Form 8-K FORD MOTOR CO For: Nov 01

November 1, 2018 4:20 PM




Washington, D. C. 20549









Pursuant to Section 13 or 15(d) of

the Securities Exchange Act of 1934




Date of Report: November 1, 2018

(Date of earliest event reported)





(Exact name of registrant as specified in its charter)





(State or other jurisdiction of incorporation)





(Commission File Number)


(IRS Employer Identification No.)




One American Road, Dearborn, Michigan



(Address of principal executive offices)


(Zip Code)




Registrant’s telephone number, including area code 313-322-3000



Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:




[ ]  Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)


[ ]  Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)


[ ]  Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

[ ]  Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))


Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).


Emerging growth company o


If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. o



Item 8.01. Other Events.


Our news release dated November 1, 2018 concerning U.S. sales in October 2018 is filed as Exhibit 99 to this Report and incorporated by reference herein.


Item 9.01. Financial Statements and Exhibits.








Method of Filing






Exhibit 99


News release dated November 1, 2018 concerning October 2018 U.S. sales


Filed with this Report






Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.











Date: November 1, 2018


/s/ Corey M. MacGillivray



Corey M. MacGillivray



Assistant Secretary







Any reference in the attached exhibit(s) to our corporate website(s) and/or other social media sites or platforms, and the contents thereof, is provided for convenience only; such websites or platforms and the contents thereof are not incorporated by reference into this Report nor deemed filed with the Securities and Exchange Commission.


Exhibit 99

www. twitter. com/Ford Total Vehicle Retail Fleet Truck SUV Car 1 9 2 ,616 1 4 0 ,901 5 1 ,715 8 8 ,725 6 7 ,554 3 6 ,337 U.S. Sales Versus October 2017 -3.9% -4.9% -1 .2% -4.9% 6.7% -17.1% continues to heavily favor these products, which last month represented pace they set last year and van sales continue to post strong gains.” Ford F-Series saw eight straight months of sales above 70,000 trucks in October, while transaction pricing continues to run at record levels of $47,300 per pickup – $2,000 above the segment average. Ford trucks Ford brand SUVs are on pace to break last year’s record, with sales up 7.9 percent in October. Ford Expedition turned in a strong month with a 74.7 percent gain last month, while Ford Explorer saw its best October performance since 2004 on sales of 19,034 SUVs. Ford SUVs Mustang continues to extend it’s lead in the sports car segment, as both America and the world’s best-selling sports car over the last three straight years. Mustang totaled 4,924 cars sold here last month, with strong enthusiasm for the all-new Bullitt Mustang. Ford Performance With more than half the commercial van market, Ford’s sales of vans were up 4.9 percent last month. Ford Transit, the best-selling full-size commercial van in America, posted an increase of 4.5 percent on 10,757 vans sold, while the smaller Ford Transit Connect turned in a 36.0 percent gain in October. Ford commercial vans Lincoln Navigator in its most luxurious trim series, Black Label, averaged just 12 days on dealer lots in October. Overall Navigator sales were up 70.0 percent, with transaction price gains of $30,300. California continues to be Navigator’s strongest market, with sales up 190 percent last month. Lincoln “Our strategy to prioritize our trucks, SUVs and vans is paying off with October running at record level transaction pricing. Our sales mix 81 percent of sales. F-Series turned in its eighth straight month of sales above 70,000 trucks, while Ford SUVs are operating above the record – Mark LaNeve, Ford vice president, U.S. Marketing, Sales and Service W I N N I N G P O R T F O L I O H I G H L I G H T S Ford Motor Company’s October U.S. sales totaled 192,616 vehicles, representing a 3.9 percent decline Ford’s overall average transaction prices reached record levels of $36,800 in October, up $1,400 from last year. This compares to an industry increase of just $330 per vehicle As America’s best-selling brand of trucks, SUVs and vans combined, sales of these Ford products totaled 150,900 vehicles in October. Year-to-date, Ford trucks, SUVs and vans posted sales of 1,605,967 vehicles this year – up 2.1 percent Ford F-Series surpassed 70,000 trucks sold for the eighth consecutive month in October, on sales of 70,438 pickups; the decline versus year-ago levels is largely the result of fleet timing. Year-to-date F-Series commercial fleet sales are up 12.8 percent Ford SUVs posted a 7.9 percent gain last month on 62,175 vehicles sold, for the best October in 16 years Sales of all-new Ford Expedition totaled 3,623 vehicles last month – a 74.7 percent jump over a year ago, while Ford Explorer results were up 12.5 percent on sales of 19,034 vehicles America’s No. 1 seller of vans saw total van sales of 17,353 units, a gain of 4.9 percent for the month Hot demand continues for the all-new Lincoln Navigator; overall sales were up 70.0 percent on a rich mix of high trim series vehicles # # # A bo ut Ford Motor Comp any Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 200,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit *U.S. sales volume reflects transactions with (i) retail and fleet customers (as reported by dealers), (ii) government and (iii) Ford management. Average transaction pricing based on J.D. Power and Associates PIN data. O C T O B E R 2 0 1 8 S A L E S F ord SUV Sales on Rec ord Pace – Expedition Up 74.7 Percent, Expl orer Up 12.5 Percent; F-Series Passes 70,000-Truck Mark for Ei ghth Straight Month; Lincoln Navigator Up 70.0 Percent


FORD MOTOR COMPANY OCTOBER 2018 Erich Merkle 313.806.4562 emerkle2@ford. com C O N T A C T October 2018 September 2018 October 2017 Dealer Stock (on ground) Units at Month-End Days' Supply Units at Month-End Days' Supply Units at Month-End Days' Supply Cars SUVs Trucks Total 90,582 182,443 230,496 503,521 65 70 68 68 94,070 174,346 214,376 482,792 63 65 57 61 105,340 164,598 251,470 521,408 60 65 67 65 October 2018 September 2018 October 2017 Gross Stock (incl. in-transit) Units at Month-End Days' Supply Units at Month-End Days' Supply Units at Month-End Days' Supply Cars SUVs Trucks Total 114,163 230,290 303,565 648,018 82 89 89 87 115,126 209,336 279,706 604,168 78 78 75 77 131,291 197,289 308,327 636,907 75 78 83 79 October 2018 October CYTD Fleet Segment Percent of Total Sales YOY Change Percent of Total Sales YOY Change Rental Commercial Government 8.0% 12.3% 6.5% 0.8 points (0.1) points (0.0) points 11.1% 13.0% 6.1% 0.1 points 0.9 points (0.2) points Total Fleet 26.8% 0.7 points 30.2% 0.7 points O C T O B E R 2 0 1 8 I N V E N T O R Y / F L E E T R E S U L T S



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