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Form 13F-HR ARGUS INVESTORS' COUNSEL For: Mar 31

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April 19, 2021 11:10 AM EDT

The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F COVER PAGE
OMB APPROVAL
OMB Number: 3235-0006
Expires: July 31, 2015
Estimated average burden
hours per response: 23.8
Report for the Calendar Year or Quarter Ended: 03-31-2021
Check here if Amendment   Amendment Number:
This Amendment (Check only one.):   is a restatement.
  adds new holdings entries.
Institutional Investment Manager Filing this Report:
Name: ARGUS INVESTORS' COUNSEL, INC.
Address: 1266 E. MAIN STREET
SOUND VIEW PLAZA
STAMFORD , CT06902
Form 13F File Number: 028-00542

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

Person Signing this Report on Behalf of Reporting Manager:
Name: Sharon D. Wagoner
Title: Chairman
Phone: 203-548-9885
Signature, Place, and Date of Signing:
Sharon D. Wagoner Stamford , CT 04-19-2021
[Signature] [City, State] [Date]
Report Type (Check only one.):
X 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.)
  13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).)
  13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)
Form 13F Summary Page
Report Summary:
Number of Other Included Managers: 0
Form 13F Information Table Entry Total: 85
Form 13F Information Table Value Total: 247,553
(thousands)
List of Other Managers Reporting for this Manager:
[If there are no entries in this list, omit this section.]
Form 13F File Number Name

List of Other Included Managers:
Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.
[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]
No. Form 13F File Number Name

The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE
OMB APPROVAL
OMB Number: 3235-0006
Expires: July 31, 2015
Estimated average burden
hours per response: 23.8
COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6 COLUMN 7 COLUMN 8
VALUE SHRS OR SH/ PUT/ INVESTMENT OTHER VOTING AUTHORITY
NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DISCRETION MANAGER SOLE SHARED NONE
3M Co COM 88579Y101 3,779 19,615 SH SOLE 18,915 0 700
Abbott Labs COM 002824100 4,221 35,218 SH SOLE 33,627 0 1,591
Activision Blizzard COM 00507V109 3,093 33,256 SH SOLE 29,850 0 3,406
Adobe Inc COM 00724F101 4,927 10,364 SH SOLE 8,196 0 2,168
Air Prods & Chems Inc COM 009158106 3,840 13,650 SH SOLE 13,170 0 480
Allstate Corp COM 020002101 704 6,123 SH SOLE 59 0 6,064
Alphabet Inc COM 02079K305 5,913 2,867 SH SOLE 2,307 0 560
Amazon.com Inc COM 023135106 5,742 1,856 SH SOLE 1,445 0 411
American Express Co COM 025816109 4,211 29,770 SH SOLE 28,695 0 1,075
American Twr Corp-REIT COM 03027X100 4,261 17,826 SH SOLE 16,658 0 1,168
Amgen Inc COM 031162100 4,160 16,720 SH SOLE 16,220 0 500
Analog Devices Inc COM 032654105 974 6,281 SH SOLE 0 0 6,281
Apple Inc COM 037833100 6,010 49,205 SH SOLE 38,089 0 11,116
Archer Daniels Midland COM 039483102 4,205 73,765 SH SOLE 71,165 0 2,600
Autodesk Inc COM 052769106 1,100 3,970 SH SOLE 0 0 3,970
Automatic Data Process COM 053015103 4,451 23,616 SH SOLE 21,432 0 2,184
Becton Dickinson & Co COM 075887109 3,386 13,925 SH SOLE 13,085 0 840
Bio Techne Corp COM 09073M104 1,131 2,962 SH SOLE 0 0 2,962
BlackRock Inc COM 09247X101 5,799 7,691 SH SOLE 6,183 0 1,508
Catalent Inc COM 148806102 899 8,535 SH SOLE 65 0 8,470
Caterpillar Inc COM 149123101 4,687 20,215 SH SOLE 19,565 0 650
Cisco Sys Inc COM 17275R102 4,302 83,200 SH SOLE 80,250 0 2,950
Corning Inc COM 219350105 4,930 113,310 SH SOLE 109,775 0 3,535
Costco Whsl Corp COM 22160K105 4,855 13,775 SH SOLE 10,617 0 3,158
Cummins Inc COM 231021106 860 3,320 SH SOLE 0 0 3,320
Danaher Corp COM 235851102 204 906 SH SOLE 0 0 906
Deere & Co COM 244199105 1,395 3,727 SH SOLE 16 0 3,711
Ecolab Inc COM 278865100 711 3,323 SH SOLE 28 0 3,295
Eli Lilly & Co COM 532457108 1,176 6,296 SH SOLE 105 0 6,191
Emergent BioSolutions COM 29089Q105 661 7,118 SH SOLE 0 0 7,118
Emerson Elec Co COM 291011104 4,439 49,205 SH SOLE 47,470 0 1,735
Estee Lauder Cos COM 518439104 264 909 SH SOLE 38 0 871
Exxon Mobil Corp COM 30231G102 3,693 66,155 SH SOLE 63,680 0 2,475
Facebook Inc COM 30303M102 918 3,115 SH SOLE 70 0 3,045
Fiserv Inc COM 337738108 669 5,617 SH SOLE 0 0 5,617
General Dynamics Corp COM 369550108 4,393 24,195 SH SOLE 23,315 0 880
Home Depot Inc COM 437076102 4,932 16,157 SH SOLE 14,715 0 1,442
Honeywell Intl Inc COM 438516106 253 1,166 SH SOLE 50 0 1,116
IShares Floating Rate Bd ETF COM 46429B655 381 7,512 SH SOLE 532 0 6,980
Illinois Tool Wks Inc COM 452308109 5,548 25,045 SH SOLE 20,280 0 4,765
Intel Corp COM 458140100 4,495 70,240 SH SOLE 67,940 0 2,300
Intercontinental Exchange Inc COM 45866F104 711 6,369 SH SOLE 0 0 6,369
International Bus Mach COM 459200101 2,620 19,660 SH SOLE 19,150 0 510
International Paper Co COM 460146103 4,074 75,350 SH SOLE 72,700 0 2,650
Invesco Preferred ETF COM 46138E511 557 37,165 SH SOLE 3,207 0 33,958
JPMorgan Chase & Co COM 46625H100 4,433 29,120 SH SOLE 27,228 0 1,892
Johnson & Johnson COM 478160104 4,650 28,293 SH SOLE 22,875 0 5,418
Mastercard Inc CL A COM 57636Q104 297 835 SH SOLE 48 0 787
McDonalds Corp COM 580135101 4,104 18,310 SH SOLE 17,725 0 585
Microsoft Corp COM 594918104 5,243 22,238 SH SOLE 19,760 0 2,478
Morgan Stanley COM 617446448 4,403 56,700 SH SOLE 54,800 0 1,900
NextEra Energy Inc COM 65339F101 4,161 55,035 SH SOLE 51,110 0 3,925
Nike Inc COM 654106103 337 2,535 SH SOLE 90 0 2,445
Nucor Corp COM 670346105 5,344 66,580 SH SOLE 64,400 0 2,180
Nvidia Corp COM 67066G104 5,619 10,524 SH SOLE 7,815 0 2,709
Old Dominion Frt Line COM 679580100 960 3,994 SH SOLE 0 0 3,994
PNC Finl Svc Group COM 693475105 938 5,348 SH SOLE 0 0 5,348
PayPal Hldgs Inc COM 70450Y103 5,370 22,112 SH SOLE 16,450 0 5,662
Pepsico Inc COM 713448108 3,760 26,585 SH SOLE 25,645 0 940
Pfizer Inc COM 717081103 3,740 103,229 SH SOLE 97,252 0 5,977
Procter & Gamble Co COM 742718109 4,474 33,034 SH SOLE 27,870 0 5,164
S&P Global Inc COM 78409V104 239 678 SH SOLE 16 0 662
Schwab US Dividend Equity ETF COM 808524797 299 4,095 SH SOLE 0 0 4,095
ServiceNow Inc COM 81762P102 826 1,653 SH SOLE 13 0 1,640
Starbucks Corp COM 855244109 4,606 42,150 SH SOLE 40,795 0 1,355
Stryker Corp COM 863667101 4,603 18,898 SH SOLE 17,560 0 1,338
Texas Instruments Inc COM 882508104 5,014 26,530 SH SOLE 25,615 0 915
Thermo Fisher Scientific COM 883556102 1,136 2,490 SH SOLE 0 0 2,490
US Bancorp DE COM 902973304 4,517 81,670 SH SOLE 78,850 0 2,820
Unilever PLC COM 904767704 3,575 64,040 SH SOLE 61,800 0 2,240
Union Pac Corp COM 907818108 4,605 20,894 SH SOLE 19,675 0 1,219
Vanguard Interm-Tm Corp Bd Idx COM 92206C870 605 6,503 SH SOLE 492 0 6,011
Vanguard Short-Term Bd ETF COM 921937827 473 5,756 SH SOLE 567 0 5,189
Verizon Comm COM 92343V104 3,643 62,640 SH SOLE 60,565 0 2,075
Visa Inc COM 92826C839 4,849 22,901 SH SOLE 18,500 0 4,401
Wal-Mart Inc COM 931142103 3,892 28,655 SH SOLE 27,710 0 945
Walt Disney Co (The) COM 254687106 4,739 25,685 SH SOLE 24,274 0 1,411
Zoetis Inc COM 98978V103 4,100 26,035 SH SOLE 24,093 0 1,942
iShares Core S&P 500 COM 464287200 276 695 SH SOLE 0 0 695
iShares Core Total US Bd Mkt E COM 464287226 831 7,300 SH SOLE 430 0 6,870
iShares MBS ETF COM 464288588 550 5,072 SH SOLE 460 0 4,612
iShares MSCI EAFE ETF COM 464287465 272 3,581 SH SOLE 0 0 3,581
iShares Russell 1000 Grw ETF COM 464287614 821 3,376 SH SOLE 0 0 3,376
iShares Russell 2000 Index ETF COM 464287655 430 1,946 SH SOLE 0 0 1,946
iShares Tips Bd ETF COM 464287176 279 2,222 SH SOLE 0 0 2,222

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