GoPro, Inc. (Nasdaq: GPRO) is ticking higher Monday as one major automaker is encouraging its customers to purchase one of GoPro's HD cameras.

Market reports have Toyota (NYSE: TM) including a GoPro mount on its Tacoma pickup truck. Cameras aren't included, so customers might have to purchase one, or dealers might include the device in order to close a sale.

GoPro's deal with Toyota isn't exclusive and the company might forge similar partnerships with other automakers soon.

Shares of GoPro are up over 5 percent.