Facebook (FB) PT Raised to $195 at Macquarie Following 4Q Report
Macquarie analyst Benjamin Schachter raised the price target on Facebook (NASDAQ: FB) to $195.00 (from $190.00) while maintaining a Outperform rating following the company's 4Q earnings report. 4Q revenues and EPS were 3.9% and $0.34 above Macquarie's expectations, respectively.
The bottom line is that with more than a quarter of the world using a FB every day, Schachter thinks advertisers have no choice but to follow their customers. Shifting formats is a challenge, but FB has done it before. Mgmt. is going on the offensive and will be highlighting business opportunities, increasing user utility, and emerging opportunities while also remaining focused on security and safety.