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Form S-1/A Elate Group, Inc.

November 28, 2022 5:35 PM EST

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As filed with the Securities and Exchange Commission on November 28, 2022.

 

Registration No. 333-264073

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

 

 

 

AMENDMENT No. 11 to

FORM S-1

REGISTRATION STATEMENT

UNDER

THE SECURITIES ACT OF 1933

 

 

 

Elate Group, Inc.

(Exact Name of Registrant as Specified in Its Charter)

 

 

 

 

 

 

 

 

 

 

Delaware

 

 

4214

 

87-2778989

(State or Other Jurisdiction of

Incorporation or Organization)

 

 

(Primary Standard Industrial

Classification Code Number)

 

(I.R.S. Employer

Identification Number)

305 Broadway, Floor 7

New York, NY 10007

(212) 920-4450

(Address, Including Zip Code, and Telephone Number, Including Area Code, of Registrant’s Principal Executive Offices)

 

 

 

Kevin Britt

Chief Executive Officer

Elate Group, Inc.

305 Broadway, Floor 7

New York, NY 10007 (212) 920-4450

(Name, Address, Including Zip Code, and Telephone Number, Including Area Code, of Agent For Service)

 

 

 

Copies to:

 

 

 

 

 

 

Peter V. Hogan

 

 

 

Anthony W. Basch

Zachary R. Fountas

 

 

 

Alexander W. Powell

Buchalter

 

 

 

Kaufman & Canoles, P.C.

A Professional Corporation

 

 

 

Two James Center, 14th Floor

1000 Wilshire Boulevard, Suite 1500

 

 

 

1021 East Cary St.

Los Angeles, California 90017

 

 

 

Richmond, Virginia 23219

(213) 891-0700

 

 

 

(804) 771-5700

Approximate date of commencement of proposed sale to the public:

As soon as practicable after this Registration Statement is declared effective.

If any of the securities being registered on this form are to be offered on a delayed or continuous basis pursuant to Rule 415 under the Securities Act of 1933, check the following box.  

If this form is filed to register additional securities for an offering pursuant to Rule 462(b) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering.  

If this form is a post-effective amendment filed pursuant to Rule 462(c) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering.  



If this form is a post-effective amendment filed pursuant to Rule 462(d) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering.  

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

 

 

 

 

 

 

 

 

Large accelerated filer

 

  

Accelerated filer

 

Non-accelerated filer

 

  

  

Smaller reporting company

 

 

 

 

  

Emerging growth company

 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 7(a)(2)(B) of the Securities Act.  

The registrant hereby amends this registration statement on such date or dates as may be necessary to delay its effective date until the registrant will file a further amendment which specifically states that this registration statement will thereafter become effective in accordance with Section 8(a) of the Securities Act of 1933, as amended, or until the registration statement will become effective on such date as the Securities and Exchange Commission, acting pursuant to said Section 8(a), may determine.

 

The information in this prospectus is not complete and may be changed. We may not sell these securities until the registration statement filed with the Securities and Exchange Commission is effective. This prospectus is not an offer to sell these securities and we are not soliciting offers to buy these securities in any state where the offer or sale is not permitted.

 

 

 

Subject to Completion,

Preliminary Prospectus dated November 28, 2022

 

Up to 1,333,334 Common Units, Each Consisting of One Share of Class A Common Stock and Two Warrants, Each Warrant to Purchase One Share of Class A Common Stock

 

Up to 1,333,334 Pre-funded Units, Each Consisting of a Pre-funded Warrant to Purchase One Share of Class A Common Stock and Two Warrants, Each Warrant to Purchase One Share of Class A Common Stock

 

 

 

Elate Group, Inc.

 

 

 

This is Elate Group, Inc.’s initial public offering. We are offering 1,333,334 units (the “Common Units”), each Common Unit consisting of one share of our Class A common stock, $0.0001 par value per share, and two warrants (the “Warrants”), each whole Warrant exercisable to purchase one share of Class A common stock.

 

We are also offering to those purchasers, if any, whose purchase of Common Units in this offering would otherwise result in the purchaser, together with its affiliates and certain related parties, beneficially owning more than 4.99% (or, at the election of the purchaser, 9.99%) of our outstanding shares of Class A common stock immediately following the consummation of this offering, the opportunity to purchase, if the purchaser so chooses, pre-funded units (the “Pre-funded Units”) in lieu of Common Units that would otherwise result in the purchaser’s beneficial ownership exceeding 4.99% (or, at the election of the purchaser, 9.99%) of our outstanding shares of Class A common stock. Each Pre-funded Unit will consist of one pre-funded warrant to purchase one share of Class A common stock at an exercise price of $0.001 per share (each a “Pre-funded Warrant”) and two Warrants, each Warrant to purchase one share of Class A common stock. The purchase price of each Pre-funded Unit is equal to the price per Common Unit being sold to the public in this offering, minus $0.001. The Pre-funded Warrants will be immediately exercisable and may be exercised at any time until all of the Pre-funded Warrants are exercised in full. The offering



also includes the shares of Class A common stock issuable from time to time upon exercise of the Pre-Funded Warrants. Neither the Common Units nor the Pre-funded Units will be certificated or issued as standalone securities. For each Pre-funded Unit we sell, the number of Common Units we are offering will be decreased on a one-for-one basis. The Common Units and Pre-funded Units issued in this offering shall be referred to collectively as “Units.”

 

The shares of Class A common stock or Pre-funded Warrants, as the case may be, and the Warrants included in the Common Units or the Pre-funded Units, can only be purchased together in this offering as Units, but the securities included in the Common Units or Pre-funded Units are immediately separable and will be issued separately.

 

The Warrants included within the Common Units and Pre-Funded Units will be exercisable immediately, have an exercise price per share of Class A common stock equal to 100% of the public offering price of one Common Unit, and will expire five years from the date of issuance. The Warrants will be subject to redemption at the option of the Company at any time which they are exercisable and prior to their expiration at the price of $0.01 per share, provided our Class A common stock’s volume weighted average price over ten consecutive trading days prior to the notice of redemption is at least $12.50 (200% of the initial exercise price of the Warrants) and subject to certain other conditions set forth in the Warrants and as further described in “Description of Securities – Warrants to be Issued in This Offering”. Such a redemption may reduce the value of the Warrants because it may result in holders no longer having an opportunity to benefit from further increases in the price of our Class A common stock.

 

This is our initial public offering and no public market exists for our securities. We anticipate that the initial public offering price of our Common Units will be between $5.25 and $7.25 per Common Unit, with an assumed offering price of $6.25 per Common Unit (the midpoint of the price range of Common Units). We have applied to list our Class A common stock and Warrants for trading on the Nasdaq Stock Market (“NASDAQ”) under the symbols “ELGP” and “ELGPW”, respectively. Completion of this offering is contingent on the approval of our listing application for trading of our Class A common stock and Warrants on NASDAQ. There is no established public trading market for the Pre-Funded Warrants, and we do not expect a market to develop. In addition, we do not intend to apply for listing of the Pre-Funded Warrants on any national securities exchange or other nationally recognized trading system. No assurance can be given that the trading market will develop for the Class A common stock or the Warrants.  

 

We are an “emerging growth company” as defined in Section 2(a) of the Securities Act of 1933, as amended (the “Securities Act”), and a “smaller reporting company” as defined in the Securities and Exchange Act of 1934, as amended (the “Exchange Act”), and, as such, have elected to comply with certain reduced public company reporting requirements for this prospectus and may elect to do so in future filings. See “Prospectus Summary—Implications of being an emerging growth company and a smaller reporting company.”

 

Immediately following this offering, we will have two classes of authorized and outstanding common stock, Class A common stock and Class B common stock. The rights of holders of Class A common stock and Class B common stock are identical, except with respect to certain voting and conversion rights. The record holders of our Class B common stock, Kevin Britt and Julia Britt (and together with their issue, the “Britt Family”), are entitled to ten votes per share and holders of our Class A common stock are entitled to one vote per share. Each share of Class B common stock is convertible into one share of Class A common stock at any time at the option of the holder and automatically converts into one share of Class A common stock if it is transferred outside the Britt Family. See “Description of Securities—Class B Common Stock.” Outstanding shares of Class B common stock will represent approximately 74.69% of the voting power of our outstanding capital stock following this offering, assuming the exercise of any Pre-funded Warrants, and assuming the Underwriter’s over-allotment option is not exercised and excluding the exercise of any Warrants.

 

Immediately following this offering, the Britt Family, our controlling stockholders, will continue to control a majority of the votes among all shares eligible to vote in the election of our directors, and will have the right to elect two Class B directors. As a result, we will be a “controlled company” within the meaning of the corporate governance rules of the NASDAQ. See “Management—Controlled Company Status.”

 

We have granted the Underwriter an option, exercisable for 45 days from the date of this prospectus, to purchase up to an additional 200,000 shares of Class A common stock and/or Pre-funded Warrants (15% of the shares and/or Pre-Funded Warrants sold in the offering) and/or up to 400,000 additional Warrants (15% of the Warrants sold in the offering) at the public offering price, less underwriting discounts and commissions. If the Underwriter exercises the option in full for Class A common stock only or Pre-Funded Warrants only, the total underwriting discounts and commissions payable will be $670,534 and the total proceeds to us, before expenses, will be $8,912,803. No underwriting discounts and commissions will be payable by us if the Underwriter exercises the option for Warrants and the total additional proceeds to us, before expenses, if the Underwriter exercises the option in full for Warrants only will be $4,000.



 

Additionally, on the date that is 90 calendar days immediately following the initial issuance date of the Warrants, the exercise price of the Warrants will adjust to be equal to the greater of (a) 50% of the Initial Exercise Price of the Warrants (as adjusted for share splits, share dividends, recapitalizations and similar events as set forth in the Warrants) on the issuance date or (b) 100% of the lowest volume weighted average price per Class A common stock occurring during the 90 calendar days following the issuance date of the Warrants, or the Reset Price, provided that such value is less than the exercise price in effect on that date. The lowest Reset Price is $3.13, which is 50% of the Initial Exercise Price per Class A common stock, based on an assumed public offering price of $6.25 per Common Unit, the midpoint of the price range of the Common Units.  

 

 

 

Investing in our Units involves risks. See “Risk Factors” beginning on page 21.

 

 

 

 

    

Per Share

 

    

Total

 

Initial public offering price

    

 

$            

  

    

 

$            

  

Underwriting discounts and commissions(1)

    

 

$            

  

    

 

$            

  

Proceeds, before expenses, to us(2)

    

 

$            

  

    

 

$            

  

 

(1)

We have agreed to reimburse the Underwriter for certain expenses and the Underwriter will receive compensation in addition to underwriting discounts and commissions. See “Underwriting” for additional disclosures and a description of all compensation payable to the Underwriter.

 

 

(2)

The amount of offering proceeds to us presented in this table does not give effect to any exercise of the: (i) Underwriter’s over-allotment option (if any) we have granted to the Underwriter as described below; (ii) Warrants to be issued to the Underwriter, or the Underwriter’s Warrants; or (iii) Warrants.

 

The Underwriter expects to deliver the shares of Class A common stock, Pre-funded Warrants and the Warrants to purchasers on or about                 , 2022 through the book-entry facilities of The Depository Trust Company.

Neither the Securities and Exchange Commission nor any state securities commission has approved or disapproved of these securities or determined if this prospectus is truthful or complete. Any representation to the contrary is a criminal offense.

 

 

 

 

Aegis Capital Corp.

 

 

 

 

 

 

 

The date of this prospectus is                 , 2022.



 

 



 

 

 



 

 

TABLE OF CONTENTS

 

 

 

 

 

 

  

Page

Prospectus Summary

  

 

1

Risk Factors

  

 

20

Special Note Regarding Forward-Looking Statements

  

 

39

Market and Industry Data

  

 

39

Trademarks, Service Marks and Trade Names

  

 

40

Use of Proceeds

  

 

40

Capitalization

  

 

41

Dividend Policy

  

 

42

Dilution

  

 

42

Selected Historical Financial and Other Data

  

 

44

Management’s Discussion and Analysis of Financial Condition and Results of Operations

  

 

46

Business

  

 

58

Management

  

 

71

Executive Compensation

  

 

74

Certain Relationships and Related Transactions

  

 

77

Description of Securities

  

 

80

U.S. Federal Income and Estate Tax Considerations for Non-U.S. Holders of Class A Common Stock

  

 

91

Certain ERISA Considerations

  

 

98

Shares Eligible for Future Sale

  

 

99

Underwriting

  

 

101

Legal Matters

  

 

105

Experts

  

 

105

Where You Can Find More Information

  

 

105

Index to Financial Statements

  

 

F-1

 

 

You should rely only on the information contained in this prospectus. Neither we nor the Underwriter have authorized anyone to provide you with information different from that contained in this prospectus. We do not, and the Underwriter does not, take any responsibility for, and can provide no assurances as to, the reliability of any information that others provide to you. We are offering to sell, and seeking offers to buy, Units only in jurisdictions where offers and sales are permitted. The information contained in this prospectus is accurate only as of the date of this prospectus, regardless of the time of delivery of this prospectus or of any sale of the Units.



ABOUT THIS PROSPECTUS

 

In this prospectus, unless the context otherwise requires, “the company,” “we,” “us” and “our” refers to Elate Group, Inc., a Delaware corporation, together with its wholly-owned subsidiary, Elate Moving, LLC. Unless otherwise indicated, the information contained in this prospectus is as of November 28, 2022, and assumes that the Underwriter’s over-allotment option is not exercised.

 

In this prospectus, we refer to our Class A common stock, $0.0001 par value per share, and our Class B common stock, $0.0001 par value per share, as our Class A common stock and our Class B common stock, respectively, and together, as our common stock. Unless otherwise indicated, all references to our common stock refer to our common stock as in effect at the time of the completion of this offering.

 

This prospectus contains references to fiscal year 2021 and fiscal year 2020, which represent our fiscal years ended December 31, 2021, and December 31, 2020, respectively. Financial information with respect to fiscal year 2020 is composed solely of financial information for Elate Moving, LLC, our wholly owned subsidiary.

 

“GAAP” as used in this prospectus refers to United States generally accepted accounting principles.

 

PROSPECTUS SUMMARY

 

The following summary highlights information about our business and the offering of our Units that appears elsewhere in this prospectus. This summary does not contain all of the information you should consider before investing in our Units. You should read this entire prospectus carefully, including the sections titled “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and the financial statements and related notes included elsewhere in this prospectus.

 

OUR COMPANY

 

Founded in 2013, we are a high-touch, best-in-class moving and storage company providing domestic concierge services and international relocation solutions for residential, commercial and government clients in the United States (“U.S.”) and Canada.

 

We are presently focused on seven metro markets along the east coast of the U.S. These metro areas are in and around Boston, MA; Greenwich, CT; Southampton, NY; Woodcliff Lake, NJ; New York, NY; Philadelphia, PA and Washington, D.C., with near-term goals to expand into additional markets in the western and southern states of the U.S. The current seven metro areas are primarily serviced from our current operation hub in Brooklyn, New York.

We currently operate in these markets with a growing fleet of trucks and an expanding professional relocation team composed of 27 full-time and 5 part-time employees. We have established and maintain our presence in these markets through local advertising and utilizing virtual office addresses for our direct mail and online advertising campaigns.

 

We cater to customers that demand excellence and the utmost care and professionalism. We believe we have established a sterling brand by adhering to the highest standards when delivering complete end-to-end relocation and storage services. We especially pride ourselves in making relocations and storage convenient and stress-free for clients who demand superior service.


1


 

Our comprehensive moving services include disassembly, packing, unpacking, re-setup, and temporary storage. It can involve ceiling and wall removal and reinstallation of artwork, lighting (e.g., chandeliers and sconces) and other fixtures, and audio-visual equipment (e.g., televisions and stereo equipment). We provide custom-build crating for the relocation or storage of high-value items, such as for fine art and furniture, musical instruments (e.g., pianos) and fragile items, that ensures their safety and protection. We also provide complete gym and playground equipment disassembly and reassembly, carpentry, furniture restoration and repair, professional cleaning at both origin and destination, and donation and disposal services. We offer express delivery within guaranteed timeframes for local, nationwide or cross-border (Canada) moves, which utilize the same truck and team at both origin and destination points. We also provide concierge/on-demand short and long-term storage services.

 

Our specialty is residential high-end moving and storage for more affluent clientele seeking a white glove experience. We define high-end residential moves as those as involving houses or apartments valued in excesses of $5 million. This has included relocations involving some of the most highly valued homes in the country owned by A-list celebrities, sports stars and government dignitaries. We have also serviced higher-end, non-residential clients, such as five-star hotels and top government agencies.

 

While not all of our business involves high-end engagements, our highest-end relocation occurred last September when we undertook a moving and storage project that involved the “most expensive home” in the Hamptons of Long Island, New York, valued at more than $175 million.

 

We believe our bespoke offerings and reputation for quality service is unparalleled in the industry and not easily replicated by our competitors. Given the numerous top ratings by many satisfied customers as posted to Yelp!, Google Reviews and Angie.com, we believe our extraordinary attention to detail, flawless protection of personal property and commitment to customer service has generated a sterling reputation that we believe is second to none.

 

Our highly satisfied residential and commercial clients have provided tremendous endorsements, word-of-mouth advertising and an ongoing stream of high-value referrals. From our experience, we believe this niche of the moving and storage markets is underserved, and we are uniquely qualified to seize market share.

 

Our emphasis on quality has earned us accolades and ongoing referrals from many marquee corporate and government clients as well, such as:

 

·Sotheby’s International Realty 

·Keller Williams Real Estate 

·Charles Schwab 

·New York State Insurance Fund 

·Four Seasons Hotel (Downtown Manhattan) 

·The James Hotels 

·UOVO, premier provider of storage services for art and valued collections. 

·Trump International Hotels Management 

·United Nations 

·United States Military Academy (West Point) 

·New York State Office of General Services 

·New York Department of Motor Vehicles 

·U.S. Social Security Administration 

·U.S. Drug Enforcement Agency (DEA) 

·Westy Self Storage 

 

Many of our commercial or government customers have used our services several times or on a regular basis, as well as provide us referrals. For example, since 2018, New York State Office of General Services has, on average, engaged us for two to three relocations per month for their various agencies. We estimate we have generated more than $1.2 million in revenues from these relocations over this period.


2


Under a U.S. General Services Administration (GSA) IDIQ (indefinite delivery/indefinite quantity) contract, we have relocated offices for the Social Security Administration and DEA, with 10 office moves in total. These 10 office moves had an aggregate value of approximately $200,000.

 

In February 2022, we were approved by the GSA for its Centralized Household Goods Traffic Management Program (“CHAMP”). While our GSA IDIQ contract allows us to bid on the relocation of federal facilities, our approval for CHAMP permits us to bid on federal employee and military personnel relocations and storage, both domestic and international. More than 75 federal agencies use CHAMP to facilitate moves and storage of household goods for their staff. Qualification for the program requires audited financials, which we believe only a limited number of our mostly privately held competitors can easily provide. According to the GSA, its total expenditures on the CHAMP program increased from $130 million in 2020 to $139 million in 2021. During the same period, the average cost of a CHAMP relocation increased from $7,930 to $8,940. Given our comprehensive capabilities and broad multi-lingual support (English, Spanish, French, German, Italian, Russian, Ukrainian, and Japanese), we believe we are well positioned to compete with larger competitors and especially for international relocations.

 

We are also an approved vendor for the United Nations and have moved more than 15 of its employees and two U.N. ambassadors over the last three years. Between 2016 and 2019, we conducted four relocations for the United States Military Academy (West Point), valued at approximately $190,000 in total.

 

For the hotel industry, we have been engaged by the Four Seasons, The James Hotel and Trump Hotels to provide temporary relocation and storage during renovation projects. For The James Hotel, we have done this more than 10 times between 2016-2020, representing approximately $70,000 in aggregate revenue.

 

We receive regular referrals by real estate agencies, such as Sotheby’s International Realty and Keller Williams Real Estate, and also receive moving engagements by them and others for house staging. We may have as many as 10 house staging engagements per month for which we may pay the real estate agency small referral fee, such as 10% of the value of the project. Another regular source of referrals is from our storage partner, Westy Self Storage, as well as from building managers of luxury apartment buildings in cities such as New York City.

 

Over the years, we have grown largely by referrals from these organizations and our highly satisfied clients, conducting more than 20,000 relocations since our inception. Our growth and profitability, also reflects our success and emphasis on strong fiscal stewardship, even during challenging times such as the persistent COVID-19 pandemic.


3


 

OUR INDUSTRY

 

While there are strong synergies between the moving/relocation and storage market, these are distinct market segments that each have strong drivers for growth and opportunity.

 

Moving & Relocation

 

The U.S. moving services business is projected to reach $22.5 billion by 2026, growing at a 5% compounded annual growth rate (CAGR). Residential is considered the largest segment of the moving services industry at 61% of the market, with Commercial representing 16%. The rest of the market is primarily composed of the relocation of other goods requiring special handling and warehousing services.

 

 

 

As with most industries, the COVID-19 pandemic negatively affected the moving industry. However, as an essential service, movers were allowed to remain open in areas where lockdowns were mandated.

 

In 2020, we saw the impact primarily in the last nine months of the year (April through December) as the pandemic increasingly spread. Then in 2021, we experienced the full impact of COVID-19, with it lasting throughout the year, particularly as new strains such as the Delta variant emerged. This resulted in an increased number of customer cancellations in 2021 as compared to 2020, which had a negative impact on revenue growth during 2021. With a higher number of cancellations, as compared to 2020, we had a greater number of instances in which cancelled customer windows were not filled by a new customer, resulting in our operations functioning at less than full capacity during certain periods.

 

According to annual studies released by United Van Lines, in 2020 and 2021, Americans have been on the move to lower-density areas and to be closer to their families. In 2021, 31.8% of Americans who moved did so in order to be closer to family, up from 27% in 2020, with this indicating a new trend coming out of the pandemic as priorities and lifestyle choices shift, according to the study. Additionally, 32.5% of Americans moved for a new job or job transfer in 2021, a significant decrease from 40% in 2020, and especially from the more than 60% in 2015

 

We are currently focused on states which have the greatest number of migrations. The net migration outflows are notable, which includes many high-net worth individuals seeking to escape states with onerous tax burdens. These are largely the clients we serve.

 

The moving industry is highly fragmented, according to data firm IBISWorld, with a low level of market share concentration. The top four largest operators account for 9.8% of industry revenue.


4


 

Three million Americans move interstate annually, according to moving intelligence platform, SHYFT, reflecting a robust market. Their following statistics highlight the scale and scope of the moving segment:

 

·Americans move an average of 11.7 times over their lifetime. 

·9.8 percent of Americans move annually. 

·15.3 million households in America, with an average size of 2.3 family members, move annually. 

·Approximately 7,000 moving companies in the U.S. with about 50,000 moving trucks. 

·122,600 people are employed by the moving industry, with a combined payroll about $3.6 billion annually. 

·Moving companies work in 13,900 locations across the U.S. 

·There are approximately 186,722 jobs created by the moving industry. 

·Estimated total annual contribution of the moving industry to the U.S. economy is $86 billion. 

 

Concierge Storage

 

The $41.5 billion U.S. self-storage market is estimated to be growing at a 2.2% compound annual growth rate and is expected to reach $44.5 billion by 2024, according to IBISWorld. Growth drivers include job expansion, population growth, increasing migration and home downsizing by baby boomers. The SSA Self-Storage Demand Study 2020 showed 10.6% of U.S. households leased a self-storage unit in 2020, up from 6% in 1996,

 

 

 

There have been many startups over the last several years focused on “on-demand” or “valet” storage, with the most notable ones such as MakeSpace, Clutter and Closetbox attracting substantial private equity investment and experiencing strong growth. United Parcel Service introduced a residential ‘Storage on Demand’ service in October 2019. While these businesses target mainstream consumers, we believe they reflect a general growing demand for personalized self-storage services.

 

Similar to moving industry fragmentation, self-storage is not concentrated. According to the 2021 Self-Storage Almanac, roughly one-fifth of the market is controlled by the top six publicly traded self-storage companies. This leaves 80% of U.S. self-storage facilities owned and operated by independent entities. The 2021 Self-Storage Almanac also reported that:

 

·49,000 self-storage facilities in the U.S., up from 47,000 in 2019. 

·From 2010 to 2020, average occupancy rates increased from 75.7% to 92.2%. 

·Net rentable space exceeds 58 million-sf. 


5


In terms of self-storage, there is strong demand for traditional indoor storage, climate-controlled storage and outdoor storage for boats/cars/RVs.

 

The overall global concierge services market was valued at $596 million in 2020 and is anticipated to grow at more than 5.3% through 2027, according to IMR Data. While this report is not specific to concierge moving and storage, we believe the growth in demand for concierge services reflects an increasing number of consumers who are looking to outsource routine or specialized tasks to concierge services or personal assistance services to save time and avoid inconvenience. We expect other factors such as lack of work-life balance, busy work schedules, and time constraints to boost the demand for concierge services.

 

Given these factors, we are interested in further growing and enhancing our concierge self-storage business through both expanding partnerships with existing self-storage providers like Westy Self Storage, as well as establishing our own storage facilities that would feature self-storage access as well as warehousing the goods of our full-service concierge/valet storage customers. Such services will cater to not only affluent clients, but to anyone looking for a more convenient self-storage solution and who sees the value in the personal time savings our concierge services can provide.


6


 

OUR COMPETITIVE STRENGTHS

 

We are an entrepreneurial-driven, emerging growth company, with a distinct and premier moving and storage brand for residential, corporate and government clients, particularly for the higher-end of the market.

 

Our Company is differentiated in the marketplace due to several competitive advantages:

 

·Deep experience and unrivaled expertise in moving and storage of highly valued assets for individuals and enterprises. 

·We specialize in high-end art and antique relocation with professional staff averaging five-plus years of experience servicing this niche. 

·Fully licensed with several U.S. state governments, the U.S. Federal Motor Carrier Safety Administration, and the Ministry of Transportation of Ontario. 

·We have maintained stop-score ratings by our many satisfied customer posting on Yelp! (4.5 out of 5 stars average), Google Reviews (4.9 out of 5 stars average) and Angie.com (with a 95% recommend rating). 

·As a business member of the New York Teamsters Union, we can engage the highest quality manpower at a short notice, enabling us to execute guaranteed moves of high complexity, size and value in this highly active market. 

·We have developed a specialized packing and moving system that provides custom crating for high-end artwork, furniture, chandeliers and other precious items. This can include certified materials required for international shipments, such as to Japan. Our competitors typically do not provide custom crating, but instead use only simple cardboard boxes or moving blankets. 

·We believe we offer a unique and extensive level of multi-lingual support (English, Spanish, French, German, Italian, Russian, Ukrainian, and Japanese), which is especially advantageous for international relocations. 

 

 

 

In addition to these distinctions, we offer clients an end-to-end moving and storage solution, which promises the same moving team at each location.

 

Based upon our published services and those of our competitors, we believe our delivery times nationwide are unmatched.

 

·We believe that we are the only moving company on the East Coast that can guarantee next day delivery from NYC, CT or NJ to Toronto, Ottawa or Montreal. 

·We guarantee delivery from NY, CT, NJ to CA, WA and Vancouver in four/five days; Texas in three days; Florida in two days; Colorado in three/four days; and Illinois in two days. 

 

We pride ourselves in providing what we believe to be best-in-class moving and storage services for the most demanding clients.


7


 

OUR GROWTH STRATEGIES

 

Our goals are to grow profitably, drive strong and consistent return on capital and increase stakeholder value. With Americans continuing to move out of high-tax, high-crime cities to more favorable locations, we see significant opportunity to grow our business and expand our market share. We believe our competitive strengths position us to pursue our goals through the following strategies:

 

Geographic Expansion of Relocation Services

 

We plan to expand our geographic footprint to include possible operational hubs in other major metropolitan areas in North America with the demographics that we believe would support our business model, including, but not limited to, Phoenix, Arizona; Los Angeles, California; and Austin, Texas.  The demographics we see may also include areas in Canada, such as in the Toronto region.

 

To support this expansion, over the next year, we plan to increase our current 13-truck fleet by another 13-15 trucks. We may make greater increases to the number of trucks in our fleet as the market demands and can support, and according to the pace we find and train our moving teams. We will also continue to rent additional trucks during peak moving periods as well as for long-distance, one-way moves.

 

We also plan to increase the number of international moves beyond just Canada by adding additional customer marketing and support for this to our website. This may include acting as a broker for other moving companies under our brand in geographic areas where we do not yet have operational hubs or trucks available for a prospective customer.

 

Concierge Self-Storage

 

We see self-storage services, and particularly concierge self-storage, being a strong growth driver for our business over time. We currently partner with Westy Self Storage, a Northeast-based operator, to provide storage and self-storage to our clients. Depending on the geographic location of the storage customer, we may also use other self-storage providers. For temporary storage (those storage needs lasting less than one month) we may use our 5,000-sf. warehouse located in Brooklyn, New York.

 

For the convenience of select clients, we may rent third-party storage on their behalf and rebill them accordingly or charge them for storage at our warehouse. By way of example only, if we rent a 100-sf. storage space from Westy, the current costs to us would be approximately $350 per month and we would anticipate charging our concierge storage customer $395 per month. Our gross margins in this space approximate 15% depending on rentable unit sf. We provide the delivery to and from storage as requested by the customer. Our concierge self-storage business generated revenue of approximately $420,000, or 8% of our revenue in 2021, and we have approximately 10-20 customers in any given month on this program.

 

Our concierge storage service may also include same-day or next day pickup of items at the customer’s location or retrieval from storage of their items for which we charge additional fees.

 

For markets not served by Westy, we use alternative self-storage providers, and may similarly do so as we enter new markets not served by Westy. Over time we intend to explore the option of establishing our own storage facilities and related concierge services for our customers. As a result of preliminary exploration of the space, we expect that to represent a strong area for growth as it develops.

 

Given our current business and referral relationship with Westy, we are not planning to compete with Westy in overlapping markets. We have historically received about three to four customer referrals per each referral we have provided to Westy. Since inception we estimate we have provided Westy more than 500 self-storage referrals.


8


 

Over the next few years, we plan to establish two to three self-storage facilities composed of 1,000-1,500 units each. We may purchase an existing building and convert it to public storage if zoning allows it or build a new facility. We anticipate financing the purchases through standard commercial mortgage financing, which may include utilizing certain firms the Company has identified that specialize in self-storage facility financing. We anticipate construction or renovation would begin at our first site in 2022, with the opening planned for 2023.

 

We see our storage properties being state-of-the-art, offering climate-controlled and high-security units to avoid damage to luxury or precious items, such as fine art, statues, chandeliers, furniture, valuable records and similar high-value items. Clients would have 24/7 access with monitored security.

 

Concierge self-storage offerings would also include drop-off and pick-up services. We are planning to implement Radio Frequency Identification (RFID) tagging to insure appropriate tracking and inventory control.

 

For new or renovated construction, we anticipate a typical facility would have 70,000 to 100,000-sf. in total space and three floors. Usable sf. would be approximately 70% of the total sf. For new construction, we estimate the land cost at approximately $5 million, with hard and soft construction costs at about $65-$75 per sf. or approximately $15 million. We anticipate being able to rent storage to our customers at $4 per sf. on average which would be in line with what other premium self-storage providers would charge, although this may vary per market.

 

Assuming we establish 200,000-sf. of total storage space with two buildings, or 140,000-sf. of usable space, with occupancy of 80-90%, this could generate approximately $6.1 million in additional revenue annually. Since they would be our own facilities, we anticipate the gross margins would be higher than our current concierge self-storage services gross margins and in line with our concierge relocation services at more than 60%, on average.

 

As an additional revenue stream, we may also offer small moving truck rentals at our facilities for customers who would prefer to move their items themselves or with the assistance of a Company moving crew. We estimate this could generate an additional $2 million to $3 million in annual revenue over time, based on 500 to 600 truck rentals per year.

 

Advertising

 

In addition to referrals, a key source for customer acquisition has been online digital advertising, such as the use of Google AdWords, as well as social media tools, and direct mail. We plan to increase our budget for advertising over the next year. Given historical results, we anticipate that an increase of $750,000 to $1 million in advertising expenditures would result in a 50 to 70 percent increase in moving revenue from the current levels. We would anticipate similar results for our concierge storage business as it develops.

 

Strategic Acquisitions

 

We plan to drive organic growth by leveraging our existing customer relationships and the strong referrals they can provide, as well as through our advertising efforts. However, our moving and storage industry is largely fragmented, creating abundant opportunities for growth and regional expansion through strategic acquisitions.

 

According to BKD Capital Advisors, the transportation and logistics industry recorded 89 M&A transactions in 2020, up from 84 in 2019. This marked the fourth consecutive year of increased M&A volume. The 2020 activity level is especially notable, given the economic uncertainty created by the COVID-19 pandemic.

 

The self-storage industry executed a record-breaking $7.7 billion in self-storage deals, according to the commercial real estate research and analysis company, Real Capital Analytics. The dollar total was one-third higher than the sector witnessed in 2019, the report says.


9


 

There is to the best of our knowledge, no publicly traded company of our size in our industry with moving and storage as its focus, and especially offering the concierge-level services we provide. We believe our status as a publicly traded, “pure-play” company would provide us certain advantages as we pursue a strategic acquisition program. We are also considering acquisitions as a way to overcome any future labor shortages and accelerate our growth more rapidly.

 

Commercial & Government

 

Given our growing record of large moves for commercial and government customers, we plan to grow this segment of our business by hiring sales staff who would be dedicated to developing and servicing it. We are fully licensed with several state governments in the U.S. as well as with the Ministry of Transportation of Ontario, Canada. Our membership in the New York Teamsters Union also provides us with certain advantages as we pursue commercial and government projects in the state of New York.

 

Technology

 

We believe the implementation of technology will help us take better advantage of our customer relationships and scale our business. We are in the process of implementing a new state-of-the-art customer relationship management software system (CRM) with engagement analytics.

 

We are also planning to develop a native mobile app that will provide an interactive system that would be designed to help customers and the Company more easily and efficiently evaluate potential relocation and storage engagements. The app would also be used by our customers to manage their self-storage items, and schedule pick up and deliveries from storage.


10


 

RISKS RELATED TO OUR BUSINESS AND THIS OFFERING

 

Investing in our Units involves a high degree of risk. Before you invest in our Units, you should carefully consider all the information in this prospectus, including matters set forth in the section titled “Risk Factors.” If any of these risks actually occur, our business, financial condition and results of operations may be materially adversely affected. In such a case, the trading price of our Class A common stock or our Warrants may decline, and you may lose part or all of your investment. Below is a summary of the primary risks to our business:

 

 

 

 

economic and business risks inherent in the moving and storage industry, including competitive pressures pertaining to pricing, capacity and service;

 

 

 

fluctuations in the price or availability of fuel and possible legislation surrounding fossil fuels, renewable mandates, and road mileage tax;

 

 

 

our ability to attract and retain qualified drivers in the operation of our moving business, which is difficult to predict and is subject to factors outside of our control;

 

 

 

our ability to recruit, develop and retain our key employees, movers and drivers;

 

 

 

increased costs of compliance with, or liability for violation of, existing or future regulations in our industry, which is highly regulated;

 

 

 

negative seasonal patterns generally experienced in the moving industry during winter months;

 

 

 

we will be a “controlled company” within the corporate governance rules of the NASDAQ and, as a result, qualify for, and intend to rely on, the exemption from the requirement that our corporate governance committee be composed entirely of independent directors; and

 

 

 

the interests of our controlling stockholders the Britt Family may conflict with yours in the future, and, for so long as the Britt Family maintains control of us, our other stockholders will be unable to affect the outcome of proposed corporate actions supported by the Britt Family for their benefit.

 

Corporate Information.

 

Our principal executive offices are located at 305 Broadway, Floor 7, New York, NY 10007, and our telephone number is (212) 920-4450. We also maintain a website at https://elatemoving.com. The reference to our website is intended to be an inactive textual reference only. The information contained on, or that can be accessed through, our website is not part of this prospectus.

 

Implications of being an emerging growth company and a smaller reporting company.

 

As a company with less than $1.235 billion in total annual gross revenues during our most recently completed fiscal year, we qualify as an “emerging growth company” as defined in Section 2(a)(19) of the Securities Act, as modified by the Jumpstart Our Business Startups Act of 2012, as amended (the “JOBS Act”). As an emerging growth company, we may take advantage of specified reduced disclosure and other requirements that are otherwise applicable, in general, to public companies that are not emerging growth companies. These provisions include:

 

reduced disclosure about our executive compensation arrangements; 

 

no non-binding stockholder advisory votes on executive compensation; 

 

exemption from the auditor attestation requirement in the assessment of our internal control over financial reporting; and 

 

reduced disclosure of financial information in this prospectus, including only two years of audited financial information and two years of selected financial information. 


11


 

We may take advantage of these exemptions for up to five years or such earlier time that we are no longer an emerging growth company. We will remain an emerging growth company until the earlier to occur of (1) the last day of the fiscal year (a) following the fifth anniversary of the closing of this offering, (b) in which we have total annual gross revenues of at least $1.07 billion or (c) in which we are deemed to be a “large accelerated filer,” under the rules of the U.S. Securities and Exchange Commission (the “SEC”), which means the market value of our equity securities that is held by non-affiliates exceeds $700 million as of the prior June 30th, and (2) the date on which we have issued more than $1.0 billion in non-convertible debt during the prior three-year period.

 

For so long as we remain an emerging growth company, we are permitted to rely on certain exemptions from various public company reporting requirements, including not being required to have our internal control over financial reporting audited by our independent registered public accounting firm pursuant to Section 404(b) of the Sarbanes-Oxley Act of 2002, reduced disclosure obligations regarding executive compensation in our periodic reports and proxy statements, exemptions from the requirements of holding a nonbinding advisory vote on executive compensation and any golden parachute payments not previously approved and an exemption from compliance with the requirements regarding the communication of critical audit matters in the auditor’s report on financial statements. In particular, in this prospectus, we have provided only two years of audited financial statements and have not included all of the executive compensation-related information that would be required if we were not an emerging growth company. Accordingly, the information contained herein may be different than the information you receive from other public companies in which you hold stock.

 

In addition, the JOBS Act provides that an emerging growth company can take advantage of an extended transition period for complying with new or revised accounting standards. This provision allows an emerging growth company to delay the adoption of some accounting standards until those standards would otherwise apply to private companies. As permitted, we have elected to use the extended transition period for complying with new or revised accounting standards, which allows us to delay the adoption of new or revised accounting standards that have different effective dates for public and private companies until those standards apply to private companies. As a result of this election, our financial statements may not be comparable to those of companies that comply with public company effective dates.

 

We are also a “smaller reporting company,” meaning that the market value of our shares held by non-affiliates plus the proposed aggregate amount of gross proceeds to us as a result of this offering is less than $700 million and our annual revenue was less than $100 million during the most recently completed fiscal year. We may continue to be a smaller reporting company after this offering if either (i) the market value of our shares held by non-affiliates is less than $250 million or (ii) our annual revenue was less than $100 million during the most recently completed fiscal year and the market value of our shares held by non-affiliates is less than $700 million. If we are a smaller reporting company at the time we cease to be an emerging growth company, we may continue to rely on exemptions from certain disclosure requirements that are available to smaller reporting companies. Specifically, as a smaller reporting company, we may choose to present only the two most recent fiscal years of audited financial statements in our Annual Report on Form 10-K and, similar to emerging growth companies, smaller reporting companies have reduced disclosure obligations regarding executive compensation.


12


 

THE OFFERING

 

Common Units offered

 

1,333,334 Common Units, each consisting of one share of Class A common stock and two Warrants, each Warrant exercisable to purchase one share of Class A common stock. The shares of Class A common stock and Warrants that are part of the Common Units are immediately separable and will be issued separately in this offering.

 

 

 

Pre-Funded Units offered

 

We are also offering to those purchasers, if any, whose purchase of Common Units in this offering would otherwise result in the purchaser, together with its affiliates and certain related parties, beneficially owning more than 4.99% (or, at the election of the purchaser, 9.99%) of our outstanding shares of common stock immediately following the consummation of this offering, the opportunity to purchase, if the purchaser so chooses, Pre-funded Units in lieu of Common Units. Each Pre-funded Unit will consist of a Pre-funded Warrant to purchase one share of Class A common stock at an exercise price of $0.001 and two Warrants. The purchase price of each Pre-funded Unit is equal to the price per Common Unit being sold to the public in this offering, minus $0.001. The Pre-funded Warrants will be immediately exercisable and may be exercised at any time until all of the Pre-funded Warrants are exercised in full. For each Pre-funded Unit we sell, the number of Common Units we are offering will be decreased on a one-for-one basis. We are offering a maximum of 1,333,334 Pre-funded Units. Because we will issue two Warrants as part of each Common Unit or Pre-funded Unit, the number of Warrants sold in this offering will not change as a result of a change in the mix of the Common Units and Pre-funded Units sold. This prospectus also relates to the offering of the shares of Class A common stock issuable upon exercise of the Pre-funded Warrants.

 

 

 

 


13


Warrants

 

The Warrants included within the Common Units are exercisable immediately, have an exercise price equal to 100% of the public offering price of one Common Unit, and expire five years after the date of issuance. The Warrants will be subject to redemption at the option of the Company at any time which they are exercisable and prior to their expiration at the price of $0.01 per share provided our Class A common stock’s volume weighted average price over ten consecutive trading days prior to the notice of redemption is at least $12.50 (200% of the initial exercise price of the Warrants) and subject to certain other conditions set forth in the Warrants and as further described in “Description of Securities – Warrants to be Issued in This Offering”. This prospectus also relates to the offering of the shares of Class A common stock issuable upon exercise of the Warrants.

 

Subject to certain exemptions outlined in the Warrant, for a period of two years from the date of issuance of the Warrants, if the Company shall sell, enter into an agreement to sell, or grant any option to purchase, or sell, enter into an agreement to sell, or grant any right to reprice, or otherwise dispose of or issue (or announce any offer, sale, grant or any option to purchase or other disposition) any Class A common stock or convertible security, at an effective price per share less than the exercise price of the Warrant then in effect, or a Dilutive Issuance, the exercise price of the Warrant shall be reduced to equal the effective price per share in such Dilutive Issuance; provided, however, that in no event shall the exercise price of the Warrant be reduced to an exercise price lower than 50% of the Initial Exercise Price.

 

On the date that is 90 calendar days immediately following the initial issuance date of the Warrants, the exercise price of the Warrants will adjust to be equal to the Reset Price. The lowest Reset Price is $3.13, which is 50% of offering price, based on an assumed public offering price of $6.25 per Common Unit, the midpoint of the price range of the Common Units.


14


 

 

 

To better understand the terms of the Warrants, you should carefully read the “Description of Securities – Warrants to be Issued in This Offering” section of this prospectus. You should also read the form of Warrant, which is filed as an exhibit to the registration statement of which this prospectus forms a part. The exercise price adjustments were offered to Warrant holders based on market conditions.

 

 

 

Assumed public offering price

 

$6.25 per Common Unit and $6.249 per Pre-funded Unit.

 

 

Class B common stock offered

  

None.

 

 

 

Option to purchase additional Class A common stock and/or Warrants pursuant to the over-allotment option

  

We have granted the Underwriter a 45-day option from the date of this prospectus to purchase up to 200,000 additional shares of Class A common stock and/or Pre-funded Warrants (representing 15% of the Class A shares and/or Pre-funded Warrants sold in the offering) and/or up to 400,000 additional Warrants (15% of the Warrants sold in the offering) at the initial public offering, less underwriting discounts. The purchase price to be paid per additional share of Class A common stock or Pre-funded Warrant will be equal to the public offering price of one Common Unit or Pre-funded Unit (less the $0.01 purchase price allocated to each Warrant), as applicable, less the underwriting discount, and the purchase price to be paid per additional Warrant will be $0.01.

 

 

 

Class A common stock to be outstanding after this
offering (assuming the exercise of any Pre-funded Warrants, but excluding any Class A common stock issuable upon exercise of any Warrant)

  

5,083,334 shares, representing a 25.31% voting interest (or a 26.05% voting interest, (assuming the exercise of any Pre-funded Warrants, but excluding any Class A common stock issuable upon exercise of a Warrant) if the Underwriter exercises in full its over-allotment option to purchase additional Class A common stock).

 

 

 

Class B common stock to be outstanding after this
offering

  

1,500,000 shares, representing a 74.69% voting interest (or 1,500,000 shares, representing a 73.95% voting interest, (assuming the exercise of any Pre-funded Warrants, but excluding any Class A common stock issuable upon exercise of a Warrant) if the Underwriter exercises in full its over-allotment option to purchase additional Class A common stock).

 

 


15


 

Voting rights

  

Shares of Class A common stock are entitled to one vote per share.

 

Shares of Class B common stock are entitled to ten votes per share.

 

Warrants are not entitled to any vote.

 

Pre-funded Warrants are not entitled to any vote.

 

Holders of our Class A common stock and Class B common stock will generally vote together as a single class, unless otherwise required by law or as designated in the Amended and Restated Certificate of Incorporation. After this offering, (assuming the exercise of any Pre-funded Warrants, but excluding any shares of Class A common stock issuable upon exercise of any Warrant, and assuming the Underwriter does not exercise the over-allotment option) the Britt Family will beneficially control more than 93.36% of the voting power of our outstanding capital stock, will continue to hold all of our Class B common stock and will effectively control all matters submitted to our stockholders for a vote. See “Description of Securities.”

 

 

 

Controlled company

  

Upon the completion of this offering, we will be a “controlled company” under the corporate governance rules of the NASDAQ. Under these rules, a “controlled company” may elect not to comply with certain corporate governance requirements. We intend to take advantage of the exemption from the requirement to have a corporate governance committee that is composed entirely of independent directors and a compensation committee. See “Management—Controlled Company Status.”

 

 

 

Use of proceeds

  

We estimate that the net proceeds to us from this offering (assuming the exercise of any Pre-funded Warrants, but excluding the exercise of any Warrants and assuming the Underwriter does not exercise the over-allotment option) will be approximately $7,103,382, or approximately $8,253,721 if the Underwriter exercises its over-allotment option in full, assuming an initial public offering price of $6.25 per Common Unit (the mid-point of the estimated price range set forth on the cover page of this prospectus), after deducting estimated underwriting discounts and commissions and estimated offering expenses payable by us. We intend to use the net proceeds of this offering for general corporate purposes, including expansion of our current service lines into additional states, entry into, development and enhancement of, the storage facility segment, enlarging our cross-border services into Canada, potential acquisitions, repayment of indebtedness and capital expenditures. See “Use of Proceeds.”

 

 


16


Dividend policy

  

The declaration and payment of all dividends to holders of our common stock will be at the discretion of our Board of Directors and will depend on many factors, including our financial condition, earnings, legal requirements and any debt agreements we are then party to and other factors that our Board of Directors deems relevant. See “Dividend Policy.”

 

 

 

Risk factors

  

Investing in our Common Units and Pre-funded Units, including the underlying shares of our Class A common stock, the Pre-funded Warrants and the Warrants, involves a high degree of risk. See “Risk Factors” for a discussion of factors you should carefully consider before you decide to invest in our securities.

 

 

 

Proposed listing and symbol

  

We applied to have our Class A common stock and Warrants listed on the NASDAQ under the symbols “ELGP” And “ELGPW”, respectively.

 

Except where expressly indicated otherwise, references to the total number of shares of our Class A common stock and Class B common stock outstanding after this offering is based on 5,083,334 shares of our Class A common stock and 1,500,000 shares of our Class B common stock outstanding as of November 28, 2022, and excludes the following shares:

 

 

 

1,500,000 shares of Class A common stock issuable upon the conversion of our Class B common stock that will be outstanding after this offering;

 

 

 

 

 

 

7,500,000 shares of Class A common stock reserved under our 2022 Equity Incentive Plan; and

 

 

 

 

 

 

Any shares of common stock issuable pursuant to the exercise of any Warrants.

 

Unless we indicate otherwise or the context otherwise requires, this prospectus reflects and assumes:

 

 

 

No exercise of the Underwriter’s option to purchase additional Class A common stock, Pre-funded Warrants or Warrants pursuant to the over-allotment option;

 

 

 

 

 

 

The exercise of any Pre-funded Warrants;

 

 

 

 

 

 

No exercise of the Warrants; and

 

 

 

 

 

 

An initial public offering price of $6.25 per Common Unit, which is the mid-point of the estimated price range set forth on the cover page of this prospectus.


17


 

SUMMARY HISTORICAL FINANCIAL AND OTHER DATA

 

The following tables set forth our summary historical financial and other data as of and for the periods indicated. We have derived the summary historical financial data for the three months ended September 30, 2022 and 2021, and for the nine months ended September 30, 2022 and 2021, and for the years ended December 31, 2021 and 2020.

 

The summary historical financial and other data set forth below should be read in conjunction with the information included under the headings “Use of Proceeds,” “Capitalization,” “Selected Historical Financial Data” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and the audited and unaudited financial statements and related notes included elsewhere in this prospectus.

 

Statement of Operations

 

 

 

For the

Three Months
Ended
September 30,

2022

For the

Three Months
Ended
September 30,

2021

For the

Nine Months
Ended
September 30,

2022

 

For the

Nine Months
Ended
September 30,

2021

For the

Year
Ended
December 31,  2021

For the

Year
Ended
December 31,
2020

 

 

 

(unaudited)

(unaudited)

(unaudited)

 

(unaudited)

(restated)

 (restated)

 

 

Revenue, net

$1,667,496  

$1,604,204  

$3,934,578  

 

$3,908,295  

$4,979,856  

$4,878,383  

 

 

Cost of revenues

875,355  

703,772  

1,987,822  

 

1,714,759  

2,325,892  

1,748,240  

 

 

Gross profit

792,141  

900,432  

1,946,756  

 

2,193,536  

2,653,964  

3,130,143  

 

 

 

 

 

 

 

 

 

 

 

 

Operating expenses:

 

 

 

 

 

 

 

 

 

Sales and marketing

138,334  

181,133  

453,676  

 

445,559  

539,265  

787,579  

 

 

General and administrative expenses

550,426  

245,915  

1,261,783  

 

640,503  

880,864  

764,018  

 

 

Total operating expenses

688,760  

427,048  

1,715,459  

 

1,086,062  

1,420,129  

1,551,597  

 

 

 

 

 

 

 

 

 

 

 

 

Income from operations

103,381  

473,384  

231,297  

 

1,107,474  

1,233,835  

1,578,546  

 

 

 

 

 

 

 

 

 

 

 

 

Other income (expense):

 

 

 

 

 

 

 

 

 

Interest expense

(14,229) 

- 

(43,691) 

 

(16) 

(16,931) 

(131) 

 

 

Forgiveness of debt

 

 

 

 

43,610  

43,610  

 

 

 

Other income (expense), net

1,532  

979  

6,123  

 

11,415  

22,763  

10,879  

 

 

Total other income (expense), net

(12,697) 

979  

(37,568) 

 

55,009  

49,442  

10,748  

 

 

 

 

 

 

 

 

 

 

 

 

Income before provision for income taxes

90,684  

474,363  

193,729  

 

1,162,483  

1,283,277  

1,589,294  

 

 

 

 

 

 

 

 

 

 

 

 

Provision for income taxes

39,335  

27,997  

114,939  

 

69,441  

228,268  

89,585  

 

 

 

 

 

 

 

 

 

 

 

 

Net income

$51,349  

$446,366  

$78,790  

 

$1,093,042  

$1,055,009  

$1,499,709  

 

 

 

 

 

 

 

 

 

 

 

 

Basic and diluted net income per share of common stock

$0.01  

$0.09  

$0.02  

 

$0.21  

$0.20  

$0.29  

 

 

Weighted-average number of shares of common stock used in computing basic and diluted per share of common stock amounts

5,250,000  

5,250,000  

5,250,000  

 

5,250,000  

5,250,000  

5,250,000  

 

 


18


 

 

Balance Sheet Data

 

 

 

 

 

As 

September 30, 2022

 

Actual

 

Adjusted(1)

Cash and cash equivalents

 

$1,443,892  

 

$9,110,562 

Working capital

 

$  88,208 

 

$7,754,878 

Total assets

 

$2,561,314  

 

$9,763,127 

Total stockholders’ equity

  

$743,372  

 

$7,945,185 

 

 

(1)As adjusted amounts give effect to the sale of 1,333,334 Units in this offering at the assumed initial public offering price of $6.25 per Common Unit, the midpoint of the price range set forth on the cover page of this prospectus, and after deducting the estimated underwriting discounts and commissions and estimated offering expenses payable by us. A $1.00 increase (decrease) in the assumed initial public offering price of $6.25 per Common Unit, the midpoint of the price range set forth on the cover of this prospectus, would increase (decrease) the as adjusted amount of each of cash, working capital, total assets and total stockholders’ equity by approximately $1.23 million, assuming that the number of Units offered by us, as set forth on the cover of this prospectus, remains the same and after deducting estimated underwriting discounts and commissions and estimated offering expenses payable by us. Similarly, each increase (decrease) of 500,000 Units offered by us would increase (decrease) the net proceeds to us from this offering by approximately $2.9 million, assuming the assumed initial public offering price remains the same and after deducting estimated underwriting discounts and commissions and estimated offering expenses payable by us. 


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RISK FACTORS

 

Investing in our Units and the underlying securities involves a high degree of risk. You should carefully consider the risks and uncertainties described below, together with all of the other information in this prospectus, including our financial statements and related notes included elsewhere in this prospectus, before deciding whether to purchase our Units and the underlying securities. If any of the following risks are realized, our business, operating results, financial condition and prospects could be materially and adversely affected. In that event, the price of our Class A common stock and Warrants could decline, and you could lose part or all of your investment.

 

Risks Relating to Our Business and Industry

 

The moving and transportation industry is affected by economic and business risks that are largely beyond our control.

 

The commercial and residential moving and storage facility industry is highly cyclical, and our business is dependent on a number of factors that may have a negative impact on our operating results, many of which are beyond our control, including but not limited to general economic uncertainty, volatility in the housing markets and commercial real estate, fluctuation in fuel prices and uncertainty surrounding regulations targeting transportation and fossil fuels, and COVID-19’s impact on the supply chain.

 

We believe that some of the most significant factors beyond our control that may negatively impact our operating results are economic changes that affect supply and demand in commercial and residential markets and the global supply chain, such as:

 

 

 

 

 

recessionary economic cycles, such as the period from 2007 to 2009;

 

 

supply chain disruptions ranging from building materials to auto chip shortages;

 

 

 

reduced demand for off-site storage facilities;

 

 

 

 

industry compliance with an ongoing regulatory environment;

 

 

 

significant acceptance of remote work may reduce the customer demands for movement into high cost of living areas, thereby depleting the concentration of our customer base and increasing the geographical areas we need to cover to service the same number of customers;

 

 

 

excess truck capacity in comparison with shipping demand; and

 

 

 

downturns in customers’ business cycles, which may be caused by declines in consumer spending both commercial and residential.

 

The risks associated with these factors are heightened when the U.S. economy is weakened. Some of the principal risks during such times are as follows:

 

 

 

low overall moving levels, which may impair our asset utilization;

 

 

 

customers with credit issues and cash flow problems;

 

 

 

changing moving patterns resulting from pandemics to volatile real estate prices, resulting in an imbalance between our capacity and customer demand;

 

 

 

customers bidding out moving expenses or selecting competitors that offer lower rates, in an attempt to lower their costs, forcing us to lower our rates or lose customers; and

 

 

 

budgetary constraints on state and local municipalities pausing government office relocations and planned moves.


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Economic conditions that decrease moving demand or increase the supply of capacity in the commercial and residential moving industry can exert downward pressure on rates and equipment utilization, thereby decreasing asset productivity. Reduced moving demand may also reduce the demand for short-term and long-term offsite storage facilities.  A prolonged recession or general economic instability could result in declines in our results of operations, which declines may be material.

 

We also are subject to cost increases outside our control that could materially reduce our profitability if we are unable to increase our rates sufficiently. Such cost increases include, but are not limited to, fuel and energy prices, driver wages, taxes and interest rates, tolls, license and registration fees, permits, building materials, construction costs, insurance premiums, regulations, revenue, equipment and related maintenance costs and healthcare and other benefits for our employees. We cannot predict whether, or in what form, any such cost increase or event could occur. Any such cost increase or event could adversely affect our profitability.

 

In addition, events outside our control, such as strikes or other work stoppages at our facilities or at customer locations, weather, pandemics and epidemics, actual or threatened armed conflicts or terrorist attacks, efforts to combat terrorism, military action against a foreign state or group located in a foreign state or heightened security requirements could lead to reduced economic demand, reduced availability of credit or temporary closing of U.S. borders to essential workers and industries, which could impact our ability to do business to and from Canada. Such events or enhanced security measures in connection with such events could impair our operations and result in higher operating costs.

 

The commercial and residential moving industry is highly competitive and fragmented, which subjects us to competitive pressures pertaining to pricing, capacity and service.

 

Our operating segments compete with many commercial and residential moving companies. The North American commercial and residential moving market is highly competitive and fragmented.  Some of our competitors may have greater access to equipment, a larger fleet, a wider range of services, preferential dedicated customer contracts, greater capital resources or other competitive advantages. Numerous competitive factors could impair our ability to maintain or improve our profitability. These factors include the following:

 

 

 

 

Many of our competitors periodically reduce their moving rates to gain business, especially during times of reduced growth in the economy. This may make it difficult for us to maintain or increase moving rates, or may require us to reduce our moving rates. Additionally, it may limit our ability to maintain or expand our business.

 

 

 

Some companies have selected core moving companies for all their moving needs, for which we may not be selected.

 

 

 

Many customers periodically solicit bids from multiple moving companies for their moving needs, which may depress moving rates or result in a loss of business to our competitors.

 

 

 

The continuing trend toward consolidation in the commercial and residential moving industry may result in more large moving companies with greater financial resources and other competitive advantages, with which we may have difficulty competing.

 

 

 

Higher fuel prices embedded in our moving quotes to our customers may cause some of our customers to consider alternative moving companies.

 

 

 

Advancements in technology may necessitate that we increase investments in technologies, such as mobile apps for moving quotes, in order to remain competitive, and our customers may not be willing to accept higher moving rates to cover the cost of these investments.


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The commercial and residential storage industry is highly competitive and fragmented, which subjects us to competitive pressures pertaining to pricing, capacity and service.

 

Our projected operating segment in the residential and commercial storage space competes with many commercial and residential storage companies. The North American commercial and residential storage market is highly competitive and fragmented.  Many of our competitors have greater access to equipment, a significant number of locations and franchises, a wider range of services, preferential dedicated customer contracts, greater capital resources or other competitive advantages. Numerous competitive factors could impair our ability to maintain or improve our profitability. These factors include the following:

 

 

 

Many of our competitors periodically reduce their storage rates, or offer $0 introductory rates, to gain business, especially during times of reduced growth in the economy. This may make it difficult for us to gain initial customers or increase storage rates or may require us to reduce our moving rates to significantly low levels following periods of high capital expenditure developing storage facilities. Additionally, it may limit our ability to maintain or expand our business.

 

 

 

Some companies have selected core storage companies for all their storage needs, for which we may not be selected.

 

 

 

 

 

 

Larger companies with footprints outside of the regional northeast of the U.S., may choose one of our larger, national competitors, due to a larger footprint and ability to service locations outside of our current markets.

 

 

 

Many customers periodically solicit bids from multiple storage companies for their storage needs, which may depress storage rates or result in a loss of business to our larger competitors.

 

 

 

The continuing trend toward consolidation in the commercial and residential storage industry may result in more large storage companies with far greater financial resources and other competitive advantages, with which we may have difficulty competing.

 

 

 

Higher costs of building materials and construction prices may necessitate that we increase storage costs of the prices of our competitors in order to recoup capital expenditures, and our customers may not be willing to accept higher storage rates to cover these costs.

 

We may not be able to effectively manage and implement our organic growth strategies.

 

While we currently believe we can grow our profits and cash flows organically through further penetration of existing customers and by expanding our customer base, as well as by further expanding into the commercial and residential storage industry, we may not be able to effectively and successfully implement such strategies and realize our stated goals. Our goals may be negatively affected by a failure to further penetrate our existing customer base, cross-sell our service offerings, pursue new customer opportunities, pursue new business opportunities and segments, manage the operations and expenses of new or growing service offerings or otherwise achieve growth of our service offerings. Successful execution of our business strategies may not result in us achieving our current business goals.

 

Our business depends on our strong reputation and the value of the Elate brand.

 

We believe that the Elate brand name symbolizes high-quality service, reliability and efficiency, and is one of our most important and valuable assets. The Elate brand name and our corporate reputation are significant sales and marketing tools, and we devote substantial resources to promoting and protecting them. Adverse publicity (whether or not justified) relating to activities by our employees, contractors or agents, such as accidents, customer service mishaps or noncompliance with laws, could tarnish our reputation and reduce the value of our brand. With the increased use of social media outlets such as YouTube, Facebook, Twitter, Instagram and TikTok, adverse publicity can be disseminated quickly and broadly, making it increasingly difficult for us to effectively respond. Damage to our reputation and loss of brand equity could reduce demand for our services and thus have an adverse effect on our financial condition, liquidity and results of operations, as well as require additional resources to rebuild our reputation and restore the value of our brand.


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Our profitability may be materially adversely impacted if our capital investments do not match customer demand for invested resources or if there is a decline in the availability of funding sources for these investments.

 

Our current and planned operations require significant investments. The amount and timing of capital investments depend on various factors, including anticipated volume levels and the price and availability of assets. If anticipated demand differs materially from actual usage, our capital-intensive moving and storage facility segments may have too much or too little capacity. Moreover, resource requirements across our fine art, commercial and residential moving segments and our storage facility segment varies with customer demand, which may be subject to seasonal or general economic conditions. Our ability to adapt to changes in fine art, commercial and residential moving requirements is important to efficiently deploy resources and make capital investments in trucks, trailers, and packing materials. Similarly, our ability to adapt to increased demand and capacity requirements in the commercial and residential storage facility segment is important to efficiently deploy capital resources into land acquisition and construction costs. Although our business volume is not highly concentrated, our customers’ financial failures or loss of customer business may also affect us.

 

We may not be able to successfully implement our company strategy of diversifying our revenue base and expanding our capabilities by entering into the storage facility space.

 

Our company growth strategy entails selectively diversifying our revenue base, by entering the storage facility market and growing our market share in storage services. This strategy involves certain risks, and we may not overcome these risks, in which case our business, financial position and operating results could be materially and adversely affected. We expect to continue to pursue our company growth strategy of increasing and diversifying our moving segment customer base and by entering into the storage facility space, and this exposes us to certain risks, including:

 

 

 

 

hiring new managers, drivers and other employees, may increase training and compliance costs and may result in temporary inefficiencies until those employees become proficient in their jobs;

 

 

 

expanding our service offerings may require us to encounter new competitive challenges and regulatory compliance in markets in which we have not previously operated or with which we are unfamiliar.

 

 

 

entering into the storage facility space may strain our (i) management’s bandwidth and attention to operations, (ii) capital resources, (iii) information systems and (iv) customer service;

 

 

 

making significant capital expenditures, which could require substantial capital and cash flow that we may not have or may not be able to obtain on satisfactory terms;

 

 

 

increased specialty insurance costs for greater fine art moving and storage services; and

 

 

 

increased insurance costs for greater moving capacity and costs related to owning and operating storage facilities.

 

Fluctuations in the price or availability of fuel could materially and adversely affect our margins.

 

Fuel represents a significant expense for us. Diesel and gas fuel (“fuel”) prices fluctuate greatly due to factors beyond our control, including but not limited to political events, terrorist activities, pandemics, armed conflicts, depreciation of the dollar against other currencies and weather, such as hurricanes, and other natural or man-made disasters, each of which may lead to an increase in the cost of fuel. Fuel prices may also be affected by the rising demand in developing countries, and could be adversely impacted by diminished drilling activity, by the use of crude oil and oil reserves for other purposes, and legislative pushes to disincentive fuel usage and incentivize electric and hydrogen fuel supply. Such events may lead not only to increases in fuel prices and taxes, but also to fuel shortages and disruptions in the fuel supply chain. Because our operations are dependent upon fuel, significant fuel cost increases, shortages or supply disruptions could materially and adversely affect our operating results and financial condition.


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Increases in fuel costs, to the extent not offset by rate per mile increases built into our quotes, may have an adverse effect on our operations and profitability. While a portion of our fuel costs are covered by pass-through provisions in customer contracts, we also incur fuel costs that cannot be recovered. Because our moving quotes precede changes in fuel prices, our customer quotes and charges may not capture the increased costs we pay for fuel, especially when prices are rising

 

Difficulties attracting and retaining qualified drivers could materially adversely affect our profitability and ability to maintain or grow our fleet.

 

Like many fine art, commercial and residential moving companies, from time to time we may experience difficulty in attracting and retaining sufficient numbers of qualified drivers, and driver shortages may recur in the future. Our challenge with attracting and retaining qualified drivers stems from intense market competition and our driver quality standards, which subjects us to increased payments for driver compensation. Our art moving services require special training to handle unique moving and packing requirements. We use physical function tests and drug testing to screen and test all driver applicants, which we believe is a rigorous standard relative to others in our industry and could decrease the pool of qualified applicants available to us. Failure to recruit high-quality, safe drivers who meet our testing standards could diminish the safety of our fleet and could have a materially adverse effect on our customer relationships, our insurance premiums, and our business.

 

Our company drivers are generally compensated on an hourly basis, and the rate per-hour generally increases with the drivers’ length of service and experience. The compensation we offer our drivers is also subject to market conditions and labor supply. We may in future periods increase company driver compensation, which will be more likely to the extent that economic conditions improve, and industry regulation exacerbates driver shortages forcing driver compensation higher. Our steady capacity requires us to continually recruit company drivers in order to operate our revenue-producing fleet equipment. If we are unable to continue to attract and retain a sufficient number of high-quality company drivers, we could be required to adjust our compensation packages, or operate with fewer trucks and face difficulty meeting customer demands, all of which could adversely affect our profitability and ability to maintain our size or grow.

 

Difficulties finding and attracting temporary workers during periods of increased moving demand could materially adversely affect our profitability and consumer brand.

 

The moving services industry has experienced consistent growth and demand over the past few years, despite economic downturns and global and local restrictions on travel. Increased demand could require us to either hire more employees or temporary workers to cover short-term upsurges. There is no guarantee that we will be able to find employees or temporary workers to meet all future demand, or in the event we do, that we will be able to offer such individuals packages superior to our competitors. If we are unable to grow or retain our workforce to contend with consumer demand, we may lose out on opportunities in the near- and long-term. Failure to supply services to some customers due to over-capacity could cause those costumers, and their social circles, to develop a negative impression of our services and brand, which could adversely affect our profitability.

 

Difficulty in obtaining material, equipment, goods and services from our vendors and suppliers could adversely affect our business.

 

We are, and will be, dependent upon our suppliers for certain products and materials, including our trucks, packing supplies, and to the extent we enter into the storage facility segment, construction materials and storage unit containers. We rely on suppliers of our trucks and truck components to maintain the age of our fleet. We believe that we have positive relationships with our vendors and suppliers and are generally able to obtain favorable pricing and other terms from such parties. If we fail to maintain these relationships with our vendors and suppliers, or if our vendors and suppliers are unable to provide the products and materials we need or undergo financial hardship, we could experience difficulty in obtaining needed goods and services because of production interruptions, limited material availability or other reasons. Subsequently, our business and operations could be adversely affected.


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If we are unable to recruit, develop and retain our key employees, our business, financial condition and operating results could be adversely affected.

 

We are highly dependent upon the services of certain key employees, including our team of executive officers and directors. We have employment agreements with our senior executive officers, and the loss of any of their services could negatively impact our operations and future profitability. Inadequate succession planning or unexpected departure of key executive officers or employees could cause substantial disruption to our business operations, deplete our institutional knowledge base and erode our competitive advantage. Additionally, we must continue to recruit, develop and retain skilled and experienced drivers if we are to realize our goal of expanding our operations and continuing our growth, both nationally and internationally. As we enter into the storage facility segment, failure to recruit, develop and retain a core group of storage facility managers could have a materially adverse effect on our business.

 

Efforts by labor unions could divert management’s attention and could have a materially adverse effect on our operating results.

 

We face the risk that Congress or one or more states will approve legislation significantly affecting our business and our relationship with our employees, such as the previously proposed federal legislation referred to as the Employee Free Choice Act, which would substantially liberalize the procedures for union organization. We also face the risk that our employees, including drivers, may attempt to organize. Currently, two of our company drivers are members of an organized labor union in New York City for commercial movers that allows access and entry to certain buildings, which benefits us.  However, any attempt to organize by more of our employees under a union could result in increased legal and other associated costs. In addition, if we were to enter into a collective bargaining agreement, the terms could negatively affect our costs, efficiency and ability to generate acceptable returns on the affected operations. Moreover, any labor disputes or work stoppages could disrupt our operations and reduce our revenues.

 

Insurance and claims expenses could significantly reduce our earnings.

 

As we expand our services in fine art moving and enter into the storage facility segment, our future insurance and claims expense might exceed historical levels, which could reduce our earnings. Estimating the number and severity of claims, as well as related judgment or settlement amounts is inherently difficult. This, along with legal expenses, incurred but not reported claims and other uncertainties can cause unfavorable differences between actual claim costs and our reserve estimates.

 

We maintain insurance with licensed insurance carriers above the amounts which we retain. Although we believe our aggregate insurance limits should be sufficient to cover reasonably expected claims, it is possible that the amount of one or more claims could exceed our aggregate coverage limits. If any claim were to exceed our coverage, we would bear the excess. Insurance carriers have raised premiums for many businesses, including transportation and storage companies. As a result, our insurance and claims expense could increase when our policies are renewed or replaced. Our operating results and financial condition could be materially and adversely affected if (i) cost per claim, premiums, or the number of claims significantly exceeds our estimates, (ii) we experience a claim in excess of our coverage limits, (iii) our insurance carriers fail to pay on our insurance claims or (iv) we experience a claim for which coverage is not provided.

 

We operate in a highly regulated industry and increased costs of compliance with, or liability for violation of, existing or future regulations could have a materially adverse effect on our business.

 

We operate in the U.S. pursuant to operating authority granted by the DOT. Our company drivers must comply with the safety and fitness regulations of the DOT, implemented through the Federal Motor Carrier Safety Administration (FMCSA), including those relating to CSA safety performance and measurements, drug and alcohol testing and Hours of Service (HOS). Weight and equipment dimensions also are subject to government regulations. We are also subject to regulation at the state level. We also may become subject to new or more restrictive regulations relating to exhaust emissions, drivers’ Hours of Service (HOS), ergonomics, collective bargaining, security at ports and other matters affecting safety or operating methods. Future CSA rulemaking could adversely affect us, including our ability to maintain or grow our fleet as well as our customer relationships.


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In addition to the U.S., we also have the authority to operate in Canadian provinces. We must comply with enacted governmental regulations regarding safety, equipment, environmental protection and operating methods. Examples include regulation of equipment weight, equipment dimensions, fuel emissions, driver Hours of Service (HOS), driver eligibility requirements, on-board reporting of operations and ergonomics. We may also become subject to new or more restrictive regulations related to safety or operating methods, which could adversely affect our fleet and operations in those jurisdictions.

 

Our cross-border operations in Canada make us vulnerable to risks associated with doing business in foreign countries.

 

As a result of our operations in Canada, we are subject to certain risks inherent in doing business abroad, including:

 

 

 

 

foreign exchange rate fluctuations and currency controls;

 

 

 

withholding and other taxes on remittances and other payments by subsidiaries;

 

 

 

difficulties in enforcing contractual obligations and intellectual property rights;

 

 

 

investment restrictions or requirements; and

 

 

 

export and import restrictions.

 

 

We have significant ongoing and projected capital requirements that could affect our profitability if we are unable to generate sufficient cash from operations or obtain financing on favorable terms.

 

If we were unable to generate sufficient cash from operations, we would need to seek alternative sources of capital, including financing, to meet our capital requirements. Our near-term growth projections include the entry into the commercial and residential storage facility segment, which will require significant initial capital requirements for land acquisitions and/or building materials. In the event that we are unable to generate sufficient cash from operations or obtain financing on favorable terms in the future, we may have to limit our fleet size, delay our entry, or diminish the size or our entry, into the storage facility segment, enter into less favorable financing arrangements or operate our revenue equipment for longer periods, any of which could have a materially adverse effect on our profitability.

 

The seasonal pattern generally experienced in the moving industry may affect our periodic results during traditionally slower moving periods and winter months.

 

In the moving industry, revenue generally follows a seasonal pattern which may affect our operating results. We typically experience a seasonal surge in demand, relocation services, and art shipping during the second and third quarters of our fiscal year as a result of increased customer migration. After November our moving volume is typically slightly lower. Revenue can also be affected by adverse weather conditions, holidays and the number of business days during a given period because revenue is directly related to the available working days of movers and desired moving days of our customers. From time to time, we may also suffer short-term impacts from severe weather and similar events, such as tornadoes, hurricanes, blizzards, ice storms, floods, fires, earthquakes, and explosions that could harm our results of operations or make our results of operations more volatile.

 

Historically we have made no acquisitions and we may not make acquisitions in the future, or if we do, we may not be successful in integrating the acquired company, either of which could have a materially adverse effect on our business.

 

We have not completed any acquisitions. We may not be successful in identifying, negotiating or consummating any future acquisitions and we may not successfully integrate future businesses or achieve the synergies and operating results anticipated in connection with any future acquisitions. The continuing trend toward consolidation in the moving and storage industries may result in the acquisitions of smaller providers by large national providers that gain market share and other competitive advantages through such acquisitions. If we fail to make or successfully execute future acquisitions, our growth rate could be materially and adversely affected.


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In addition, any acquisitions we undertake could involve numerous risks that could have a materially adverse effect on our business and operating results, including:

 

 

 

 

difficulties in integrating the acquired company’s operations and in realizing anticipated economic, operational and other benefits in a timely manner that could result in substantial costs and delays or other operational, technical or financial problems;

 

 

 

challenges in achieving anticipated revenue, earnings or cash flows;

 

 

 

assumption of liabilities that may exceed our estimates or what was disclosed to us;

 

 

 

the diversion of our management’s attention from other business concerns;

 

 

 

the potential loss of customers, key employees and drivers of the acquired company;

 

 

 

difficulties operating in markets in which we have had no or only limited direct experience;

 

 

 

the incurrence of additional indebtedness; and

 

 

 

the issuance of additional shares of our common stock, which would dilute your ownership in the company.

 

We may need to obtain additional financing which may not be available or, if it is available, may result in a reduction in the percentage ownership of our then-existing stockholders.

 

We may need to raise additional funds in order to:

 

 

 

finance unanticipated working capital requirements or refinance existing indebtedness;

 

 

 

develop or enhance our technological infrastructure and our existing products and services;

 

 

 

fund strategic relationships;

 

 

 

respond to competitive pressures; and

 

 

 

acquire complementary businesses, technologies, products or services.

 

Additional financing may not be available on terms favorable to us, or at all. If adequate funds are not available or are not available on acceptable terms, our ability to fund our expansion strategy, take advantage of unanticipated opportunities, develop or enhance technology or services or otherwise respond to competitive pressures could be significantly limited. If we raise additional funds by issuing equity or convertible debt securities, the percentage ownership of our then-existing stockholders may be reduced, and holders of these securities may have rights, preferences or privileges senior to those of our then-existing stockholders.

 

Our future indebtedness could limit our flexibility in operating our business or adversely affect our business and our liquidity position.

 

As of November 28, 2022, we had $263,700 in aggregate principal amount of indebtedness for borrowed money outstanding, consisting of $90,000 outstanding under our Economic Injury Disaster Loan (the “EIDL Loan”) from the Small Business Administration and $173,700 outstanding under the BOA truck loan. All $43,610 of borrowings under our Paycheck Protection Program Loan (the “PPP Loan”) from the Small Business Administration has been forgiven in full.

 

Our indebtedness may increase from time to time in the future for various reasons, including fluctuations in operating results, capital expenditures and potential acquisitions.


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Any indebtedness we incur and restrictive covenants contained in the agreements related thereto could:

 

 

 

 

make it difficult for us to satisfy our obligations, including making interest payments on our debt obligations;

 

 

 

limit our ability to obtain additional financing to operate our business;

 

 

 

require us to dedicate a substantial portion of our cash flow to payments on our debt, reducing our ability to use our cash flow to fund capital expenditures and working capital and other general operational requirements;

 

 

 

limit our flexibility to plan for and react to changes in our business;

 

 

 

place us at a competitive disadvantage relative to some of our competitors that have less, or less restrictive, debt than us;

 

 

 

limit our ability to pursue acquisitions; and

 

 

 

increase our vulnerability to general adverse economic and industry conditions, including changes in interest rates or a downturn in our business or the economy.

 

The occurrence of any one of these events could have a material adverse effect on our business, financial condition and operating results or cause a significant decrease in our liquidity and impair our ability to pay amounts due on our indebtedness. Significant repayment penalties may limit our flexibility.

 

The requirements of being a public company may strain our resources and distract our management, which could make it difficult to manage our business.

 

Following the completion of this offering, we will be required to comply with various regulatory and reporting requirements, including those required by the Securities and Exchange Commission (SEC). Complying with these reporting and other regulatory requirements will be time-consuming and will result in increased costs to us and could have a negative effect on our business, financial condition and operating results.

 

As a public company, we will be subject to the reporting requirements of the Securities Exchange Act of 1934, which we refer to herein as the Exchange Act, and the requirements of the Sarbanes-Oxley Act. These requirements may place a strain on our systems and resources. The Exchange Act requires that we file annual, quarterly and current reports with respect to our business and financial condition. The Sarbanes-Oxley Act requires that we maintain effective disclosure controls and procedures and internal controls over financial reporting. To maintain and improve the effectiveness of our disclosure controls and procedures, we may need to commit significant resources, hire additional staff and provide additional management oversight.

 

We will be implementing additional procedures and processes for the purpose of addressing the standards and requirements applicable to public companies. Sustaining our growth will also require us to commit additional management, operational and financial resources to identify new professionals to join the company and to maintain appropriate operational and financial systems to adequately support expansion. These activities may divert management’s attention from other business concerns, which could have a material adverse effect on our business, financial condition and operating results.

 

We cannot predict or estimate the amount of additional costs we may incur as a result of becoming a public company or the timing of such costs.


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Risks Relating to This Offering and Ownership of Our Class A Common Stock

 

The dual class structure of our common stock has the effect of concentrating voting control with the Britt Family, and limiting your ability to influence corporate matters. The Britt Family’s interests may conflict with yours in the future.

 

Immediately following this offering, we will have two classes of authorized and outstanding common stock:

 

 

 

Class A common stock, which is entitled to one vote per share; and

 

 

 

Class B common stock, which is entitled to ten votes per share.

 

All holders of Class A common stock and all holders of Class B common stock vote together as a single group on all matters submitted to a vote or consent of our stockholders, except for the election of Class B Directors. See “Description of Securities”. Our Amended and Restated Certificate of Incorporation provides that certain matters require the approval of the Class B Directors. Upon the consummation of this offering, assuming that the Underwriter does not exercise the over-allotment option, the Britt Family will collectively beneficially own 100% of our outstanding Class B common stock and 73.77% of our outstanding Class A common stock, representing approximately 18.67%% of the total voting power of all of our outstanding common stock and approximately 79.75% of our total outstanding common stock, representing approximately 93.36% of the total voting power of all of our outstanding common stock, in each case including the Class A common stock underlying any Pre-funded Warrants, but excluding any Class A common stock issuable upon exercise of the Warrants. The Britt Family has orally agreed, among other things, to publicly file notices that they are acting as a “group” for Exchange Act and NASDAQ purposes, to vote the shares of Class B common stock in favor of our Chief Executive Officer, and will have the power, pursuant to the rights and designations of the Class B common stock, to elect two members of our Board of Directors as “Class B Directors.” As a controlled-company no nominating committee or nominations process with independent directors is required, and as such, the Britt Family will have the power to nominate and elect a majority of the Board of Directors.  See “Description of Securities.”

 

Our Amended and Restated Certificate of Incorporation provide that each share of Class B common stock may be converted, at any time, into one share of Class A common stock at the option of the holder of Class B common stock

 

As a result of these arrangements, the Britt Family’s control of us allows it to control the outcome of corporate actions that require or may be accomplished by stockholder approval, including the election and removal of directors and transactions resulting in a change in control of the Company. For so long as the Britt Family maintains control of us, our stockholders, other than those members of the Britt Family, will be unable to affect the outcome of proposed corporate actions supported by the Britt Family, including a change in control of the Company.

 

The interests of the Britt Family may not be the same as ours or those of our other stockholders. For example, the Britt Family may have an interest in pursuing transactions that could enhance their investment even though such transactions might involve risks to the Company and to you. The Britt Family may also have an interest in delaying, deterring or preventing a change in control or business combination that might otherwise be beneficial to the Company and to you.

 

We will be a “controlled company” within the meaning of the rules of the NASDAQ and, as a result, qualify for, and intend to rely on, exemptions from certain corporate governance requirements relating to our corporate governance committee. You will not have the same protections afforded to stockholders of other companies that are subject to such requirements.

 

Upon the completion of this offering, the Britt Family will have more than 50% of the voting power for the election of directors, and 100% of the voting power for the election of the Class B Directors and will publicly file notices pursuant to the Exchange Act that the members of the Britt Family are acting as a group. As a result, we will qualify as a “controlled company” under the corporate governance rules for NASDAQ-listed companies. As a controlled company, certain exemptions under the NASDAQ listing standards will exempt us from the obligation to comply with certain NASDAQ corporate governance requirements, including the requirements to have a compensation committee that is composed entirely of independent directors or that we have a majority independent board.


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We have elected to take advantage of this “controlled company” exemption, and the holders of our Class A common stock therefore may not have the same protections afforded to stockholders of companies that are subject to all of the corporate governance rules for NASDAQ-listed companies. Our status as a controlled company could therefore make our Class A common stock less attractive to some investors or otherwise harm our stock price.

 

In addition, in 2012, the SEC passed final rules implementing provisions of the Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010 pertaining to compensation committee independence. The SEC’s rules direct each of the national securities exchanges (including the NASDAQ, on which we intend to list our Class A common stock) to develop listing standards requiring, among other things, that compensation committees be composed of fully independent directors, as determined pursuant to new independence requirements.

 

As a “controlled company,” we will not be subject to this compensation committee independence requirement under Dodd-Frank.

 

We will incur increased costs and become subject to additional regulations and requirements as a result of becoming a public company, and our management will be required to devote substantial time to new compliance matters, which could lower our profits or make it more difficult to run our business.

 

As a public company, we will incur significant legal, accounting and other expenses that we have not incurred as a private company, including costs associated with public company reporting requirements. We also have incurred and will incur costs associated with the Sarbanes-Oxley Act and related rules implemented by the SEC and the NASDAQ. The expenses incurred by public companies generally for reporting and corporate governance purposes have been increasing. We expect these rules and regulations to increase our legal and financial compliance costs and to make some activities more time-consuming and costly although we are currently unable to estimate these costs with any degree of certainty. Our management will need to devote a substantial amount of time to ensure that we comply with all of these requirements. These laws and regulations also could make it more difficult or costly for us to obtain certain types of insurance, including director and officer liability insurance, and we may be forced to accept reduced policy limits and coverage or incur substantially higher costs to obtain the same or similar coverage. These laws and regulations could also make it more difficult for us to attract and retain qualified persons to serve on our Board of Directors, our board committees or as our executive officers. Furthermore, if we are unable to satisfy our obligations as a public company, we could be subject to delisting of our Class A common stock and Warrants, fines, sanctions and other regulatory action and potentially civil litigation.

 

Our internal controls over financial reporting may not be effective and our independent registered public accounting firm may not be able to certify as to their effectiveness, which could have a significant and adverse effect on our business, reputation and stock price.

 

We are not currently required to comply with SEC rules that implement Section 404 of the Sarbanes-Oxley Act, or Section 404, and are therefore not required to make a formal assessment of the effectiveness of our internal controls over financial reporting for that purpose. The process of designing and implementing effective internal controls is a continuous effort that requires us to anticipate and react to changes in our business and the economic and regulatory environments and to expend significant resources to maintain a system of internal controls that is adequate to satisfy our reporting obligations as a public company. If we are unable to establish or maintain appropriate internal financial reporting controls and procedures, it could cause us to fail to meet our reporting obligations on a timely basis, result in material misstatements in our financial statements and harm our operating results. As a public company, we will be required, pursuant to Section 404, to furnish a report by management on, among other things, the effectiveness of our internal control over financial reporting for the first fiscal year beginning after the effective date of this offering.


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When evaluating our internal controls over financial reporting, we may identify material weaknesses that we may not be able to remediate in time to meet the applicable deadline imposed upon us for compliance with the requirements of Section 404. In addition, if we fail to achieve and maintain the adequacy of our internal controls, as such standards are modified, supplemented or amended from time to time, we may not be able to ensure that we can conclude, on an ongoing basis, that we have effective internal controls over financial reporting in accordance with Section 404. We cannot be certain as to the timing of completion of our evaluation, testing and any remediation actions or the impact of the same on our operations. If we are not able to implement the requirements of Section 404 in a timely manner or with adequate compliance, we may be subject to sanctions or investigation by regulatory authorities, such as the SEC. If either we are unable to conclude that we have effective internal control over financial reporting or our independent registered public accounting firm is unable to provide us with an unqualified report, investors could lose confidence in our reported financial information, which could have a material adverse effect on the trading price of our Class A common stock and Warrants.

 

There may not be an active, liquid trading market for our shares of Class A common stock, which may cause shares of our Class A common stock to trade at a discount from the initial offering price and make it difficult to sell the shares of Class A common stock you that purchase.

 

Prior to this offering, there has been no public market for shares of our Class A common stock. We cannot predict the extent to which investor interest in the Company will lead to the development of a trading market on the NASDAQ or how liquid that market may become. If an active trading market does not develop, you may have difficulty selling any shares of our Class A common stock that you purchase. The initial public offering price of shares of our Class A common stock is, or will be, determined by negotiation between us and the Underwriter and may not be indicative of prices that will prevail following the completion of this offering. The market price of shares of our Class A common stock may decline below the initial public offering price, and you may not be able to resell your shares of our Class A common stock at or above the initial public offering price, or at all.

 

We are not selling shares of our Class B common stock in this offering, and accordingly there will be no public market for shares of our Class B common stock.

 

We expect that our Class A common stock price will fluctuate significantly, and you may not be able to resell your shares at or above the initial public offering price.

 

The trading price of our Class A common stock is likely to be volatile and subject to wide price fluctuations in response to various factors, including:

 

 

 

 

market conditions in the broader stock market in general, or in our industry in particular;

 

 

 

actual or anticipated fluctuations in our guidance, quarterly financial reports and operating results;

 

 

 

our ability to satisfy our ongoing capital needs and unanticipated cash requirements;

 

 

 

adverse market reaction to any indebtedness incurred or securities we may issue in the future;

 

 

 

introduction of new products and services by us or our competitors;

 

 

 

announcements by our competitors of acquisitions, dispositions, strategic partnerships, joint ventures or capital commitments;

 

 

 

issuance of new or changed securities analysts’ reports or recommendations;

 

 

 

sales of large blocks of our stock;

 

 

 

additions or departures of key personnel;

 

 

 

changes or proposed changes in laws or regulations or differing interpretations or enforcement thereof affecting our business;

 

 

 

adverse publicity about our industry or individual scandals;

 

 

pandemics and epidemics;

 

 

 

litigation and governmental investigations; and

 

 

 

economic and political conditions or events.


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These and other factors may cause the market price and demand for our Class A common stock to fluctuate substantially, which may limit or prevent investors from readily selling their shares of Class A common stock and may otherwise negatively affect the liquidity of our Class A common stock. In the past few years, stock markets have experienced extreme price and volume fluctuations. In the past, following periods of volatility in the overall market and the market price of a company’s securities, securities class action litigation has often been instituted against these companies. If any of our stockholders brought a lawsuit against us, we could incur substantial costs defending the lawsuit. Such a lawsuit could also divert the time and attention of our management from our business.

 

Certain recent initial public offerings of companies with relatively small public floats comparable to our anticipated public float have experienced extreme volatility that was seemingly unrelated to the underlying performance of the respective company. Our Class A common stock may potentially experience rapid and substantial price volatility, which may make it difficult for prospective investors to assess the value of our Class A common stock. 

 

In addition to the risks addressed above under “We expect that our Class A common stock price will fluctuate significantly, and you may not be able to resell your shares at or above the initial public offering price,” our Class A common stock may be subject to rapid and substantial price volatility. Recently, companies with comparably small public floats and initial public offering sizes have experienced instances of extreme stock price run-ups followed by rapid price declines, and such stock price volatility was seemingly unrelated to the respective company’s underlying performance. Although the specific cause of such volatility is unclear, our anticipated public float may amplify the impact the actions taken by a few stockholders have on the price of our stock, which may cause our stock price to deviate, potentially significantly, from a price that better reflects the underlying performance of our business. Our Class A common stock may experience run-ups and declines that are seemingly unrelated to our actual or expected operating performance and financial condition or prospects, making it difficult for prospective investors to assess the rapidly changing value of our Class A common stock. In addition, investors of shares of our Class A common stock may experience losses, which may be material, if the price of our Class A common stock declines after this offering or if such investors purchase shares of our Class A common stock prior to any price decline.

 

Prior to the completion of this offering, there will have been no public trading market for our Warrants. An active public trading market for the Warrants may not develop, which may affect the market price and liquidity of the Warrants.

 

The offering under this prospectus is an initial public offering of our Warrants. Prior to the closing of the offering, there will have been no public market for our Warrants. An active public trading market for our Warrants may not develop after the completion of the offering. If an active trading market for our Warrants does not develop after this offering, the market price and liquidity of our Warrants may be materially and adversely affected.

 

The Warrants are speculative in nature.

 

The Warrants will be exercisable for five years from the date of initial issuance at an initial exercise price equal to 100% of the public offering price per Common Unit set forth on the cover page of this prospectus. There can be no assurance that the market price of the Class A common stock will ever equal or exceed the exercise price of the Warrants. In the event that our Class A common stock price does not exceed the exercise price of the Warrants during the period when the Warrants are exercisable, a holder of Warrants may be unable to profit from exercising such Warrants before they expire.

 

The Warrants will be subject to redemption by the Company.

 

The Warrants will be subject to redemption at the option of the Company at any time which they are exercisable and prior to their expiration at the price of $0.01 per share, provided our Class A common stock’s volume weighted average price over ten consecutive trading days prior to the notice of redemption is at least $12.50 (200% of the initial exercise price of the Warrants) and subject to certain other conditions set forth in the Warrants and as further described in “Description of Securities – Warrants to be Issued in This Offering”. This redemption  provision may reduce the value of the Warrants because such redemption, if it occurs, will result in the holders no longer having the opportunity to benefit from further increases in the price of our Class A common stock.

 

The Warrants and Pre-Funded Warrants will designate the state and federal courts sitting in the City of New York, Borough of Manhattan as the sole and exclusive forum for certain types of actions and proceedings that


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may be initiated by holders of such warrants, which could limit the ability of such holders to obtain a favorable judicial forum for disputes with our company.

 

The Warrants and Pre-Funded Warrants will provide that each party to such warrants agrees that all legal proceedings concerning the interpretations, enforcement and defense of the transactions contemplated by such warrants (whether brought against a party thereto or their respective affiliates, directors, officers, shareholders, partners, members, employees or agents) will be commenced exclusively in the state and federal courts sitting in the City of New York. In addition, each party to such warrants will irrevocably submit to the exclusive jurisdiction of the state and federal courts sitting in the City of New York, Borough of Manhattan, for the adjudication of any dispute thereunder or in connection therewith or with any transaction contemplated thereby or discussed therein, and also will irrevocably waive, and will agree not to assert in any suit, action or proceeding, any claim that it is not personally subject to the jurisdiction of any such court, or that such suit, action or proceeding is improper or is an inconvenient venue for such proceeding. Notwithstanding the foregoing, these provisions of such warrants will not limit or restrict the forum in which a holder of such warrants may bring a claim under the Securities Act or the Exchange Act. These provisions may limit the ability of a holder of such warrants to bring a claim in a judicial forum that it finds favorable for disputes with our company, which may discourage such lawsuits. Alternatively, if a court were to find these provisions of such warrants inapplicable or unenforceable with respect to one or more of the specified types of actions or proceedings, we may incur additional costs associated with resolving such matters in other jurisdictions, which could materially and adversely affect our business, financial condition and results of operations and result in a diversion of the time and resources of our management and board of directors.

 

Pre-funded Warrants will not be listed or quoted on any exchange.

 

There is no established public trading market for the Pre-funded Warrants being offered in this offering, and we do not expect a market to develop. In addition, we do not intend to apply to list the Pre-funded Warrants on any national securities exchange or other nationally recognized trading system, including Nasdaq. Without an active market, the liquidity of the Pre-funded Warrants will be limited.

 

Except as otherwise provided in the Warrants and Pre-funded Warrants, holders of Warrants and Pre-funded Warrants purchased in this offering will have no rights as stockholders until such holders exercise their Warrants or Pre-funded Warrants and acquire our Class A common stock.

 

Except as otherwise provided in the Warrants and Pre-funded Warrants, until holders of Warrants and Pre-funded Warrants acquire our Class A common stock upon exercise of the Warrants or Pre-funded Warrants, holders of Warrants and Pre-funded Warrants will have no rights with respect to our Class A common stock underlying such Warrants and Pre-funded Warrants. Upon exercise of the Warrants and Pre-funded Warrants, the holders will be entitled to exercise the rights of a holder of our Class A common stock only as to matters for which the record date occurs after the exercise date.

 

Future sales or transfers, or the perception of future sales or transfers, by us or our existing stockholders in the public market following this offering could cause the market price of our Class A common stock to decline.

 

If our existing stockholders sell substantial amounts of our Class A common stock in the public market following this offering or transfer substantial amounts of our Class B common stock in a manner that would cause such Class B common stock to automatically convert into newly issued shares of Class A common stock, the market price of our Class A common stock could decrease significantly. The perception in the public market that our existing stockholders might sell shares of Class A common stock or transfer shares of Class B common stock could also depress our market price. Upon completion of this offering, we will have 5,083,334 shares of Class A common stock outstanding and 1,500,000 shares of Class B common stock outstanding, assuming no exercise of the Underwriter’s over-allotment option or the exercise of any Warrants. Of the outstanding shares, all of the shares sold in this offering, plus any additional shares sold upon exercise of the Underwriter’s over-allotment option, will be freely tradable, except that any shares purchased by “affiliates” (as that term is defined in Rule 144 under the Securities Act) may be sold only in compliance with the limitations described under “Shares Eligible for Future Sale.”

 

Taking into consideration the effect of the lock-up agreements described below and the provisions of Rule 144 and Rule 701 under the Securities Act, the remaining shares of our common stock will be available for sale in the public market as follows:


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shares will be eligible for sale on the date of this prospectus; and

 

 

 

shares will be eligible for sale upon the expiration of the lock-up agreements described below.

 

We, our directors and executive officers, and certain holders of our outstanding common stock will enter into lock-up agreements in connection with this offering. The lock-up agreements expire 180 days after the closing date of this offering, subject to extension upon the occurrence of specified events. The underwriter may, in its sole discretion and at any time without notice, release all or any portion of the securities subject to lock up agreements.

 

In addition, upon the closing of this offering, we will have an aggregate of up to 5,000,000 shares of Class A common stock reserved for future issuances under our 2022 Equity Incentive Plan (excluding the 2,500,000 options to purchase shares of Class A common stock under the Incentive Stock Option Milestone Grant issued to Kevin Britt, and as filed as Exhibit 10.10 herewith). We intend to file one or more registration statements on Form S-8 under the Securities Act to register all of the Class A common stock subject to outstanding equity awards, as well as stock options and shares reserved for future issuance, under our 2022 Equity Incentive Plan. Any such Form S-8 registration statements will automatically become effective upon filing. Accordingly, shares registered under such registration statements will be available for sale in the open market, subject in the case of shares held by our affiliates to volume limits under Rule 144 and any applicable lock-up period.


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After requisite holding periods have lapsed additional shares will be eligible for sale in the public market. The market price of shares of our Class A common stock may drop significantly when the restrictions on resale by our existing stockholders lapse. A decline in the price of shares of our Class A common stock might impede our ability to raise capital through the issuance of additional shares of our Class A common stock or other equity or equity-linked securities.

 

Some provisions of Delaware law and our Amended and Restated Certificate of Incorporation and Amended and Restated Bylaws that will be in effect at the closing of this offering could make a merger, tender offer or proxy contest difficult, thereby depressing the trading price of our Class A common stock.

 

We have elected to be governed by Section 203 of the Delaware General Corporation Law (“DGCL”), an anti-takeover law, which we refer to as “Section 203.” This law prohibits a publicly held Delaware corporation from engaging under certain circumstances in a business combination with any interested stockholder for a period of three years following the date that the stockholder became an interested stockholder, unless:

 

prior to the date of the transaction, the Board of Directors of the corporation approved either the business combination or the transaction which resulted in the stockholder becoming an interested stockholder; 

 

upon consummation of the transaction which resulted in the stockholder becoming an interested stockholder, the interested stockholder owned at least 85% of the voting stock of the corporation outstanding at the time the transaction commenced, excluding for purposes of determining the number of shares outstanding those shares owned by persons who are directors and also officers and by employee stock plans in which employee participants do not have the right to determine confidentially whether shares held subject to the plan will be tendered in a tender or exchange offer; or 

 

on or subsequent to the date of the transaction, the business combination is approved by our board of directors and authorized at an annual or special meeting of stockholders, and not by written consent, by the affirmative vote of at least two-thirds of the outstanding voting stock which is not owned by the interested stockholder. 

 

Section 203 defines “business combination” to include: any merger or consolidation involving us and the interested stockholder; any sale, transfer, pledge or other disposition of 10% or more of our assets involving the interested stockholder; in general, any transaction that results in the issuance or transfer by us of any of our stock to the interested stockholder; or the receipt by the interested stockholder of the benefit of any loans, advances, guarantees, pledges or other financial benefits provided by or through us. In general, Section 203 defines an interested stockholder as any entity or person beneficially owning 15% or more of the outstanding voting stock of the corporation and any entity or person affiliated with or controlling or controlled by any such entity or person. A Delaware corporation may opt out of this provision by express provision in its original certificate of incorporation or by amendment to its certificate of incorporation or bylaws approved by its stockholders. We have opted to be governed by this provision and, accordingly, we will be subject to any anti-takeover effects of Section 203.

 

Upon the closing of this offering, our status as a Delaware corporation and the anti-takeover provisions of the DGCL may discourage, delay or prevent a change in control even if a change in control would be beneficial to our stockholders.

 

In addition, our Amended and Restated Certificate of Incorporation and Amended and Restated Bylaws that will be in effect upon the closing of this offering will contain provisions that may make the acquisition of the company more difficult, including the following:

 

 

 

a dual class common stock structure, which provides the Britt Family with the ability to control the outcome of matters requiring stockholder approval, even if the Britt Family beneficially owns significantly less than a majority of the shares of our outstanding Class A and Class B common stock;

 

 

 

do not provide for cumulative voting in the election of directors, which would otherwise allow holders of less than a majority of stock to elect some directors;

 

 

 

provide that special meetings of stockholders may be called only by the Board of Directors and the chief executive officer, and by our stockholders only if holders of at least ten percent of all votes entitled to be cast on the proposed issue submit a written demand in accordance with the DGCL and the other provisions of our Amended and Restated Certificate of Incorporation and our Amended and Restated Bylaws;

 


35


 

 

establish advance notice procedures for the nomination of candidates for election as directors or for proposing matters that can be acted upon at stockholder meetings; and

 

 

 

authorize undesignated preferred stock, the terms of which may be established and shares of which may be issued by our Board of Directors without stockholder approval.

 

These provisions could have the effect of discouraging, delaying or preventing a transaction involving a change in control of the company. These provisions could also have the effect of discouraging proxy contests and make it more difficult for you and other stockholders to elect directors of your choosing and cause us to take other corporate actions that you desire.

 

Limitation on Director’s Liability

 

Our Amended and Restated Certificate of Incorporation and Amended and Restated Bylaws will provide for indemnification of our directors to the fullest extent permitted by the DGCL. The DGCL permits a corporation to limit or eliminate a director’s personal liability to the corporation or the holders of its capital stock for breach of duty. This limitation is generally unavailable for acts or omissions by a director which (i) were in bad faith, (ii) were the result of active and deliberate dishonesty and were material to the cause of action so adjudicated, or (iii) involved a financial profit or other advantage to which such director was not legally entitled. The DGCL also prohibits limitations on director liability for acts or omissions which resulted in a violation of a statute prohibiting certain dividend declarations, certain payments to stockholders after dissolution and particular types of loans. The effect of these provisions is to eliminate the rights of our Company and our stockholders (through stockholders’ derivative suits on behalf of our Company) to recover monetary damages against a director for breach of fiduciary duty as a director (including breaches resulting from grossly negligent behavior), except in the situations described above. These provisions will not limit the liability of directors under the federal securities laws of the United States.

 

Choice of Forum

 

Our Amended and Restated Certificate of Incorporation and Amended and Restated Bylaws, as amended, provide that, unless we consent in writing to the selection of an alternative forum, the Court of Chancery of the State of Delaware will, to the fullest extent permitted by applicable law, be the sole and exclusive forum for (i) any derivative action or proceeding brought on our behalf, (ii) any action asserting a claim of breach of a fiduciary duty owed by any of our directors, officers or employees to us or our stockholders, (iii) any action asserting a claim arising pursuant to any provision of the DGCL, our Amended and Restated Certificate of Incorporation or our Amended and Restated Bylaws, (iv) any action to interpret, apply, enforce or determine the validity of our Amended and Restated Certificate of Incorporation or our Amended and Restated Bylaws or (v) any action asserting a claim against us that is governed by the internal affairs doctrine. Furthermore, our Amended and Restated Certificate of Incorporation and Amended and Restated Bylaws, as amended, provide that in the event the Court of Chancery of the State of Delaware does not have jurisdiction, the federal district court for the District of Delaware shall, to the fullest extent permitted by law, be the sole and exclusive forum for the resolution of any action, suit or proceeding asserting a cause of action arising under the Securities Act. Any person or entity purchasing or otherwise acquiring any interest in shares of our capital stock will be deemed to have notice of, and consented to, the provisions of our Amended and Restated Certificate of Incorporation and Amended and Restated Bylaws, as amended, described in the preceding sentence. This choice of forum provision may limit a stockholder’s ability to bring a claim in a judicial forum that it finds favorable for disputes with us or our directors, officers, employees or agents, which may discourage such lawsuits against us and such persons. There is uncertainty as to the enforceability of such exclusive forum provisions with respect to certain matters arising under the federal securities laws, and if a court were to find these provisions of our Amended and Restated Certificate of Incorporation or Amended and Restated Bylaws, as amended, inapplicable to, or unenforceable in respect of, one or more of the specified types of actions or proceedings, we may incur additional costs associated with resolving such matters in other jurisdictions, which could adversely affect our business, financial condition or results of operations.


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Special Provisions Regarding our Class B Common Stock

 

The holders of record of the shares of Class B common stock, exclusively and as a separate class, shall be entitled to elect two directors to our board of directors. Any Class B Director may be removed without cause by, and only by, the affirmative vote of the holders of eighty percent (80%) of the shares of Class B common stock exclusively and as a separate class, given either at a special meeting of such stockholders duly called for that purpose or pursuant to a written consent of such stockholders.

 

At any time when shares of Class B common stock are outstanding, we may not, without the affirmative vote of all of the Class B Directors:

 

 

 

Amend, alter or otherwise change the rights, preferences or privileges of the Class B common stock, or amend, alter or repeal any provision of our Amended and Restated Certificate of Incorporation or Amended and Restated Bylaws in a manner that adversely affects the powers, preferences or rights of the Class B common stock.

 

 

 

 

 

 

Liquidate, dissolve or wind-up our business, effect any merger or consolidation or any other deemed liquidation event or consent to any of the foregoing.

 

 

 

 

 

 

Create, or authorize the creation of, or issue or issue additional shares of Class B common stock, or increase the authorized number of shares of any additional class or series of capital stock.

 

 

 

 

 

 

Increase or decrease the authorized number of directors constituting the board of directors.

 

 

 

 

 

 

Hire, terminate, change the compensation of, or amend the employment agreements of, our executive officers.

 

 

 

 

 

 

Purchase or redeem (or permit any subsidiary to purchase or redeem) or pay or declare any dividend or make any distribution on, any shares of our capital stock.

 

 

 

 

 

 

Create, or authorize the creation of, or issue, or authorize the issuance of any debt security, if our aggregate indebtedness for borrowed money following such action would exceed $100,000, or guarantee, any indebtedness except for our own trade accounts arising in the ordinary course of business.

 

 

 

 

 

 

Make, or permit any subsidiary to make, any loan or advance outside of the ordinary course of business to any employee or director.

 

 

 

 

 

 

Create, or hold capital stock in, any subsidiary that is not wholly owned (either directly or through one or more other subsidiaries) by us or permit any direct or indirect subsidiary to sell, lease, or otherwise dispose of all or substantially all of the assets of any subsidiary.

 

 

 

 

 

 

Change our principal business, enter new lines of business, or exit the current line of business.

 

 

 

 

 

 

Enter into any agreement involving the payment, contribution, or assignment by us or to us of money or assets greater than $100,000.

 

 

 

 

 

 

Enter into or be a party to any transaction outside of the ordinary course of business with any our directors, officers, or employees or any “associate” (as defined in Rule 12b-2 promulgated under the Exchange Act) of any such person or entity.

 

 

 

 

 

 

Acquire, by merger, stock purchase, asset purchase or otherwise, any material assets or securities of any other corporation, partnership or other entity.

 

Undesignated Preferred Stock

 

Our Board of Directors is authorized to issue, without stockholder approval, preferred stock with such terms as our Board of Directors may determine. The ability to authorize undesignated preferred stock makes it possible for our board of directors to issue one or more series of preferred stock with voting or other rights or preferences that could impede the success of any attempt to change control of the Company.


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Investors in this offering will experience immediate and substantial dilution.

 

You will incur immediate and substantial dilution as a result of this offering. The initial public offering price of our Class A common stock will be substantially higher than the pro forma net tangible book value per share of the outstanding Class A common stock immediately after this offering. Based on an assumed initial public offering price of $6.25 per Common Unit (the mid-point of the price range set forth on the cover page of this prospectus) and our net tangible book value of $0.14 per share and $1.21 as adjusted per share after this offering, as of September 30, 2022, if you purchase our Class A common stock in this offering you will pay more for your shares than the amounts paid by our existing stockholders for their shares and you will suffer immediate dilution of approximately $5.04 per share in pro forma net tangible book value (without assigning any value to the Warrants). See “Dilution.” As a result of such dilution, investors purchasing Units and the underlying securities in this offering may receive significantly less than the full purchase price that they paid for the shares purchased in this offering in the event of a liquidation.

 

You may be diluted by the future issuance of additional Class A common stock in connection with our incentive plans, acquisitions or otherwise.

 

After this offering we will have approximately 5,000,000 shares of Class A common stock authorized but unissued under the 2022 Equity Incentive Plan. Our Amended and Restated Certificate of Incorporation will authorize us to issue these shares of Class A common stock and options relating to Class A common stock for the consideration and on the terms and conditions established by our Board of Directors in its sole discretion, whether in connection with acquisitions or otherwise. We have reserved shares for issuance under our 2022 Equity Incentive Plan. See “Executive Compensation—2022 Equity Incentive Plan.” Any Class A common stock that we issue, including under our 2022 Equity Incentive Plan or other equity incentive plans that we may adopt in the future, would dilute the percentage ownership held by the investors who purchase Class A common stock in this offering.

 

You may be diluted by the future exercises of the Warrants.

 

After this offering there will be approximately 2,666,688 Warrants (assuming no exercise of the Underwriter’s over-allotment option), exercisable for one share of Class A common stock at an exercise price of 100% of the public offering price per Common Unit set forth on the cover page of this prospectus. Any Class A common stock that we issue as a result of exercise of the Warrants would dilute the percentage ownership held by the holders of Class A common stock.

 

We will have broad discretion in using the net proceeds of this offering, and we may not effectively expend the proceeds.

 

We intend to use the net proceeds of this offering for general corporate purposes, including expansion of our current service lines into additional states, entry into, development and enhancement of a storage facility segments, enlarging our cross-border services into Canada, potential acquisitions, repayment of indebtedness and capital expenditures. We will have significant flexibility and broad discretion in applying the net proceeds of this offering and we may not apply the net proceeds of this offering effectively. Our management might not be able to yield a significant return, if any, on any investment of these net proceeds. You will not have the opportunity to influence our decisions on how to use our net proceeds from this offering. See “Use of Proceeds.”

 

We may change our dividend policy at any time.

 

We have no obligation to pay any dividend, and our dividend policy may change at any time without notice. The declaration and amount of any future dividends is subject to the discretion of our Board of Directors in determining whether dividends are in the best interest of our stockholders and are in compliance with all laws and agreements applicable to the declaration and payment of cash dividends by us. Future dividends may also be affected by factors that our Board of Directors deems relevant, including our potential future capital requirements for investments, legal risks, changes in federal and state income tax laws or corporate laws and contractual restrictions such as financial or operating covenants in our debt arrangements. As a result, we may not pay dividends at any rate or at all.


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Our business and stock price may suffer as a result of our lack of public company operating experience.

 

We have been a privately-held company since we began operations in 2013. Our lack of public company operating experience may make it difficult to forecast and evaluate our future prospects. If we are unable to execute our business strategy, either as a result of our inability to effectively manage our business in a public company environment or for any other reason, our prospects, financial condition and operating results may be harmed.

 

If securities analysts do not publish research or reports about our business or if they downgrade our stock or our sector, our stock price and trading volume could decline.

 

The trading market for our Class A common stock will rely in part on the research and reports that industry or financial analysts publish about us or our business. We do not control these analysts. Furthermore, if one or more of the analysts who do cover us downgrade our stock or our industry, or the stock of any of our competitors, or publish inaccurate or unfavorable research about our business, the price of our stock could decline. If one or more of these analysts ceases coverage of us or fail to publish reports on us regularly, we could lose visibility in the market, which in turn could cause our Class A common stock price or trading volume to decline.


39


 

SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS

 

This prospectus includes forward-looking statements that reflect our current views with respect to, among other things, our operations and financial performance. Forward-looking statements include all statements that are not historical facts. These forward-looking statements are included throughout this prospectus, including in the sections titled “Prospectus Summary,” “Risk Factors,” “Management’s Discussion and Analysis of Financial Condition and Results of Operating” and “Business” and relate to matters such as our industry, business strategy, goals and expectations concerning our market position, future operations, margins, profitability, capital expenditures, liquidity and capital resources and other financial and operating information. You can identify forward-looking statements by the fact that they do not relate strictly to historical or current facts. These statements may include words such as “may,” “might,” “will,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “potential” or “continue,” the negative of these terms and other comparable terminology.

 

These forward-looking statements, which are subject to risks, uncertainties and assumptions about us, may include projections of our future financial performance, our anticipated growth strategies and anticipated trends in our business. These statements are only predictions based on our current expectations and projections about future events. There are important factors that could cause our actual results, level of activity, performance or achievements to differ materially from the results, level of activity, performance or achievements expressed or implied by the forward-looking statements, many of which are beyond our control. We believe that these factors include but are not limited to those described under “Risk Factors.” These factors should not be construed as exhaustive and should be read in conjunction with the other cautionary statements that are included in this prospectus. Should one or more of these risks or uncertainties materialize, or should any of our assumptions prove incorrect, our actual results may vary in material respects from those projected in these forward-looking statements.

 

Any forward-looking statement made by us in this prospectus speaks only as of the date of this prospectus. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We may not actually achieve the plans, intentions or expectations disclosed in our forward-looking statements and you should not place undue reliance on our forward-looking statements. Our forward-looking statements do not reflect the potential impact of any future acquisitions, mergers, dispositions, joint ventures, investments or other strategic transactions we may make. We undertake no obligation to publicly update or review any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by any applicable securities laws.

 

MARKET AND INDUSTRY DATA

 

We use market data and industry forecasts and projections throughout this prospectus, and in particular in the section titled “Business.” We have obtained the market data from certain publicly available sources of information, including publicly available independent industry publications and other third-party sources. IBIS World, Berkshire Select’s Anything Research, and Infiniti Research’s Technavio were the primary independent sources of market data. Unless otherwise indicated, statements in this prospectus concerning our industry and the markets in which we operate, including our general expectations and competitive position, business opportunity and market size, growth and share, are based on data from our internal research and management estimates and, where indicated, information from independent industry organizations and other third-party sources (including industry publications, surveys and forecasts). Forecasts are based on industry surveys and the preparer’s expertise in the industry and there is no assurance that any of the forecasted amounts will be achieved. We believe the data that third parties have compiled is reliable, but we have not independently verified the accuracy of this information. Any forecasts are based on data (including third-party data), models and experience of various professionals and are based on various assumptions, all of which are subject to change without notice. Forecasts, assumptions, expectations, beliefs, estimates and projections involve risks and uncertainties and are subject to change based on various factors, including those described under the headings “Special Note Regarding Forward-Looking Statements” and “Risk Factors.”


40


 

 

TRADEMARKS, SERVICE MARKS AND TRADE NAMES

 

Solely for convenience, the trademarks, service marks, logos and trade names referred to in this prospectus are without the ® and ™ symbols, but such references are not intended to indicate, in any way, that we will not assert, to the fullest extent under applicable law, our rights to these trademarks, service marks and trade names. This prospectus contains additional trademarks, service marks and trade names of others, which, to our knowledge, are the property of their respective owners. We do not intend our use or display of other parties’ trademarks, trade names or service marks to imply, and such use or display should not be construed to imply a relationship with, or endorsement or sponsorship of us by, these other parties.

 

USE OF PROCEEDS

 

We estimate that the net proceeds to us from this offering (excluding the exercise of any Warrants (other than the Pre-funded Warrants), and assuming the Underwriter does not exercise the over-allotment option) will be approximately $7,103,382, or approximately $8,253,721 if the Underwriter exercises its over-allotment option in full, assuming an initial public offering price of $6.25 per Common Unit (the mid-point of the price range set forth on the cover page of this prospectus), after deducting estimated underwriting discounts and commissions and estimated offering expenses of $563,288 payable by us.

 

We intend to use the net proceeds of this offering (assuming the exercise of any Pre-funded Warrants, but excluding the exercise of any Warrants, and assuming the Underwriter does not exercise the over-allotment option) as follows: (i) approximately 28%, or $2 million, for general corporate purposes, including working capital, (ii) approximately 21%, or $1.5 million, dedicated to the expansion of our current service lines into additional states and enlarging our cross-border services into Canada, (iii) approximately 33%, or $2.3 million, towards the entry into, development and enhancement of, the storage facility segment, which may include potential acquisitions of existing facilities, (iv) approximately 3%, or $0.2 million, towards the repayment of non-related party indebtedness, and (v) approximately 15%, or $1.1 million, towards capital expenditures related to increasing of our vehicle fleet and other tooling. Any additional capital needed for capital expenditures related to the increasing of our vehicle fleet and for capital needed for our storage facility segment will be obtained from bank financing. Repayment of non-related party indebtedness is for trade payables, with no specific payment terms. For additional information on the Company’s indebtedness, please refer to “Debt” under “Liquidity and Capital Resources” within the “MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS” section.  

 

Each $1.00 increase (decrease) in the assumed initial public offering of $6.25 per Common Unit, based on the mid-point of the price range set forth on the cover page of this prospectus, would increase (decrease) our net proceeds by approximately $1.22 million, assuming the number of Units offered by us, as set forth on the cover page of this prospectus, remains the same, and after deducting estimated underwriting discounts and commissions and estimated offering expenses payable by us. An increase (decrease) of 500,000 units in the number of Units from the expected number of Units to be sold by us in this offering, assuming no change in the assumed initial offering price of $6.25 per Common Unit, which is the mid-point of the price range set forth on the cover page of this prospectus, would increase (decrease) our net proceeds from this offering by $2.9 million.


41


 

CAPITALIZATION

 

The following table sets forth our cash and cash equivalents and capitalization as of September 30, 2022:

 

 

 

 

on an actual basis;

 

 

 

on an as adjusted basis to give effect to the issuance and sale of 1,333,334 Units by us in the offering at an assumed initial public offering price of $6.25 per Common Unit, the mid-point of the price range set forth on the cover page of this prospectus, the application of the net proceeds of the offering, after deducting estimated underwriting discounts and commissions and estimated offering expenses payable by us, as set forth under “Use of Proceeds.”

 

This table should be read in conjunction with “Prospectus Summary—Summary Historical Financial and Other Data,” “Use of Proceeds,” “Selected Historical Financial and Other Data,” “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and the financial statements and related notes thereto included elsewhere in this prospectus.

 

 

 

Actual

 

As Adjusted(1)

Cash and cash equivalents

 

$1,443,892  

 

$9,110,562  

 

 

 

 

 

Short term notes payable – current portion

 

$66,395  

 

$66,395  

Short term notes payable – related parties

 

970,000  

 

970,000  

Long-term debt

 

209,355  

 

209,355  

Stockholders’ equity:

 

 

 

 

Common stock, Class A

 

375  

 

508  

Common stock, Class B

 

150  

 

150  

Additional paid-in capital

 

327,965  

 

7,529,645  

Retained earnings

 

414,882  

 

414,882  

Total stockholders’ equity

 

743,372  

 

7,945,185  

Total capitalization

  

$743,372  

 

$7,945,185  

 

(1)Each $1.00 increase (decrease) in the assumed initial public offering price of $6.25 per Common Unit would increase (decrease) additional paid-in capital, total stockholders’ investment and total capitalization by $1.2 million, assuming the number of Common Units offered by us remains the same as set forth on the cover page of this prospectus and after deducting estimated underwriting discounts and commissions and estimated offering expenses payable by us. An increase (decrease) of 500,000 Common Units from the expected number of Common Units to be sold by us in this offering, assuming no change in the assumed initial public offering price of $6.25 per Common Unit, which is the mid-point of the price range set forth on the cover page of this prospectus, would increase (decrease) additional paid-in capital, total stockholders’ investment and total capitalization by approximately $2.9 million after deducting the estimated underwriting discount and commissions and estimated offering expenses payable by us. Any use of proceeds to pay indebtedness is to pay for trade payables for services rendered (i.e. auditors and legal fees), whereby the debt payments are non-related party debt. 

 

(2)Unless otherwise indicated, all information in this prospectus does not assume or give effect to 

 

·exercise of the Underwriter’s over-allotment option; or  

 

·exercise of the Warrants (other than the Pre-funded Warrants). 


42


 

DIVIDEND POLICY

 

The declaration and payment of dividends to holders of our common stock will be at the discretion of our Board of Directors and will depend on many factors, including our financial condition, earnings, legal requirements and any debt agreements we are then party to and other factors that our Board of Directors deems relevant. Our Amended and Restated Certificate of Incorporation provides that holders of our Class A common stock and holders of our Class B common stock will be treated equally and ratably on a per share basis with respect to any such dividends, unless disparate treatment is approved in advance by the vote of the holders of a majority of the outstanding shares of our Class A common stock and Class B common stock, each voting as a separate group.

 

DILUTION

 

If you purchase in this offering, your interest will be diluted to the extent of the difference between the public offering price per Common Unit (assuming the exercise of any Pre-funded Warrants sold in this offering, and without assigning any value to the Warrants) and the as adjusted net tangible book value per share of our common stock immediately after this offering and the use of proceeds therefrom.

 

Our net tangible book value as of September 30, 2022 was approximately $743,372 or $0.14 per share of our common stock. Net tangible book value per share represents the amount of our total tangible assets, less the amount of our total liabilities, divided by the aggregate number of shares of common stock outstanding.

 

After giving pro forma effect to the sale by us of the Common Units in this offering, at an assumed initial public offering price of $6.25 per Common Unit, the mid-point of the price range set forth on the cover page of this prospectus, after deducting estimated underwriting discounts and commissions and estimated offering expenses payable by us and the receipt and application of the net proceeds, as set forth under “Use of Proceeds,” our as adjusted net tangible book value as of September 30, 2022, would have been $7,945,185 or $1.21 per share. This amount represents an immediate increase in net tangible book value to existing stockholders of $1.07 per share and an immediate dilution to new investors purchasing shares in this offering of $5.04 per share. Dilution per share represents the difference between the price per share to be paid by new investors for the shares of Class A common stock sold in this offering and the net tangible book value per share immediately after this offering. The following table illustrates this per share dilution assuming the Underwriter does not exercise their option to purchase additional shares:

 

Assumed initial public offering price per Common Unit

 

 

$

6.25  

Net tangible book value per share as of September 30, 2022

$

0.14 

 

 

Increase in net tangible book value per share attributable to the offering

$

1.07 

 

 

 

 

 

 

 

As adjusted net tangible book value per share after the offering

 

 

$

1.21  

 

 

 

 

 

Dilution per share to new investors

 

 

$

(5.04) 

 

Each $1.00 increase (decrease) in the assumed initial public offering price of $6.25 per Common Unit would increase (decrease) the net proceeds to us by approximately $1.23 million, assuming that the number of shares offered by us, as set forth on the cover page of this prospectus, remains the same, and after deducting the estimated underwriting discounts and commissions.

 

The as adjusted information discussed above is illustrative only and will change based on the actual initial public offering rice, number of Units and other terms of this offering determined at pricing.

 

If the Underwriter exercises its option to purchase additional shares of Class A common stock and/or Pre-funded Warrants and Warrants in this offering in full at the assumed initial public offering price of $6.25 per Common Unit, the mid-point of the price range set forth on the cover page of this prospectus, and assuming the number of Common Units offered by us, as set forth on the cover page of this prospectus, remains the same, and after deducting estimated underwriting discounts and commissions and estimated offering expenses, the as adjusted net tangible book value would be approximately $1.21 per share, and the dilution in as adjusted net tangible book value per share to investors in this offering would be approximately $5.04 per share.


43


 

 

The following table sets forth, on an as adjusted basis as of September 30, 2022, the differences between the number of shares of Class A common stock purchased from us, the total consideration paid to us, or to be paid, and the average price per share paid, or to be paid, by existing stockholders and by the new investors. As the table shows, new investors purchasing shares in this offering will pay an average price per share substantially higher than our existing stockholders paid. The table below assumes an initial public offering price of $6.25 per share, the mid-point of the price range set forth on the cover page of this prospectus, before deducting estimated underwriting discounts and commissions and estimated offering expenses payable by us:

 

 

 

 

 

 

 

 

Average

 

 

Shares Purchased

 

Total Consideration

 

Price Per

 

 

Number

 

Percent

 

Amount

 

Percent

 

Share

Existing stockholders

 

5,250,000

 

79.75%

 

$

743,372

 

   8.2%

 

$

0.14

New investors(1)

 

1,333,334

 

20.25%

 

 

8,333,338

 

    91.8%

 

$

6.25

Total

 

6,583,3340

 

100%

 

$

9,076,710

 

100%

 

 

 

 

(1)

Does not reflect any shares that may be purchased by new investors from us pursuant to the Underwriter’s option to purchase additional shares.

 

 

(2)

Does not assume or give effect to:

 

 

 

·exercise of the Underwriter’s over-allotment option; and  

 

 

 

·exercise of the Warrants (other than the Pre-funded Warrants). 

 

A $1.00 increase or decrease in the assumed initial public offering price of $6.25 per Common Unit, the mid-point of the price range set forth on the cover page of this prospectus, would increase (decrease) total consideration paid to us by new investors and total consideration paid to us by all stockholders by approximately $1.33 million. An increase (decrease) of 500,000 in the number of Common Units offered by us would increase (decrease) total consideration paid by new investors and price per share paid by all stockholders by $3.12 million and $5.75 per share, respectively.

 

To the extent that we grant options to our employees in the future and those options are exercised, the Warrants are exercised, or other issuances of Class A common stock are made, there will be further dilution to new investors.


44


 

SELECTED HISTORICAL FINANCIAL AND OTHER DATA

 

The following tables present our selected historical financial and other data as of and for the periods indicated. We have derived the selected balance sheet data as of September 30, 2022 and December 31, 2021 and 2020 and the statement of operations data for the three months ended September 30, 2022 and 2021, and for the nine months ended September 30, 2022 and 2021.

 

The selected historical financial data for the three months ended September 30, 2022 and 2021, and for the nine months ended September 30, 2022 and 2021 have been derived from our unaudited condensed financial statements, and for the years ended December 31, 2021 and 2020 were derived from audited financial statements included elsewhere in this prospectus. The unaudited condensed financial statements were prepared on the same basis as our audited financial statements for the years ended December 31, 2021 and 2020. In the opinion of management, such unaudited financial statements reflect all adjustments, consisting only of normal and recurring adjustments, necessary to fairly present our financial position and operating results as of the dates and for the periods presented. The operating results presented in the unaudited condensed financial statements are not necessarily indicative of the results that may be expected for a full fiscal year or in any future period.

 

You should read the following selected financial and other data together with the sections of this prospectus titled “Prospectus Summary—Summary Historical Financial and Other Data,” “Use of Proceeds,” “Capitalization” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and the financial statements and related notes thereto included elsewhere in this prospectus.

 

Balance Sheet

 

 

As of

 

As of

 

As of

 

September 30, 2022

 

December 31, 2021

 

December 31, 2020

 

 

 

(restated) 

 

(restated) 

Assets:

 

 

 

 

 

Current assets

 

 

 

 

 

Cash and cash equivalents

$1,443,892 

 

$866,922 

 

$376,803 

Accounts receivable

136,288 

 

271,585 

 

13,211 

Prepaid expenses and other current assets

12,915 

 

45,149 

 

79,802 

Total current assets

1,593,095 

 

1,183,656 

 

469,816 

 

 

 

 

 

 

Deferred offering costs

464,857 

 

209,895 

 

- 

Property and equipment, net

503,362 

 

405,538 

 

526,772 

Total assets

$2,561,314 

 

$1,799,089 

 

$996,588 

 

 

 

 

 

 

Liabilities and Stockholders’ Equity:

 

 

 

 

 

Current liabilities

 

 

 

 

 

Account payable

$209,005 

 

$91,699 

 

$21,635 

Accrued liabilities

259,487 

 

207,073 

 

92,782 

Notes payable – current portion

66,395 

 

- 

 

- 

Notes payable – related parties

970,000 

 

970,000 

 

- 

Total current liabilities

1,504,887 

 

1,268,772 

 

114,417 

 

 

 

 

 

 

Long term liabilities

 

 

 

 

 

Notes payable, net of current portion

209,355 

 

90,000 

 

133,610 

Deferred tax liabilities

103,700 

 

103,700 

 

- 

Total liabilities

1,817,942 

 

1,462,472 

 

248,027 

 

 

 

 

 

 

Commitments and contingencies

 

 

 

 

 

 

 

 

 

 

 

Stockholders’ Equity:

 

 

 

 

 


45


Class A common stock, $0.0001 par value, 48,000,000 shares authorized; 3,750,000 issued and outstanding at September 30, 2022, December 31, 2021 and 2020

375 

 

375 

 

375 

Class B common stock, $0.0001 par value, 2,000,000 shares authorized; 1,500,000 issued and outstanding at September 30, 2022, December 31, 2021 and 2020

150 

 

150 

 

150 

Additional paid-in capital

327,965 

 

- 

 

- 

Retained earnings

414,882 

 

336,092 

 

748,036 

Total stockholders’ equity

743,372 

 

336,617 

 

748,561 

Total liabilities and stockholders’ equity

$2,561,314 

 

$1,799,089 

 

$996,588 

 

Income Statement

 

 

For the

Three Months
Ended
September 30,

2022

For the

Three Months
Ended
September 30,

2021

For the

Nine Months
Ended
September 30,

2022

 

For the

Nine Months
Ended
September 30,

2021

For the

Year Ended
December 31,
2021

 For the

  Year Ended
 December 31,
 2020

 

 

 

(unaudited)

 (unaudited)

(unaudited)

 

 (unaudited)

(restated)

 (restated)

 

 

Revenue, net

$1,667,496  

$1,604,204 

$3,934,578  

 

$3,908,295  

$4,979,856  

$4,878,383  

 

 

Cost of revenues

875,355  

703,772 

1,987,822  

 

1,714,759  

2,325,892  

1,748,240  

 

 

Gross profit

792,141  

900,432 

1,946,756  

 

2,193,536  

2,653,964  

3,130,143  

 

 

 

 

 

 

 

 

 

 

 

 

Operating expenses:

 

 

 

 

 

 

 

 

 

Sales and marketing

138,334  

181,133 

453,676  

 

445,559  

539,265  

787,579  

 

 

General and administrative expenses

550,426  

245,915 

1,261,783  

 

640,503  

880,864  

764,018  

 

 

Total operating expenses

688,760  

427,048 

1,715,459  

 

1,086,062  

1,420,129  

1,551,597  

 

 

 

 

 

 

 

 

 

 

 

 

Income from operations

103,381  

473,384 

231,297  

 

1,107,474  

1,233,835  

1,578,546  

 

 

 

 

 

 

 

 

 

 

 

 

Other income (expense):

 

 

 

 

 

 

 

 

 

Interest expense

(14,229) 

- 

(43,691) 

 

(16) 

(16,931) 

(131) 

 

 

Forgiveness of debt

 

- 

 

 

43,610  

43,610  

 

 

 

Other income (expense), net

1,532  

979 

6,123  

 

11,415  

22,763  

10,879  

 

 

Total other income (expense), net

(12,697) 

979 

(37,568) 

 

55,009  

49,442  

10,748  

 

 

 

 

 

 

 

 

 

 

 

 

Income before provision for income taxes

90,684  

474,363 

193,729  

 

1,162,483  

1,283,277  

1,589,294  

 

 

 

 

 

 

 

 

 

 

 

 

Provision for income taxes

39,335  

27,997 

114,939  

 

69,441  

228,268  

89,585  

 

 

 

 

 

 

 

 

 

 

 

 

Net income

$51,349  

$446,366 

$78,790  

 

$1,093,042  

$1,055,009  

$1,499,709  

 

 

 

 

 

 

 

 

 

 

 

 

Basic and diluted net income per share of common stock

$0.01  

$0.09 

$0.02  

 

$0.21  

$0.20  

$0.29  

 

 

Weighted-average number of shares of common stock used in computing basic and diluted per share of common stock amounts

5,250,000  

5,250,000 

5,250,000  

 

5,250,000  

5,250,000  

5,250,000  

 

 


46


 

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS

 

You should read the following discussion of our financial condition and results of operations together with “Prospectus Summary—Summary Historical Financial and Other Data,” “Selected Historical Financial and Other Data” and financial statements and related notes thereto included elsewhere in this prospectus. The following discussion contains forward-looking statements and involves numerous risks and uncertainties, including but not limited to those described in the “Risk Factors” section of this prospectus. Actual results could differ materially from the results discussed in any forward-looking statements. See “Risk Factors” and “Special Note Regarding Forward-Looking Statements.”

 

Overview

 

Elate Moving, LLC was formed on March 22, 2013 with the intent of building a high-touch, best-in-class moving and storage company that would provide domestic concierge services and international relocation solutions for residential, commercial and government clients in the U.S. and Canada. We believe we have developed a differentiated business model that is difficult to replicate and a breadth of complementary service offerings. Our highly nimble and balanced business model combines asset-based moving services with asset-light logistics and concierge service offerings, enabling us to serve the range of our customers’ moving, relocation and storage needs.

 

As we continue to expand our current services and look to increase our footprint in the storage segment, our results of operations are impacted by market demands, workforce capacity and wage costs, and traditional seasonality ebbs and flows.

 

The Jumpstart Our Business Startups Act, or the JOBS Act, was signed into law on April 5, 2012. As permitted under Section 102(b)(1) of this Act, the Company has elected to use the extended transition period for complying with new or revised accounting standards. This election allows the Company to delay the adoption of new or revised accounting standards that have different effective dates for public and private companies until those standards apply to private companies. As a result of this election, the Company’s financial statements may not be comparable to those of companies that comply with public company effective dates.

 

Factors Affecting Our Company and Results of Operations

 

Market Demand

 

Our results of operations are affected by industry-wide economic factors, general economic conditions, seasonal moving patterns and our capacity. The industry in which we operate is impacted by demand for moving and storage of personal, antique and commercial belongings, for residential moves to corporate and governmental relocations. Our results of operations depend on our ability to efficiently manage our resources to provide superior solutions to our customers. These factors impact our decisions in areas such as allocating capital to driver wages, additional storage capabilities, and vehicle acquisitions and upkeep.

 

Workforce Capacity and Wage Cost

 

We recognize that our workforce is one of our most valuable assets. At times, there are workforce shortages in the industry as customer moving demands increase. Changes in the demographic composition of the workforce, alternative employment opportunities that become available in the economy, increasing the wages our workforce requires, and individual drivers’ personal needs can affect availability of experienced individuals.


47


 

Seasonality

 

In our industry, results of operations generally show a seasonal pattern. As our customers tend to be more active in the spring and summer months – our second and third quarters – due to a variety of factors, including schools being out of session. As schools restart near the end of our third fiscal quarter, and the holiday season approaches, our customers tend to delay relocating and our fourth quarter tends to be a slightly lower quarter.

 

Results of Operations

 

The following table sets forth, for the periods indicated, our results of operations for the three months ended September 30, 2022 and 2021, and for the nine months ended September 30, 2022 and 2021, and the years ended December 31, 2021 and 2020:

 

 

For the

Three Months
Ended
September 30,

2022

For the

Three Months
Ended
September 30,

2021

For the

Nine Months
Ended
September 30,

2022

 

For the

Nine Months
Ended
September 30,

2021

For the

Year
Ended
December 31,
2021

For the

Year
Ended
December 31,
2020

 

 

 

(unaudited)

(unaudited)

(unaudited)

 

(unaudited)

(restated)

(restated)

 

 

Revenue, net

$1,667,496  

$1,604,204  

$3,934,578  

 

$3,908,295  

$4,979,856  

$4,878,383  

 

 

Cost of revenues

875,355  

703,772  

1,987,822  

 

1,714,759  

2,325,892  

1,748,240  

 

 

Gross profit

792,141  

900,432  

1,946,756  

 

2,193,536  

2,653,964  

3,130,143  

 

 

 

 

 

 

 

 

 

 

 

 

Operating expenses:

 

 

 

 

 

 

 

 

 

Sales and marketing

138,334  

181,133  

453,676  

 

445,559  

539,265  

787,579  

 

 

General and administrative expenses

550,426  

245,915  

1,261,783  

 

640,503  

880,864  

764,018  

 

 

Total operating expenses

688,760  

427,048  

1,715,459  

 

1,086,062  

1,420,129  

1,551,597  

 

 

 

 

 

 

 

 

 

 

 

 

Income from operations

103,381  

473,384  

231,297  

 

1,107,474  

1,233,835  

1,578,546  

 

 

 

 

 

 

 

 

 

 

 

 

Other income (expense):

 

 

 

 

 

 

 

 

 

Interest expense

(14,229) 

- 

(43,691) 

 

(16) 

(16,931) 

(131) 

 

 

Forgiveness of debt

 

 

 

 

43,610  

43,610  

 

 

 

Other income (expense), net

1,532  

979  

6,123  

 

11,415  

22,763  

10,879  

 

 

Total other income (expense), net

(12,697) 

979  

(37,568) 

 

55,009  

49,442  

10,748  

 

 

 

 

 

 

 

 

 

 

 

 

Income before provision for income taxes

90,684  

474,363  

193,729  

 

1,162,483  

1,283,277  

1,589,294  

 

 

 

 

 

 

 

 

 

 

 

 

Provision for income taxes

39,335  

27,997  

114,939  

 

69,441  

228,268  

89,585  

 

 

 

 

 

 

 

 

 

 

 

 

Net income

$51,349  

$446,366  

$78,790  

 

$1,093,042  

$1,055,009  

$1,499,709  

 

 

 

 

 

 

 

 

 

 

 

 

Basic and diluted net income per share of common stock

$0.01  

$0.09  

$0.02  

 

$0.21  

$0.20  

$0.29  

 

 

Weighted-average number of shares of common stock used in computing basic and diluted per share of common stock amounts

5,250,000  

5,250,000  

5,250,000  

 

5,250,000  

5,250,000  

5,250,000  

 

 


48


 

The following table sets forth, for the periods indicated, items in our Statement of Operations as a percentage of operating revenue:

 

 

 

For the Three
Months Ended
September 30,
2022

 

For the Three
Months Ended
September 30,
2021

 

For the Nine Months Ended
September 30,
2022

 

For the Nine Months Ended
September 30,
2021

For the

Year Ended
December 31,
2021

For the

Year Ended
December 31,
2020

 

 

(unaudited)

 

(unaudited)

 

(unaudited)

 

(unaudited)

(restated)

(restated)

Revenue, net

 

100% 

 

100% 

 

100% 

 

100% 

100% 

100% 

Cost of revenues

 

53% 

 

44% 

 

50% 

 

44% 

47% 

36% 

Gross profit

 

47% 

 

56% 

 

50% 

 

56% 

53% 

64% 

 

 

 

 

 

 

 

 

 

 

 

Operating expenses:

 

 

 

 

 

 

 

 

 

 

Sales and marketing

 

8% 

 

11% 

 

12% 

 

11% 

11% 

16% 

General and administrative expenses

 

33% 

 

15% 

 

32% 

 

16% 

17% 

16% 

Total operating expenses

 

41% 

 

26% 

 

44% 

 

27% 

28% 

32% 

 

 

 

 

 

 

 

 

 

 

 

Income from operations

 

6% 

 

30% 

 

6% 

 

29% 

25% 

32% 

 

 

 

 

 

 

 

 

 

 

 

Other income (expense):

 

 

 

 

 

 

 

 

 

 

Interest expense

 

-1% 

 

0% 

 

-1% 

 

0% 

0% 

0% 

Forgiveness of debt

 

0% 

 

0% 

 

0% 

 

1% 

1% 

0% 

Other income (expense), net

 

0% 

 

0% 

 

0% 

 

0% 

0% 

0% 

Total other income (expense), net

 

-1% 

 

0% 

 

-1% 

 

1% 

1% 

0% 

 

 

 

 

 

 

 

 

 

 

 

Income before provision for income taxes

 

5% 

 

30% 

 

5% 

 

30% 

26% 

32% 

 

 

 

 

 

 

 

 

 

 

 

Provision for income taxes

 

2% 

 

2% 

 

3% 

 

2% 

5% 

2% 

 

 

 

 

 

 

 

 

 

 

 

Net income

  

3% 

 

28% 

 

2% 

 

28% 

21% 

30% 

 

Nine Months Ended September 30, 2022 Compared to Nine Months Ended September 30, 2021

 

Net Income

 

Net income for the nine months ended September 30, 2022 was $78,790, a decrease of approximately $1 million, or 93%, compared to the same six-month period in 2021, primarily due to an increase in operating costs which included, higher fuel, referral fees, depreciation expense, salaries and other variable costs as well as an increase in professional fees in preparation of public company filings. See below for additional variables.

 

Revenue

 

Operating revenue for the nine months ended September 30, 2022 was $3.93 million, an increase of $26,283, or approximately 1%, compared to $3.91 million for the same nine-month period in 2021. The revenue increase was minimal during the period.


49


 

Cost of Revenues

 

Our cost of revenues for the nine months ended September 30, 2022 were $1.99 million compared to $1.71 million for the same nine-month period in 2021, an increase of $273,063 or 15.9%. Key cost of revenue items are described below.

 

 

 

 

 

 

Courier services and packing supplies for the nine months ended September 30, 2022 increased by $13,312, or .4%, compared to the same nine-month period in 2021. The increase was negligible. Courier services and packing supplies represented 16% of our cost of revenues for the nine months ended September 30, 2022 and 17% of our cost of revenues for the nine months ended September 30, 2021, which had a negligible impact on our gross margins.

 

 

 

 

 

 

Rent expense, including allocated facility rent, storage rent, and equipment rental, for the nine months ended September 30, 2022 decreased approximately $66,448, or 16.5%, compared to the same nine-month period in 2021. The decrease was primarily due to reduced storage facilities costs. Rent expense represented 17% of our cost of revenues for the nine months ended September 30, 2022 compared to 23.5% of our cost of revenues for the nine months ended September 30, 2021, which had a slightly favorable impact on our gross margins.

 

 

 

 

 

 

Vehicle related expenses, including fuel, insurance, repairs, registration fees, truck & auto lease, depreciation and tolls for the nine months ended September 30, 2022 increased $148,286, or 33.3%, compared to the same nine-month period in 2021. The increase was due to increased fuel costs and auto leases. Vehicle related expenses represented 29.8% of our cost of revenues for the nine months ended September 30, 2022 compared to 26% in the nine months ended September 30, 2021, which had a negative impact on our gross margins.

 

 

 

 

 

 

Movers, drivers and packer salaries and related payroll expenses, including salaries, payroll taxes and workers compensation insurance for the nine months ended September 30, 2022 increased approximately $97,860, or 22%, compared to the same nine-month period in 2021. The increase was due to increased labor costs associated with the types of moving projects requiring additional labor. Payroll related expenses represented 27% of our cost of revenues for the nine months ended September 30, 2022 compared to 26% in the nine months ended September 30, 2021, which had a negative impact on our gross margins.

 

 

 

 

 

 

Other cost of revenues expenses, including shipping, freight, carpentry services, travel expenses for drivers, fleet tracking and small tools account for the remaining cost of revenues for the nine months ended September 30, 2022 increased approximately $87,757, or 74%, compared to the same nine-month period in 2021. The increase was primarily due to increased travel expenses for drivers due to more long-distance moves. Other cost of revenue expense represented 10.4% of our cost of revenues for the nine months ended September 30, 2022 compared to 6.9% of our cost of revenues for the nine months ended September 30, 2021, which had a negative impact on our gross margins.

 

Operating Expenses

 

Our operating expenses for the nine months ended September 30, 2022 were $1.7 million compared to $1.1 million for the same nine-month period in 2021, an increase of $0.6 million or 58%. Key expense items are described below.

 

 

 

 

Salaries, wages, payroll taxes and benefits, including stock-based compensation expense for the nine months ended September 30, 2022 increased by approximately $455,640, or 230%, compared to the same nine-month period in 2021. The increase in salaries, wages, payroll taxes and benefits, including stock-based compensation expense was due to additional employees. Also, we had stock-based compensation expense in 2022, with none in 2021.

 

 

 

 


50


 

 

Postage and printing expenses for the nine months ended September 30, 2022 decreased by approximately $63,000, or 36% compared to the same nine-month period in 2021. The decrease in postage and printing expenses was primarily due to a reduction in our direct mailing program due to the increase in referrals from existing customers as well as additional awareness through our growing reputation. Postage and printing expenses represented 6.5% of our operating expenses for the nine months ended September 30, 2022 and 16% of our operating expenses for the nine months ended September 30, 2021.

 

 

 

Rent expense, property taxes and office expenses, for the nine months ended September 30, 2022 increased by approximately $30,609, or 24%, compared to the same nine-month period in 2021. The increase was primarily due an increase in office expenses during the like period. Rent expense, property taxes and office expenses represented 9.3% of our operating expenses for the nine months ended September 30, 2022 compared to 12% of our operating expenses for the nine months ended September 30, 2021.

 

 

 

Advertising, promotion and referral fees for the nine months ended September 30, 2022 increased by approximately $71,000, or 26%, compared to the same nine-month period in 2021. The increase in advertising, promotion and referral fees was primarily related to increased expenses with an outside media company and referral leads.

 

 

 

 

 

 

Professional Fees, including accounting, legal, consultants and investor relations for the nine months ended September 30, 2022 increased by approximately $116,572, or 86%, compared to the same nine-month period in 2021. The increase in professional fees were to prepare for the upcoming initial public offering.

 

Income from Operations

 

Income from operations for the nine months ended September 30, 2022 was $231,297, a decrease of $0.876 million, or 79%, compared to the nine months ended September 30, 2021. The decrease in the 2022 income from operations was primarily due to an increase in 2022 operating expenses (salaries, wages, payroll taxes, stock-based compensation, benefits and professional fees, as the company prepares for its initial public offering).

 

Interest and Taxes

 

 

 

Interest expense—net for the nine months ended September 30, 2022 increased by $43,675 compared to 2021. The increase in interest expense—net is primarily due to interest associated with the various company credit cards and the Britt Family short-term notes.

 

 

 

 

 

 

Our effective tax rate for the nine months ended September 30, 2022 was 59% compared to 6% for 2021. The increase in the effective tax rate was primarily due to the change in the legal entity from an LLC to a C-corporation.

 

Three Months Ended September 30, 2022 Compared to Three Months Ended September 30, 2021

 

Net Income (loss)

 

Net income for the three months ended September 30, 2022 was 51,349, a decrease of $395,017, or 88%, compared to the same period in 2021, primarily due to an increase in operating costs which included, higher fuel and other variable costs as well as an increase in professional fees in preparation of public company filings and stock-based compensation expense. See below for additional variables.

 

Revenue

 

Operating revenue for the three months ended September 30, 2022 was $1,667,496, an increase of $63,292, or 4%, compared to $1,604,204 for the same period in 2021.


51


 

Cost of Revenues

 

Our cost of revenues for the three months ended September 30, 2022 were $875,355 compared to $703,772 for the same period in 2021, an increase of $171,583 or 24%. Key expense items are described below.

 

 

 

Courier services and packing supplies for the three months ended September 30, 2022 increased by approximately $14,000, or 11%, compared to the same three-month period in 2021. The increase was for increased cost of packaging supplies. Courier services and packing supplies represented 16% of our cost of revenues for the three months ended September 30, 2022 and 17% of our cost of revenues for the three months ended September 30, 2021, which had a negligible impact on our gross margins.

 

 

 

 

 

 

Rent expense, including allocated facility rent, storage rent, and equipment rental, for the three months ended September 30, 2022 decreased by approximately $16,000, or 10%, compared to the same period in 2021. The decrease was primarily due to reduced storage facilities costs. Rent expense represented 17% of our cost of revenues for the three months ended September 30, 2022 compared to 23% of our cost of revenues for the three months ended September 30, 2021, which had a slightly favorable impact on our gross margins.

 

 

 

 

 

 

Vehicle related expenses, including fuel, insurance, repairs, registration fees, truck & auto lease, depreciation and tolls for the three months ended September 30, 2022 increased by approximately $98,843, or 63%, compared to the same period in 2021. The increase was due to increased fuel costs and auto leases. Vehicle related expenses represented 29% of our cost of revenues for the three months ended September 30, 2022 compared to 22% in the three months ended September 30, 2021, which had a negative impact on our gross margins.

 

 

 

 

 

 

Movers, drivers and packer salaries and related payroll expenses, including salaries, payroll taxes and workers compensation insurance for the three months ended September 30, 2022 increased approximately $25,477, or 12%, compared to the same three-month period in 2021. The increase was due to increased labor costs associated with the types of moving projects requiring additional labor. Payroll related expenses represented 29% of our cost of revenues for the three months ended September 30, 2022 compared to 30% in the three months ended September 30, 2021, which had slight negative impact on our gross margins.

 

 

 

 

 

 

Other cost of revenue expenses, including shipping, freight, carpentry services, travel expenses for drivers, fleet tracking and small tools account for the remaining cost of revenues for the three months ended September 30, 2022 increased approximately $56,807, or 113%, compared to the same three-month period in 2021. The increase was primarily due to increased travel expenses for drivers due to long distance moves. Other cost of revenue expense represented 12% of our cost of revenues for the three months ended September 30, 2022 compared to 7% of our cost of revenues for the three months ended September 30, 2021, which had a negative impact on our gross margins.

 

Operating Expenses

 

Our operating expenses for the three months ended September 30, 2022 were $688,760 compared to $427,048 for the same period in 2021, an increase of approximately $262,000 or 61%. Key expense items are described below.

 

 

 

Salaries, wages, payroll taxes and benefits, including stock-based compensation expense for the three months ended September 30, 2022 increased by approximately $238,473, or 323%, compared to the same period in 2021. The increase in salaries, wages, payroll taxes and benefits, including stock-based compensation expense was primarily due to the addition of support staff in 2022 to assist management in getting the Company prepared for its initial public offering, in addition to a stock option plan to our CEO, whereby we had none in the same period in 2021. Salaries, wages, payroll taxes and benefits, including stock-based compensation expense represented 45% of our operating expenses for the three months ended September 30, 2022 and 17% of our operating expenses for the three months ended September 30, 2021.

 

 

 

 


52


 

 

Postage and printing expenses for the three months ended September 30, 2022 decreased by approximately $47,389, or 99.8% compared to the same period in 2021. The decrease in postage and printing expenses was primarily due to scaling back on a direct mailing program which took place in 2021. Postage and printing expenses represented less than .1% of our operating expenses for the three months ended September 30, 2022 and 11% of our operating expenses for the three months ended September 30, 2021.

 

 

 

 

  

 

Rent expense, property taxes and office expenses, for the three months ended September 30, 2022 increased by approximately $42,012, or 113%, compared to the same period in 2021. The increase was primarily due to additional office rent expense in 2022. Rent expense, property taxes and office expenses represented 11.5% of our operating expenses for the three months ended September 30, 2022 compared to 8.7% of our operating expenses for three months ended September 30, 2021.

 

 

 

 

 

 

Advertising, promotion and referral fees for the three months ended September 30, 2022 increased by approximately $4,600, or 3%, compared to the same three-month period in 2021. The slight increase was due to additional referrals for the period in 2022. Advertising, promotion and referral fees represented 20% of our operating expenses for the three months ended September 30, 2022 compared to 31% of our operating expenses for three months ended September 30, 2021.

 

 

 

 

  

 

Professional Fees, including accounting, legal, consultants and investor relations for the three months ended September 30, 2022 increased by approximately $14,196, or 19%, compared to the same three-month period in 2021. The slight increase in professional fees were for increased auditing related costs in 2021 for the Company, as we were preparing for our upcoming initial public offering. Professional Fees, including accounting, legal, consultants and investor relations represented 12% of our operating expenses for the three months ended September 30, 2022 compared to 18% of our operating expenses for three months ended September 30, 2021.

 

Income from Operations

 

Income from operations for the three months ended September 30, 2022 was $103,381, a decrease of $370,003, or 78%, compared to 2021.

 

Interest and Taxes

 

 

Interest expense—net for the three months ended September 30, 2022 increased by $14,229 compared to 2021. The increase in interest expense is primarily due to interest associated with the Britt family short term loan and the SBA EIDL Loan.

 

 

 

Our effective tax rate for the three months ended September 30, 2022 was 59% compared to 6% for 2021. The increase in the effective tax rate was primarily due to the change in the legal entity from an LLC to a C-corporation.

 

Twelve Months Ended December 31, 2021 Compared to Twelve Months Ended December 31, 2020

 

Net Income

 

Net income for the twelve months ended December 31, 2021 was $1.055 million, a decrease of $0.445 million, or 21%, compared to the same twelve-month period in 2020, primarily due to an increase in operating costs which included, higher fuel, referral fees, depreciation expense, salaries and other variable costs as well as an increase in professional fees in preparation of public company filings. See below for additional variables.

 

Revenue

 

Operating revenue for the twelve months ended December 31, 2021 was $4.980 million, an increase of $101,473, or 2%, compared to $4.878 million for the same twelve-month period in 2020. The increase was primarily due to price and volume increases as a result of higher moving demand and an increase in existing customer referrals. The higher moving demand was a result of an increase in customers relocating from eastern metropolitan cities to suburban areas. 


53


 

Cost of Revenues

 

Our cost of revenues for the twelve months ended December 31, 2021 were $2.326 million compared to $1.748 million for the same twelve-month period in 2020, an increase of $0.578 million or 33%. Key cost of revenue items are described below.

 

 

 

Courier services and packing supplies for the twelve months ended December 31, 2021 increased by approximately $64,000, or 22%, compared to the same twelve-month period in 2020. The increase was primarily due to the need for more courier services for our customers. Courier services and packing supplies represented 26% of our cost of revenues for the twelve months ended December 31, 2021 and 22% of our cost of revenues for the twelve months ended December 31, 2020, which had a slight negative impact on our gross margins.

 

 

 

 

 

 

Rent expense, including allocated facility rent, storage rent, and equipment rental, for the twelve months ended December 31, 2021 increased by approximately $42,000, or 9%, compared to the same twelve-month period in 2020. The increase was primarily due to additional equipment rental costs and storage facilities costs. Rent expense represented 36% of our cost of revenues for the twelve months ended December 31, 2021 compared to 35% of our cost of revenues for the twelve months ended December 31, 2020, which had a slight negative impact on our gross margins.

 

 

 

 

 

 

Vehicle related expenses, including fuel, insurance, repairs, registration fees, truck & auto lease, depreciation and tolls for the twelve months ended December 31, 2021 increased by approximately $100,351, or 20%, compared to the same twelve-month period in 2020. The increase was due to increased vehicle leases and repair costs. Vehicle related expenses represented 29% of our cost of revenues for the twelve months ended December 31, 2021 compared to 26% in the twelve months ended December, 2020, which had a negative impact on our gross margins.

 

 

 

 

 

 

Movers, drivers and packer salaries and payroll related expenses, including salaries, payroll taxes and workers compensation insurance for the twelve months ended December 31, 2021 increased $387,032 , or 150%, compared to the same twelve-month period in 2020. The increase was due to increased labor costs associated with the types of moving projects requiring additional labor. Payroll related expenses represented 28% of our cost of revenues for the twelve months ended December 31, 2021 compared to 15% in the twelve months ended December, 2020, which had a negative impact on our gross margins.

 

 

 

 

 

 

Other cost of revenues expenses, including shipping, freight, carpentry services, travel expenses for drivers, fleet tracking and small tools account for the remaining cost of revenues for the twelve months ended December 31, 2021 decreased approximately $16,500, or 7%, compared to the same twelve-month period in 2020. The decrease was primarily due to reduced expenses for small tools and carpentry services. Other cost of revenue expense represented 9% of our cost of revenues for the twelve months ended December 31, 2021 compared to 13% of our cost of revenues for the twelve months ended December 31, 2020, which had a slight positive impact on our gross margins.

 

 

 

 

Operating Expenses

 

Our operating expenses for the twelve months ended December 31, 2021 were $1.42 million compared to $1.55 million for the same twelve-month period in 2020, a decrease of $0.13 million or 8.5%. Key expense items are described below.

 

 

 

Salaries, wages, payroll taxes and benefits for the twelve months ended December 31, 2021 increased by approximately $449,600, or 98%, compared to the same twelve-month period in 2020. The increase in salaries, wages, payroll taxes and benefits.

 


54


 

 

Postage and printing supplies and expenses for the twelve months ended December 31, 2021 decreased by approximately $235,700, or 51% compared to the same twelve-month period in 2020. The decrease in postage and printing supplies and expenses was primarily due to a reduction in our direct mailing program which took place in 2020 due to the increase in referrals from existing customers as well as additional awareness through our growing reputation. Postage and printing supplies and expenses represented 10% of our operating expenses for the twelve months ended December 31, 2021 and 23% of our operating expenses for the twelve months ended December 31, 2020.

 

 

 

Rent expense, including property taxes, for the twelve months ended December 31, 2021 increased by approximately $4,501, or 3%, compared to the same twelve-month period in 2020. The increase was primarily due to procuring space for our corporate office operations for which the Company was able to cease the use of virtual offices during the like period. Rent expense represented 7% of our operating expenses for the twelve months ended December 31, 2021 compared to 8% of our operating expenses for the twelve months ended December 31, 2020.

 

 

 

Advertising and promotion expense for the twelve months ended December 31, 2021 decreased by approximately $148,962, or 11%, compared to the same twelve-month period in 2020. The decrease in advertising and promotion expenses was primarily related to reduced expenses with an outside media company.

 

Income from Operations

 

Income from operations for the twelve months ended December 31, 2021 was $1.234 million, a decrease of $0.345 million, or 22%, compared to the twelve months ended December 31, 2020. The decrease in the 2021 income from operations was primarily due to an increase in 2021 operating expenses (salaries, wages, payroll taxes and benefits).

 

Interest and Taxes

 

 

 

Interest expense—net for the twelve months ended December 31, 2021 increased by $16,800 compared to 2020. The increase in interest expense—net is primarily due to interest associated with the various company credit cards and the Britt Family short-term notes.

 

 

 

 

 

 

Our effective tax rate for the twelve months ended December 31, 2021 was 18% compared to 6% for 2020. The increase in the effective tax rate was primarily due to the change in the legal entity from an LLC to a C-corporation.

 

Liquidity and Capital Resources

 

Our primary uses of cash are working capital requirements, capital expenditures and debt service requirements. Additionally, from time to time, we may use cash for acquisitions and other investing and financing activities. Working capital is required principally to ensure we are able to run the business and have sufficient funds to satisfy maturing short-term debt and upcoming operational expenses. Our capital expenditures consist primarily of transportation equipment and IT-related assets.

 

Historically, our primary source of liquidity has been cash flow from operations. We anticipate that cash generated from operations will be sufficient to meet our future working capital requirements, capital expenditures and debt service obligations as they become due for the foreseeable future. To the extent additional funds are necessary to meet our long-term liquidity needs as we continue to execute our business strategy, we anticipate that they will be obtained through the incurrence of additional indebtedness, additional equity financings or a combination of these potential sources of funds. In the event that we need access to additional cash, we may not be able to access the credit markets on commercially acceptable terms or at all. Our ability to fund future operating expenses and capital expenditures and our ability to meet future debt service obligations or refinance our indebtedness will depend on our future operating performance, which will be affected by general economic, financial and other factors beyond our control, including those described under “Risk Factors.”


55


 

The following table presents, as of the dates indicated, our cash and cash equivalents and debt:

 

 

As of
September 30, 2022

 

As of
December 31, 2021

 

(unaudited)

 

(restated)

Cash and cash equivalents

$1,443,892 

 

$866,922 

Notes payable

$275,750 

 

$90,000 

Notes payable, related parties

$970,000 

 

$970,000 

 

We believe our liquid assets, cash generated from operations, and various financing arrangements will provide sufficient funds for our capital requirements for the foreseeable future.

 

Debt

 

As of September 30, 2022, we had the following notes outstanding:

 

 

Principal Outstanding

 

Issuance Date

 

Maturity Date

 

Interest Rate

SBA EIDL Loan

$90,000 

 

6/18/2020

 

6/18/2050

 

3.75% 

BOA Truck Loan

187,750 

 

1/10/2022

 

2/5/2025

 

3.55% 

J. Britt Note

485,000 

 

10/4/2021

 

12/31/2022

 

5% 

K. Britt Note

485,000 

 

10/4/2021

 

12/31/2022

 

5% 

 

$1,247,750 

 

 

 

 

 

 

 

The Britt Family Notes were issued by Elate Group, Inc., the truck loan was provided by Bank of America (“BOA”) Leasing & Capital LLC and the accompanying note was issued by Elate Moving, LLC, and the EIDL Loan is secured by Elate Group, Inc. The note underlying the EIDL Loan may be repaid at any point prior to maturity date without penalty. The note underlying the BOA truck loan will incur a 2% prepayment penalty if paid prior to the first anniversary of the note, and a 1% prepayment penalty if paid after the first anniversary of the note but prior to the second anniversary. There is no prepayment penalty following the second anniversary of the note issuance. With respect to the Britt Family Notes, please see “Note 9 - Subsequent Events” in the Company’s Notes to the Consolidated Financial Statements.

 

We intend to use the net proceeds of this offering for general corporate purposes, including potential acquisitions, expansion into additional states, development and enhancement of storage capacity and services, enlarging our cross-border services into Canada, repayment of non-related party indebtedness and capital expenditures. See “Use of Proceeds.”

 

We may from time to time seek to retire or purchase our outstanding debt through cash purchases, in open market purchases, privately negotiated transactions or otherwise. Such repurchases or exchanges, if any, will depend on prevailing market conditions, our liquidity requirements, contractual restrictions and other factors. The amounts involved may be material.

 

This summary of our financing arrangements does not purport to be complete and is subject to and qualified in its entirety by reference to, the underlying agreements, which are filed as exhibits to the registration statement of which this prospectus is a part.

 

Capital Expenditures

 

The Company’s capital expenditures consist entirely of purchases of vehicles used in operations. See “Cash Flows” below.


56


 

Cash Flows

 

The following table summarizes, for the periods indicated, the changes to our cash flows provided by (used in) operating, investing and financing activities. It has been derived from our financial statements included elsewhere in this prospectus:

 

 

For the Nine
Months Ended
September 30,
2022

 

For the Nine
Months Ended
September 30,
2021

 

For the Year Ended
December 31,
2021

 

For the Year
Ended
December 31,
2020

Net cash provided by operating activities

 

$875,483  

 

$1,280,300  

 

$1,207,708  

 

$1,599,362  

Net cash used in investing activities

 

(1,046) 

 

(8,663) 

 

(10,741) 

 

(209,534) 

Net cash used in financing activities

 

$(297,467) 

 

$(478,719) 

 

$(706,848) 

 

$(1,222,174) 

 

For the Year Ended December 31, 2021 Compared to Year Ended December 31, 2020

 

At December 31, 2021, we had approximately $866,922 of cash and cash equivalents, an increase of $490,119 compared to December 31, 2020. The following discussion summarizes changes to our cash flows from operating, investing and financing activities for the year ended December 31, 2021 compared to the year ended December 31, 2020.

 

Operating Activities: For the year ended December 31, 2021, cash provided by operating activities was $1,207,708 compared to $1,599,362 for the year end in 2020. The decrease of $391,654, or 24%, was primarily due to the decrease in net income as a result of the increase in expenses.

 

Investing Activities: For the year ended December 31, 2021, cash used in investing activities was $10,741 compared to $209,534 for the year ended in 2020. The decrease of $198,793, or 95%, was primarily due to decreased equipment purchases for use in our operations. Additional capital investments are expected to be incurred as the Company expands its operations.

 

Financing Activities: For the year ended December 31, 2021, cash used in financing activities was $706,848 compared to $1,222,174 for the year ended in 2020. The decrease of $515,326, or 42%, was primarily due to a decrease in member distributions and also proceeds of notes payable from the Britt family. The Company’s members had previously accumulated a significant amount of capital within the entity which amounts were distributed in 2020, with less distributed in 2021.

 

Contractual Obligations

 

We are committed to making cash payments in the future on long-term debt, capital leases and operating leases. We have not guaranteed the debt of any other party. The following table summarizes our contractual cash obligations as of September 30, 2022 for each of the periods indicated:

 

 

 

 

 

Less than

 

 

 

 

 

More than

 

 

Total

 

1 year

 

1-3 years

 

3-5 years

 

5 years

Short-term debt obligations-related parties—principal

 

$

970,000

 

$

970,000

 

$

-

 

$

-

 

$

-

Long-term debt obligations—principal

 

 

269,606

 

 

75,159

 

 

77,871

 

 

26,576

 

 

90,000

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Long-term debt obligations—interest

 

 

7,807

 

 

5,161

 

 

2,449

 

 

197

 

 

-

Operating lease obligations

 

 

86,565

 

 

45,201

 

 

41,364

 

 

-

 

 

-

Total

 

$

1,333,978

 

$

1,095,521

 

$

121,684

 

$

26,773

 

$

90,000

 

The contractual obligations table is presented as of September 30, 2022. The amount of these obligations can be expected to change over time as new contracts are initiated and existing contracts are completed, terminated or modified.


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Nine Months Ended September 30, 2022 Compared to Nine Months Ended September 30, 2021

 

At September 30, 2022, we had approximately $1,443,892 of cash and cash equivalents, an increase of $576,970 compared to December 31, 2021. The following discussion summarizes changes to our cash flows from operating, investing and financing activities for the nine months ended September 30, 2022 compared to the nine months ended September 30, 2021.

 

Operating Activities: For the nine months ended September 30, 2022, cash provided by operating activities was $875,483 compared to $1,280,300 for the same period in 2021. The decrease of $404,816, or 32%, was primarily due to the decrease in net income as a result of the increase in operating expenses.

 

Investing Activities: For the nine months ended September 30, 2022, we had $1,046 cash used in investing activities compared to $8,663 cash used in investing activities for the same period in 2021.

 

Financing Activities: For the nine months ended September 30, 2022, cash used in financing activities was $297,467 compared to $478,719 for the same period in 2021. The decrease of $181,252, or 38%, was primarily due to the founders member distributions in 2021.

 

Operating Leases

 

We have no off-balance sheet arrangements other than our operating leases. Please see “—Cash Flows–Contractual Obligations.”

 

Quantitative and Qualitative Disclosures about Market Risk

 

We are exposed to market risk from changes in interest rates. All of these market risks arise in the normal course of business, as we do not engage in speculative trading activities.

 

Interest Rate Risk

 

We had cash of $1,443,892 as of September 30, 2022, which consists of bank deposits with FDIC participating banks. The cash on deposit with banks is not susceptible to interest rate risk.

 

Inflation Risk

 

Inflation can have an impact on our operating costs. A prolonged period of inflation could cause interest rates, fuel, wages and other costs to increase, which would adversely affect our results of operations unless freight rates correspondingly increase. However, we do not believe that inflation has had a material effect on our business, financial condition or results of operations. If our costs were to become subject to significant inflationary pressures, we may not be able to fully offset such higher costs through price increases. Our inability or failure to do so could harm our business, financial condition and results of operations.

 

Critical Accounting Policies

 

The preparation of our financial statements in accordance with United States generally accepted accounting principles requires that management make estimates and assumptions that impact the amounts reported in our Financial Statements and accompanying notes. Therefore, these estimates and assumptions affect reported amounts of assets, liabilities, revenue, expenses and associated disclosures of contingent liabilities. Management evaluates these estimates on an ongoing basis, utilizing historical experience, consultation with third parties and other methods considered reasonable in the particular circumstances. Nevertheless, actual results may differ significantly from our estimates. Any effects on our business, financial position or results of operations resulting from revisions to these estimates are recognized in the accounting period in which the facts that give rise to the revision become known. We consider our critical accounting policies and estimates to be those that require us to make more significant judgments and estimates when we prepare our financial statements and include the following:

 

Depreciation of Property and Equipment

 

We operate a significant number of trucks, trailers, containers, chassis and other equipment in connection with our business and must select estimated useful lives and salvage values for calculating depreciation. Property and


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equipment is stated at cost less accumulated depreciation. It is depreciated to an estimated salvage value using the straight-line method over the asset’s estimated useful life. Depreciable lives of revenue equipment range from 4 to 20 years and are based on historical experience, as well as future expectations regarding the period we expect to benefit from the assets and company policies around maintenance and asset replacement. Estimates of salvage value at the expected date of sale are based on the expected market values of equipment at the expected time of disposal. We consider our experience with similar assets, conditions in the used revenue equipment market and operational information such as average annual miles. We periodically review the reasonableness of our estimates regarding useful lives and salvage values of our revenue equipment and adjust these assumptions appropriately when warranted. We review our property and equipment whenever events or circumstances indicate the carrying amount of the asset may not be recoverable. An impairment loss equal to the excess of carrying amount over fair value would be recognized if the carrying amount of the asset is not recoverable.


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BUSINESS

 

Company Overview

 

Founded in 2013, we are a high-touch, best-in-class moving and storage company providing domestic concierge services and international relocation solutions for residential, commercial and government clients in the United States (“U.S.”) and Canada.

 

We are presently focused on seven metro markets along the east coast of the U.S. These metro areas are in and around Boston, MA; Greenwich, CT; Southampton, NY; Woodcliff Lake, NJ; New York, NY; Philadelphia, PA and Washington, D.C., with near-term goals to expand into additional markets in the western and southern states of the U.S. We currently operate in these markets with a growing fleet of trucks kept at our hub in Brooklyn, New York, and an expanding professional relocation team composed of 27 full-time and 5 part-time employees.

 

We cater to customers that demand excellence and the utmost care and professionalism. We believe we have established a sterling brand by adhering to the highest standards when delivering complete end-to-end relocation and storage services. We especially pride ourselves in making relocations and storage convenient and stress-free for clients who demand superior service.

 

Our comprehensive moving services include disassembly, packing, unpacking, re-setup, and temporary storage. It can involve ceiling and wall removal and reinstallation of artwork, lighting (e.g., chandeliers and sconces) and other fixtures, and audio-visual equipment (e.g., televisions and stereo equipment). We provide custom-build crating for the relocation or storage of high-value items, such as for fine art and furniture, musical instruments (e.g., pianos) and fragile items, that ensures their safety and protection. We also provide complete gym and playground equipment disassembly and reassembly, carpentry, furniture restoration and repair, professional cleaning at both origin and destination, and donation and disposal services. We offer express delivery within guaranteed timeframes for local, nationwide or cross-border (Canada) moves, which utilize the same truck and team at both origin and destination (although for large projects we may sometimes hire additional temporary workers at the destination). We also provide concierge/on-demand short and long-term storage services.

 

 

 

Our specialty is residential high-end moving and storage for more affluent clientele seeking a white glove experience. We define high-end residential moves as those as involving houses or apartments valued in excesses of $5 million. This has included relocations of some of the most highly valued homes in the country, owned by A-list celebrities, sports stars and government dignitaries. We have also serviced higher-end, non-residential clients such as five-star hotels and top government agencies.

 

While not all of our business involves affluent customers and high-end engagements, one of our largest high-end relocations was a $144 million estate in Greenwich, Connecticut, and was considered the highest-valued home in the affluent town located just outside New York City. The $50,000 project included carefully crating and transporting many priceless works of art, museum-quality furniture and antiques.

 

That move was eclipsed in September 2021 with a moving and storage project that involved the “most expensive home” in the Hamptons of Long Island, New York. The New York Post reported the home as being valued at more than $175 million. The 20,000-sf. residence had 12 bedrooms and 14 baths and was filled with priceless art and furnishings. The move was valued at $40,000 and generated approximately 60% gross margins in line with the earlier Greenwich move and most others that the Company undertakes. The week-long project also included storing items at Westy Self Storage and Life Storage as a concierge self-storage service that was fully managed by us.


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We believe our bespoke offerings and reputation for quality service is unparalleled in the industry and not easily replicated by our competitors. Given the numerous top ratings by many satisfied customers as posted to Yelp!, Google Reviews and Angie.com, we believe our extraordinary attention to detail, flawless protection of personal property and commitment to customer service has generated a sterling reputation that we believe is second to none. Our highly satisfied residential and commercial clients have provided tremendous endorsements, word-of-mouth advertising and an ongoing stream of high-value referrals. From our experience, we believe this niche of the moving and storage markets is underserved, and we are uniquely qualified to seize market share.

 

Our emphasis on quality has earned us accolades and ongoing referrals from many marquee corporate and government clients as well, such as:

 

·Sotheby’s International Realty 

·Keller Williams Real Estate 

·Charles Schwab 

·New York State Insurance Fund 

·Four Seasons Hotel (Downtown Manhattan) 

·The James Hotels 

·UOVO, premier provider of storage services for art and valued collections. 

·Trump International Hotels Management 

·United Nations 

·United States Military Academy (West Point) 

·New York State Office of General Services 

·New York Department of Motor Vehicles 

·U.S. Social Security Administration 

·U.S. Drug Enforcement Agency (DEA) 

·Westy Self Storage 

 

Many of our commercial or government customers have used our services several times or on a regular basis, as well as provide us referrals. For example, since 2018, New York State Office of General Services has, on average, engaged us for two to three relocations per month for their various agencies. We estimate we have generated more than $1.2 million in revenues from these relocations over this period.


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One of the Company’s largest commercial relocations was for the New York State Insurance Fund, which is New York’s largest workers’ compensation and disability benefits carrier. The 2-month project was valued at $360,000 and required 50 truckloads to complete.

 

 

 

Under a U.S. General Services Administration (GSA) IDIQ (indefinite delivery/indefinite quantity) contract, we have relocated offices for the Social Security Administration and DEA, with 10 office moves in total. These 10 office moves had an aggregate value of approximately $200,000.

 

In February 2022, we were approved by the GSA for its Centralized Household Goods Traffic Management Program (“CHAMP”). While our GSA IDIQ contract allows us to bid on the relocation of federal facilities, our approval for CHAMP permits us to bid on federal employee and military personnel relocations and storage, both domestic and international. More than 75 federal agencies use CHAMP to facilitate moves and storage of household goods for their staff. Qualification for the program requires audited financials, which we believe only a limited number of our mostly privately held competitors can easily provide. According to the GSA, its total expenditures on the CHAMP program increased from $130 million in 2020 to $139 million in 2021. During the same period, the average cost of a CHAMP relocation increased from $7,930 to $8,940. Given our comprehensive capabilities and broad multi-lingual support (English, Spanish, French, German, Italian, Russian, Ukrainian, and Japanese), we believe we are well positioned to compete with larger competitors and especially for international relocations.

 

We are also an approved vendor for the United Nations (U.N.) and have move more than 15 of its employees and two U.N. ambassadors over the last three years. Between 2016 and 2019, we conducted four relocations for the United States Military Academy (West Point), valued at approximately $190,000 in total.

 

In October of 2020, we relocated the entire multi-million-dollar art storage collection of UOVO, a premier provider of storage services for art, archives and valued collections. The move was valued to us at more than $120,000 and affirmed the Company as a preferred provider of high-end relocations involving fine art. The project also highlighted the Company’s specialized moving containers, developed in house, and its proprietary methods that ensure safe transportation and flawless delivery.

 

For the hotel industry, we have been engaged by the Four Seasons, The James Hotel and Trump Hotels to provide temporary relocation and storage during renovation projects. For The James Hotel, we have done this more than 10 times between 2016-2020, representing approximately $70,000 in aggregate revenue.


62


 

We receive regular referrals by real estate agencies, such as Sotheby’s International Realty and Keller Williams Real Estate, as well as received moving engagements by them and others for house staging. We may have as many as 10 house staging engagements per month. We may pay the real estate agency small referral fee, such as 10% of the value of the project. Another regular source of regular referrals is from our storage partner, Westy Self Storage, as well as from building managers of luxury apartment buildings in cities such as New York City.

 

Over the years, we have grown largely by referrals from these organizations and our highly satisfied clients, conducting more than 20,000 relocations since our inception. Our growth and profitability over the past few years also reflects our success and emphasis on strong fiscal stewardship, even during the persistent COVID-19 pandemic.

 

2019 - 2021 Statement of Operations (condensed)

Year Ended

Dec. 31, 2021

Year Ended

Dec. 31, 2020

Year Ended

Dec. 31, 2019

 

(restated) 

(restated) 

 

Revenue, net

$ 4,979,856

$ 4,878,383

$ 3,097,163

Total Cost of Goods Sold

(2,325,892)

(1,748,240)

(1,493,314)

Gross Profit

$ 2,653,964

$ 3,130,143

$ 1,603,849

Gross Margin

53.3%

64.2%

51.8%

Total Expenses

(1,420,129)

(1,551,597)

(1,197,468)

Income from Operations

$1,233,835

$1,578,546

$406,381

Total Other Income (Expense)

49,442

10,748

(167)

Income before provision for income taxes

$1,283,277

$1,589,294

$406,214

Provision for income taxes

(228,268)

(89,585)

(20,385)

Net Income

        $  1,055,009

        $  1,499,709

        $  385,829

 

History and Development

 

Founder’s Dream

Since its inception in 2013, the Company has evolved into a premier high-end moving and storage brand. This has been driven primarily by the vision and leadership of our Company’s founder, President and CEO, Kevin Britt. After immigrating to the U.S. from Europe in 2004 with just a few dollars in his pocket, the success of the Company epitomizes the realization of the American Dream. Mr. Britt believes he is living proof there is an abundance of opportunities for success in America, particularly for those willing to work hard, push the boundaries of what is possible, and pursue their dreams.

 

Mr. Britt was born and raised in Kiev, the capital of Ukraine. Fascinated with language at an early age, he went on to earn advanced degrees in language and international finance from two of the country’s most prestigious universities, Kiev Taras Shevchenko National University and Kiev Institute of International Relations. High grades earned him scholarships to these universities, and he worked part-time as a language tutor to make ends meet.

 

From his studies and travels, Mr. Britt gained a master’s degree proficiency in the translation and real-time interpretation of multiple languages, including English, German, French, Spanish and Japanese. These language skills became especially useful when he served as an intern at the European Central Bank and the Frankfurt Stock Exchange. There Mr. Britt discovered the world of international business and investment, and grew to admire great American entrepreneurs, like Steven Jobs, who from humble beginnings eventually transformed their industries.

 

After graduation, Mr. Britt was confident he could do well if he remained in Europe, but the allure of the U.S. business world soon set him on a journey to New York City. Mr. Britt had no family or business ties in the U.S., but driven by aspirations of someday starting his own business, he explored several career paths. Over the following few years, Mr. Britt worked for a local moving company, as a language teacher, a real estate agent and then as a FINRA-licensed investment advisor at Fordham Financial Management, Inc.

 

Mr. Britt discovered his language skills gave him a great advantage with clients and in multi-cultural neighborhoods in and around New York City, and especially when serving wealthy and prominent internationals. Mr. Britt had always enjoyed the personal service aspects of the moving business and eventually returned to the industry with the founding of Elate Moving, LLC. The more Mr. Britt learned about the moving and storage business, the more he thought of ways to better serve his customers, and especially ways to set Elate apart from the competition.


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As Mr. Britt formulated the mission for the Company, he was confident that he would have a strong advantage in the space, not only because of his language skills, but also due to his strong educational background and financial experience. These factors enabled Mr. Britt to establish and operate the Company on sound financial footing as he set out to build it from a small startup into a leader in its industry.

 

The Beginning Years

Starting with one rented truck and a few fellow movers from past jobs, Mr. Britt put the Company on the map by providing a bespoke experience for its customers. Mr. Britt recognized that moving one’s home or place of business is always a stressful experience, so he decided our mission should be to make the process as easy and painless as possible. Rather than embarking on a “race to the bottom” by trying to offer the cheapest moves where he would only be able to afford the least experienced workers, Mr. Britt instead focused on offering dedicated moving professionals who would provide a complete end-to-end packing and unpacking solution, including fine art and antique furniture.

 

This solution would include full setup at the new location, inclusive of carefully hanging artwork and televisions on the walls and chandeliers from the ceiling. As business progressed, he discovered the Company was providing a value and level of convenience few others could match, which his customers greatly appreciated. Mr. Britt learned that customers were willing to pay extra for a superior level of service, which resulted in higher revenue and higher-margin engagements for the Company.

 

From our first move with one truck, Mr. Britt has steadily expanded the Company by purchasing additional trucks and training his employees one at a time to do the very best they can with each and every move. Mr. Britt’s finance background has served him, and us, well from the beginning, as he never allowed our fixed costs to outrun the volume of our moves. Mr. Britt proved the Company to be a readily scalable platform, and his fiscally conservative approach has historically provided positive returns.

 

Over the next several years, we steadily increased our geographic footprint and reach, predominantly from client and partner referrals, and to a lesser extent, effective online and direct advertising. A major referral partner has been Westy Self Storage (“Westy”), which operates 14 high-end self-storage facilities located along the East Coast of the U.S. Given Westy’s like-minded approach to high-quality, high-touch service, Westy has continued to provide three to four customers to us for every customer we have introduced to Westy.

 

Elate now operates in multiple markets, primarily in Southampton, NY; New York City, NY; Greenwich, CT; Philadelphia, PA; Boston, MA; Washington, DC; and Woodcliff Lake, NJ. Given our strong web presence and high ratings, we also attract international customers for major relocations to and from Canada. From art and wine to precious antiques, our relocation experts continue to handle and transport irreplaceable valuables in and between these regions and coast-to-coast.

 

 


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Formula for Success

Over the years, we have also diversified our offerings to include commercial moves and concierge storage, and express cross-country moves. The company believes it offers prospective customers a relocation and storage package that few others can match. Our moving team never changes during a long-distance move, and there is no consolidation of items from different customer moves on our trucks. We also never use trains, which can lead to breakage and lost items. The Company believes the extra measures ensure better security for its customers and their precious belongings, which in turn creates greater trust and better referrals. This formula and dedication to excellent service has attracted thousands of satisfied residential and commercial clients over the last eight years.

 

As a result of our growing reputation for high-quality service, we have managed the relocations of prominent celebrities, athletes, dignitaries, and corporate executives from across the spectrum. The endorsements and referrals from these clients have continued to advance the Company as one of the most respected and admired high touch moving and storage brands in the market. Our strong reputation continues to attract some of the biggest estate moves in the regions we serve.

 

Our strong reputation for quality service has also attracted a growing number of marquee commercial clients. The Company has proudly served world-class organizations that have included Sotheby’s International Realty, James Hotels, Charles Schwab, Four Seasons Hotels, Trump Hotels and many others. We have also secured large government moving contracts from agencies such as the Social Security Administration, the United Nations, United States Military Academy (West Point), and departments of the State of New York. Such engagements require not only highly skilled professional movers, but also a high level of security, logistics, personal care in packing and transportation, and re-setup of sensitive assets.

 

Over the next few years, the Company is looking to Texas, California and Arizona as prime targets for new operational hubs. We view these as dynamic markets where our premium suite of offerings would be well received. The Company has also identified opportunities for expanding its offerings to include its own high-end self-storage facilities, which would be designed with fine art and valuable possessions in mind. The Company also sees strong growth potential in the expansion of its on-demand concierge pick-up and delivery services.

 

Industry and Competition

 

While there are strong synergies between the moving/relocation and storage market, these are distinct market segments that each have strong drivers for growth and opportunity.

 

Moving & Relocation

The U.S. moving services business is projected to reach $22.5 billion by 2026, growing at a 5% compounded annual growth rate (CAGR). Residential is considered the largest segment of the moving services industry at 61% of the market, with Commercial representing 16%. The rest of the market is primarily composed of the relocation of other goods requiring special handling and warehousing services.

 

 

 

As with most industries, the COVID-19 pandemic negatively affected the moving industry. However, as an essential service, movers were allowed to remain open in areas where shutdowns were mandated.


65


In 2020, we saw the impact primarily in the last nine months of the year (April through December) as the pandemic increasingly spread. Then in 2021, we experienced the full impact of COVID-19, with it lasting throughout the year, particularly as new strains such as the Delta variant emerged. This resulted in an increased number of customer cancellations in 2021 as compared to 2020. Given that April through December are our strongest months of the year, this had an adverse effect on our revenue growth in 2021. With a higher number of cancellations, as compared to 2020, we had a greater number of instances in which cancelled customer windows were not filled by a new customer, resulting in our operations functioning at less than full capacity during certain periods.

 

According to annual studies released by United Van Lines, in 2020 and 2021, Americans were on the move to lower-density areas and to be closer to their families. In 2021, 31.8% of Americans who moved did so in order to be closer to family, up from 27.0% in 2020, indicating a new trend coming out of the pandemic as priorities and lifestyle choices shift, according to the study. Additionally, 32.5% of Americans moved for a new job or job transfer in 2021, a significant decrease from 40% in 2020, and especially from the more than 60% in 2015.

 

The top inbound states of 250 moves or more in 2021:

 

1.Vermont 

2.South Dakota 

3.South Carolina 

4.West Virginia 

5.Florida 

6.Alabama 

7.Tennessee 

8.Oregon 

9.Idaho  

10. Rhode Island 

 

The top outbound states of 250 moves or more in 2021:

 

1.New Jersey 

2.Illinois 

3.New York 

4.Connecticut 

5.California 

6.Michigan 

7.Massachusetts 

8.Louisiana 

9.Ohio 

10.Nebraska 

 

We are currently focused on states which have the greatest number of outbound migrations within our geographical footprint, which includes New Jersey, New York, Connecticut, Massachusetts and Maryland/Washington D.C. The net migration outflows are notable, which includes many high-net worth individuals seeking to escape states with onerous tax burdens. These are largely the clients we serve.

 

The moving industry is highly fragmented, according to data firm IBISWorld, with a low level of market share concentration. The top four largest operators account for 9.8% of industry revenue.

 

Three million Americans move interstate annually, according to moving intelligence platform, SHYFT, reflecting a robust market. The following statistics highlight the scale and scope of the moving segment.

 

·Americans move an average of 11.7 times over their lifetime. 

·9.8 percent of Americans move annually. 

·15.3 million households in America, with an average size of 2.3 family members, move annually. 

·Approximately 7,000 moving companies in the U.S. with about 50,000 moving trucks. 


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·122,600 people are employed by the moving industry, with a combined payroll about $3.6 billion annually. 

·Moving companies work in 13,900 locations across the U.S. 

·There are approximately 186,722 jobs created by the moving industry. 

·Estimated total annual contribution of the moving industry to the U.S. economy is $86 billion. 

 

Concierge Storage

 

Our specialty is high-end moving and storage for more affluent clientele seeking a white glove experience. We believe this niche of the moving market and storage market is underserved, and we are uniquely qualified to seize market share.

 

The $41.5 billion U.S. self-storage market is estimated to be growing at a 2.2% compound annual growth rate and is expected to reach $44.5 billion by 2024, according to IBISWorld. Growth drivers include job expansion, population growth, increasing migration and home downsizing by baby boomers.

 

 

 

There have been many startups over the last several years focused on “on-demand” or “valet” storage, with the most notable ones such as MakeSpace, Clutter and Closetbox attracting substantial private equity investment and experiencing strong growth. United Parcel Service introduced a residential ‘Storage on Demand’ service in October 2019. While these businesses target mainstream consumers, we believe they reflect a general growing demand for personalized self-storage services.

 

Similar to moving industry fragmentation, self-storage is not concentrated. According to the 2021 Self-Storage Almanac, roughly one-fifth of the market is controlled by the top six publicly traded self-storage companies. This leaves 80% of U.S. self-storage facilities owned and operated by independent entities. The 2021 Self Storage Almanac also reported that:

 

·49,000 self-storage facilities in the U.S., up from 47,000 in 2019. 

 

·From 2010 to 2020, average occupancy rates increased from 75.7% to 92.2%. 

 

·Net rentable space exceeds 58 million-sf. 

 

In terms of self-storage type, there is strong demand for traditional indoor storage, climate-controlled storage and outdoor storage for boats/cars/RVs.


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The global concierge services market was valued at $596 million in 2020 and is anticipated to grow at more than 5.3% through 2027, according to IMR Data. While this report is not specific to concierge moving and storage, we believe the growth in demand for concierge services reflects an increasing number of consumers who are looking to outsource routine or specialized tasks to concierge services or personal assistance services to save time and avoid inconvenience. We expect other factors such as lack of work-life balance, busy work schedules, and time constraints to boost the demand for such concierge services.

 

Given these factors, we are interested in further growing and enhancing our concierge self-storage business through both expanding partnerships with existing self-storage providers like Westy Self Storage, as well as establishing our own storage facilities that would feature self-storage access as well as warehousing the goods of our full-service concierge/valet storage customers. Such services will cater to not only affluent clients, but anyone looking for a more convenient self-storage solution and who sees the value in the personal time savings our concierge services can provide.

 

Our Competitive Strengths

 

We are an entrepreneurial-driven, high-growth company, with a distinct and premier moving and storage brand for residential, corporate and government clients, particularly for the higher-end of the market.

 

Our Company is differentiated in the marketplace due to several competitive advantages:

 

·Deep experience and unrivaled expertise in moving and storage of highly valued assets for individuals and enterprises. 

·We specialize in high-end art and antique relocation with professional staff averaging five plus years of experience servicing this niche. 

·Fully licensed with several U.S. state governments, the U.S. Federal Motor Carrier Safety Administration, and the Ministry of Transportation of Ontario. 

·We have maintained top-score ratings by our many satisfied customer posting on Yelp! (4.5 out of 5 stars average), Google Reviews (4.9 out of 5 stars average) and Angie.com (with a 95% recommend rating). 

·As a member of the New York Teamsters Union, we can engage the highest quality manpower at a short notice, enabling us to execute guaranteed moves of high complexity, size and value in this highly active market. 

·We have developed a specialized packing and moving system that provides custom creating for high-end artwork, furniture, chandeliers and other precious items. This can include certified materials required for international shipments, such as to Japan. Our competitors typically do not provide custom creating, but instead use only simple cardboard boxes or moving blankets. 

·We believe we offer a unique and extensive level of multi-lingual support (English, Spanish, French, German, Italian, Russian, Ukrainian, and Japanese), which is especially advantageous for international relocations. 

 

 

 

In addition to these distinctions, we offer clients an end-to-end moving and storage solution, which promises the same moving team at each location.

 

Based upon our published services and those of our competitors, we believe our delivery times nationwide are unmatched.

 

·We believe that we are the only moving company on the East Coast that can guarantee next day delivery from NYC, CT or NJ to Toronto, Ottawa or Montreal. 


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·We guarantee delivery  from NY, CT, NJ to CA, WA and Vancouver in four/five days; Texas in three days; Florida in two days; Colorado in three/four days; and Illinois in two days. 

 

We pride ourselves in providing what we believe to be the best-in-class moving and storage services for the most demanding clients. The table below compares our services to whom we view as our closest competitors in the current regional markets we serve:

 

 


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Our Growth Strategies

 

Our goals are to grow profitably, drive strong and consistent return on capital and increase stakeholder value. With Americans continuing to move out of high-tax, high-crime cities to more favorable locations, we see significant opportunity to grow our business and expand our market share. We believe our competitive strengths position us to pursue our goals through the following strategies:

 

Geographic Expansion of Relocation Services

We plan to expand our geographic footprint to include hubs  in other major metropolitan areas in North America with the demographics that we believe would support our business model, including, but not limited to, Phoenix, Arizona; Los Angeles, California; and Austin and Dallas, Texas.  The demographics we see may also include areas in Canada, such as in the Toronto region.

 

 

 

To support this expansion, over the next year, we plan to increase our current truck fleet from 10 owned and three leased trucks, to more than 25 trucks. We may make greater increases to the number of trucks in our fleet as the market demands and can support, and as according to the pace we find and train our moving teams. We can also continue to rent additional trucks to handle peak moving periods as well as for long-distance, one-way moves. Our truck rental service provider, Penske, provides us discounts up 10% based upon our long-term relationship and repeat business.

 

We also plan to increase the number of international moves beyond just Canada by adding additional customer marketing and support for this to our website.

 

Concierge Self-Storage

We see self-storage services, and particularly concierge self-storage, as a strong growth driver for our business over time. We currently partner with Westy Self Storage, a Northeast-based operator, to provide storage and self-storage to our clients. Depending on the geographic location of the storage customer, we may also use other self-storage providers. For temporary storage (those storage needs lasting less than one month) we may use our 5,000-sf. warehouse located in Brooklyn, New York.


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For the convenience of select clients, we may rent third-party storage on their behalf and bill them accordingly or charge them for the storage at our warehouse. By way of example only, if we rent a 100-sf. storage space from Westy, the current costs to us would be approximately $350 per month and we would anticipate charging our concierge storage customer $395 per month. Our gross margins in this space is approximately 15% depending on rentable unit sf. We provide the delivery to and from storage as requested by the customer. We estimate our concierge self-storage business generated revenue of about $420,000, or 8% of our total revenue, in 2021, with about 10-20 customers in any given month on this program.

 

Our concierge storage service may also include same-day or next day pickup of items at the customer’s location or retrieval from storage of their items for which we charge additional fees.

 

For markets not served by Westy, we use alternative self-storage providers, and may similarly do so as we enter new markets not served by Westy. Over time we intend to explore the option of establishing our own storage facilities and related concierge services for our customers. As a result of preliminary exploration of the space, we expect that to represent a strong area for growth as it develops.

 

Given our current business and referral relationship with Westy, we are not planning to compete with Westy in overlapping markets. We have historically received about three to four customer referrals per each referral we have provided to Westy. Since inception we estimate we have provided Westy more than 500 self-storage referrals.

 

Over the next few years, we plan to establish two to three self-storage facilities of 1,000-1,500 units each. We may purchase an existing building and convert it to public storage if zoning allows it or build a new facility. We anticipate financing the purchases through standard commercial mortgage financing, which may include utilizing certain firms the Company has identified that specialize in self-storage facility financing. We anticipate construction or renovation would begin at our first site in 2022, with the opening planned for 2023.

 

We see our storage properties being state-of-the-art, offering climate-controlled and high-security units to avoid damage to luxury or precious items, such as fine art, statues, chandeliers, furniture, valuable records and similar high-value items. Clients would have 24/7 access with monitored security.

 

Concierge self-storage offerings would also include drop-off and pick-up services. We are planning to implement Radio Frequency Identification (RFID) tagging to insure appropriate tracking and inventory control.

 

For new or renovated construction, we anticipate a typical facility would have 70,000 to 100,000-sf. in total space and three floors. Usable sf. would be approximately 70% of the total sf. For new construction, we estimate the land cost at approximately $5 million, with hard and soft construction costs at about $65-$75 per sf. or approximately $15 million. We anticipate being able to rent storage to our customers at $4 per sf. on average which would be in line with what other premium self-storage providers would charge, although this may vary per market.

 

Assuming we establish 200,000 sf. of total storage space with two buildings, or 140,000-sf. of usable space, with occupancy of 80-90%, this could generate approximately $6.1 million in additional revenue annually. Since they would be our own facilities, we anticipate the gross margins would be higher than our current concierge self-storage services gross margins and in line with our concierge relocation services at more than 60%, on average.

 

As an additional revenue stream, we may also offer small moving truck rentals at our facilities for customers who would prefer to move their items themselves or with the assistance of a Company moving crew. We estimate this could generate an additional $2 million to $3 million in annual revenue over time, based on 500 to 600 truck rentals per year.

 

Advertising

In addition to referrals, a key source for customer acquisition has been online digital advertising, such as the use of Google AdWords, as well as social media tools, and direct mail. We plan to increase our budget for advertising over the next year. Given historical results, we anticipate that an increase of $750,000 to $1 million in advertising expenditures would result in a 50 to 70 percent increase in moving revenue. We would anticipate similar results for our concierge storage business as it develops.  


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Strategic Acquisitions

We plan to drive organic growth by leveraging our existing customer relationships and the strong referrals they can provide, as well as through our advertising efforts. However, our moving and storage industry is largely fragmented, creating abundant opportunities for growth and regional expansion through strategic acquisitions.

 

According to BKD Capital Advisors, the transportation and logistics industry recorded 89 M&A transactions in 2020, up from 84 in 2019. This marked the fourth consecutive year of increased M&A volume. The 2020 activity level is especially notable, given the economic uncertainty created by the COVID-19 pandemic.

 

The self-storage industry executed a record-breaking $7.7 billion in self-storage deals, according to the commercial real estate research and analysis company, Real Capital Analytics. The dollar total was one-third higher than the sector witnessed in 2019, the report says.

 

There is to the best of our knowledge, no publicly traded company of our size in our industry with moving and storage as its focus, and especially offering the concierge-level services we provide. We believe our status as such a publicly traded, “pure-play” company would provide us certain advantages as we pursue a strategic acquisition program. We are also considering acquisitions as a way to overcome any future labor shortages and accelerate our growth more rapidly.

 

Commercial & Government

Given our growing record of large moves for commercial and government customers, we plan to grow this segment of our business by hiring sales staff who would be dedicated to developing and servicing it. We are fully licensed with several state governments in the U.S. as well as with the Ministry of Transportation of Ontario, Canada. Our membership in the New York Teamsters Union also provides us with certain advantages as we pursue commercial and government projects in the state of New York.

 

Technology

We are in the process of implementing a new state-of-the-art customer relationship management software system (CRM) with engagement analytics. We believe this will help us take better advantage of our customer relationships and scale our business. We are also looking to develop a native mobile app that will provide an interactive system that would be designed to help customers and the Company more easily and efficiently evaluate potential relocation and storage engagements. The app would also be used by our customers to manage their self-storage items, and schedule pick up and deliveries from storage.

 

At our planned self-storage facilities, we intend to use the latest smart technology that will enable us to fully automate the move-in process and capture more after-hour rentals. We intend to pursue a system in which entry and storage locks will be wireless and keyless, controlled by a customer’s smartphone, which we believe would support greater security, efficiency, customer satisfaction, and lower cost of operation.


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MANAGEMENT

 

Executive Officers and Directors

 

The following table sets forth information regarding our executive officers, directors and significant employees at the time of effectiveness of this registration statement:

 

Name

  

Age

  

Position

Kevin Britt

  

41

  

Chief Executive Officer, President and Director

Garry N. Lowenthal

 

63

 

Chief Financial Officer and Director

Julia Britt

  

38

  

Chief Accounting Officer

Andre Peschong

 

55

 

Director

Mykola (Nicholas) Melnyk

  

39

  

Head of Sales

 

Set forth below is biographical information about each of the individuals named in the table above:  

 

Kevin Britt founded the Company in 2013 and has served as CEO since inception. Prior to founding the Company, Mr. Britt worked as a licensed investment advisor at Fordham Financial Management, Inc., and was responsible for investment strategies, portfolio and account management, risk assessment and financial modeling. In addition, he held a New York real estate license and served as a broker for Lincoln Square Realty. Mr. Britt immigrated to the U.S. from Ukraine in 2004 after earning a master's degree in translation and interpretation from Kiev Taras Shevchenko National University with proficiency in English, French, German, Spanish and Japanese. He utilized his linguistic talents as a simultaneous translator/interpreter and private instructor in the U.S. and Europe. Mr. Britt also holds a master's in international finance from the Kiev Institute of International Relations, and a certificate in finance and economics, including an internship at the European Central Bank and Frankfurt Stock Exchange. Mr. Britt is uniquely qualified to lead us as a publicly traded company. 

 

Garry N. Lowenthal has served as the Chief Financial Officer of the Company since December 2021. Mr. Lowenthal has formerly been a director, Executive Vice President and Chief Financial Officer of Fision Corporation (OTCQB: FSSN) from 2010 to 2019. In 2019 Mr. Lowenthal became an advisor through his consulting company Security First International, Inc. Mr. Lowenthal has over 25 years extensive experience in senior operations and key finance management positions, both with private and public companies. He has developed a substantial background with equity capital raising transactions while managing both private placements and public offerings for various corporations. Mr. Lowenthal has served on the national board of Financial Executives International (FEI), a premier professional association for CFOs and other senior financial executives. He has also served as President of the Twin Cities Chapter of FEI and, in the past, as chairman of FEI's national technology committee. Mr. Lowenthal has been on the Alumni Advisory Board of the Carlson School of Management at the University of Minnesota where he graduated with a Master's Degree in Taxation and Finance and a Bachelor's Degree in Accounting. He has also served as a District Chairman for the Boy Scouts of America and serves on the President’s Cabinet for the local Council. Garry is also President-Elect for Kiwanis International in his local community club.

 

Julia Britt serves as the Chief Accounting Officer of the Company with over 13 years of experience in accounting and financial planning. In her role, Mrs. Britt manages the day-to-day business affairs for the company, including identifying our short- and long-term goals and strategies. She also oversees financial affairs and prepares monthly, quarterly and annual profit and loss statements, monitors cash flow and analyzes the financial health of the company. Prior to joining the company, Mrs. Britt served as a bookkeeper for Desly International Corp. where she managed Desly’s financial activities, including creating P&L statements, reconciling and balancing accounts, compiling statistical reports for management and ensuring compliance with annual audits. Mrs. Britt’s educational background includes a master's in accounting and audit from Kyiv National Economic University, and certificate accounting courses from Columbia University.


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Andre Peschong, brings to the Board more than 25 years of senior management, business development and capital markets experience. Mr. Peschong has structured, negotiated and completed more than $550 million in corporate financings and led M&A transactions totalling more than $500 million in enterprise value. In 1995, he co-founded and became managing partner of Bridgewater Capital Corporation, which provides strategic advisory, capital formation, and comprehensive business and revenue development for public and private companies across a range of industries, from mobile and security technology to eCommerce, life sciences, healthcare, and consumer products and services. At Bridgewater, he has spearheaded the transition of numerous companies from private to public, generating more than half a billion dollars in stockholder value. Earlier in his career, Mr. Peschong co-managed three investment funds and served as CEO of a consumer products company. He is a member of the advisory board of a London-based international banking firm where he advises its clients on mergers and acquisitions, joint ventures, and divestitures. Mr. Peschong is also currently serving on the board of Oxygen Plus, the first consumer-friendly recreational oxygen company, and is currently serving on the board of Empatho Holdings (CSE: EMPH), a provider of a mobile app powered by proprietary artificial intelligence that strategically guides users to achieve well-being goals. He is also currently serving as a strategic advisor to Ev Dynamics, a global provider of new energy commercial vehicles. A noted expert in investing and economic trends, he has authored and been quoted in articles on angel investing and the economy that have been published in Forbes, Businessweek, the New York Times, and Seeking Alpha. Mr. Peschong is a registered representative in good standing, holding Series 7 and Series 63 licenses issued by the Financial Industry Regulatory Authority (FINRA).

 

Mykola (Nicholas) Melnyk brings over 10 years of experience in operations, sales and customer service to his role as Head of Sales. Mr. Melnyk previously served as the company’s Senior Operations Manager. In his current position, Mr. Melnyk is responsible for developing and executing cross-functional strategic initiatives to scale operations and increase company profits. To this end, he analyzes marketing channels to identify opportunities to improve customer acquisition costs. Prior to joining the company, Mr. Melnyk worked as a Customs Clearance Specialist at Exim Broker, LLC, where he led the development of key relationships and customer service with state agencies. Mr. Melnyk earned degrees in finance and management from Chernivtsi & Economics College of Kyiv National Trade & Economics University.

 

Controlled Company Status

 

Upon completion of this offering, the Britt Family will hold a majority of the voting power of our outstanding common stock. Accordingly, we expect to be considered a “controlled company” under the NASDAQ listing rules. As a controlled company, certain exemptions under the NASDAQ listing standards will exempt us from the obligation to have a compensation committee that is composed entirely of independent directors or that we have a majority independent board. We intend to use these exemptions following the completion of this offering. We do not intend to use any other controlled company exemption.

 

Board Structure

 

Upon completion of the offering, our Board of Directors currently consists of three members. Under the NASDAQ listing rules, a director will only qualify as an independent director if, in the opinion of our Board of Directors, that person does not have a relationship that would interfere with the exercise of independent judgment in carrying out the responsibilities of a director. The NASDAQ listing rules also require that audit committee members satisfy independence criteria set forth in Rule 10A-3 under the Securities Exchange Act of 1934, as amended, or the Exchange Act. In order to be considered independent for purposes of Rule 10A-3, a member of an audit committee of a listed company may not, other than in his or her capacity as a member of the audit committee, the board of directors, or any other board committee, accept, directly or indirectly, any consulting, advisory, or other compensatory fee from the listed company or any of its subsidiaries or otherwise be an affiliated person of the listed company or any of its subsidiaries.

 

Our Board of Directors undertook a review of the composition of our Board of Directors and its committees and the independence of each director. Based upon information requested from and provided by each director concerning his or her background, employment and affiliations, including family relationships, our Board of Directors has determined that Andre Peschong is independent under applicable NASDAQ listing rules and under the criteria set forth in Rule 10A-3 under the Securities and Exchange Act of 1934 in order to serve on the Company’s audit committee.


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In accordance with our Amended and Restated Certificate of Incorporation and our Amended and Restated Bylaws effective upon the completion of the offering, each of our directors will serve for a one-year term or until his or her successor is elected and qualified. Each of our directors and director-nominees must satisfy certain conditions specified in our Amended and Restated Bylaws, including that two of our directors shall be elected by the holders of the Class B common stock, such individuals, the Class B Directors. At each annual meeting of our stockholders, our Class B stockholders, voting as a separate group, will elect the Class B Directors, and all of our stockholders holding common stock will vote as a single group to elect the remaining members of our Board of Directors. There will be no limit on the number of terms a director may serve on our Board of Directors.

 

Board Committees

 

Our Board of Directors will have the following committees, each of which will operate under a written charter that will be posted on our website prior to the completion of this offering. The initial members of each committee will be determined prior to the effectiveness of the registration statement of which this prospectus is a part.

 

Audit Committee

 

Our audit committee will assist the board in overseeing our accounting and financial reporting processes and the audits of our financial statements. In addition, the audit committee will be establishing the scope of the company’s annual audit, review the report and comments of the company’s independent registered public accounting firm, be directly responsible for the appointment, compensation, retention and oversight of the work of our independent registered public accounting firm and will perform any other activities delegated to the committee by the Board of Directors. The Company currently has one independent director on the audit committee and will utilize the phase-in provisions of Rule 5615(b) under the NASDAQ listing rules which will require a majority independent audit committee within 90 days of the Company’s listing on NASDAQ, and a fully independent audit committee upon the one-year anniversary of the Company’s listing on NASDAQ.

 

Code of Ethics

 

Our code of business conduct and ethics applies to all of our directors, officers and other employees, including our principal executive officer, principal financial officer and principal accounting officer. Any waiver of the code for directors or executive officers may be made only by our Board of Directors and will be promptly disclosed to our stockholders through publication on our website, https://elatemoving.com. Amendments to the code must be approved by our Board of Directors and will be promptly disclosed (other than technical, administrative or non-substantive changes). A copy of our code of business conduct and ethics will be posted on our website.

 

Corporate Governance Guidelines

 

Our Board of Directors will adopt corporate governance guidelines that serve as a flexible framework within which our Board of Directors and its committees operate. These guidelines will cover a number of areas, including the size and composition of the board, board membership criteria and director qualifications, director responsibilities, board agenda, roles of the Chairman of the Board, Chief Executive Officer and presiding director, meetings of independent directors, committee responsibilities and assignments, board member access to management and independent advisors, director communications with third parties, director compensation, director orientation and continuing education, evaluation of senior management and management succession planning. Additionally, our Board of Directors will adopt independence standards as part of our corporate governance guidelines. A copy of our corporate governance guidelines will be posted on our website, https://elatemoving.com.


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EXECUTIVE COMPENSATION

 

Introduction

 

This Executive Compensation provides an overview of the compensation provided to our named executive officers and the philosophies we expect to adopt following the closing of this offering.

 

Our named executive officers as of November 28, 2022 are all members of our executive management team:

 

 

 

Kevin Britt — President and Chief Executive Officer

 

 

Garry N. Lowenthal — Chief Financial Officer

 

 

Julia Britt— Chief Accounting Officer and Corporate Secretary

 

We expect that our named executive officers will hold the same positions with the company following the closing of this offering. The following table sets forth executive compensation for the fiscal years 2021 and 2020.

 

Summary Compensation Table

Name and Principal Position

 

Year

 

Salary ($)

 

Stock Awards ($)

 

Non-Equity Incentive Plan Compensation ($)

 

Change in Pension Value and Nonqualified Deferred Compensation Earnings ($)

 

All Other Compensation ($)(2)

 

Total
($)

Kevin Britt(5)
  President and CEO

 

2020

 

$- 

(1)

$- 

 

$- 

 

$- 

$

678,642

 

$678,642 

 

 

2021

 

$52,000 

 

$- 

 

$- 

 

$- 

$

488,000

 

$540,000 

Garry N. Lowenthal (7)

 

  Chief Financial Officer

 

2020

 

$- 

(3)

$- 

 

$- 

 

$- 

$

 

 

-$- 

 

 

2021

 

$5,500 

(4)

$- 

 

$- 

 

$- 

$

-

 

$5,500 

Julia Britt(6)
  Chief Accounting Officer

 

2020

 

$- 

(1)

$- 

 

$- 

 

$- 

$

677,892

 

$677,892 

 

 

2021

 

$52,000 

 

$- 

 

$- 

 

$- 

$

485,000

 

$537,000 

 

(1)Prior to 2021, the Company was a limited liability company and the named executive officers were the sole members. As such, the named executive officers did not draw salaries, and instead took distributions of profits reported under All Other Compensation. 

 

(2)Reported amounts of other compensation consist of management distribution draws of the two members of management while the Company was a limited liability company. Kevin Britt had $750 car allowance in 2020 and $3,000 car allowance in 2021. 

 

(3)Mr. Lowenthal did not provide services to the Company in fiscal year 2020. 

 

(4)Salary amount shown above is reported as gross earnings (i.e. gross amounts before taxes). Salary amount shown above takes into account the prorated salary amount based on a $132,000 annual salary as set forth in Mr. Lowenthal’s 2021 consulting agreement.  

 

(5)Mr. Britt’s 2022 salary pursuant to his employment agreement is a base of $182,000 annually and an option to purchase up to $150,000 worth of Class A common stock at the fair market value on the date of grant. In addition, Mr. Britt was granted stock 2,500,000 stock options with achievement-based milestones, all or none of which may be achieved in 2022, as set forth in the Incentive Stock Option Milestone Grant issued to Kevin Britt as an exhibit to this prospectus.  

 

(6)Mrs. Britt’s 2022 salary pursuant to her employment agreement is a base of $156,000 annually, with eligibility to receive a cash retention bonus of $150,000 and an option to purchase up to $200,000 worth of Class A common stock at the fair market value on the date of grant.   

 

(7)Mr. Lowenthal’s salary pursuant to his employment agreement is a base of $165,000, with eligibility to receive commission of 10% of any relocation service referrals generated by Mr. Lowenthal on behalf of the Company, and with performance bonuses up to $45,000 in cash and $45,000 worth of restricted Class A common stock, based on Company performance. 


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For fiscal year 2020, the Company paid the two members of management no salary and a pro-rata portion of the Company’s profits as distribution draws. For fiscal year 2021, the Company has paid the two members of management distribution draws during the first three quarters of the fiscal year and will pay a fixed salary to named executive officers on a going forward basis. In addition, the Company has not adopted any retirement, pension, profit sharing, stock option or insurance programs or other similar programs for the benefit of its management or employees.

 

The Company has entered into employment agreements with its executive officers who are a member of the Britt Family, and an employment agreement with Garry Lowenthal.

 

Employment Contracts and Termination of Employment

 

Julia Britt Employment Agreement

 

On March 15, 2022, we entered into an employment agreement with Mrs. Britt, providing for an annual base salary of not less than $156,000, plus benefits in accordance with our standard benefits package.  Mrs. Britt’s employment agreement also provides for an annual cash retention bonus in the amount of $150,000 should she remain employed with the Company through December 31 of each such year. Subject to approval by the Board of Directors, Mrs. Britt may also be eligible, prior to January 1, 2023, for an equity compensation bonus in the form of stock options subject to the Company’s 2022 Equity Incentive Plan. If Mrs. Britt’s employment is terminated without cause or she terminates her employment for good reason (each as defined in her employment agreement), Mrs. Britt is entitled to an amount equal to the aggregate amount of her base salary for the twelve-month period preceding the termination date plus a pro rata cash retention bonus for the year in which the termination occurs, calculated by the number of days in the applicable year occurring on or before the termination date.

 

Kevin Britt Employment Agreement

 

On March 18, 2022, we entered into an employment agreement with Mr. Britt, providing for an annual base salary of not less than $182,000, plus benefits in accordance with our standard benefits package. Subject to approval by the Board of Directors, Mr. Britt may also be eligible, prior to January 1, 2023, for an equity compensation bonus in the form of stock options subject to the Company’s 2022 Equity Incentive Plan. In addition, Mr. Britt’s employment agreement provides for a performance-based option grant which will vest upon the achievement of certain market capitalization and/or revenue growth milestones. If Mr. Britt’s employment is terminated without cause or he terminates his employment for good reason (each as defined in his employment agreement), Mr. Britt is entitled to an amount equal to the aggregate amount of his base salary for the twelve-month period preceding the termination date.

 

Garry Lowenthal Employment Agreement

 

Upon the closing of our initial public offering, an employment agreement with Mr. Lowenthal will be signed and become effective, providing for an annual base salary of not less than $165,000, plus benefits in accordance with our standard benefits package. Mr. Lowenthal is also eligible to receive performance bonuses determined by the year-over-year revenue growth rate of the Company. Subject to approval by the Board of Directors, Mr. Lowenthal shall receive equity compensation in the form of 150,000 stock options subject to the Company’s 2022 Equity Incentive Plan.

 

Directors and Director Compensation

 

The authorized number of directors of the Company is presently set at a minimum of one (1).  Each director will serve for a term of one year that expires at the following annual stockholders' meeting.  Each officer serves at the pleasure of the Board of Directors and until a successor has been qualified and appointed. Currently, the Company’s policy is that non-independent directors and management members of the Company will receive no remuneration for their services as directors, but that the Company will reimburse directors for any expenses incurred in attending any directors meeting. Our independent directors consist of Andre Peschong.


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Independent and non-management members of the Company will receive cash remuneration for their services as a director as set forth below:

 

$1,500 per quarter ($6,000 annually) 

$1,000 for attendance at the Company’s annual meeting of the stockholders 

$1,000 per annum per committee chair 

$500 for each committee meeting attended 

$500 for each board meeting attended 

 

In addition, such independent directors will be entitled to receive 30,000 stock options issued each year, vesting in equal quarterly installments over such year of board service. Such options shall have a five-year exercise period and contains cashless exercise options.

 

Elate Group, Inc. (“Elate Group”) acquired its sole current property interests from Kevin Britt and Julia Britt, the Company’s initial stockholders, in exchange for 1,000,000 shares of Elate Group’s common stock (the entire authorized capital of Elate Group at that time).

 

Elate Group’s sole current property interest consists of 100 units of limited liability company member interest (the “LLC Units”) in its wholly owned subsidiary Elate Moving, LLC, a Delaware limited liability company. The transfer of these LLC Units was effected by the execution and delivery of a contribution and exchange agreement in which Mr. Britt and Mrs. Britt agreed to transfer the LLC Units free and clear of liens and encumbrances, but otherwise made no other representations, warranties or indemnities. Mr. Britt and Mrs. Britt originally acquired these LLC Units as the sole members of Elate Moving, LLC, in 2013. Mr. Britt and Mrs. Britt believe that such transaction was commercially reasonable, however, there can be no assurance that the terms and conditions of the interest acquisition are as favorable to us as those that could have been obtained in true arms-length negotiations. Moreover, because Mr. Britt and Mrs. Britt will control the Company’s management, there can be no assurance that the Company would enforce a claim against Mr. Britt or Mrs. Britt arising out of any problem related to the acquisition.

 

To finance operating expenses, as of October 4, 2021, the Company borrowed from Mr. Britt and Mrs. Britt a total of $970,000 on an unsecured basis through the issuance of the J. Britt Note and the K. Britt Note (collectively, the “Britt Family Notes). The Britt Family Notes were amended on October 4, 2022, to extend the maturity date to December 31, 2022. Interest accrues on the loans at a rate of 5% per annum. The principal amount and accrued interest on the loans is due and payable upon the maturity date, which is December 31, 2022. With respect to the Britt Family Notes, please see “Note 9 - Subsequent Events” in the Company’s Notes to the Consolidated Financial Statements.

 

Outstanding Equity Awards at Fiscal Year-End

 

The Company had no outstanding equity awards at the end of fiscal year 2021.

 

Director Compensation for the year ended December 31, 2021

 

Name

 

Fees earned or paid in cash ($)

 

Stock Awards ($)

 

Option Awards ($)

 

Non-Equity Incentive Plan Compensation ($)

 

Nonqualified Deferred Compensation Earnings ($)

 

All Other Compensation ($)

 

Total ($)

Kevin Britt

 

$- 

 

$- 

 

$- 

 

$- 

 

$- 

 

$- 

 

$- 

Julia Britt(1)

 

$- 

 

$- 

 

$- 

 

$- 

 

$- 

 

$- 

 

$- 

Garry N. Lowenthal

 

$- 

 

$- 

 

$- 

 

$- 

 

$- 

 

$- 

 

$- 

Andre Peschong(2)

 

$- 

 

$- 

 

$- 

 

$- 

 

$- 

 

$- 

 

$- 

 

(1) Julia Britt resigned as a director on December 16, 2021.

 

(2) Independent directors will receive monetary and equity compensation for service as directors in 2022. See “Directors and Director Compensation.”

 

For fiscal year 2020, the Company was a limited liability company without directors. The Company paid no director compensation in fiscal year 2021.


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2022 Equity Incentive Plan

 

On March 15, 2022, our Board of Directors and stockholders adopted the Elate Group, Inc. 2022 Equity Incentive Plan (the “2022 Equity Incentive Plan”) pursuant to which equity-based incentives may be granted to participating employees, directors and consultants. The 2022 Equity Incentive Plan provides for an aggregate reserve of 7,500,000 shares of our Class A common stock. Pursuant to the 2022 Equity Incentive Plan, we offer three forms of equity awards:

 

 

 

 

incentive and nonqualified stock options;

 

 

 

 

  

 

restricted stock; and

 

 

 

 

 

 

restricted stock units.

 

CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

 

In addition to the compensation arrangements with directors and executive officers described under “Executive Compensation,” the following is a description of each transaction that has occurred during our last three fiscal years, and each currently proposed transaction in which:

 

 

 

we have been or are to be a participant;

 

 

 

the amount involved exceeded or will exceed $120,000; and

 

 

 

any of our directors, executive officers, beneficial holders of more than 5% of our capital stock, or any member of their immediate family or person sharing their household had or will have a direct or indirect material interest.

 

Subsequent to September 30, 2021, Kevin Britt and Julia Britt, the two members of Elate Moving, LLC (“Elate Moving”), received membership distributions from Elate Moving. In October 2021, Elate Moving became a wholly owned subsidiary of Elate Group, Inc. (“Elate Group”) through the exchange of 100% of the outstanding membership units (100 units) of Elate Moving held by Kevin Britt and Julia Britt, for 1,000,000 shares of common stock of Elate Group (the “Exchange”). Following the Exchange, Kevin Britt and Julia Britt became the only stockholders of Elate Group.

 

Following the Exchange, Kevin Britt and Julia Britt, each loaned Elate Group $485,000 in order to aid the operations of Elate Group. We issued promissory notes at a 5% per annum interest rate for a term of one-year representing, in aggregate, $970,000 of indebtedness. We may prepay these promissory notes at any time without prepayment penalty. As of the date of this filing no principal or interest under the promissory notes has been repaid. On October 4, 2022, the Company and each of Kevin Britt and Julia Britt entered into amendments to the promissory notes to extend the maturity dates to December 31, 2022. With respect to the Britt Family Notes, please see “Note 9 - Subsequent Events” in the Company’s Notes to the Consolidated Financial Statements.

 

CFO Consulting Agreement

 

On December 16, 2021, we entered into a consulting agreement with Garry Lowenthal, pursuant to which Mr. Lowenthal agreed to serve as an outside Chief Financial Officer of the Company for an aggregate annual compensation in excess of $120,000. Mr. Lowenthal has agreed to transition from an outside consultant to an employee of the Company, and to enter into an employment agreement with us as our full-time Chief Financial Officer. See “Employment Contracts and Termination of Employment.”

 

Employment Agreements

 

Our Chief Executive Officer and Director, Kevin Britt, and our Chief Accounting Officer, Julia Britt, are the founding members and principal stockholders of our Company. Each of Mr. and Mrs. Britt have entered into employment agreements with the Company in which aggregate annual compensation will exceed $120,000. Upon the closing of our initial public offering, an employment agreement with our Chief Financial Officer and Director, Garry Lowenthal, will be signed and become effective, in which the aggregate annual compensation will exceed $120,000. See “Employment Contracts and Termination of Employment.”


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Policies and Procedures for Related Party Transactions

 

Our Board of Directors will adopt a written related person transaction policy, to be effective upon the closing of this offering, setting forth the policies and procedures for the review and approval or ratification of related person transactions. This policy will cover any transaction, arrangement or relationship, or any series of similar transactions, arrangements or relationships, in which we were or are to be a participant and a related person had or will have a direct or indirect material interest, as determined by our Board of Directors, including purchases of goods or services by or from the related person or entities in which the related person has a material interest and indebtedness, guarantees of indebtedness or employment by us of a related person. In reviewing any such proposal, our Board of Directors will be tasked to consider all relevant facts and circumstances, including the commercial reasonableness of the terms, the benefit or perceived benefit, or lack thereof, to us, opportunity costs of alternate transactions, the materiality and character of the related person’s direct or indirect interest and the actual or apparent conflict of interest of the related person.

 

All related party transactions described in this section occurred prior to adoption of this policy and, as such, these transactions were not subject to the approval and review procedures set forth in the policy.

 

PRINCIPAL STOCKHOLDERS

 

At the time of this offering, there are two (2) record holders of Class B common stock and two (2) record holders of Class A common stock. The following table sets forth information regarding beneficial ownership of our Class A common stock and Class B common stock immediately prior to the initial public offering and after giving effect to the initial public offering, by:

 

 

 

 

each of the directors and named executive officers individually;

 

 

 

all directors and executive officers as a group; and

 

 

 

each person whom we know to own beneficially more than 5% of our Class A or Class B common stock.

 

The number of shares of Class A common stock outstanding after this offering includes 1,333,334 shares of Class A common stock underlying the Common Units being offered for sale by us in this offering and assumes no exercise of the Warrants (other than the Pre-funded Warrants)or the Underwriter’s over-allotment option. The percentage of beneficial ownership for the following table is based on 3,750,000 shares of Class A common stock and 1,500,000 shares of Class B common stock outstanding immediately prior to the initial public offering, and 5,083,334 shares of Class A common stock (assuming the exercise of any Pre-funded Warrants) and 1,500,000 shares of Class B common stock outstanding after the completion of this offering and assumes no exercise of the Underwriter’s over-allotment option or the Warrants (other than the Pre-funded Warrants).

 

Beneficial ownership for purposes of the following table is determined in accordance with the rules and regulations of the SEC. These rules generally provide that a person is the beneficial owner of securities if they have or share the power to vote or direct the voting thereof, or to dispose or direct the disposition thereof, or have the right to acquire such powers within 60 days. Accordingly, the following table does not include options to purchase shares of our common stock that are not exercisable within the next 60 days. To our knowledge, except as indicated in the footnotes to this table and pursuant to applicable community property laws, the persons named in the table have sole voting and investment power with respect to all shares of Class A or Class B common stock. Unless otherwise indicated, the address of each beneficial owner listed in the table below is c/o Elate Group, Inc., 305 Broadway, Floor 7, New York, New York 10007.


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Shares of
Class A
Common

 

 

Percentage of Shares of
Class A Common Stock
Beneficially Owned

 

Shares of
Class B
Common

 

 

Shares of
Class B
Common

 

 

Percentage of Shares of
Class B Common Stock
Beneficially Owned

 

Percentage of
Total Voting
Power Held

Name of Beneficial Owner

  

Stock
Beneficially
Owned

 

Before
Offering(2)

 

After
Offering(3)

 

Stock
Beneficially
Owned

 

Stock
Offered
Hereby

 

Before
Offering(4)

 

After
Offering(5)

 

Before
Offering
(6)

 

After
Offering(7)

Named executive officers and directors(7):

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Kevin Britt (1)

 

3,750,000

 

 

100

 %

73.77

1,500,000

 

 

 

-

 

 

 

100

100

%

100

93.36%

Julia Britt (1)

 

3,750,000

 

 

100

 %

73.77

 %

1,500,000

 

 

 

-

 

 

 

100

100

%

100

93.36%

_____________________

(1)

This tables assumes that the members of the Britt Family are acting as a group and as a result have beneficial ownership over shares held by the other member (i.e., Kevin Britt’s beneficial shares reported include his and Julia Britt’s Class A and Class B common stock held collectively and Julia Britt’s beneficial shares reported include hers and Kevin Britt’s Class A and Class B common stock held collectively).

(2)

Assumes 3,750,000 Class A shares issued and outstanding before this offering.

(3)

Assumes 5,083,334 Class A shares issued and outstanding following this offering.

(4)

Assumes 1,500,000 Class B shares issued and outstanding before this offering.

(5)

Assumes 1,500,000 Class B shares issued and outstanding following this offering.

(6)

Assumes Class A has 3,750,000 votes and Class B has 15,000,000 votes (for a total of 18,750,000).

(7)

Assumes Class A has 5,083,334 votes and Class B has 15,000,000 votes (for a total of 20,083,334).

 

 

 

 

 

Shares of
Class A
Common

 

 

Percentage of Shares of
Class A Common Stock
Beneficially Owned

 

Shares of
Class B
Common

 

 

Shares of
Class B
Common

 

 

Percentage of Shares of
Class B Common Stock
Beneficially Owned

 

Percentage of
Total Voting
Power Held

Name of Beneficial Owner

  

Stock
Beneficially
Owned

 

Before
Offering(1)

 

After
Offering(2)

 

Stock
Beneficially
Owned

 

Stock
Offered
Hereby

 

Before
Offering(4)

 

After
Offering(5)

 

Before
Offering(6)

 

After
Offering(7)

All directors and executive officers as a group (2 persons)

 

3,750,000

 

 

 100

%

73.77

%

1,500,000

 

 

 

-

 

 

 

 100

100

%

100

%

93.36%

Other greater than 5% Stockholders:

 

-

 

 

-

 

-

 

-

 

 

 

-

 

 

 

-

 

-

 

-

 

-

 

1)

Assumes 3,750,000 Class A shares issued and outstanding before this offering.

(2)

Assumes 5,083,334 Class A shares issued and outstanding following this offering.

(4)

Assumes 1,500,000 Class B shares issued and outstanding before this offering.

(5)

Assumes 1,500,000 Class B shares issued and outstanding following this offering.

(6)

Assumes Class A has 3,750,000 votes and Class B has 15,000,000 votes (for a total of 18,750,000).

(7)

Assumes Class A has 5,083,334 votes and Class B has 15,000,000 votes (for a total of 20,083,334).


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DESCRIPTION OF SECURITIES

 

The following descriptions are summaries of the material terms of our Amended and Restated Certificate of Incorporation and Amended and Restated Bylaws that will be in effect at or prior to the consummation of this offering and the terms of any securities. Reference is made to the more detailed provisions of, and the descriptions are qualified in their entirety by reference to, these documents, forms of which are exhibits to the registration statement of which this prospectus is a part, and applicable law including the Delaware General Corporation Law (DGCL).

 

General

 

Following completion of this offering, our authorized capital stock will consist of 48,000,000 shares of Class A common stock, $0.0001 par value per share, 2,000,000 shares of Class B common stock, $0.0001 par value per share and 1,000,000 shares of preferred stock, $0.0001 par value per share. As of November 28, 2022, there were 2 holders of record of common stock.

 

Upon completion of this offering 5,083,334 shares of Class A common stock (assuming exercise of any Pre-funded Warrants sold in the offering, and assuming no exercise by the Underwriter of its option to purchase additional shares of Class A common stock, and no exercise of any Warrants) and 1,500,000 shares of Class B common stock will be issued and outstanding, which excludes:

 

 

2,500,000 shares of Class A common stock issuable upon exercise of outstanding options;

 

2,666,668 shares of Class A common stock issuable upon exercise of Warrants to investors in this offering;

 

200,000 shares of Class A common stock issuable in the Underwriter’s over-allotment option;

 

400,000 shares of Class A common stock underlying the Warrants in the Underwriter’s over-allotment option; and

 

66,667 shares of Class A common stock issuable upon exercise of the Underwriter’s Warrants.

 

Common Units

 

Each Common Unit consists of one share of Class A common stock and two Warrants, each Warrant exercisable for one share of Class A common stock. The Common Units will not be issued or certificated. Purchasers of Common Units will receive only shares of Class A common stock and Warrants. The Class A common stock and Warrants may be transferred separately immediately upon issuance.  

 

Pre-funded Units

 

Each Pre-funded Unit consists of one Pre-funded Warrant and two Warrants, each described further below. The Pre-funded Units will not be issued or certificated. Purchasers of Pre-funded Units will receive only Pre-funded Warrants and Warrants. The Warrants may be transferred separately immediately upon issuance. 

 

Class A Common Stock

 

Class A common stock outstandingUpon completion of this offering, there will be 5,083,334 shares of Class A common stock outstanding, assuming no exercise of the Underwriter’s over-allotment option, after giving effect to the sale of shares of Class A common stock offered in this offering (assuming no exercise of the Warrants (other than the Pre-funded Warrants)). All outstanding shares of Class A common stock are fully paid and non-assessable. The Britt Family will beneficially own 3,750,000 outstanding shares of Class A common stock upon completion of this offering.

 

Voting rights. The holders of Class A common stock are entitled to one vote per share on all matters to be voted upon by our stockholders, except for the election of Class B Directors. Our Class A stockholders and Class B stockholders will vote together as a single group on all matters (including the election of directors that are not classified as Class B Directors in our Amended and Restated Certificate of Incorporation) submitted to a vote of stockholders, except as otherwise expressly provided for in our Amended and Restated Certificate of Incorporation or required by applicable law.

 

ConversionOur Class A common stock is not convertible into any other shares of our capital stock.


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Class B Common Stock

 

Class B common stock outstandingUpon completion of this offering, there will be 1,500,000 shares of Class B common stock outstanding. All outstanding shares of Class B common stock are fully paid and non-assessable. The Britt Family holds all outstanding shares of Class B common stock.

 

Voting rightsThe holder of Class B common stock is entitled to ten votes per share on all matters to be voted upon by our stockholders.

 

ConversionThe Britt Family are the only stockholders that are qualified to hold Class B common stock. Our shares of Class B common stock will automatically convert into shares of Class A common stock on a one-for-one basis upon any transfer of Class B common stock, whether or not for value and whether voluntary or involuntary, except for a transfer of Class B common stock within the Britt Family or to trusts held for the benefit of a member of the Britt Family. We shall at all times reserve and keep available out of our authorized but unissued shares of Class A common stock a number of shares of Class A common stock sufficient to effect the conversion of all then outstanding shares of Class B common stock. Our Class B common stock is not and will not be listed for trading on any national stock exchange. Therefore, no trading market is expected to develop in our Class B common stock.

 

Other Rights of Class A Common Stock and Class B Common Stock Generally

 

Except as otherwise provided in our Amended and Restated Certificate of Incorporation or as required by applicable law, the rights of the holders of Class A common stock and Class B common stock are identical, except for the voting rights and conversion, as described above.

 

Distribution rightsSubject to preferences that may be applicable to any outstanding preferred stock and except as otherwise provided in the Amended and Restated Certificate of Incorporation, the holders of Class A common stock and Class B common stock are entitled to receive ratably such dividends, if any, as may be declared from time to time by the Board of Directors out of funds legally available therefor. See “Dividend Policy.” However, a different dividend per share of Class A common stock and Class B common stock may be made if such different dividend is approved in advance by the affirmative vote of the holders of a majority of the outstanding shares of both Class A common stock and Class B common stock, each voting as a separate group. Also, see “Merger or consolidation” below.

 

Rights upon liquidationIn the event of any dissolution, liquidation or winding up of the company, the holders of Class A common stock and Class B common stock are entitled to share ratably in all assets and funds remaining after payment of liabilities, subject to prior distribution rights of preferred stock, if any, then outstanding. However, a different distribution per share of Class A common stock and Class B common stock may be made if such different distribution is approved in advance by the affirmative vote of the holders of a majority of the outstanding shares of both Class A common stock and Class B common stock, each voting as a separate group.

 

Subdivision or combinationShares of Class A common stock and Class B common stock may not be subdivided or combined unless the shares of the other class are concurrently therewith proportionately subdivided or combined in the manner that maintains the same proportionate equity ownership between the holders of the outstanding Class A common stock and Class B common stock on the record date of such subdivision or combination. However, the shares of one class may be subdivided or combined in a different or disproportionate manner if such subdivision or combination is approved in advance by the affirmative vote of the holders of a majority of the outstanding shares of both Class A common stock and Class B common stock, each voting as a separate group.


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Merger or consolidationIn the case of any distribution or payment in respect of the shares of Class A common stock and Class B common stock upon the consolidation or merger of the company with or into any other entity, such distribution or payment shall be made ratably on a per share basis among the holders of Class A common stock and Class B common stock as a single class. However, shares of one such class may receive different or disproportionate distributions or payments in connection with such merger or consolidation if (i) the only difference in the per share distribution to the holders of the Class A common stock and Class B common stock is that any securities distributed to a holder of a share of Class B common stock have ten times the voting power of any securities distributed to the holder of Class A common stock or (ii) such merger or consolidation is approved by the affirmative vote of the holders of a majority of the outstanding shares of both Class A common stock and Class B common stock, each voting as a separate group.

 

Other rightsThe holders of our Class A common stock and Class B common stock have no preemptive, subscription or conversion rights, other than the conversion of Class B common stock into Class A common stock on a one-for-one basis. There are no redemption or sinking fund provisions applicable to the Class A common stock and Class B common stock. The rights, preferences and privileges of holders of our Class A common stock and Class B common stock will be subject to those of the holders of any shares of our preferred stock we may issue in the future.

 

Preferred Stock

 

Our Board of Directors has the authority to issue shares of preferred stock in one or more series and to fix the rights, preferences, privileges and restrictions thereof, including dividend rights, dividend rates, conversion, voting rights, terms of redemption, redemption prices, liquidation preferences and the number of shares constituting any series or the designation of such series, without further vote or action by the stockholders.

 

The issuance of preferred stock may have the effect of delaying, deferring or preventing a change in control of the company without further action by the stockholders and may adversely affect the voting and other rights of the holders of Class B common stock. At present, we have no plans to issue any preferred stock.

 

Warrants to be Issued in This Offering

 

The following summary of certain terms and provisions of the Warrants included in the Common Units and Pre-funded Units offered hereby is not complete and is subject to, and qualified in its entirety by the provisions of the form of Warrant, which is filed as an exhibit hereto. Prospective investors should carefully review the terms and provisions set forth in the form of Warrant.

 

Exercisability. The Warrants are exercisable immediately and at any time up to the date that is five years after their original issuance. The Warrants will be exercisable, at the option of each holder, in whole or in part by delivering to us a duly executed exercise notice and, at any time a registration statement registering the issuance of the shares of common stock underlying the Warrants under the Securities Act is effective and available for the issuance of such shares, or an exemption from registration under the Securities Act is available for the issuance of such shares, by payment in full in immediately available funds for the number of shares of common stock purchased upon such exercise. No fractional shares of common stock will be issued in connection with the exercise of a Warrant.

 

Exercise Limitation. A holder will not have the right to exercise any portion of the Warrant if the holder (together with its affiliates) would beneficially own in excess of 4.99% of the number of shares of our common stock outstanding immediately after giving effect to the exercise, as such percentage ownership is determined in accordance with the terms of the Warrants. However, any holder may increase or decrease such percentage to any other percentage not in excess of 9.99%, provided that any increase in such percentage shall not be effective until 61 days following notice from the holder to us.


84


 

Exercise Price. The exercise price per whole share of common stock purchasable upon exercise of the Warrants is equal to 100% of the public offering price of the Common Unit. The exercise price is subject to appropriate adjustment in the event of certain stock dividends and distributions, stock splits, stock combinations, reclassifications or similar events affecting our common stock and also upon any distributions of assets, including cash, stock or other property to our stockholders. The exercise price will also be downward adjusted if we, or through a subsidiary, sell or enter into an agreement to sell, grant an option to sell, reprice an outstanding security to acquire Class A common stock at a price less than the exercise price. The exercise price will adjust downward to the price of the newly issued security or adjusted price of the outstanding security, but will not adjust to less than a floor price of $3.13, which is subject to adjustment for stock splits, combinations and recapitalizations, as above. The downward adjustment will not be made if the Company enters into certain delineated types of transactions, including employment related option and similar security grants, exercise of such options and security grants, exercises of currently outstanding securities so long as not repriced, and issuances for acquisitions and strategic transactions.

 

Subject to certain exemptions outlined in the Warrant, for a period of two years from the date of issuance of the Warrant, if the Company shall sell, enter into an agreement to sell, or grant any option to purchase, or sell, enter into an agreement to sell, or grant any right to reprice, or otherwise dispose of or issue (or announce any offer, sale, grant or any option to purchase or other disposition) any Class A common stock or convertible security, at an effective price per share less than the exercise price of the Warrant then in effect, or a Dilutive Issuance, the exercise price of the Warrant shall be reduced to equal the effective price per share in such Dilutive Issuance; provided, however, that in no event shall the exercise price of the Warrant be reduced to an exercise price lower than 50% of Initial Exercise Price. On the date that is 90 calendar days immediately following the initial issuance date of the Warrants, the exercise price of the Warrants will adjust to be equal to the Reset Price, provided that such value is less than the exercise price in effect on that date. The Reset Price is equal to the greater of (a) 50% of the Initial Exercise Price (as adjusted for share splits, share dividends, recapitalizations and similar events pursuant to terms of the Warrants) of the Warrants on the issuance date or (b) 100% of the lowest volume weighted average price per share of Class A common stock occurring during the 90 calendar days following the issuance date of the Warrants. The lowest Reset Price is $3.13, which is 50% of the offering price, based on an assumed public offering price of $6.25 per Common Unit, the midpoint of the price range of the Common Units.

 

Redemption. The Warrants will be subject to redemption at the option of the Company at any time which they are exercisable and prior to their expiration at the price of $0.01 per share provided our Class A common stock’s volume weighted average price over ten consecutive days prior to the notice of redemption is at least $12.50 (200% of the initial exercise price of the Warrants). In addition to the volume weighted average price condition, the redemption shall only be permitted if (i) no Equity Conditions Failure exists, (ii) (x) there is an effective registration statement, and current prospectus relating thereto, covering the Class A common stock issuable upon exercise of the Warrants, or (y) the Company elects to require the exercise of the Warrants via cashless exercise (as further described in the Warrants), and (iii) if and when the Warrants become redeemable by the Company, the Company may not redeem if (a) the issuance of Class A common stock upon exercise of the Warrants is not exempt from registration or qualification under state blue sky laws or the Company is unable to effect such registration or qualification, or (b) the exercise would cause a holder of Warrants to exceed the Redemption Limitation.

 

As defined in the Warrants:

 

Equity Conditions Failure means that on any day during the period commencing ten (10) Trading Days prior to the applicable Redemption Notice Date through and including the applicable Redemption Date, the Equity Conditions have not been satisfied (or waived in writing by the Holder).

 

Equity Conditions means, with respect to any Redemption Notice Date: (i) on such date one or more registration statements (each, the “Redemption Registration Statement”) shall be effective and the prospectus contained therein shall be available on such date (with, for the avoidance of doubt, any shares of Class A common stock previously issued pursuant to such prospectus deemed unavailable) for the issuance of all the shares of Class A common stock issuable upon exercise of this Warrant and other warrants issued pursuant to the Underwriting Agreement (collectively, the “Registered Warrants”) in connection with the Redemption (such applicable aggregate number of shares of Class A common stock, each, a “Required Minimum Securities Amount”); (ii) on each day during the period beginning thirty (30) calendar days prior to the applicable Redemption Notice Date and ending on and including the applicable Redemption Notice Date (the “Equity Conditions Measuring Period”), the shares of Class A common stock (including the shares of


85


Class A common stock to be issued in the Redemption) is listed or designated for quotation (as applicable) on a Trading Market and shall not have been suspended from trading on a Trading Market (other than suspensions of not more than two (2) days and occurring prior to the applicable date of determination due to business announcements by the Company) nor shall delisting or suspension by a Trading Market have been threatened (with a reasonable prospect of delisting occurring after giving effect to all applicable notice, appeal, compliance and hearing periods) or reasonably likely to occur or pending as evidenced by (A) a writing by such Trading Market or (B) the Company falling below the minimum listing maintenance requirements of the Trading Market on which the shares of Class A common stock is then listed or designated for quotation (as applicable); (iii) during the Equity Conditions Measuring Period, the Company shall have delivered all Warrant Shares issuable upon exercise of this Warrant on a timely basis as set forth in Section 2 hereof and all other share capital required to be delivered by the Company on a timely basis as set forth in the Underwriting Agreement; (iv) the Required Minimum Securities Amount of shares of Class A common stock to be issued in connection with the Redemption may be issued in full without violating the rules or regulations of the Trading Market on which the shares of Class A common stock is then listed or designated for quotation (as applicable); (v) on each day during the Equity Conditions Measuring Period, no public announcement of a pending, proposed or intended Fundamental Transaction shall have occurred which has not been abandoned, terminated or consummated; (vi) the Company shall have no knowledge of any fact that would reasonably be expected to cause the applicable Redemption Registration Statement to not be effective or the prospectus contained therein to not be available for the issuance of the Required Minimum Securities Amount of shares of Class A common stock in connection with the Redemption; (vii) the Holder shall not be in possession of any material, non-public information provided to any of them by the Company, any of its subsidiaries or any of their respective affiliates, employees, officers, representatives, agents or the like; (viii) on each day during the Equity Conditions Measuring Period, the Company otherwise shall have been in compliance with each, and shall not have breached any representation or warranty in any material respect (other than representations or warranties subject to material adverse effect or materiality, which may not be breached in any respect) or any covenant or other term or condition of this Warrant or the Underwriting Agreement, including, without limitation, the Company shall not have failed to timely make any payment pursuant to this Warrant or the Underwriting Agreement; (ix) on the applicable Redemption Notice Date (A) a sufficient number of shares shall be authorized and reserved in accordance with Section 6(d) and (B) all Warrant Shares to be issued in connection with the event requiring this determination may be issued in full without resulting in a violation of Section 6(d); (x) the issuance of Required Minimum Securities Amount of shares of Class A common stock to be issued in connection with the Redemption will not result in a violation of Section 6(d); (xi) any shares of Class A common stock to be issued in connection with the Redemption may be issued in full without violating Section 2(e) hereof (or the equivalent provisions of any other applicable Registered Warrants), (xii) no bone fide dispute shall exist, by and between any of holder of the Registered Warrants, the Company, the principal Trading Market and/or FINRA with respect to any term or provision of this Warrant or the Underwriting Agreement and (xiii) no Redemption hereunder shall have occurred during the twenty (20) Trading Day period immediately prior to Redemption Notice Date, and (xiv) the shares of Common Stock issuable upon exercise of the Registered Warrants are duly authorized and listed and eligible for trading without restriction on a Trading Market.

 

Redemption Limitation means that number of shares of Class A common stock equal to the Holder’s Beneficial Ownership Limitation less the number of shares of Class A common stock held by the Holder as of the Redemption Date.

 

Beneficial Ownership Limitation shall be  4.99% (or, upon election by a Holder prior to the issuance of any Warrants, 9.99%) of the number of shares of the Class A common Stock outstanding immediately after giving effect to the issuance of shares of Class A common stock issuable upon exercise of the Warrant.

 

Transferability. Subject to applicable laws, the Warrants may be offered for sale, sold, transferred or assigned without our consent.


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Exchange Listing. We have applied to have the Warrants offered in this offering listed on the Nasdaq Capital Market under the symbol “ELGPW”. No assurance can be given that such listing will be approved or that a trading market will develop.

 

Warrant Agent. The Warrants will be issued in registered form under a warrant agency agreement between Colonial Stock Transfer Co, Inc., as warrant agent, and us. The Warrants shall initially be represented only by one or more global warrants deposited with the warrant agent, as custodian on behalf of The Depository Trust Company (“DTC”) and registered in the name of Cede & Co., a nominee of DTC, or as otherwise directed by DTC.

 

Fundamental Transactions. In the event of a fundamental transaction, as described in the Warrants and generally including any reorganization, recapitalization or reclassification of our common stock, the sale, transfer or other disposition of all or substantially all of our properties or assets, our consolidation or merger with or into another person, the acquisition of more than 50% of our outstanding common stock, or any person or group other than the Britt Family becoming the beneficial owner of 50% of the voting power represented by our outstanding common stock, the holders of the Warrants will be entitled to receive upon exercise of the Warrants the kind and amount of securities, cash or other property that the holders would have received had they exercised the Warrants immediately prior to such fundamental transaction.

 

Rights as a Stockholder. Except as otherwise provided in the Warrants or by virtue of such holder’s ownership of shares of our common stock, the holder of a Warrant does not have the rights or privileges of a holder of our common stock, including any voting rights, until the holder exercises the Warrant.

 

Choice of Law and Forum. The Warrants provide that all questions concerning the construction, validity, enforcement and interpretation of such warrants will be governed by and construed and enforced in accordance with the internal laws of the State of New York, without regard to the principles of conflicts of law thereof. The Warrants further provide that the exclusive forum for all legal proceedings concerning the interpretations, enforcement and defense of the transactions contemplated by such warrants shall be state and federal courts sitting in the City of New York, Borough of Manhattan. Notwithstanding the foregoing, the governing law and exclusive forum provisions contained in the Warrants expressly do not apply to any actions arising under the federal securities laws and nothing therein limits or restricts any federal district court in which a holder may bring a claim under the federal securities laws.


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Pre-funded Warrants to be Issued in This Offering

 

The following summary of certain terms and provisions of the Pre-funded Warrants that are being offered hereby is not complete and is subject to, and qualified in its entirety by the provisions of, the Pre-funded Warrant. Prospective investors should carefully review the terms and provisions of the form of Pre-funded Warrant for a complete description of the terms and conditions of the Pre-funded Warrants.

 

Pre-funded. The term “pre-funded” refers to the fact that the purchase price of our Class A common stock in this offering includes almost the entire exercise price that will be paid under the Pre-funded Warrants, except for a nominal remaining exercise price of $0.001. The purpose of the Pre-funded Warrants is to enable investors that may have restrictions on their ability to beneficially own more than 4.99% (or, upon election of the holder, 9.99%) of our outstanding shares of Class A common stock following the consummation of this offering the opportunity to make an investment in the Company without triggering their ownership restrictions, by receiving Pre-funded Warrants in lieu of our Class A common stock which would result in such ownership of more than 4.99% (or 9.99%), and receive the ability to exercise their option to purchase the shares underlying the Pre-funded Warrants at such nominal price at a later date.

 

Duration. The Pre-funded Warrants offered hereby will entitle the holders thereof to purchase our shares of Class A common stock at a nominal exercise price of $0.001 per share, commencing immediately. There is no expiration date for the Pre-funded Warrants.

 

Exercise Limitation. A holder will not have the right to exercise any portion of the Pre-funded Warrant if the holder (together with its affiliates) would beneficially own in excess of 4.99% (or, upon election of the holder, 9.99%) of the number of our shares of Class A common stock outstanding immediately after giving effect to the exercise, as such percentage ownership is determined in accordance with the terms of the Pre-funded Warrants. However, any holder may increase or decrease such percentage (up to 9.99%), provided that any increase will not be effective until the 61st day after such election. It is the responsibility of the holder to determine whether any exercise would exceed the exercise limitation.

 

Exercise Price. The Pre-funded Warrants will have an exercise price of $0.001 per share. The exercise price is subject to appropriate adjustment in the event of certain stock dividends and distributions, stock splits, stock combinations, reclassifications or similar events affecting our common stock and also upon any distributions of assets, including cash, stock or other property to our shareholders.

 

Transferability. Subject to applicable laws, the Pre-funded Warrants may be offered for sale, sold, transferred or assigned without our consent.

 

Absence of Trading Market. There is no established trading market for the Pre-funded Warrants and we do not expect a market to develop. In addition, we do not intend to apply for the listing of the Pre-funded Warrants on any national securities exchange or other trading market. Without an active trading market, the liquidity of the Pre-funded Warrants will be limited.

 

Fundamental Transactions. In the event of a fundamental transaction, generally including any reorganization, recapitalization or reclassification of our common stock, the sale, transfer or other disposition of all or substantially all of our properties or assets, our consolidation, merger, amalgamation or arrangement with or into another person, the acquisition of more than 50% of our outstanding common stock, or any person or group, other than the Britt Family, becoming the beneficial owner of 50% of the voting power represented by our outstanding common stock, the holder will have the right to receive, for each share of Class A common stock that would have been issuable upon such exercise immediately prior to the occurrence of such fundamental transaction, the number of shares of the successor or acquiring corporation or of us if we are the surviving corporation, and any additional consideration receivable as a result of such fundamental transaction by a holder of the number of shares for which the Pre-funded Warrant was exercisable immediately prior to such fundamental transaction.

 

No Rights as a Stockholder. Except as otherwise provided in the Pre-funded Warrants or by virtue of such holder’s ownership of our shares of Class A common stock, the holder of Pre-funded Warrants does not have the rights or privileges of a holder of our common stock, including any voting rights, until the holder exercises the Pre-funded Warrant.


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Choice of Law and Forum. The Pre-funded Warrants provide that all questions concerning the construction, validity, enforcement and interpretation of the Pre-funded Warrants shall be governed by and construed and enforced in accordance with the internal laws of the State of New York, without regard to the principles of conflicts of law thereof. The Pre-funded Warrants further provide that the exclusive forum for all legal proceedings concerni