Form 8-K FORD MOTOR CO For: Jan 03

January 3, 2019 2:39 PM




Washington, D. C. 20549









Pursuant to Section 13 or 15(d) of

the Securities Exchange Act of 1934




Date of Report: January 3, 2019

(Date of earliest event reported)





(Exact name of registrant as specified in its charter)





(State or other jurisdiction of incorporation)





(Commission File Number)


(IRS Employer Identification No.)




One American Road, Dearborn, Michigan



(Address of principal executive offices)


(Zip Code)




Registrant’s telephone number, including area code 313-322-3000



Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:




[ ]  Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)


[ ]  Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)


[ ]  Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

[ ]  Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))


Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).


Emerging growth company o


If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. o



Item 8.01. Other Events.


Our news release dated January 3, 2019 concerning U.S. sales in December 2018 is filed as Exhibit 99 to this Report and incorporated by reference herein.


Item 9.01. Financial Statements and Exhibits.








Method of Filing






Exhibit 99


News release dated January 3, 2019 concerning December 2018 U.S. sales


Filed with this Report






Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.











Date: January 3, 2019


/s/ Corey M. MacGillivray



Corey M. MacGillivray



Assistant Secretary







Any reference in the attached exhibit(s) to our corporate website(s) and/or other social media sites or platforms, and the contents thereof, is provided for convenience only; such websites or platforms and the contents thereof are not incorporated by reference into this Report nor deemed filed with the Securities and Exchange Commission.


Exhibit 99

www. twitter. com/Ford Total Vehicle Retail Fleet Truck SUV Car 2 2 0 ,774 1 6 7 ,705 5 3 ,069 1 0 6 ,599 7 9 ,225 3 4 ,950 U.S. Sales Versus December 2017 -8.8% -4.8% -19.5% -3.8% -4.4% -27.8% leadership position to 42 consecutive years as America’s best-selling ninth straight year as America’s best-selling brand.” F-Series finished 2018 with a record 10 straight months above 70,000 pickups sold; the year saw 909,330 trucks sold, while 87,772 trucks were sold in December. With 42 years now as America’s best-selling truck, Ford F-Series had record transaction prices in 2018 on demand for high-series pickups. Ford trucks Ford Expedition posted a retail sales gain of 47.2 percent in December and a 35.4 percent retail increase for the year. This comes with the addition of Ford EcoSport to the SUV lineup, for total sales of 54,348 SUVs in 2018, providing Ford brand SUVs with another record sales year. Ford SUVs Ford Transit totaled 137,794 vans sold in 2018, making it America’s best-selling commercial van. Ford has now been America’s best-selling commercial van line for 40 straight years, with overall sales totaling 217,653 vehicles. Ford commercial vans Lincoln Navigator sales were hot all year, posting a 43.6 percent gain in December on tight inventory. High-series Lincoln Black Label and Reserve Navigators represented 90 percent of the SUV’s sales mix. This bodes well for Lincoln SUVs, as the all-new Aviator is poised to hit the market this summer. Lincoln Navigator After its launch in November, the new Lincoln Nautilus boosted retail sales again, with a 28.0 percent retail increase in December. Dealer inventory continues to move quickly. Robust demand, a $4,700 gain in transaction prices over year ago and strong growth in key luxury markets have made Nautilus an instant hit. Lincoln Nautilus “December capped another strong year for Ford and the industry --Ford sold more than 900,000 F-Series trucks in 2018 to extend our pickup; our commercial vans mark 40 straight years of leadership and we had a record year for Ford SUVs, all of which helped us post our – Mark LaNeve, Ford vice president, U.S. Marketing, Sales and Service W I N N I N G P O R T F O L I O H I G H L I G H T S Full-year Ford U.S. sales totaled 2,497,318 vehicles, with Ford marking its ninth straight year as America’s favorite brand A continued stronger mix of trucks and SUVs expanded transaction pricing for another new record of $38,400, a $1,600 increase over December last year; this compares to a $470 increase for the overall industry at just $34,000 per vehicle Full-year F-Series sales were up 1.4 percent on a total of 909,330 trucks sold for 2018 and the 42nd consecutive year for F-Series as America’s best-selling pickup Ford sold a total of 217,653 commercial vans in 2018, making it the best-seller of commercial vans in America for 40 straight years Ford SUV sales totaled 797,238– a new sales record for Ford SUVs; this comes on the success of the all-new Expedition and EcoSport, setting the Ford brand up well as it transitions to the all-new Explorer and Escape later this year Due to order timing, daily rental sales were down; Ford fleet sales declined 19.5 percent in December, with daily rental down 41.5 percent Lincoln Dealers reported their best retail sales month since March, 2007 on strong SUV sales performance; Lincoln SUVs were up across the board # # # A bo ut Ford Motor Comp any Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 200,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit *U.S. sales volume reflects transactions with (i) retail and fleet customers (as reported by dealers), (ii) government and (iii) Ford management. Average transaction pricing based on J.D. Power and Associates PIN data. D E C E M B E R 2 0 1 8 S A L E S F ord F-Series Marks 42 Straight Years as Am erica’s Best-Selling Pi ckup, Topping 900,000 Sold i n 2018; Ford Hits Nine Straight Years as Am erica’s B est-Selling B rand; Li ncoln SUV Sales Up


FORD MOTOR COMPANY DECEMBER 2018 Erich Merkle 313.806.4562 emerkle2@ford. com C O N T A C T December 2018 November 2018 December 2017 Dealer Stock (on ground) Units at Month-End Days' Supply Units at Month-End Days' Supply Units at Month-End Days' Supply Cars SUVs Trucks Total 80,577 196,650 241,099 518,326 58 62 57 59 87,985 192,903 245,151 526,039 61 68 68 67 111,408 154,121 253,500 519,029 60 48 59 56 December 2018 November 2018 December 2017 Gross Stock (incl. in-transit) Units at Month-End Days' Supply Units at Month-End Days' Supply Units at Month-End Days' Supply Cars SUVs Trucks Total 101,666 244,652 311,333 657,651 73 77 73 74 108,232 244,335 315,667 668,234 75 87 88 85 141,943 192,721 295,771 630,435 76 60 69 68 December 2018 December CYTD Fleet Segment Percent of Total Sales YOY Change Percent of Total Sales YOY Change Rental Commercial Government 7.6% 10.7% 5.7% (4.3) points 0.6 points 0.5 points 10.5% 12.7% 6.0% (0.6) points 1.0 points (0.1) points Total Fleet 24.0% (3.2) points 29.3% 0.3 points D E C E M B E R 2 0 1 8 I N V E N T O R Y / F L E E T R E S U L T S



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