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Target Unveils Plans for Holiday 2015 Shopping Season

October 30, 2015 11:50 AM

Holiday guests will find new and expanded digital tools for convenient shopping, top gifts and entertaining items, and ways to save throughout the season

MINNEAPOLIS--(BUSINESS WIRE)-- Target Corporation (NYSE: TGT) today announced it will give guests a more convenient shopping experience this holiday season through new and expanded digital tools and resources, including free shipping and returns at Target.com, and new international shipping options. Target’s holiday shoppers also will find top gifts and décor, ways to save throughout the season, and a marketing campaign, The Holiday Odyssey, that will tell the tale of a larger-than-life holiday journey.

“Target is starting the season with momentum in our business, anchored by increased store traffic and strength in our signature categories of baby, kids, style and wellness. The work we’ve done throughout the past year puts us in a position to deliver the convenient services and differentiated product our guests count on from Target, especially during the holidays,” said Brian Cornell, Chairman of the Board and CEO, Target. “I’m confident that guests will find an easy, inspiring, and most importantly, seamless experience at Target no matter how they choose to shop.”

New and Enhanced Digital Tools and Resources

Target continues to enhance and introduce new digital tools and resources to make shopping more convenient.

Target’s Holiday Odyssey

This year, Target will introduce The Holiday Odyssey, a season-long tale at the heart of the retailer’s holiday marketing campaign. It all starts with a digital storybook—narrated by Neil Patrick Harris, star of the stage and screen—and will come to life with moving pictures and digital interactions for families to enjoy together. Available for free at Target.com/adventure beginning Nov. 4, the story unfolds with three kids and the Target mascot, Bullseye, embarking on a holiday quest. A cast of characters from LEGO, Minions, Ninja Turtles, and more, join in on the holiday journey that conveys the wonder and inspiration of the season. Key moments from the story will be reflected in Target stores beginning Nov. 1, and via advertising, including 12 broadcast spots, beginning Nov. 4.

Target Wonderland

On Dec. 7, Target will unveil Target Wonderland, a 16,000 square foot retail spectacle in New York’s Meatpacking District. Free and open to the public beginning Dec. 9, Target Wonderland will be a playful and kinetic environment meant to captivate adults and kids alike by bringing elements of The Holiday Odyssey to life, such as the “S.S. Free Shipping” LEGO ship from the broadcast ads. The experience will include digitally-driven shopping, giving guests a peek at the future of retail, imagined by Target.

Ways to Save and Top Products

In addition to a number of deep discounts each week, guests will find many ways to save all season long.

Target has everything guests need for gift giving, decorating, entertaining, and dressing the entire family in style this holiday season including:

About Target

Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,805 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, that giving equals more than $4 million a week. For more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit Target.com/abullseyeview or follow @TargetNews on Twitter.

Target Corporation

Amy Joiner, 612-761-7385

Target Public Relations

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Target Media Hotline, 612-696-3400

Source: Target Corporation

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