Longbow Research analyst Alton Stump maintained the price target on McDonald's (NYSE: MCD) at $194.00 while maintaining a Buy rating, following recent conversations with U.S. franchisees.

Analyst Stump notes a positive outlook on MCD shares, as conversations with U.S. franchises point to improved same-store sales growth, possibly ahead consensus projections, as the launch of fresh beef quarter pounders has lifted demand, increased consumer awareness and boosted the company's overall brand image.