My Size (MYSZ) Announces Launch White Label RealSize Apparel Measurement App at Apple App Store

July 19, 2017 9:08 AM

MySize Inc. (the "Company") (NASDAQ: MYSZ), developer of proprietary, measurement technologies using smartphones, announced today the launch of RealSize at the Apple app store. The RealSize application will make its debut on the Trucco website in the very near future and will be available immediately thereafter to Trucco's customers in Spain.

Please click here to watch a video demonstrating how RealSize works and how easy it is to use.

RealSize is a white label, apparel measurement application developed by MySize based on the Company's customizable TrueSize technology. With the formal launch of RealSize, TrueSize is now available to any retailer interested in personalizing their customer service, reducing online sales returns and increasing user conversion.

"Online clothing shoppers now have the power to choose the right size garment every time, based on the measurements that they take with their TrueSize or associated white label product app. No more wasting time or money with incorrect size selections and returns. It's a win-win situation for both retailer and customer," said Ms. Billy Pardo, Chief of Product at MySize Inc.

RealSize recommends the appropriate size of the garment of choice on the Trucco website based on the measurements calculated by analyzing an article of clothing from the customer's own wardrobe. For example: you just love a shirt you saw on the Trucco website. You want to buy one in the size that will match, as closely as possible, with your favorite and best fitting shirt. To achieve this, customers first download the RealSize app on their mobile phone. Then, they follow the instructions and use the app to measure their favorite shirt from their closet. The calculations are then processed and the customer is sent the recommended size of the new shirt to choose. It's that simple.

Mr. Ronen Luzon, CEO of MySize Inc., said, "Today marks a major milestone for MySize in online retail. We very much appreciate Trucco's valuable partnership, from the testing phase through to today's launch on the Apple app store, and their clear understanding of the enormous benefit RealSize will bring to their store and customers. For example, MySize's technology not only has a high level of accuracy but, it also increases conversion from shopper to buyer. Moreover, the app seamlessly integrates into a retailer's website. We look forward to continuing our strong relationship with Trucco as well as helping other retailers worldwide to benefit from the many deliverables of MySize's technology."

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