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Form 13F-HR GREENWOOD CAPITAL ASSOCI For: Dec 31

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February 13, 2017 4:24 PM EST

The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F COVER PAGE
OMB APPROVAL
OMB Number: 3235-0006
Expires: July 31, 2015
Estimated average burden
hours per response: 23.8
Report for the Calendar Year or Quarter Ended: 12-31-2016
Check here if Amendment   Amendment Number:
This Amendment (Check only one.):   is a restatement.
  adds new holdings entries.
Institutional Investment Manager Filing this Report:
Name: GREENWOOD CAPITAL ASSOCIATES LLC
Address: P O BOX 3181
GREENWOOD , SC29648
Form 13F File Number: 028-06727

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

Person Signing this Report on Behalf of Reporting Manager:
Name: Denise Lollis
Title: CCO
Phone: 864-941-4097
Signature, Place, and Date of Signing:
Denise Lollis Greenwood , SC 02-13-2017
[Signature] [City, State] [Date]
Report Type (Check only one.):
X 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.)
  13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).)
  13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)
Form 13F Summary Page
Report Summary:
Number of Other Included Managers: 0
Form 13F Information Table Entry Total: 665096
Form 13F Information Table Value Total: 354,200
(thousands)
List of Other Managers Reporting for this Manager:
[If there are no entries in this list, omit this section.]
Form 13F File Number Name

List of Other Included Managers:
Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.
[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]
No. Form 13F File Number Name

The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE
OMB APPROVAL
OMB Number: 3235-0006
Expires: July 31, 2015
Estimated average burden
hours per response: 23.8
COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6 COLUMN 7 COLUMN 8
VALUE SHRS OR SH/ PUT/ INVESTMENT OTHER VOTING AUTHORITY
NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DISCRETION MANAGER SOLE SHARED NONE
DIXIE GROUP INC CLASS A 255519100 46 12,698 SH SOLE 12,698 0 0
SEQUENTIAL BRNDS GR COM USD0.001 81734P107 86 18,453 SH SOLE 18,453 0 0
THERAPEUTICSMD INC COMMON STOCK 88338N107 100 17,287 SH SOLE 17,287 0 0
ULTRA CLEAN HLDGS COMMON 90385V107 104 10,742 SH SOLE 10,742 0 0
HARSCO CORP COMMON 415864107 143 10,499 SH SOLE 10,499 0 0
WEATHERFORD INTL PLC ORDINARY SHARES G48833100 163 32,705 SH SOLE 32,705 0 0
RING ENERGY INC COMMON 76680V108 169 13,046 SH SOLE 13,046 0 0
MARVELL TECH GRP LTD COMMON G5876H105 186 13,415 SH SOLE 13,415 0 0
AMC NETWORKS INC CLASS A 00164V103 200 3,820 SH SOLE 3,820 0 0
CHIPOTLE MEXICAN GRL COMMON 169656105 200 530 SH SOLE 530 0 0
ALEXION PHARM INC COMMON 015351109 202 1,653 SH SOLE 1,653 0 0
ALKERMES PLC ORDINARY G01767105 202 3,640 SH SOLE 3,640 0 0
STEEL DYNAMICS INC COMMON 858119100 202 5,690 SH SOLE 5,690 0 0
OMEGA HEALTHCARE INV COMMON 681936100 204 6,518 SH SOLE 6,518 0 0
REPUBLIC SVCS INC COMMON 760759100 205 3,600 SH SOLE 3,600 0 0
FLUOR CORPORATION COMMON 343412102 206 3,926 SH SOLE 3,926 0 0
NORFOLK SOUTHERN COMMON 655844108 206 1,910 SH SOLE 1,910 0 0
HOLLYFRONTIER CORP COMMON 436106108 207 6,329 SH SOLE 6,329 0 0
OCLARO INC COMMON 67555N206 208 23,288 SH SOLE 23,288 0 0
BELDEN INC COMMON 077454106 211 2,826 SH SOLE 2,826 0 0
SCOTTS MIRACLE-GRO CLASS A 810186106 211 2,208 SH SOLE 2,208 0 0
BEACON ROOFING SUP COMMON 073685109 214 4,652 SH SOLE 4,652 0 0
LENNAR CORP CLASS A 526057104 214 4,975 SH SOLE 4,975 0 0
CANTEL MEDICAL CORP COMMON 138098108 215 2,732 SH SOLE 2,732 0 0
GRANITE CONSTR INC COMMON 387328107 216 3,926 SH SOLE 3,926 0 0
KEARNY FINL CORP MD COM USD0.10 48716P108 217 13,986 SH SOLE 13,986 0 0
MUELLER WTR PRODS COMMON 624758108 217 16,318 SH SOLE 16,318 0 0
BERRY PLASTICS GRO COMMON 08579W103 219 4,496 SH SOLE 4,496 0 0
ISHARES SELECT DIVID ETF 464287168 219 2,477 SH SOLE 2,477 0 0
JACOBS ENGR GROUP COMMON 469814107 220 3,860 SH SOLE 3,860 0 0
COHERENT INC COMMON 192479103 223 1,621 SH SOLE 1,621 0 0
RALPH LAUREN CORP CLASS A 751212101 226 2,505 SH SOLE 2,505 0 0
INCYTE CORPORATION COMMON 45337C102 227 2,268 SH SOLE 2,268 0 0
US CONCRETE INC COMMON 90333L201 232 3,546 SH SOLE 3,546 0 0
PENTAIR PLC COMMON G7S00T104 234 4,175 SH SOLE 4,175 0 0
EAGLE MATERIALS COMMON 26969P108 237 2,402 SH SOLE 2,402 0 0
WINTRUST FINL CORP COMMON 97650W108 240 3,303 SH SOLE 3,303 0 0
TEXTRON INC COMMON 883203101 242 4,975 SH SOLE 4,975 0 0
GRAPHIC PACKGNG HLD COMMON 388689101 244 19,575 SH SOLE 19,575 0 0
SCANA CORPORATION COMMON 80589M102 245 3,347 SH SOLE 3,347 0 0
ADV MICRO DEVICES COMMON 007903107 253 22,290 SH SOLE 22,290 0 0
ICON PLC ORDINARY G4705A100 260 3,462 SH SOLE 3,462 0 0
PAYCHEX INC COMMON 704326107 267 4,390 SH SOLE 4,390 0 0
ISHARES LATN AMER 40 ETF 464287390 270 9,775 SH SOLE 9,775 0 0
EXXON MOBIL CORP COMMON 30231G102 271 3,000 SH SOLE 3,000 0 0
OXFORD INDS INC COMMON 691497309 277 4,603 SH SOLE 4,603 0 0
HARRIS CORP DEL COMMON 413875105 278 2,709 SH SOLE 2,709 0 0
SIRIUS XM HLDG COMMON 82968B103 278 62,525 SH SOLE 62,525 0 0
SMUCKER J M CO COMMON 832696405 282 2,200 SH SOLE 2,200 0 0
CELANESE CORP SERIES A 150870103 284 3,605 SH SOLE 3,605 0 0
FABRINET COMMON G3323L100 284 7,038 SH SOLE 7,038 0 0
BNC BANCORP COMMON 05566T101 290 9,087 SH SOLE 9,087 0 0
NXP SEMICONDUCTR COMMON N6596X109 292 2,975 SH SOLE 2,975 0 0
THE HERSHEY COMPANY COMMON 427866108 295 2,855 SH SOLE 2,855 0 0
HOLOGIC INC COMMON 436440101 301 7,510 SH SOLE 7,510 0 0
FIFTH THIRD BANCORP COMMON 316773100 304 11,270 SH SOLE 11,270 0 0
DR PEPPER SNAPPLE COMMON 26138E109 306 3,380 SH SOLE 3,380 0 0
CALLON PETROLEUM CO COMMON 13123X102 308 20,068 SH SOLE 20,068 0 0
KNOLL INC COMMON 498904200 314 11,230 SH SOLE 11,230 0 0
PALO ALTO NETWORKS COMMON 697435105 322 2,578 SH SOLE 2,578 0 0
CLOVIS ONCOLOGY COMMON 189464100 323 7,268 SH SOLE 7,268 0 0
MASCO CORP COMMON 574599106 324 10,250 SH SOLE 10,250 0 0
WEYERHAEUSER CO COMMON 962166104 327 10,875 SH SOLE 10,875 0 0
DENTSPLY SIRONA INC COM USD0.01 24906P109 329 5,700 SH SOLE 5,700 0 0
FLOWSERVE CORP COMMON 34354P105 329 6,845 SH SOLE 6,845 0 0
OMNICELL INC COMMON 68213N109 350 10,337 SH SOLE 10,337 0 0
BIOMARIN PHARMAC INC COMMON 09061G101 355 4,290 SH SOLE 4,290 0 0
REGIONS FINL CORP COMMON 7591EP100 356 24,816 SH SOLE 24,816 0 0
SYMANTEC CORP COMMON 871503108 357 14,955 SH SOLE 14,955 0 0
SPDR SERIES TRUST BARCLAYS CONV SECS E 78464A359 361 7,915 SH SOLE 7,915 0 0
VCA INC COMMON 918194101 364 5,303 SH SOLE 5,303 0 0
VANGUARD INDEX TR STOCK MARKET 922908769 369 3,201 SH SOLE 3,201 0 0
WORTHINGTON INDS INC COMMON 981811102 371 7,826 SH SOLE 7,826 0 0
AMERICAN WOODMARK COMMON 030506109 380 5,053 SH SOLE 5,053 0 0
HD SUPPLY INC COM USD0.01 40416M105 381 8,951 SH SOLE 8,951 0 0
INTEGRAT DEVICE TECH COMMON 458118106 389 16,523 SH SOLE 16,523 0 0
ZOETIS INC COMMON 98978V103 391 7,305 SH SOLE 7,305 0 0
LIONS GATE ENTMNT CLASS B NON-VOT SHS 535919500 393 15,982 SH SOLE 15,982 0 0
FORTUNE BRANDS HOM COMMON USD0.01 34964C106 408 7,638 SH SOLE 7,638 0 0
LIONS GATE ENTMNT CLASS A VOTING SHS 535919401 413 15,332 SH SOLE 15,332 0 0
PULTEGROUP INC COMMON 745867101 418 22,755 SH SOLE 22,755 0 0
MAXIM INTEGRATED PRO COMMON 57772K101 431 11,170 SH SOLE 11,170 0 0
HAIN CELESTIAL GROUP COMMON 405217100 462 11,848 SH SOLE 11,848 0 0
INVESCO LTD COMMON G491BT108 463 15,273 SH SOLE 15,273 0 0
SPDR DOW JONES INDL ETF UT SER 1 78467X109 463 2,342 SH SOLE 2,342 0 0
ISHARES TRUST CORE S&P MID-CAP ETF 464287507 464 2,805 SH SOLE 2,805 0 0
HEXCEL CORP COMMON 428291108 469 9,126 SH SOLE 9,126 0 0
AMEREN CORPORATION COMMON 023608102 480 9,145 SH SOLE 9,145 0 0
MICRON TECHNOLOGY COMMON 595112103 494 22,550 SH SOLE 22,550 0 0
MARTIN MARIETTA MATL COMMON 573284106 505 2,277 SH SOLE 2,277 0 0
MERCURY SYSTEMS INC COMMON 589378108 524 17,356 SH SOLE 17,356 0 0
FRANKLIN FINL NETWOR COM ACCRD INVS 35352P104 537 12,828 SH SOLE 12,828 0 0
ISHARES MSCI INDIA INDEX FUND 46429B598 539 20,090 SH SOLE 20,090 0 0
GLOBAL X FDS GBL XFTSE ARGNTNA 20 37950E259 548 23,765 SH SOLE 23,765 0 0
ISHARES FLTG RATE BD ETF 46429B655 554 10,920 SH SOLE 10,920 0 0
PGT INNOVATIONS INC COMMON 69336V101 572 49,958 SH SOLE 49,958 0 0
KEYCORP COMMON 493267108 674 36,872 SH SOLE 36,872 0 0
INVESTORS BANCORP COMMON 46146L101 686 49,141 SH SOLE 49,141 0 0
STERIS PLC SHARES G84720104 933 13,851 SH SOLE 13,851 0 0
GULFPORT ENERGY CORP COMMON 402635304 981 45,326 SH SOLE 45,326 0 0
POWERSHARES GLOBAL ETF TRUS AGG PFD POR 73936T565 1,010 70,994 SH SOLE 70,994 0 0
BOSTON SCIENTIFIC COMMON 101137107 1,021 47,218 SH SOLE 47,218 0 0
CELGENE CORP COMMON 151020104 1,174 10,145 SH SOLE 10,145 0 0
PHILLIPS 66 COMMON 718546104 1,242 14,368 SH SOLE 14,368 0 0
MORGAN STANLEY COMMON 617446448 1,426 33,758 SH SOLE 33,758 0 0
ISHARES GLOBAL MATER ETF 464288695 1,575 28,730 SH SOLE 28,730 0 0
FACEBOOK INC CLASS A 30303M102 1,597 13,880 SH SOLE 13,880 0 0
SELECT SECTOR SPDR MATERIALS 81369Y100 1,611 32,410 SH SOLE 32,410 0 0
IPATH BLOOMBERG ETN IPTH GRNS 06739H305 1,648 58,580 SH SOLE 58,580 0 0
PROCTER & GAMBLE CO COMMON 742718109 1,715 20,393 SH SOLE 20,393 0 0
GILEAD SCIENCES INC COMMON 375558103 1,793 25,044 SH SOLE 25,044 0 0
SELECT SECTOR SPDR SBI INT-ENERGY 81369Y506 1,891 25,105 SH SOLE 25,105 0 0
PAYPAL HLDGS INC COM USD0.0001 70450Y103 1,903 48,209 SH SOLE 48,209 0 0
AMGEN INC COMMON 031162100 2,044 13,981 SH SOLE 13,981 0 0
SOUTH STATE CORP COMMON 840441109 2,199 25,160 SH SOLE 25,160 0 0
MONSANTO CO COMMON 61166W101 2,250 21,388 SH SOLE 21,388 0 0
ETF MSCI ACWI EXUS SPDR INDX SH FUNDS 78463X848 2,253 71,555 SH SOLE 71,555 0 0
ISHARES MSCI EURO FL ETF 464289180 2,259 119,140 SH SOLE 119,140 0 0
MOHAWK INDS INC COMMON 608190104 2,300 11,520 SH SOLE 11,520 0 0
POTASH CORP OF SASK COMMON 73755L107 2,417 133,611 SH SOLE 133,611 0 0
INTEL CORP COMMON 458140100 2,465 67,965 SH SOLE 67,965 0 0
POWERSHARES ETF TR II SENIOR LN PORT 73936Q769 2,468 105,660 SH SOLE 105,660 0 0
BP PLC ADR (6 ORD) 055622104 2,484 66,449 SH SOLE 66,449 0 0
SPDR S&P RETAIL SPDR SERIES TRUST 78464A714 2,521 57,195 SH SOLE 57,195 0 0
OCCIDENTAL PETE CORP COMMON 674599105 2,530 35,525 SH SOLE 35,525 0 0
COMCAST CORP CLASS A 20030N101 2,533 36,678 SH SOLE 36,678 0 0
KRAFT HEINZ CO COMMON USD0.01 500754106 2,537 29,049 SH SOLE 29,049 0 0
MCDONALDS CORP COMMON 580135101 2,553 20,971 SH SOLE 20,971 0 0
POWERSHARES ETF TRII VAR RATE PFD POR 73937B597 2,593 105,351 SH SOLE 105,351 0 0
CHUBB LIMITED COMMON H1467J104 2,602 19,693 SH SOLE 19,693 0 0
RAYTHEON COMMON 755111507 2,612 18,394 SH SOLE 18,394 0 0
BROADCOM LIMITED NPV Y09827109 2,713 15,347 SH SOLE 15,347 0 0
SPDR SERIES TRUST SPDR REGIONAL BKG 78464A698 2,763 49,720 SH SOLE 49,720 0 0
WELLS FARGO & CO COMMON 949746101 2,764 50,152 SH SOLE 50,152 0 0
NIKE INC CLASS B 654106103 2,765 54,401 SH SOLE 54,401 0 0
HOME DEPOT INC COMMON 437076102 2,838 21,164 SH SOLE 21,164 0 0
AUTOMATIC DATA PROC COMMON 053015103 2,917 28,381 SH SOLE 28,381 0 0
LAM RESEARCH CORP COMMON 512807108 2,970 28,094 SH SOLE 28,094 0 0
ELECTRONIC ARTS INC COMMON 285512109 3,047 38,687 SH SOLE 38,687 0 0
BRISTOL MYERS SQUIBB COMMON 110122108 3,059 52,339 SH SOLE 52,339 0 0
CBS CORPORATION CLASS B 124857202 3,081 48,429 SH SOLE 48,429 0 0
WASTE MANAGEMENT INC COMMON 94106L109 3,119 43,979 SH SOLE 43,979 0 0
LOWES CO COMMON 548661107 3,137 44,108 SH SOLE 44,108 0 0
NEXTERA ENERGY INC COMMON 65339F101 3,193 26,732 SH SOLE 26,732 0 0
SPDR SERIES TRUST SHORT TERM HIGH YIEL 78468R408 3,203 115,699 SH SOLE 115,699 0 0
TEXAS INSTRUMENTS COMMON 882508104 3,224 44,182 SH SOLE 44,182 0 0
MEDTRONIC PLC SHS G5960L103 3,271 45,916 SH SOLE 45,916 0 0
EMERSON ELEC CO COMMON 291011104 3,328 59,703 SH SOLE 59,703 0 0
DOW CHEMICAL COMPANY COMMON 260543103 3,409 59,573 SH SOLE 59,573 0 0
INTL BUSINESS MCHN COMMON 459200101 3,414 20,567 SH SOLE 20,567 0 0
ELI LILLY & CO COMMON 532457108 3,516 47,797 SH SOLE 47,797 0 0
SCHLUMBERGER LTD COMMON 806857108 3,663 43,629 SH SOLE 43,629 0 0
EOG RESOURCES INC COMMON 26875P101 3,741 37,002 SH SOLE 37,002 0 0
COSTCO WHSL CORP COMMON 22160K105 3,761 23,492 SH SOLE 23,492 0 0
ALPS ETF TR ALERIAN MLP 00162Q866 3,808 302,260 SH SOLE 302,260 0 0
TIME WARNER INC COMMON 887317303 3,834 39,717 SH SOLE 39,717 0 0
STARBUCKS CORP COMMON 855244109 3,848 69,308 SH SOLE 69,308 0 0
CISCO SYSTEMS INC COMMON 17275R102 3,857 127,632 SH SOLE 127,632 0 0
STANLEY BLACK&DECKR COMMON 854502101 3,934 34,300 SH SOLE 34,300 0 0
SELECT SECTOR SPDR AMEX INDUSTRIAL SEL 81369Y704 3,935 63,250 SH SOLE 63,250 0 0
SELECT SECTOR SPDR AMEX FINANCIAL INDEX 81369Y605 3,958 170,246 SH SOLE 170,246 0 0
MASTERCARD INC CLASS A 57636Q104 4,115 39,858 SH SOLE 39,858 0 0
COCA-COLA CO COMMON 191216100 4,248 102,461 SH SOLE 102,461 0 0
BB&T CORPORATION COMMON 054937107 4,322 91,914 SH SOLE 91,914 0 0
UNION PAC CORP COMMON 907818108 4,425 42,681 SH SOLE 42,681 0 0
SUNTRUST BANKS INC COMMON 867914103 4,554 83,028 SH SOLE 83,028 0 0
QUALCOMM INC COMMON 747525103 4,763 73,058 SH SOLE 73,058 0 0
BLACKROCK INC COMMON 09247X101 4,811 12,642 SH SOLE 12,642 0 0
PEPSICO INC COMMON 713448108 4,856 46,410 SH SOLE 46,410 0 0
CONOCOPHILLIPS COMMON 20825C104 4,886 97,449 SH SOLE 97,449 0 0
JPMORGAN CHASE & CO COMMON 46625H100 4,909 56,895 SH SOLE 56,895 0 0
UNITED PARCEL SERVIC CLASS B 911312106 5,239 45,701 SH SOLE 45,701 0 0
PFIZER INC COMMON 717081103 5,324 163,903 SH SOLE 163,903 0 0
ISHARES INTRM GOV CR ETF 464288612 5,615 51,119 SH SOLE 51,119 0 0
HONEYWELL INTL INC COMMON 438516106 5,739 49,541 SH SOLE 49,541 0 0
GENERAL ELECTRIC CO COMMON 369604103 5,930 187,662 SH SOLE 187,662 0 0
BANK OF AMERICA CORP COMMON 060505104 6,259 283,191 SH SOLE 283,191 0 0
WALGREENS BOOTS ALNC COMMON 931427108 6,365 76,914 SH SOLE 76,914 0 0
ISHARES 1-3 YR CR BD ETF 464288646 6,713 63,971 SH SOLE 63,971 0 0
MICROSOFT CORP COMMON 594918104 7,187 115,655 SH SOLE 115,655 0 0
WALT DISNEY CO COMMON 254687106 7,632 73,229 SH SOLE 73,229 0 0
JOHNSON & JOHNSON COMMON 478160104 7,917 68,721 SH SOLE 68,721 0 0
SELECT SECTOR SPDR SBI INT-TECH 81369Y803 8,008 165,593 SH SOLE 165,593 0 0
ISHARES EMERG MKTS ETF 464287234 8,052 229,994 SH SOLE 229,994 0 0
ISHARES RUSSELL 3000 ETF 464287689 8,710 65,496 SH SOLE 65,496 0 0
APPLE INC COMMON 037833100 8,790 75,893 SH SOLE 75,893 0 0
ALPHABET INC CLASS A 02079K305 9,370 11,824 SH SOLE 11,824 0 0

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