Needham & Company reiterated a Buy rating and $50.00 price target on comScore (NASDAQ: SCOR) following the company's 4Q earnings report. SCOR's stand-alone revenue of $97.7mm came in below Needham's estimates. However, Adjusted EBITDA of $18.9mm, and Non-GAAP EPS of $0.48, both came in above estimates.

Analyst Laura Martin commented, "SCOR reported strong profitability in 4Q15. As expected SCOR: 1) reiterated rev. synergies of $10-12m plus $10mm of cost synergies in FY16; 2) laid out an aggressive launch path for its cross-platform product (in time for June upfronts); and 3) published guidance for 1Q16 and FY16 for the first time. Upside surprises included: 1) a $125mm share repurchase program (about 10% of SCOR’s PF float), which it says it will finish by 12/31/16; 2) WPP (buys the most TV advertising in the US) will accept RENT as the currency for local TV, suggesting that future local station adoption may accelerate (RENT is at 50% penetration today); 3) SCOR has received MRC accreditation for its digital content audience ratings; 4) Total Home will only cost $10-15mm (lower than our estimates) and 5) RENT management was on the call, suggesting the integration is going well."

For an analyst ratings summary and ratings history on comScore click here. For more ratings news on comScore click here.

Shares of comScore closed at $37.58 yesterday.