UPDATE: Alphabet (GOOG) Tops Q3 EPS Views; Revs Strong
(Updated - October 27, 2016 4:06 PM EDT)
Alphabet (NASDAQ: GOOG) reported Q3 EPS of $9.06, versus the analyst estimate of $8.64. Revenue for the quarter came in at $22.25 billion versus the consensus estimate of $22.05 billion.
Paid clicks and cost-per-click information (unaudited):
| Change from Q3 2015 to Q3 2016 (YoY) | Change from Q2 2016 to Q3 2016 (QoQ) | |
|---|---|---|
| Aggregate paid clicks | 33% | 9% |
| Paid clicks on Google websites | 42% | 11% |
| Paid clicks on Google Network Members' websites | 1% | 1% |
| Aggregate cost-per-click | -11% | -5% |
| Cost-per-click on Google websites | -13% | -6% |
| Cost-per-click on Google Network Members' websites | -14% | -6% |
Traffic acquisition costs (TAC) and operating income
TAC to Google Network Members and distribution partners, operating income, and SBC expense (in millions; unaudited):
| Three Months Ended September 30, 2015 | Three Months Ended September 30, 2016 | |||
|---|---|---|---|---|
| TAC to Google Network Members | $2,514 | $2,623 | ||
| TAC to Google Network Members as % of Google Network Members' revenues | 68 | % | 70 | % |
| TAC to distribution partners | $1,052 | $1,559 | ||
| TAC to distribution partners as % of Google website revenues | 8 | % | 10 | % |
| Total TAC | $3,566 | $4,182 | ||
| Total TAC as % of Google advertising revenues | 21 | % | 21 | % |
For earnings history and earnings-related data on Alphabet (GOOG) click here.