Ford Motor (F) December Sales Fall 8.8%, Versus Expected 6.2% Decline
Ford Motor (NYSE: F) reported December 2018 sales:
- Full-year Ford U.S. sales totaled 2,497,318 vehicles, with Ford marking its ninth straight year as America’s favorite brand
- A continued stronger mix of trucks and SUVs expanded transaction pricing for another new record of $38,400, a $1,600 increase over December last year; this compares to a $470 increase for the overall industry at just $34,000 per vehicle
- Full-year F-Series sales were up 1.4 percent on a total of 909,330 trucks sold for 2018 and the 42nd consecutive year for F-Series as America’s bestselling pickup
- Ford sold a total of 217,653 commercial vans in 2018, making it the best-seller of commercial vans in America for 40straight years
- Ford SUV sales totaled 797,238– a new sales record for Ford SUVs; this comes on the success of the all-new Expedition and EcoSport, setting the Ford brand up well as it transitions to the all-new Explorer and Escape later this year
- Due to order timing, daily rental sales were down; Ford fleet sales declined 19.5 percent in December, with daily rental down 41.5 percent
- Lincoln Dealers reported their best retail sales month since March, 2007 on strong SUV sales performance; Lincoln SUVs were up across the board