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Form 4 ServiceNow, Inc. For: Jun 09 Filed by: LUDDY FREDERIC B

June 13, 2022 6:33 PM EDT
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person *
LUDDY FREDERIC B

(Last) (First) (Middle)
C/O SERVICENOW, INC.
2225 LAWSON LANE

(Street)
SANTA CLARA CA 95054

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
ServiceNow, Inc. [ NOW ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
06/09/2022
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 06/09/2022   A   660 (1) A $ 0 660 D  
Common Stock 06/09/2022   S (2)   365 (3) D $ 492.6692 (4) 185,159 I by Frederic B. Luddy Family Trust
Common Stock 06/09/2022   S (2)   537 (3) D $ 494.0666 (5) 184,622 I by Frederic B. Luddy Family Trust
Common Stock 06/09/2022   S (2)   501 (3) D $ 495.6888 (6) 184,121 I by Frederic B. Luddy Family Trust
Common Stock 06/09/2022   S (2)   394 (3) D $ 496.3228 (7) 183,727 I by Frederic B. Luddy Family Trust
Common Stock 06/09/2022   S (2)   220 (3) D $ 497.89 (8) 183,507 I by Frederic B. Luddy Family Trust
Common Stock 06/09/2022   S (2)   676 (3) D $ 499.2023 (9) 182,831 I by Frederic B. Luddy Family Trust
Common Stock 06/09/2022   S (2)   864 (3) D $ 500.2891 (10) 181,967 I by Frederic B. Luddy Family Trust
Common Stock 06/09/2022   S (2)   819 (3) D $ 501.2594 (11) 181,148 I by Frederic B. Luddy Family Trust
Common Stock 06/09/2022   S (2)   664 (3) D $ 502.2618 (12) 180,484 I by Frederic B. Luddy Family Trust
Common Stock 06/09/2022   S (2)   320 (3) D $ 503.4005 (13) 180,164 I by Frederic B. Luddy Family Trust
Common Stock 06/09/2022   S (2)   115 D $ 504.64 180,049 I by Frederic B. Luddy Family Trust
Common Stock 06/09/2022   S (2)   525 (3) D $ 505.9237 (14) 179,524 I by Frederic B. Luddy Family Trust
Common Stock 06/09/2022   S (2)   44 (3) D $ 492.445 (15) 34,756 I by Luddy Family Dynasty Trust LLC
Common Stock 06/09/2022   S (2)   63 (3) D $ 493.9941 (16) 34,693 I by Luddy Family Dynasty Trust LLC
Common Stock 06/09/2022   S (2)   88 (3) D $ 495.9814 (17) 34,605 I by Luddy Family Dynasty Trust LLC
Common Stock 06/09/2022   S (2)   74 (3) D $ 498.6659 (18) 34,531 I by Luddy Family Dynasty Trust LLC
Common Stock 06/09/2022   S (2)   112 (3) D $ 499.8578 (19) 34,419 I by Luddy Family Dynasty Trust LLC
Common Stock 06/09/2022   S (2)   93 (3) D $ 501.0063 (20) 34,326 I by Luddy Family Dynasty Trust LLC
Common Stock 06/09/2022   S (2)   46 (3) D $ 502.2428 (21) 34,280 I by Luddy Family Dynasty Trust LLC
Common Stock 06/09/2022   S (2)   44 (3) D $ 503.026 (22) 34,236 I by Luddy Family Dynasty Trust LLC
Common Stock 06/09/2022   S (2)   36 D $ 505.33 34,200 I by Luddy Family Dynasty Trust LLC
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. Represents an award of restricted stock units ("RSUs"). 100% of the RSUs vest on the earlier of June 9, 2023 and the date of the Issuer's next annual stockholder meeting in 2023. Each RSU represents a contingent right to receive one share of the Issuer's common stock upon settlement for no consideration.
2. The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.
3. Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (2).
4. Represents the weighted average sales price per share. The shares sold at prices ranging from $492.05 to $493.01 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
5. Represents the weighted average sales price per share. The shares sold at prices ranging from $493.65 to $494.35 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
6. Represents the weighted average sales price per share. The shares sold at prices ranging from $495.195 to $496.07 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
7. Represents the weighted average sales price per share. The shares sold at prices ranging from $496.21 to $496.715 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
8. Represents the weighted average sales price per share. The shares sold at prices ranging from $497.47 to $498.35 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
9. Represents the weighted average sales price per share. The shares sold at prices ranging from $498.775 to $499.545 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
10. Represents the weighted average sales price per share. The shares sold at prices ranging from $499.85 to $500.785 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
11. Represents the weighted average sales price per share. The shares sold at prices ranging from $500.845 to $501.685 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
12. Represents the weighted average sales price per share. The shares sold at prices ranging from $501.875 to $502.695 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
13. Represents the weighted average sales price per share. The shares sold at prices ranging from $503.01 to $503.84 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
14. Represents the weighted average sales price per share. The shares sold at prices ranging from $505.64 to $506.325 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
15. Represents the weighted average sales price per share. The shares sold at prices ranging from $492.09 to $492.80 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
16. Represents the weighted average sales price per share. The shares sold at prices ranging from $493.48 to $494.27 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
17. Represents the weighted average sales price per share. The shares sold at prices ranging from $495.66 to $496.21 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
18. Represents the weighted average sales price per share. The shares sold at prices ranging from $498.34 to $499.01 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
19. Represents the weighted average sales price per share. The shares sold at prices ranging from $499.395 to $500.275 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
20. Represents the weighted average sales price per share. The shares sold at prices ranging from $500.48 to $501.46 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
21. Represents the weighted average sales price per share. The shares sold at prices ranging from $501.62 to $502.34 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
22. Represents the weighted average sales price per share. The shares sold at prices ranging from $503.01 to $503.28 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
/s/ Frederic B. Luddy by Russell S. Elmer, Attorney-in-Fact 06/13/2022
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.


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