Blizzard Entertainment (ATVI), NetEase (NTES) Extend Publishing Partnership in China
Blizzard Entertainment, Inc. (NASDAQ: ATVI) and NetEase, Inc. (NASDAQ: NTES) announced today an extension to their 11-year partnership in mainland China. The publishing agreement between the two companies, which encompasses World of Warcraft®, the StarCraft® series, the Diablo® series, Hearthstone®, Heroes of the Storm® and Overwatch®, will extend until January 2023.
The collaboration between Blizzard and NetEase began in 2008, with a licensing agreement to bring StarCraft® II and the Blizzard Battle.net® platform to China. Since then, the companies have worked together to bring Blizzard's epic game experiences to Chinese players.
"NetEase has been instrumental in helping us bring Blizzard's epic games to even more players around the world, and we're grateful to have such a strong partner in China," said J. Allen Brack, President of Blizzard Entertainment. "We look forward to continuing our relationship and cooperation in China and beyond."
"We're pleased to continue our successful partnership with Blizzard after more than a decade of close cooperation," said William Ding, founder and CEO of NetEase. "The scope of our collaboration is now deeper and broader than ever before. We're confident that together we will continue to bring even more exciting game experiences to players worldwide."