Netflix, Inc. (Nasdaq: NFLX) announced today that its Board of Directors has approved a seven-for-one stock split to be effected in the form of a stock dividend of six additional shares of common stock for each outstanding share of common stock. The stock dividend will be payable on July 14, 2015 to stockholders of record at the close of business on July 2, 2015. The new shares will be delivered by Netflix's transfer agent Computershare Trust Company.

Netflix stock will begin trading regular way at the post-split price on July 15, 2015. Any shares purchased between the July 2, 2015 record date and the July 14, 2015 payment date will come with a "due-bill" entitling the buyer to six additional shares for each share purchased.

The stock split was widely expected after Netflix shareholders approved a proposal on June 9th to increase the number of shares of capital stock authorized from 170 million to 5 billion, which paved the way for a stock split. What was not known was the timing of the announcement and the split ratio.