There is renewed speculation that Amazon (NASDAQ: AMZN) could be added to the Dow amid talk today that GE (NYSE: GE) could be on its way out.

The Amazon talk first surfaced in the summer last year, which brought up speculation Amazon could split the stock to be eligible for the price-weighted index.

At that time analyst Jahanara Nissar commented on the speculation, saying she wouldn't be surprised to see Bezos split the stock.

Nissar noted several points:

• AMZN had 3 stock splits in just 15 months during the Dot Com days
• It's the ONLY way for AMZN to get into the DJIA (which isn't easy as DJIA is price weighted vs S&P 500 market cap based)
• AMZN cares about the little guys! Stock split opens up the investor base
• The $1,000 stock price just makes for a lot of distraction - AAPL decided to bow out of the $1,000 game when it split their stock 7-for1 3 years ago.