Activision Blizzard (ATVI) Announces Collaboration with Amazon (AMZN) to Develop Alexa Skill for Video Game, Destiny 2
Bungie and Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), announced the introduction of the Destiny 2 Ghost Skill for Amazon's (NASDAQ: AMZN) Alexa, giving players of one of the best-selling video games of 2017 to date* the first-ever Alexa voice integration in a live game experience**. Revealed on stage by Tom Taylor, senior vice president, Amazon Alexa and Byron Beede, Activision’s senior vice president of Product Management for Destiny at the AWS re:Invent 2017 conference in Las Vegas, Nevada, the Destiny 2 Ghost Skill, voiced by the in-game Ghost’s voice actor Nolan North, is available now for Alexa customers to enable, free of charge, through the Alexa app.
The Destiny 2 Ghost Skill serves as a premier companion for Destiny 2 players, creating brand-new ways to interact with the game, players can say, “Alexa, ask Ghost to…” with a variety of utterances — from “…tell me which friends are online,” to asking “…what should I do next?” giving recommendations for what to play next based on players’ real-time current progress, to “…call for back up,” which offers an easy way to interact with friends in their clan to enhance the social experience of Destiny 2, to “… equip my Raid loadout,” equipping players’ favorite weapons and armor for a number of different gameplay activities, to learning more about the world and characters of Destiny 2 with a request like, “…tell me who are the Red Legion?”
”The Ghost serves as your guide and companion in Destiny 2 the game, and now players will be able to bring that experience into the real world with them through Alexa,” said Eric Hirshberg, CEO of Activision. “The Destiny 2 Ghost skill is the first of its kind and the most innovative and immersive gaming experience to date on Alexa. We’re excited to give our community of players, who are among the most-dedicated fans in the world, new ways to play Destiny 2 with the Ghost skill and Limited-Edition Destiny 2 Ghost. The lines between in-game and out-of-game have been blurred in an incredible new way.”
“Alexa is now part of the Destiny 2 experience, and we’re excited for what that means for Destiny 2 players and the future of games and voice technology,” said Steve Rabuchin, Vice President, Amazon Alexa. “Gaming is an example of where voice can create a more engaging experience in a natural and delightful way for customers. Rather than interrupting gameplay to navigate menus, players can just ask Ghost through Alexa to help with certain tasks. Players love the Destiny 2 experience, and now Alexa can make it even more immersive and fun.”
“Destiny 2 players being able to interact with a physical Ghost paired with an Amazon Alexa is just a really fun and unique idea,” said Pete Parsons, CEO of Bungie. He added, “With our partners at Activision, it’s been exciting to develop this project into a rich, useful skill worthy of Amazon’s Alexa.”
Also announced is the Limited-Edition Destiny 2 Ghost, a WiFi enabled Ghost speaker which is compatible with Alexa devices to bring the look and sound of the Ghost from inside the game into the real world. The Limited-Edition Destiny 2 Ghost is available for pre-order now at an SRP of $89.99, and can be purchased separately as a companion to Alexa devices. The physical Ghost is not needed to use the free Destiny 2 Ghost skill, but the game and an Alexa device are required. The Limited-Edition Destiny 2 Ghost will be available on December 19, 2017.