EU Privacy Regulators Say Facebook, Instagram Owner Meta (META) Shouldn't Require 'Behavioral Ads' - DJ

December 6, 2022 9:10 AM EST

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(Updated - December 6, 2022 9:16 AM EST)

EU privacy regulators have ruled that Meta Platforms (NASDAQ: META) shouldn't require users to agree to personalized ads based on online activity, according to a report from Dow Jones, citing people famialri with the decision.

A board representing EU privacy regulators approved a series of decisions ruling that EU privacy law doesn't allow Meta's Instagram and Facebook to use terms of service as a justification for allowing such advertiser, the report said.

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