming this fall, is the new home for the world’s most celebrated creative artists and wi ...

Apple TV+, coming this fall, is the new home for the world’s most celebrated creative artists and will be available on the Apple TV app. (Graphic: Business Wire)

“We’re honored that the absolute best lineup of storytellers in the world — both in front of and behind the camera — are coming to Apple TV+,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We’re thrilled to give viewers a sneak peek of Apple TV+ and cannot wait for them to tune in starting this fall. Apple TV+ will be home to some of the highest quality original storytelling that TV and movie lovers have seen yet.”

Additionally, Apple debuted the all-new Apple TV app and Apple TV channels coming in May 2019. The all-new Apple TV app brings together the different ways to discover and watch shows, movies, sports, news and more in one app across iPhone®, iPad®, Apple TV, Mac®, smart TVs and streaming devices. Users can subscribe to and watch new Apple TV channels — paying for only services they want, like HBO, SHOWTIME and Starz — all on demand, available on and offline, with incredible picture quality and sound; enjoy sports, news and network TV from cable and satellite providers as well as purchase or rent iTunes® movies and TV shows all within the new, personalized Apple TV app.

Beginning in May, customers can subscribe to Apple TV channels à la carte and watch them in the Apple TV app, with no additional apps, accounts or passwords required. Apple TV channels include popular services such as HBO, Starz, SHOWTIME, CBS All Access, Smithsonian Channel, EPIX, Tastemade, Noggin and new services like MTV Hits, with more to be added over time around the world.

The new Apple TV app personalizes what viewers love to watch across their existing apps and services while developing a secure and comprehensive understanding of users' viewing interests. The app will offer suggestions for shows and movies from over 150 streaming apps, including Amazon Prime and Hulu, as well as pay-TV services such as Canal+, Charter Spectrum, DIRECTV NOW and PlayStation Vue. Optimum and Suddenlink from Altice will be added later this year.1

Additionally, the Apple TV app will become the new home to the hundreds of thousands of movies and TV shows currently available for purchase or rent in the iTunes Store®.

Availability

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

1Network and streaming app availability may vary by country.

NOTE TO EDITORS: For additional information visit Apple Newsroom (www.apple.com/newsroom), or call Apple’s Media Helpline at (408) 974-2042.

© 2019 Apple Inc. All rights reserved. Apple, the Apple logo, Apple TV, iPhone, iPad, Mac, iTunes, iTunes Store and AirPlay are trademarks of Apple Inc. Other company and product names may be trademarks of their respective owners.

Apple

Christine Monaghan, (408) 974-8850

cmonaghan@apple.com

Rita Cooper Lee, (424) 326-4515

rcooperlee@apple.com

Source: Apple Inc.

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