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Form 13F-HR HOLDERNESS INVESTMENTS For: Jun 30

August 15, 2022 2:01 PM EDT

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The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F COVER PAGE

OMB APPROVAL
OMB Number: 3235-0006
Expires: July 31, 2015
Estimated average burden
hours per response: 23.8

Report for the Calendar Year or Quarter Ended: 06-30-2022
Check here if Amendment   Amendment Number:
This Amendment (Check only one.):   is a restatement.
  adds new holdings entries.
Institutional Investment Manager Filing this Report:
Name: HOLDERNESS INVESTMENTS CO
Address: 2102 N. ELM ST.
SUITE C
GREENSBORO , NC27408
Form 13F File Number: 028-10263

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

Person Signing this Report on Behalf of Reporting Manager:
Name: Kim Cummings Eder
Title: VP/CCO
Phone: 3365741400
Signature, Place, and Date of Signing:
Kim Cummings Eder Greensboro , NC 08-15-2022
[Signature] [City, State] [Date]
Report Type (Check only one.):
X 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.)
  13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).)
  13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)
Form 13F Summary Page
Report Summary:
Number of Other Included Managers: 0
Form 13F Information Table Entry Total: 192
Form 13F Information Table Value Total: 239,591
(thousands)
List of Other Managers Reporting for this Manager:
[If there are no entries in this list, omit this section.]
Form 13F File Number Name

List of Other Included Managers:
Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.
[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]
No. Form 13F File Number Name

The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE

OMB APPROVAL
OMB Number: 3235-0006
Expires: July 31, 2015
Estimated average burden
hours per response: 23.8

COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6 COLUMN 7 COLUMN 8
VALUE SHRS OR SH/ PUT/ INVESTMENT OTHER VOTING AUTHORITY
NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DISCRETION MANAGER SOLE SHARED NONE
3M CO COM 88579Y101 1,001 7,737 SH SOLE 0 0 7,737
ABBOTT LABS COM 002824100 659 6,066 SH SOLE 0 0 6,066
ABBVIE INC COM 00287Y109 3,848 25,125 SH SOLE 0 0 25,125
ACTIVISION BLIZZARD INC COM 00507V109 345 4,437 SH SOLE 0 0 4,437
ADVANCED MICRO DEVICES INC COM 007903107 388 5,072 SH SOLE 0 0 5,072
ALPHABET INC CAP STK CL C 02079K107 2,207 1,009 SH SOLE 0 0 1,009
ALPHABET INC CAP STK CL A 02079K305 4,457 2,045 SH SOLE 0 0 2,045
ALTRIA GROUP INC COM 02209S103 408 9,768 SH SOLE 0 0 9,768
AMAZON COM INC COM 023135106 10,536 99,200 SH SOLE 0 0 99,200
AMERICAN ELEC PWR CO INC COM 025537101 288 3,003 SH SOLE 0 0 3,003
AMGEN INC COM 031162100 1,198 4,925 SH SOLE 0 0 4,925
APPLE INC COM 037833100 13,882 101,538 SH SOLE 0 0 101,538
APPLIED MATLS INC COM 038222105 6,444 70,827 SH SOLE 0 0 70,827
ASML HOLDING N V N Y REGISTRY SHS N07059210 205 430 SH SOLE 0 0 430
AT&T INC COM 00206R102 1,385 66,055 SH SOLE 0 0 66,055
AVERY DENNISON CORP COM 053611109 1,074 6,638 SH SOLE 0 0 6,638
BECTON DICKINSON & CO COM 075887109 242 980 SH SOLE 0 0 980
BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 1,840 6,741 SH SOLE 0 0 6,741
BK OF AMERICA CORP COM 060505104 2,093 67,232 SH SOLE 0 0 67,232
BLACKROCK INC COM 09247X101 379 622 SH SOLE 0 0 622
BLACKSTONE INC COM 09260D107 2,609 28,596 SH SOLE 0 0 28,596
BOEING CO COM 097023105 1,516 11,091 SH SOLE 0 0 11,091
BOOKING HOLDINGS INC COM 09857L108 560 320 SH SOLE 0 0 320
BRISTOL-MYERS SQUIBB CO COM 110122108 2,120 27,530 SH SOLE 0 0 27,530
BROADCOM INC COM 11135F101 1,454 2,993 SH SOLE 0 0 2,993
C H ROBINSON WORLDWIDE INC COM NEW 12541W209 428 4,218 SH SOLE 0 0 4,218
CADENCE DESIGN SYSTEM INC COM 127387108 556 3,704 SH SOLE 0 0 3,704
CARRIER GLOBAL CORPORATION COM 14448C104 467 13,087 SH SOLE 0 0 13,087
CATERPILLAR INC COM 149123101 1,750 9,789 SH SOLE 0 0 9,789
CHEVRON CORP NEW COM 166764100 1,590 10,985 SH SOLE 0 0 10,985
CIRRUS LOGIC INC COM 172755100 3,471 47,844 SH SOLE 0 0 47,844
CISCO SYS INC COM 17275R102 2,934 68,815 SH SOLE 0 0 68,815
CLOROX CO DEL COM 189054109 218 1,547 SH SOLE 0 0 1,547
CMC MATERIALS INC COM 12571T100 235 1,345 SH SOLE 0 0 1,345
COCA COLA CO COM 191216100 2,054 32,649 SH SOLE 0 0 32,649
COGNIZANT TECHNOLOGY SOLUTIO CL A 192446102 274 4,061 SH SOLE 0 0 4,061
COMCAST CORP NEW CL A 20030N101 1,091 27,804 SH SOLE 0 0 27,804
CONOCOPHILLIPS COM 20825C104 681 7,580 SH SOLE 0 0 7,580
CONSOLIDATED EDISON INC COM 209115104 323 3,400 SH SOLE 0 0 3,400
CORNING INC COM 219350105 1,253 39,768 SH SOLE 0 0 39,768
CORTEVA INC COM 22052L104 578 10,669 SH SOLE 0 0 10,669
COSTCO WHSL CORP NEW COM 22160K105 741 1,546 SH SOLE 0 0 1,546
CROWDSTRIKE HLDGS INC CL A 22788C105 296 1,754 SH SOLE 0 0 1,754
CSX CORP COM 126408103 422 14,512 SH SOLE 0 0 14,512
CVS HEALTH CORP COM 126650100 1,087 11,730 SH SOLE 0 0 11,730
DANAHER CORPORATION COM 235851102 931 3,672 SH SOLE 0 0 3,672
DEERE & CO COM 244199105 911 3,042 SH SOLE 0 0 3,042
DELL TECHNOLOGIES INC CL C 24703L202 515 11,155 SH SOLE 0 0 11,155
DIGITAL RLTY TR INC COM 253868103 868 6,684 SH SOLE 0 0 6,684
DISNEY WALT CO COM 254687106 847 8,971 SH SOLE 0 0 8,971
DOLLAR GEN CORP NEW COM 256677105 238 970 SH SOLE 0 0 970
DOLLAR TREE INC COM 256746108 310 1,991 SH SOLE 0 0 1,991
DOMINION ENERGY INC COM 25746U109 1,050 13,155 SH SOLE 0 0 13,155
DOVER CORP COM 260003108 275 2,264 SH SOLE 0 0 2,264
DOW INC COM 260557103 1,413 27,369 SH SOLE 0 0 27,369
DUKE ENERGY CORP NEW COM NEW 26441C204 4,523 42,190 SH SOLE 0 0 42,190
DUPONT DE NEMOURS INC COM 26614N102 570 10,251 SH SOLE 0 0 10,251
EASTMAN CHEM CO COM 277432100 916 10,201 SH SOLE 0 0 10,201
EATON CORP PLC SHS G29183103 1,660 13,178 SH SOLE 0 0 13,178
ELECTRONIC ARTS INC COM 285512109 408 3,351 SH SOLE 0 0 3,351
ELEVANCE HEALTH INC COM 036752103 436 903 SH SOLE 0 0 903
EMERSON ELEC CO COM 291011104 626 7,868 SH SOLE 0 0 7,868
ENBRIDGE INC COM 29250N105 1,175 27,814 SH SOLE 0 0 27,814
ENERGY TRANSFER L P COM UT LTD PTN 29273V100 535 53,651 SH SOLE 0 0 53,651
EXTRA SPACE STORAGE INC COM 30225T102 298 1,752 SH SOLE 0 0 1,752
EXXON MOBIL CORP COM 30231G102 3,191 37,263 SH SOLE 0 0 37,263
FEDEX CORP COM 31428X106 1,122 4,951 SH SOLE 0 0 4,951
FIRST CTZNS BANCSHARES INC N CL A 31946M103 396 606 SH SOLE 0 0 606
FISERV INC COM 337738108 205 2,305 SH SOLE 0 0 2,305
FREEPORT-MCMORAN INC CL B 35671D857 266 9,088 SH SOLE 0 0 9,088
GENERAL DYNAMICS CORP COM 369550108 662 2,994 SH SOLE 0 0 2,994
GENERAL MLS INC COM 370334104 777 10,302 SH SOLE 0 0 10,302
GENUINE PARTS CO COM 372460105 790 5,941 SH SOLE 0 0 5,941
GILEAD SCIENCES INC COM 375558103 649 10,494 SH SOLE 0 0 10,494
GLOBAL X FDS AUTONMOUS EV ETF 37954Y624 295 13,762 SH SOLE 0 0 13,762
GOLDMAN SACHS GROUP INC COM 38141G104 463 1,560 SH SOLE 0 0 1,560
HALLIBURTON CO COM 406216101 587 18,732 SH SOLE 0 0 18,732
HOME DEPOT INC COM 437076102 4,928 17,968 SH SOLE 0 0 17,968
HONEYWELL INTL INC COM 438516106 2,448 14,084 SH SOLE 0 0 14,084
ILLINOIS TOOL WKS INC COM 452308109 786 4,315 SH SOLE 0 0 4,315
INTEL CORP COM 458140100 2,970 79,391 SH SOLE 0 0 79,391
INTERNATIONAL BUSINESS MACHS COM 459200101 2,055 14,553 SH SOLE 0 0 14,553
INTERNATIONAL PAPER CO COM 460146103 790 18,880 SH SOLE 0 0 18,880
INVESCO QQQ TR UNIT SER 1 46090E103 4,240 15,126 SH SOLE 0 0 15,126
IRON MTN INC NEW COM 46284V101 1,616 33,196 SH SOLE 0 0 33,196
ISHARES TR MSCI EAFE ETF 464287465 226 3,609 SH SOLE 0 0 3,609
ISHARES TR RUS TOP 200 ETF 464289446 282 3,143 SH SOLE 0 0 3,143
ISHARES TR IBOXX INV CP ETF 464287242 335 3,046 SH SOLE 0 0 3,046
ISHARES TR COHEN STEER REIT 464287564 364 5,984 SH SOLE 0 0 5,984
ISHARES TR U.S. UTILITS ETF 464287697 1,542 18,018 SH SOLE 0 0 18,018
ISHARES U S ETF TR EVOLVED FINLS 46431W655 436 15,826 SH SOLE 0 0 15,826
JOHNSON & JOHNSON COM 478160104 4,121 23,215 SH SOLE 0 0 23,215
JPMORGAN CHASE & CO COM 46625H100 2,128 18,895 SH SOLE 0 0 18,895
KIMBERLY-CLARK CORP COM 494368103 461 3,409 SH SOLE 0 0 3,409
KLA CORP COM NEW 482480100 1,048 3,284 SH SOLE 0 0 3,284
KONINKLIJKE PHILIPS N V NY REGIS SHS NEW 500472303 433 20,100 SH SOLE 0 0 20,100
KRAFT HEINZ CO COM 500754106 203 5,311 SH SOLE 0 0 5,311
KROGER CO COM 501044101 201 4,237 SH SOLE 0 0 4,237
L3HARRIS TECHNOLOGIES INC COM 502431109 422 1,748 SH SOLE 0 0 1,748
LABORATORY CORP AMER HLDGS COM NEW 50540R409 1,111 4,739 SH SOLE 0 0 4,739
LAM RESEARCH CORP COM 512807108 237 556 SH SOLE 0 0 556
LILLY ELI & CO COM 532457108 237 730 SH SOLE 0 0 730
LINCOLN NATL CORP IND COM 534187109 599 12,802 SH SOLE 0 0 12,802
LINDE PLC SHS G5494J103 525 1,825 SH SOLE 0 0 1,825
LOCKHEED MARTIN CORP COM 539830109 1,243 2,891 SH SOLE 0 0 2,891
LOWES COS INC COM 548661107 2,170 12,422 SH SOLE 0 0 12,422
MAGELLAN MIDSTREAM PRTNRS LP COM UNIT RP LP 559080106 289 6,050 SH SOLE 0 0 6,050
MAGNA INTL INC COM 559222401 383 6,975 SH SOLE 0 0 6,975
MARRIOTT INTL INC NEW CL A 571903202 384 2,821 SH SOLE 0 0 2,821
MASTERCARD INCORPORATED CL A 57636Q104 1,923 6,095 SH SOLE 0 0 6,095
MCDONALDS CORP COM 580135101 2,725 11,039 SH SOLE 0 0 11,039
MCKESSON CORP COM 58155Q103 1,257 3,853 SH SOLE 0 0 3,853
MERCK & CO INC COM 58933Y105 3,226 35,388 SH SOLE 0 0 35,388
META PLATFORMS INC CL A 30303M102 1,411 8,749 SH SOLE 0 0 8,749
MICRON TECHNOLOGY INC COM 595112103 236 4,266 SH SOLE 0 0 4,266
MICROSOFT CORP COM 594918104 14,542 56,621 SH SOLE 0 0 56,621
MONDELEZ INTL INC CL A 609207105 727 11,701 SH SOLE 0 0 11,701
NEXTERA ENERGY INC COM 65339F101 342 4,420 SH SOLE 0 0 4,420
NORFOLK SOUTHN CORP COM 655844108 263 1,159 SH SOLE 0 0 1,159
NORTHROP GRUMMAN CORP COM 666807102 999 2,088 SH SOLE 0 0 2,088
NOVARTIS AG SPONSORED ADR 66987V109 726 8,592 SH SOLE 0 0 8,592
NOVO-NORDISK A S ADR 670100205 429 3,850 SH SOLE 0 0 3,850
NVIDIA CORPORATION COM 67066G104 3,293 21,722 SH SOLE 0 0 21,722
OLD DOMINION FREIGHT LINE IN COM 679580100 345 1,347 SH SOLE 0 0 1,347
ON SEMICONDUCTOR CORP COM 682189105 279 5,550 SH SOLE 0 0 5,550
ORACLE CORP COM 68389X105 2,201 31,497 SH SOLE 0 0 31,497
OTIS WORLDWIDE CORP COM 68902V107 440 6,223 SH SOLE 0 0 6,223
PALO ALTO NETWORKS INC COM 697435105 333 675 SH SOLE 0 0 675
PAYCHEX INC COM 704326107 382 3,356 SH SOLE 0 0 3,356
PEPSICO INC COM 713448108 1,756 10,539 SH SOLE 0 0 10,539
PFIZER INC COM 717081103 5,875 112,045 SH SOLE 0 0 112,045
PHILIP MORRIS INTL INC COM 718172109 373 3,780 SH SOLE 0 0 3,780
PNC FINL SVCS GROUP INC COM 693475105 433 2,743 SH SOLE 0 0 2,743
PPG INDS INC COM 693506107 237 2,077 SH SOLE 0 0 2,077
PRINCIPAL FINANCIAL GROUP IN COM 74251V102 681 10,195 SH SOLE 0 0 10,195
PROCTER AND GAMBLE CO COM 742718109 3,480 24,203 SH SOLE 0 0 24,203
QORVO INC COM 74736K101 1,363 14,452 SH SOLE 0 0 14,452
QUALCOMM INC COM 747525103 790 6,187 SH SOLE 0 0 6,187
QUANTA SVCS INC COM 74762E102 278 2,219 SH SOLE 0 0 2,219
RAYTHEON TECHNOLOGIES CORP COM 75513E101 1,791 18,634 SH SOLE 0 0 18,634
REALTY INCOME CORP COM 756109104 752 11,010 SH SOLE 0 0 11,010
ROYAL BK CDA COM 780087102 532 5,499 SH SOLE 0 0 5,499
SALESFORCE INC COM 79466L302 210 1,275 SH SOLE 0 0 1,275
SCHLUMBERGER LTD COM STK 806857108 439 12,267 SH SOLE 0 0 12,267
SCHWAB STRATEGIC TR US SML CAP ETF 808524607 277 7,114 SH SOLE 0 0 7,114
SCHWAB STRATEGIC TR US MID-CAP ETF 808524508 487 7,768 SH SOLE 0 0 7,768
SCHWAB STRATEGIC TR US DIVIDEND EQ 808524797 635 8,861 SH SOLE 0 0 8,861
SCHWAB STRATEGIC TR US BRD MKT ETF 808524102 833 18,860 SH SOLE 0 0 18,860
SCHWAB STRATEGIC TR US LRG CAP ETF 808524201 927 20,749 SH SOLE 0 0 20,749
SELECT SECTOR SPDR TR SBI INT-UTILS 81369Y886 278 3,965 SH SOLE 0 0 3,965
SERVICENOW INC COM 81762P102 216 455 SH SOLE 0 0 455
SKYWORKS SOLUTIONS INC COM 83088M102 421 4,548 SH SOLE 0 0 4,548
SONOCO PRODS CO COM 835495102 467 8,182 SH SOLE 0 0 8,182
SOUTHERN CO COM 842587107 1,715 24,047 SH SOLE 0 0 24,047
SPDR DOW JONES INDL AVERAGE UT SER 1 78467X109 340 1,106 SH SOLE 0 0 1,106
SPDR S&P 500 ETF TR TR UNIT 78462F103 764 2,025 SH SOLE 0 0 2,025
STARBUCKS CORP COM 855244109 295 3,866 SH SOLE 0 0 3,866
STRYKER CORPORATION COM 863667101 651 3,271 SH SOLE 0 0 3,271
SYNAPTICS INC COM 87157D109 270 2,285 SH SOLE 0 0 2,285
SYSCO CORP COM 871829107 364 4,300 SH SOLE 0 0 4,300
TARGET CORP COM 87612E106 443 3,138 SH SOLE 0 0 3,138
TESLA INC COM 88160R101 372 553 SH SOLE 0 0 553
TEXAS INSTRS INC COM 882508104 1,086 7,070 SH SOLE 0 0 7,070
THERMO FISHER SCIENTIFIC INC COM 883556102 833 1,533 SH SOLE 0 0 1,533
TRACTOR SUPPLY CO COM 892356106 361 1,860 SH SOLE 0 0 1,860
TRANE TECHNOLOGIES PLC SHS G8994E103 514 3,959 SH SOLE 0 0 3,959
TRUIST FINL CORP COM 89832Q109 2,115 44,601 SH SOLE 0 0 44,601
UNITED PARCEL SERVICE INC CL B 911312106 209 1,145 SH SOLE 0 0 1,145
UNITEDHEALTH GROUP INC COM 91324P102 4,999 9,732 SH SOLE 0 0 9,732
V F CORP COM 918204108 499 11,302 SH SOLE 0 0 11,302
VANGUARD ADMIRAL FDS INC 500 GRTH IDX F 921932505 266 1,222 SH SOLE 0 0 1,222
VANGUARD INDEX FDS SMALL CP ETF 922908751 276 1,565 SH SOLE 0 0 1,565
VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 312 900 SH SOLE 0 0 900
VANGUARD INDEX FDS GROWTH ETF 922908736 330 1,479 SH SOLE 0 0 1,479
VANGUARD INDEX FDS MCAP VL IDXVIP 922908512 429 3,313 SH SOLE 0 0 3,313
VANGUARD INDEX FDS VALUE ETF 922908744 489 3,709 SH SOLE 0 0 3,709
VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 511 3,561 SH SOLE 0 0 3,561
VANGUARD WHITEHALL FDS HIGH DIV YLD 921946406 805 7,917 SH SOLE 0 0 7,917
VANGUARD WORLD FDS FINANCIALS ETF 92204A405 245 3,175 SH SOLE 0 0 3,175
VANGUARD WORLD FDS MATERIALS ETF 92204A801 271 1,690 SH SOLE 0 0 1,690
VANGUARD WORLD FDS INF TECH ETF 92204A702 279 855 SH SOLE 0 0 855
VANGUARD WORLD FDS ENERGY ETF 92204A306 680 6,836 SH SOLE 0 0 6,836
VERIZON COMMUNICATIONS INC COM 92343V104 5,026 99,033 SH SOLE 0 0 99,033
VISA INC COM CL A 92826C839 1,225 6,220 SH SOLE 0 0 6,220
VMWARE INC CL A COM 928563402 732 6,419 SH SOLE 0 0 6,419
VODAFONE GROUP PLC NEW SPONSORED ADR 92857W308 401 25,735 SH SOLE 0 0 25,735
WALMART INC COM 931142103 929 7,639 SH SOLE 0 0 7,639
WARNER BROS DISCOVERY INC COM SER A 934423104 214 15,958 SH SOLE 0 0 15,958
WASTE MGMT INC DEL COM 94106L109 254 1,660 SH SOLE 0 0 1,660
WELLS FARGO CO NEW COM 949746101 1,019 26,027 SH SOLE 0 0 26,027
WISDOMTREE TR EUROPE HEDGED EQ 97717X701 458 6,992 SH SOLE 0 0 6,992
ZEBRA TECHNOLOGIES CORPORATI CL A 989207105 292 992 SH SOLE 0 0 992


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