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Form 3 Sally Beauty Holdings, For: Jul 21 Filed by: Cox Erin Nealy

July 23, 2021 4:03 PM EDT
FORM 3 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
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1. Name and Address of Reporting Person *
Cox Erin Nealy

(Last) (First) (Middle)
3001 COLORADO BLVD

(Street)
DENTON TX 76210

(City) (State) (Zip)
2. Date of Event Requiring Statement (Month/Day/Year)
07/21/2021
3. Issuer Name and Ticker or Trading Symbol
Sally Beauty Holdings, Inc. [ SBH ]
4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
Officer (give title below) Other (specify below)
5. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Beneficially Owned
1. Title of Security (Instr. 4) 2. Amount of Securities Beneficially Owned (Instr. 4) 3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5) 4. Nature of Indirect Beneficial Ownership (Instr. 5)
Common Stock 5,464 (1)
D
 
Table II - Derivative Securities Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 4) 2. Date Exercisable and Expiration Date (Month/Day/Year) 3. Title and Amount of Securities Underlying Derivative Security (Instr. 4) 4. Conversion or Exercise Price of Derivative Security 5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5) 6. Nature of Indirect Beneficial Ownership (Instr. 5)
Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. Includes 4,896 shares received from RSUs previously reported on Form 4 dated November 3, 2016 and 568 shares received from RSUs previously reported on Form 4 dated August 3, 2016 when Reporting Person previously served on Issuer's Board.
/s/ Cade Newman, Attorney-in-fact 07/23/2021
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
POWER OF ATTORNEY


Know all by these presents, that the undersigned hereby constitutes and 
appoints each of John Henrich, Cade Newman and Scott Sherman, and each 
of them individually, the undersigned?s true and lawful attorney-in-fact
to:  (1) execute for and on behalf of the undersigned, in the undersigned?s 
capacity as an Officer and/or Director of Sally Beauty Holdings, Inc. 
(the ?Company?), Forms 3, 4 and 5 and any other forms required to be 
filed in accordance with Section 16(a) of the Securities Exchange Act 
of 1934 and the rules thereunder (a ?Section 16 Form?) and a Form ID 
and any other forms required to be filed or submitted in accordance 
with Regulation S-T promulgated by the United States Securities 
and Exchange Commission (or any successor provision) in order to file 
the Section 16 Forms electronically (a ?Form ID?, and, together with 
the Section 16 Forms, a ?Form?);  (2) do and perform any and all acts 
for and on behalf of the undersigned which may be necessary or desirable 
to complete and execute any such Form, complete and execute any amendment 
or amendments thereto, and timely file such form with the United States 
Securities and Exchange Commission and the New York Stock Exchange; and  
(3) take any other action of any type whatsoever in connection with the 
foregoing which, in the opinion of each such attorney-in-fact, may be of 
benefit to, in the best interest of, or legally required by, the 
undersigned, it being understood that the documents executed by each 
such attorney-in-fact on behalf of the undersigned pursuant to this 
Power of Attorney shall be in such form and shall contain such terms 
and conditions as he may approve in his discretion.
The undersigned hereby grants to each such attorney-in-fact full power and 
authority to do and perform any and every act and thing whatsoever requisite, 
necessary or proper to be done in the exercise of any of the rights and 
powers herein granted, as fully to all intents and purposes as the undersigned 
might or could do if personally present, with full power of substitution 
or revocation, hereby ratifying and confirming all that each such attorney-in
-fact, or his substitute or substitutes, shall lawfully do or cause to be 
done by virtue of this Power of Attorney and the rights and powers herein 
granted.  The undersigned acknowledges that each such attorney-in-fact is 
serving in such capacity at the request of the undersigned, and is not 
assuming, nor is the Company assuming, any of the undersigned?s 
responsibilities to comply with Section 16 of the Securities Exchange 
Act of 1934.  
The Power of Attorney shall remain in full force and effect until the 
undersigned is no longer required to file any Forms pursuant to Section 
16(a) of the Securities Exchange Act of 1934 and the rules thereunder, 
with respect to the undersigned?s holdings of and transactions in securities 
issued by the Company, unless earlier revoked by the undersigned in a signed 
writing delivered to each such attorney-in-fact.
From and after the date hereof, any Power of Attorney previously granted by 
the undersigned concerning the subject matter hereof is hereby revoked.
IN WITNESS WHEREOF, the undersigned has caused this Power of Attorney to be 
executed as of this 21st day of July, 2021.

/s/ Erin Nealy Cox
Signature
Erin Nealy Cox
Print Name						











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