Columbia Unveils U.S. Freestyle Ski Team Uniforms for Olympic Winter Games PyeongChang 2018
2018 kits designed with athletes’ insights and Columbia’s newest technologies
PORTLAND, Ore.--(BUSINESS WIRE)-- Columbia Sportswear (NASDAQ: COLM) has unveiled freestyle ski team uniforms that will be worn by athletes from the U.S. and other nations competing in the 2018 Olympic Winter Games in PyeongChang. Every piece was executed with three design cues in mind—high performance, innovation and national pride. Each distinct kit features fresh aesthetics coupled with new technologies developed specifically for the unique needs of these elite athletes.
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Columbia’s U.S. moguls ski jacket designed for the U.S. Freestyle Ski Team athletes competing in the Winter Olympics PyeongChang 2018. (Photo: Business Wire)
Columbia has a strong history of developing high performance uniforms and previously designed U.S. freestyle uniforms for the 2014 Games in Sochi, Russia. Columbia uniforms in the Sochi Games were worn by nine athletes from several countries who achieved medal wins, a tally that included three gold medals. Feedback and insights from working closely with these dedicated athletes has driven Columbia’s broader ski collections to new heights for the past several seasons.
“Olympic athletes are among the world’s most elite competitors. Columbia’s partnership with these teams has not only inspired our designers to create the most technical, innovative, and best performing products, but it has also provided insights throughout our winter collections,” said Columbia President Joe Boyle. “We are proud of this collaboration and wish each team great success in PyeongChang.”
At the heart of the 2018 freestyle ski team uniforms is OutDry™ Extreme, Columbia’s solution for maximum waterproof protection and exceptional mobility. The ground-breaking membrane places a durable, permanent waterproof layer that actively repels water to ensure the athletes stay completely dry and comfortable. The uniforms feature the latest iteration of OutDry™ Extreme, and offers four way stretch to ensure the skiers have a complete range of motion. The uniforms are also lined with a fresh application of Omni-Heat™ Reflective, designed for lightweight, breathable warmth. These innovations deliver athletes more warmth with less bulk and offer the critical mobility and unrestricted movement needed to take home the gold.
Six countries will compete in the 2018 Games wearing uniforms designed by Columbia: The United States, Canada, Belarus, Kazakhstan, Brazil and the Ukraine. These athletes will face each other in the moguls, aerials, slopestyle and halfpipe events.
Additional technical features include a unique snow camouflage pattern designed to help mask body movement—a key judging component—for moguls skiers. The technical trims package includes a Columbia-designed, ultra-lightweight and low-profile Light Rail™ zipper. This unique zipper is bonded directly onto laser-cut fabric, completely eliminating the need for zipper tape resulting in Columbia’s lightest-weight waterproof zipper.
But technology is only part of the story—fresh graphics, prints and trims capture the energy and history that have been a part of the games for decades, while also taking into consideration each country’s distinct iconography. Customizable components like knee patches, nameplates, and removable features allow the athletes to make the uniform their own without compromising the cohesive look of their national team.
“It’s a unique opportunity to work closely with a brand and see your input come to fruition,” said Troy Murphy, a member of the U.S. Ski Team. “We spend countless hours on the mountain in a wide variety of conditions. It’s awesome that we can give our feedback to Columbia and have them hand us a uniform the next season that reflects our input.”
Columbia’s 2018 uniforms will be worn by national athletes competing in the following events:
- United States: Moguls
- Canada: Moguls, Aerials, Slopestyle and Halfpipe
- Belarus: Aerials
- Kazakhstan: Moguls
- Brazil: Aerials
- Ukraine: Aerials
Images and uniform specifications can be downloaded here.
Columbia, the flagship brand of Portland, Oregon-based Columbia Sportswear Company, has been creating innovative apparel, footwear, accessories and equipment for outdoor enthusiasts since 1938. Columbia has become a leading global brand by channeling the company’s passion for the outdoors and innovative spirit into technologies and performance products that keep people warm, dry, cool and protected year-round. To learn more, please visit the company’s website at www.columbia.com.
PMK•BNC for Columbia Sportswear
Kate Farinella, 212-373-6141
Source: Columbia Sportswear Company