Form 8-K FORD MOTOR CO For: Dec 03

December 3, 2018 2:51 PM




Washington, D. C. 20549









Pursuant to Section 13 or 15(d) of

the Securities Exchange Act of 1934




Date of Report: December 3, 2018

(Date of earliest event reported)





(Exact name of registrant as specified in its charter)





(State or other jurisdiction of incorporation)





(Commission File Number)


(IRS Employer Identification No.)




One American Road, Dearborn, Michigan



(Address of principal executive offices)


(Zip Code)




Registrant’s telephone number, including area code 313-322-3000



Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:




[ ]  Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)


[ ]  Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)


[ ]  Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

[ ]  Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))


Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).


Emerging growth company o


If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. o



Item 8.01. Other Events.


Our news release dated December 3, 2018 concerning U.S. sales in November 2018 is filed as Exhibit 99 to this Report and incorporated by reference herein.


Item 9.01. Financial Statements and Exhibits.








Method of Filing






Exhibit 99


News release dated December 3, 2018 concerning November 2018 U.S. sales


Filed with this Report






Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.











Date: December 3, 2018


/s/ Corey M. MacGillivray



Corey M. MacGillivray



Assistant Secretary







Any reference in the attached exhibit(s) to our corporate website(s) and/or other social media sites or platforms, and the contents thereof, is provided for convenience only; such websites or platforms and the contents thereof are not incorporated by reference into this Report nor deemed filed with the Securities and Exchange Commission.


Exhibit 99

www. twitter. com/Ford Total Vehicle Retail Fleet Truck SUV Car 1 9 6 ,303 1 4 5 ,495 5 0 ,808 8 9 ,535 7 0 ,564 3 6 ,204 U.S. Sales Versus November 2017 -6.9% -6.8% -7.1% -2.3% -4.9% -19.5% product unmatched in the industry. Sales of our all-new Expedition and pricing to a new record of $37,000 per vehicle.” As evidenced by nine consecutive months topping sales of 70,000 trucks, high level Ford F-Series pickups remain in strong demand. F-Series continues to transact close to record level transaction prices of $47,000 per pickup - $1,800 higher than the segment average. Ford trucks Sales of the all-new Ford Expedition were up 7.9 percent last month. High series Platinum and Limited Expedition models continue to drive sales, representing 60 percent of retail sales in November. As a result, average transaction pricing is up $7,700 over last year, at $61,500 Ford SUVs As the world’s best-selling cargo van, Ford Transit sales are up 10.0 percent through November on 126,446 vans sold. Ford’s all-new Transit Connect retail sales were up 17.2 percent in November, as retail customer demand grows. Ford commercial vans Lincoln’s all-new Navigator posts strong gains on tight inventory. Our highest series Black Label Navigator averaged just 14 days on dealer lots. Navigator continues to see strong growth in such key luxury markets as California and Florida, where retail sales this year are up 190 percent and 102 percent, respectively. Lincoln Navigator New Lincoln Nautilus boosted retail sales to 27.3 percent. The Nautilus has been well received, as it is averaging just 9 days on dealer lots. Average transaction prices last month for Nautilus totaled $47,200 per SUV, with a strong 79 percent mix of high series Black Label and Reserve models being sold. Lincoln Nautilus “F-Series marked a record nine straight months topping the 70,000 truck mark, a consistent performance by a high volume, high margin Transit Connect continue to grow, as does our mix of trucks, SUVs and vans. This mix totaled 82 percent in November boosting our transaction – Mark LaNeve, Ford vice president, U.S. Marketing, Sales and Service W I N N I N G P O R T F O L I O H I G H L I G H T S November U.S. sales at Ford Motor Company totaled 196,303 vehicles, representing a 6.9 percent decline As a result of a decline in daily rental sales due to order timing, Ford fleet sales were down 7.1 percent; daily rental was down 32.7 percent, while commercial sales were up 11.8 percent A stronger mix of Trucks and SUVs increased Ford’s overall average transaction pricing, hitting a new record of $37,000 in November, a $1,600 increase over last year. This compares to a $780 increase for the overall industry, with average transaction prices of $33,400 Ford F-Series has now recorded a record nine straight months topping 70,000 trucks sold, on sales of 72,102 pickups Overall Ford Expedition sales increased 7.9 percent last month with 4,264 SUVs sold. At retail, Expedition sales grew at a faster pace of 17.7 percent Lincoln Navigator sales rose on strong demand and tight inventory; 88 percent of retail sales were high series Reserve and Black Label Navigator models. Navigator posted gains of 27.3 percent overall Lincoln began selling its new Nautilus SUV last month; overall MKX and Nautilus sales were up 20.4 percent, with Nautilus representing approximately half of the retail mix # # # A bo ut Ford Motor Comp any Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 200,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit *U.S. sales volume reflects transactions with (i) retail and fleet customers (as reported by dealers), (ii) government and (iii) Ford management. Average transaction pricing based on J.D. Power and Associates PIN data. N O V E M B E R 2 0 1 8 S A L E S F ord F-Series Pickups Produce a Rec ord Nine Straight Months Topping 70,000 Trucks Sold; Ford Expedition Sales Up 7. 9 Percent, W hile Li ncoln Navigator Gains 27. 3 Percent


FORD MOTOR COMPANY NOVEMBER 2018 Erich Merkle 313.806.4562 emerkle2@ford. com C O N T A C T November 2018 October 2018 November 2017 Dealer Stock (on ground) Units at Month-End Days' Supply Units at Month-End Days' Supply Units at Month-End Days' Supply Cars SUVs Trucks Total 87,985 192,903 246,981 527,869 61 68 69 67 90,582 182,443 230,496 503,521 65 70 68 68 103,125 161,947 260,278 525,350 57 55 71 62 November 2018 October 2018 November 2017 Gross Stock (incl. in-transit) Units at Month-End Days' Supply Units at Month-End Days' Supply Units at Month-End Days' Supply Cars SUVs Trucks Total 108,232 244,335 315,667 668,234 75 87 88 85 114,165 230,290 303,565 648,020 82 89 89 87 142,860 203,266 313,851 659,977 79 68 86 78 November 2018 November CYTD Fleet Segment Percent of Total Sales YOY Change Percent of Total Sales YOY Change Rental Commercial Government 7.5% 12.4% 6.0% (2.9) points 2.1 points 0.7 points 10.8% 12.9% 6.1% (0.2) points 1.0 points (0.1) points Total Fleet 25.9% (0.1) points 29.8% 0.7 points N O V E M B E R 2 0 1 8 I N V E N T O R Y / F L E E T R E S U L T S



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